{"id":16533,"date":"2019-12-04T08:00:49","date_gmt":"2019-12-04T06:00:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16533"},"modified":"2019-12-03T18:29:08","modified_gmt":"2019-12-03T16:29:08","slug":"valentin-radu-daca-te-concentrezi-prea-mult-pe-produse-si-nu-pe-client-nu-esti-customer-centric","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/valentin-radu-daca-te-concentrezi-prea-mult-pe-produse-si-nu-pe-client-nu-esti-customer-centric","title":{"rendered":"Valentin Radu: \u201dDac\u0103 te concentrezi prea mult pe produse \u0219i nu pe client, nu e\u0219ti customer-centric.\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/valentin-radu-daca-te-concentrezi-prea-mult-pe-produse-si-nu-pe-client-nu-esti-customer-centric\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16552\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/valentin-radu_gpec-1024x586.png\" alt=\"valentin radu\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/valentin-radu_gpec-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/valentin-radu_gpec-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/valentin-radu_gpec-768x439.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2019\/11\/valentin-radu_gpec.png 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Valentin Radu, CEO <a href=\"https:\/\/www.omniconvert.com\/\">Omniconvert<\/a>, ne-a m\u0103rturisit c\u0103 a visat de mic copil s\u0103 se fac\u0103 \u00eenv\u0103\u021b\u0103tor \u0219i, \u00eentr-un fel sau altul, a ajuns s\u0103 fie unul pe scena GPeC SUMMIT Mai 2019 ajut\u00e2nd oamenii s\u0103 \u00eenve\u021be din experien\u021ba lui de peste 17 ani \u00een e-commerce. I-am cerut \u0219i noi c\u00e2teva sfaturi pentru antreprenori despre cum s\u0103 evite gre\u0219eli frecvente \u0219i cum pot magazinele online s\u0103 rela\u021bioneze mai bine cu audien\u021bele lor.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Pentru c\u0103, la prezentarea din aceast\u0103 edi\u021bie, Valentin a intrat nu numai \u00een rolul de \u00eenv\u0103\u021b\u0103tor, dar \u0219i de doctor, afl\u0103m c\u0103 oamenii \u0219i companiile din e-commerce sufer\u0103 recent de dou\u0103 mari \u201dafec\u021biuni\u201d. \u00cen primul r\u00e2nd, multe magazine online nu au <strong>o poveste a brand-ului<\/strong> care s\u0103 le diferen\u021bieze de altele de pe pia\u021b\u0103 \u0219i sunt \u201dun simplu e-commerce care livreaz\u0103 cutii\u201d. Ca s\u0103 aib\u0103 un brand ce se diferen\u021biaz\u0103 \u00een pia\u021b\u0103, business-urile trebuie \u00een primul r\u00e2nd s\u0103 fac\u0103 research despre ce face \u0219i cum se pozi\u021bioneaz\u0103 concuren\u021ba, s\u0103 analizeze acest lan\u021b valoric \u0219i s\u0103 g\u0103seasc\u0103 ni\u0219a \u00een care s-ar potrivi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen al doilea r\u00e2nd, majoritatea companiilor \u00ee\u0219i m\u0103soar\u0103 succesul doar \u00een bani \u0219i nu iau \u00een considerare <strong>num\u0103rul de clien\u021bi ferici\u021bi<\/strong> \u0219i rata de reten\u021bie, \u00eens\u0103 ar trebui s\u0103 se focalizeze pe lifetime value \u0219i s\u0103 investeasc\u0103 mai mult \u00een asta. Valentin spune c\u0103 mult\u0103 lume se uit\u0103 prea des la metrici precum CPC sau volumul de trafic \u0219i ignor\u0103 datele venite din <strong>engagement rate<\/strong>, care poate da mai multe informa\u021bii despre cum interac\u021bioneaz\u0103 audien\u021ba cu magazinul online.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong><i>\u201dEcommerce-ul pune oameni reali \u00een leg\u0103tur\u0103 cu produse. Dac\u0103 te concentrezi prea mult pe produse \u0219i nu pe client, nu e\u0219ti customer-centric.\u201d<\/i><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Ca s\u0103 optimizezi un magazin online, primul lucru cu care \u00eencepi este s\u0103 \u00eentrebi at\u00e2t clien\u021bii (de ce au ales s\u0103 cumpere de la tine, ce i-ar face s\u0103 nu cumpere de la tine, ce i-ar face s\u0103 cumpere \u00een continuare) c\u00e2t \u0219i vizitatorii (g\u0103sesc ce caut\u0103 \u00een magazinul t\u0103u? Dac\u0103 nu, ce ar vrea s\u0103 g\u0103seasc\u0103?). Astfel, business-urile pot afla r\u0103spunsuri reale de la oameni reali, \u0219i abia apoi pot face analiz\u0103 de date s\u0103 g\u0103seasc\u0103 tipare de comportament al clientului ideal.