{"id":16495,"date":"2019-11-27T08:00:14","date_gmt":"2019-11-27T06:00:14","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16495"},"modified":"2019-11-27T15:30:50","modified_gmt":"2019-11-27T13:30:50","slug":"roxana-olaru-despre-piata-de-e-commerce-din-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/roxana-olaru-despre-piata-de-e-commerce-din-romania","title":{"rendered":"Roxana Olaru despre pia\u021ba de e-commerce din Rom\u00e2nia: \u201dE foarte mult loc de strategii interesante \u0219i abord\u0103ri inovative\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/roxana-olaru-despre-piata-de-e-commerce-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16513\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/2roxana-olaru-1024x586.jpg\" alt=\"roxana olaru\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/2roxana-olaru-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/2roxana-olaru-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/2roxana-olaru-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/2roxana-olaru.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Dincolo de Pay Per Click \u0219i optimiz\u0103ri, magazinele online au nevoie de strategii personalizate pentru a se putea diferen\u021bia pe pia\u021ba din Rom\u00e2nia, o pia\u021b\u0103 cu poten\u021bial \u0219i \u00een continu\u0103 cre\u0219tere. Despre cum se vede aceast\u0103 pia\u021b\u0103, ce considerente de usability trebuie s\u0103 ia \u00een calcul magazinele online \u0219i cum s\u0103 investeasc\u0103 \u00een reten\u021bia clien\u021bilor am vorbit cu Roxana Olaru, co-fondator <a href=\"https:\/\/creadiv.ro\/\">Creadiv<\/a>, Marketing Fairy (a\u0219a cum o cunoa\u0219tem :D ) \u0219i juriu \u00een Competi\u021bia GPeC 2019.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Am \u00eentrebat-o pe Roxana cum vede ea acum pia\u021ba de e-commerce din Rom\u00e2nia \u0219i am aflat c\u0103 a avut p\u00e2n\u0103 acum o <strong>evolu\u021bie pozitiv\u0103<\/strong> \u0219i o cre\u0219tere accelerat\u0103, deoarece \u00eenc\u0103 mai este loc pentru noi business-uri care \u00ee\u0219i doresc s\u0103 se lanseze. Asta \u0219i datorit\u0103 faptului c\u0103 publicul din Rom\u00e2nia a \u00eenceput s\u0103 se familiarizeze cu online-ul, cel pu\u021bin cel din zona urban\u0103, chiar dac\u0103 se cump\u0103r\u0103 \u00een continuare mai pu\u021bin din online \u0219i mai mult din retail-ul tradi\u021bional, comparativ cu situa\u021bia din alte \u021b\u0103ri. Oamenii \u00eenc\u0103 sunt reticen\u021bi la <strong>plata cu cardul<\/strong>, prefer\u0103 plata ramburs \u0219i s\u0103 plaseze comanda la telefon. Aici trebuie s\u0103 intervin\u0103 zona de marketing, care este \u0219i ea \u00een cre\u0219tere, s\u0103 dezvolte vizibilitatea brand-urilor \u0219i s\u0103 sporeasc\u0103 \u00eencrederea clien\u021bilor \u00een acestea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te <strong>strategiile de marketing ale magazinelor online<\/strong>, Roxana ne spune c\u0103 este foarte mult loc pentru abord\u0103ri inovative, pe l\u00e2ng\u0103 clasicul PPC. \u201dEu cred c\u0103 Rom\u00e2nia e \u00eenc\u0103 o pia\u021b\u0103 destul de simplist\u0103 la nivel de strategii de marketing adoptate de magazine. Adic\u0103 \u00eenc\u0103 foarte multe business-uri online fac tradi\u021bionalele pay per click pe Google \u0219i pe Facebook \u0219i, eventual, ni\u0219te optimizare. E foarte mult loc de strategii interesante \u0219i abord\u0103ri inovative, interesante \u0219i integrate.\u201d De asemenea, magazinele online \u00eenc\u0103 nu se concentreaz\u0103 destul pe <strong>reten\u021bia \u0219i fidelizarea clien\u021bilor<\/strong>, ci pe achizi\u021bia de c\u00e2t mai mul\u021bi clien\u021bi noi. Aceast\u0103 abordare este bun\u0103 pentru business-urile la \u00eenceput de drum care nu \u00ee\u0219i permit \u00eenc\u0103 s\u0103 investeasc\u0103 \u00een strategii de <strong>lifetime value<\/strong>, dar magazinele cu vechime mai mare pe pia\u021b\u0103 \u201dar trebui s\u0103 g\u00e2ndeasc\u0103 s\u0103 investeasc\u0103 \u00een astfel de strategii \u0219i nu s\u0103 concentreze tot bugetul doar pe customer acquisition pentru c\u0103, de fapt, banii \u00eei faci din lifetime value, c\u00e2nd clientul acela vine a doua oar\u0103.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Roxana Olaru - Interviurile GPeC\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/8AhedRFU7OA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La capitolul <strong>usability<\/strong>, Roxana sf\u0103tuie\u0219te magazinele online s\u0103 \u00ee\u0219i dezvolte partea de c\u0103utare, astfel \u00eenc\u00e2t s\u0103 aib\u0103 <strong>rezultate relevante<\/strong> pentru clien\u021bi, mai ales dac\u0103 e vorba de un brand mai pu\u021bin cunoscut sau nou pe pia\u021b\u0103. Oamenii fac research pe Google \u0219i nu au r\u0103bdare s\u0103 caute \u00een website dec\u00e2t dac\u0103 e vorba de un brand cunoscut, a\u0219a c\u0103 este foarte important s\u0103 se investeasc\u0103 \u00een <strong>search<\/strong> \u0219i recomand\u0103ri de produse complementare relevante. Este \u0219i aceasta o parte din procesul de <strong>branding<\/strong>, care aduce rezultate bune pe termen lung chiar dac\u0103 la \u00eenceput este complex \u0219i costisitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru detalii \u0219i sfaturi \u00een privin\u021ba extinderii pe pia\u021ba interna\u021bional\u0103 urm\u0103re\u0219te interviul integral pe <\/span><a href=\"https:\/\/youtu.be\/8AhedRFU7OA\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><b>canalul de YouTube GPeC<\/b><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/roxana-olaru-despre-piata-de-e-commerce-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dincolo de Pay Per Click \u0219i optimiz\u0103ri, magazinele online au nevoie de strategii personalizate pentru a se putea diferen\u021bia pe pia\u021ba din Rom\u00e2nia, o pia\u021b\u0103 cu poten\u021bial \u0219i \u00een continu\u0103 cre\u0219tere. Despre cum se vede aceast\u0103 pia\u021b\u0103, ce considerente de usability trebuie s\u0103 ia \u00een calcul magazinele online \u0219i cum s\u0103 investeasc\u0103 \u00een reten\u021bia clien\u021bilor am vorbit cu Roxana Olaru, co-fondator Creadiv, Marketing Fairy (a\u0219a cum o cunoa\u0219tem :D ) \u0219i juriu \u00een Competi\u021bia GPeC 2019.<\/p>\n","protected":false},"author":19,"featured_media":16513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,215,3337,457],"class_list":["post-16495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-interviu-gpec","tag-roxana-olaru","tag-usability"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16495"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16495\/revisions"}],"predecessor-version":[{"id":16529,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16495\/revisions\/16529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16513"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}