{"id":16522,"date":"2019-12-03T09:50:25","date_gmt":"2019-12-03T07:50:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16522"},"modified":"2019-12-03T09:50:25","modified_gmt":"2019-12-03T07:50:25","slug":"interviu-steven-hoober-despre-mobile-ux-si-importanta-studiilor-de-piata","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-steven-hoober-despre-mobile-ux-si-importanta-studiilor-de-piata","title":{"rendered":"Interviu Steven Hoober: despre Mobile UX \u0219i importan\u021ba studiilor de pia\u021b\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-steven-hoober-despre-mobile-ux-si-importanta-studiilor-de-piata\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16530\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-1024x586.jpg\" alt=\"steven hoober gpec\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/steven-hoober-gpec.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>User experience-ul de pe mobil \u00eenc\u0103 este un lucru pe care magazinele online trebuie s\u0103 \u00eel optimizeze \u0219i asupra c\u0103ruia s\u0103 fac\u0103 mai multe cercet\u0103ri. Steven Hoober, expert \u00een Mobile UX, este renumit la nivel interna\u021bional pentru studiile \u00een mobile user experience pe care le deruleaz\u0103 permanent \u0219i pentru c\u0103 este cel care a creat interfe\u021bele de search \u0219i web pe mobil pentru brand-uri ca Google \u0219i Samsung. A stat de vorb\u0103 cu noi dup\u0103 prezentarea sa din cadrul GPeC Summit &#8211; Mai 2019 \u0219i am discutat despre \u201dcum se fac lucrurile a\u0219a cum trebuie\u201d.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Rezum\u00e2nd discursul din prezentare, Steven spune c\u0103 mobile-ul este deja o chestiune din prezent, iar business-urile ar trebui s\u0103 \u021bin\u0103 cont de datele \u00eenregistrate pe parcursul timpului \u0219i s\u0103 nu mai construiasc\u0103 platforme de mobil conform paradigmelor pentru desktop. Afl\u0103m c\u0103 exist\u0103 o serie de instruc\u021biuni (dat\u00e2nd \u00eenc\u0103 din anii \u201890!) pentru organizarea con\u021binutului de mobil bazate pe <strong>cercet\u0103ri<\/strong> concrete, unele din ele derulate chiar de Steve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E necesar ca brand-urile s\u0103 se concentreze pe <strong>nevoile consumatorilor<\/strong> atunci c\u00e2nd construiesc un magazin online pentru mobil, trebuie s\u0103 adapteze design-ul \u00een func\u021bie de cum citesc oamenii pe ecranul de desktop versus cum citesc pe cel de mobil. Pe desktop, oamenii citesc la fel ca pe h\u00e2rtie, de sus \u00een jos, \u00een timp ce pe mobil privirea cade ini\u021bial pe centrul ecranului. Business-urile ar trebui s\u0103 acorde mai mult\u0103 aten\u021bie acestui comportament \u0219i s\u0103 fac\u0103 cercet\u0103ri \u00een ceea ce prive\u0219te <strong>aplicabilitatea<\/strong> design-ului, s\u0103 fac\u0103 \u201dmunc\u0103 de teren\u201d \u00een magazine fizice, s\u0103 observe cum interac\u021bioneaz\u0103 oamenii cu personalul magazinului, ce \u00eentreb\u0103ri pun \u0219i cum iau decizia de a cump\u0103ra un produs. Dup\u0103 ce adun\u0103 toate informa\u021biile din cercet\u0103ri calitative \u0219i cantitative \u0219i din datele analitice ale website-ului, magazinele online ar trebui s\u0103 \u00eenve\u021be cum s\u0103 fac\u0103 <strong>experien\u021ba digital\u0103<\/strong> mai uman\u0103 pentru utilizatorii site-ului.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Mobile UX \u0219i importan\u021ba studiilor de pia\u021b\u0103 | Steven Hoober @ GPeC Summit\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/5ZcioqdNA_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Steven ne mai atrage aten\u021bia asupra unor gre\u0219eli pe care le fac companiile atunci c\u00e2nd conduc cercet\u0103ri. Unele din ele sunt cercet\u0103rile tip focus group sau sondaj de opinie, care \u201ddepind \u00een foarte mare m\u0103sur\u0103 de experien\u021ba \u0219i influen\u021ba intervievatorului\u201d. Ce le sf\u0103tuie\u0219te el pe brand-uri s\u0103 fac\u0103 este <strong>cercetarea observa\u021bional\u0103<\/strong>, \u00een care oamenii sunt doar observa\u021bi \u0219i l\u0103sa\u021bi s\u0103 interac\u021bioneze cu produsul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magazinele online mari din Europa de Vest au f\u0103cut deja tranzi\u021bia c\u0103tre <strong>aplica\u021bii mobile<\/strong>, iar Steven ar vrea s\u0103 vad\u0103 \u0219i \u00een Est cum din ce \u00een ce mai multe website-uri vor fi optimizate pentru mobil \u0219i vor evolua ulterior c\u0103tre a avea propria aplica\u021bie, mai ales brand-urile mari care \u00ee\u0219i permit o astfel de investi\u021bie pe termen lung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 mai multe detalii despre cercet\u0103rile lui Steven Hoober \u0219i recomand\u0103rile lui pentru zona de Mobile UX \u00een interviul integral de pe <\/span><a href=\"https:\/\/youtu.be\/5ZcioqdNA_g\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><b>canalul de YouTube GPeC<\/b><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-steven-hoober-despre-mobile-ux-si-importanta-studiilor-de-piata\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>User experience-ul de pe mobil \u00eenc\u0103 este un lucru pe care magazinele online trebuie s\u0103 \u00eel optimizeze \u0219i asupra c\u0103ruia s\u0103 fac\u0103 mai multe cercet\u0103ri. Steven Hoober, expert \u00een Mobile UX, este renumit la nivel interna\u021bional pentru studiile \u00een mobile user experience pe care le deruleaz\u0103 permanent \u0219i pentru c\u0103 este cel care a creat interfe\u021bele de search \u0219i web pe mobil pentru brand-uri ca Google \u0219i Samsung. A stat de vorb\u0103 cu noi dup\u0103 prezentarea sa din cadrul GPeC Summit &#8211; Mai 2019 \u0219i am discutat despre \u201dcum se fac lucrurile a\u0219a cum trebuie\u201d.<\/p>\n","protected":false},"author":19,"featured_media":16530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[381,739,215,2909,3346,456],"class_list":["post-16522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-cercetare-de-piata","tag-ecommerce","tag-interviu-gpec","tag-mobile-ux","tag-steven-hoober-ro","tag-user-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16522"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16522\/revisions"}],"predecessor-version":[{"id":16531,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16522\/revisions\/16531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16530"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}