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Gre\u0219eli frecvente \u00een e-commerce | Valentin Radu @ GPeC Summit\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/HIBZFfNSXIc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Valentin ne mai poveste\u0219te despre dou\u0103 principii din comer\u021bul offline care func\u021bioneaz\u0103 \u0219i ar putea fi aplicate \u0219i \u00een online. Primul este <strong>\u201dunderpromise and overdeliver\u201d<\/strong>, care pune accent pe experien\u021ba clientului atunci c\u00e2nd interac\u021bioneaz\u0103 cu un business. Rela\u021bia \u00een e-commerce este o rela\u021bie mai abstract\u0103, unde informa\u021bia este mai important\u0103 dec\u00e2t <strong>emo\u021bia<\/strong>. \u00cens\u0103 magazinele online pot transforma momentele cheie din interac\u021biunea cu clientul (pa\u0219ii de comand\u0103, confirmarea comenzii, livrarea, feed-back-ul etc.) \u00een experien\u021be care transmit emo\u021bii. Al doilea principiu este <strong>interactivitatea<\/strong>, pe care o g\u0103sim mai ales la asisten\u021bii \u00een v\u00e2nz\u0103ri offline c\u0103rora \u00eenc\u0103 le pas\u0103 de client \u0219i \u00ee\u0219i adapteaz\u0103 ofertele \u00een func\u021bie de acesta. \u00cens\u0103, \u00een online <\/span><i><span style=\"font-weight: 400;\">\u201d35% din v\u00e2nz\u0103ri se pierd pentru c\u0103 site-ul este static \u0219i nu ac\u021bioneaz\u0103 \u00een timp real cu vizitatorii s\u0103i\u201d<\/span><\/i><span style=\"font-weight: 400;\">, a\u0219adar interactivitatea \u00een experien\u021ba de pe website ar trebui crescut\u0103 pentru ca magazinele online s\u0103 fie relevante pentru utilizatori.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe final, Valentin ne spune \u0219i la ce proiecte pentru anul 2019 a lucrat \u00eempreun\u0103 cu echipa <a href=\"https:\/\/www.omniconvert.com\/\">Omniconvert<\/a>, pe l\u00e2ng\u0103 tehnologia \u0219i expertiza de p\u00e2n\u0103 acum. Primul este un produs de customer intelligence prin care magazinele online s\u0103 afle cine sunt clien\u021bii ideali \u0219i care sunt tiparele de cump\u0103rare de pe website pentru o mai bun\u0103 segmentare a acestora. Cel\u0103lalt produs \u201dfaciliteaz\u0103 e-commerce-urilor s\u0103 fie mult mai dinamice\u201d \u0219i practic folose\u0219te comportamentul userilor pentru a personaliza interac\u021biunea cu ace\u0219tia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 care sunt mecanismele din spatele acestor produse \u0219i toate detaliile subiectelor discutate \u00een interviu \u00een videoclipul integral de pe <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=HIBZFfNSXIc\"><b>YouTube<\/b><\/a><span style=\"font-weight: 400;\">. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><b>canalul de YouTube GPeC<\/b><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <a href=\"https:\/\/www.cora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cora<\/strong><\/a>, <a href=\"https:\/\/www.logistics.dhl\/ro-ro\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DHL<\/strong><\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GTS<\/strong><\/a>, <a href=\"https:\/\/www.luigisbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Luigi&#8217;s Box<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>New Black<\/strong><\/a>, <a href=\"https:\/\/cloud.oracle.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Oracle<\/strong><\/a><\/p>\n<p><strong>Radioul Oficial<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Hosting Oficial GPeC<\/strong>: <a href=\"https:\/\/hosterion.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/valentin-radu-daca-te-concentrezi-prea-mult-pe-produse-si-nu-pe-client-nu-esti-customer-centric\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Valentin Radu, CEO Omniconvert, ne-a m\u0103rturisit c\u0103 a visat de mic copil s\u0103 se fac\u0103 \u00eenv\u0103\u021b\u0103tor \u0219i, \u00eentr-un fel sau altul, a ajuns s\u0103 fie unul pe scena GPeC SUMMIT Mai 2019 ajut\u00e2nd oamenii s\u0103 \u00eenve\u021be din experien\u021ba lui de peste 17 ani \u00een e-commerce. I-am cerut \u0219i noi c\u00e2teva sfaturi pentru antreprenori despre cum s\u0103 evite gre\u0219eli frecvente \u0219i cum pot magazinele online s\u0103 rela\u021bioneze mai bine cu audien\u021bele lor.<\/p>\n","protected":false},"author":19,"featured_media":16552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[2955,739,3348,215,374,906,99],"class_list":["post-16533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-branding","tag-ecommerce","tag-engagement-rate","tag-interviu-gpec","tag-magazine-online","tag-omniconvert","tag-valentin-radu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16533"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16533\/revisions"}],"predecessor-version":[{"id":16553,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16533\/revisions\/16553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16552"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}