{"id":16518,"date":"2019-12-03T09:49:52","date_gmt":"2019-12-03T07:49:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16518"},"modified":"2019-12-03T09:49:52","modified_gmt":"2019-12-03T07:49:52","slug":"steven-hoober-interview-mobile-ux-and-the-importance-of-usability-research","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/steven-hoober-interview-mobile-ux-and-the-importance-of-usability-research","title":{"rendered":"Steven Hoober interview: Mobile UX and the importance of usability research"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/steven-hoober-interview-mobile-ux-and-the-importance-of-usability-research\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16530\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-1024x586.jpg\" alt=\"steven hoober gpec\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google, Weather.com, Samsung and Hallmark. After his presentation at GPeC Summit &#8211; May 2019, we sat down to talk to him about \u201ddoing things the right way\u201d. <\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To sum up his presentation, Steven says that businesses should be <strong>data driven<\/strong>, realize that \u201dmobile is already here\u201d and stop using desktop paradigms on mobile platforms. We find out that there are several guidelines (dating back to the \u201890s!) for organizing content on mobile phones based on real research, some of it done by Steven himself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When building UX and designing an online shop for mobile, brands need to <strong>\u201dbe user-centric\u201d<\/strong>, they have to focus on the design depending on how people read the screen on desktop versus how they read on mobile. On desktop, people read just like on paper, from top to bottom, while on mobile they focus on the centre of the screen first. Businesses should pay attention to this kind of behaviour and do more <strong>usability research<\/strong>, that means going out in the field, observe how people shop and interact with the in-store staff, what questions they ask and how they make decisions when buying a certain product. After gathering all the qualitative and quantitative data from the research and after checking the analytics for the website, online shops should learn from them in order to make their <strong>digital experience<\/strong> more human.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Mobile UX \u0219i importan\u021ba studiilor de pia\u021b\u0103 | Steven Hoober @ GPeC Summit\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/5ZcioqdNA_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Steven warns against major mistakes that people do when conducting research. One of them is conducting research with focus groups or doing surveys, since these \u201care highly dependable on the interviewer being good at their job and not leading the question astray\u201d. What he suggests brands should be doing is <strong>observational research<\/strong>, the type in which they let and watch people interact directly with their product, without interfering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Western Europe has already transitioned to mobile apps, Steven would like to see more mobile websites in the Eastern Europe market that will soon extend to an app, talking in particular about big brands that can afford to sustain a mobile app on the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out the details of Steven Hoober\u2019s research experience and more advice on Mobile UX in the full video interview on <\/span><a href=\"https:\/\/youtu.be\/5ZcioqdNA_g\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. Don\u2019t forget to <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><b>subscribe to the GPeC YouTube Channel<\/b><\/a><span style=\"font-weight: 400;\"> for more interviews, insights and live transmissions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 is an event powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Event supported by<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Official radio station<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official hosting provider<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/steven-hoober-interview-mobile-ux-and-the-importance-of-usability-research\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google, Weather.com, Samsung and Hallmark. After his presentation at GPeC Summit &#8211; May 2019, we sat down to talk to him about \u201ddoing things the right way\u201d.<\/p>\n","protected":false},"author":19,"featured_media":16530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[2832,3341,3343,3339,483,3300],"class_list":["post-16518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-interviews","tag-ecommerce-en","tag-mobile-app","tag-mobile-ux-en","tag-steven-hoober","tag-user-experience-en","tag-user-research"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16518"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16518\/revisions"}],"predecessor-version":[{"id":16532,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16518\/revisions\/16532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16530"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}