{"id":16571,"date":"2020-01-07T11:05:18","date_gmt":"2020-01-07T09:05:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16571"},"modified":"2020-01-07T11:05:18","modified_gmt":"2020-01-07T09:05:18","slug":"cristi-movila-unified-commerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cristi-movila-unified-commerce","title":{"rendered":"Unified Commerce: un trend global, viitorul comer\u021bului online \u0219i offline"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cristi-movila-unified-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16572\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/cristi-movila_vtex-1024x586.jpg\" alt=\"cristi movila\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/cristi-movila_vtex-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/cristi-movila_vtex-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/cristi-movila_vtex-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/cristi-movila_vtex.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Comer\u021bul online \u0219i offline se \u00eendreapt\u0103, la nivel global, c\u0103tre unified commerce, un trend \u00een care companiile \u00ee\u0219i dezvolt\u0103 o privire singular\u0103 \u0219i unitar\u0103 a comer\u021bului, cu toate sistemele focalizate pe client \u0219i experien\u021ba acestuia.\u00a0 <a href=\"https:\/\/www.linkedin.com\/in\/movilacristi\/\">Cristi Movil\u0103<\/a>, Country Manager <a href=\"https:\/\/vtex.com\/ro-en\/\">VTEX<\/a>, ne explic\u0103 \u00een detaliu despre ce \u00eenseamn\u0103 unified commerce, despre cum online-ul \u0219i offline-ul pot func\u021biona complementar \u0219i care sunt avantajele noii tehnologii VTEX.\u00a0<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezentarea lui de pe scena GPeC, Cristi a vorbit despre cum s-a ajuns la acest unified commerce, cum companiile au trecut de la multichannel la <strong>omnichannel<\/strong>, de la a stoca informa\u021biile despre un client pe mai multe platforme separat la folosirea unei singure surse care s\u0103 acopere toate mediile \u00een care clientul e activ. Omnichannel asta presupune, un <\/span><i><span style=\"font-weight: 400;\"><strong>single view of the customer<\/strong>,<\/span><\/i><span style=\"font-weight: 400;\"> \u201d<\/span><i><span style=\"font-weight: 400;\">un sistem care s\u0103 fie valabil \u0219i \u00een magazinele offline, \u0219i \u00een magazinele online, \u0219i s\u0103 ai cumva toate datele \u00een acela\u0219i loc. \u00cen momentul \u00een care trec la omnichannel, \u00eencerc s\u0103 aduc c\u00e2t mai multe informa\u021bii dintr-un sistem \u00een altul<\/span><\/i><span style=\"font-weight: 400;\">\u201d ne explic\u0103 el.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adoptarea unui sistem omnichannel vine \u0219i cu o serie de avantaje pentru companii &#8211; nu mai exist\u0103 riscul pierderii de date atunci c\u00e2nd treci de pe o platform\u0103 la alta, iar costurile sunt semnificativ mai mici. De asemenea, este mult mai u\u0219or de urm\u0103rit <strong>comportamentul utilizatorului<\/strong> sau clientului at\u00e2t \u00een online (website, marketplace-uri etc.) c\u00e2t \u0219i offline, se pot crea oferte \u0219i programe de fidelizare mai personalizate. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">\u00centotdeauna clien\u021bii vor migra, pentru c\u0103 pur \u0219i simplu au nevoi diferite \u00een momente diferite \u0219i se comport\u0103 diferit \u00een momente diferite. Poate pur \u0219i simplu e o nevoie imediat\u0103 \u0219i merg \u00eentr-un magazin sau e o cump\u0103r\u0103tur\u0103 de impuls pe care am f\u0103cut-o \u00een momentul \u00een care am v\u0103zut un ad.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"Unified Commerce: un trend global, viitorul comer\u021bului online \u0219i offline - Cristi Movil\u0103 @ GPeC\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/RDBUXhYqIFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Platforma <strong>VTEX<\/strong> vine cu o tehnologie nou\u0103 pe pia\u021ba din Rom\u00e2nia, prin care magazinele online pot avea o viziune ansamblu asupra clientului, pot urm\u0103ri unde se realizeaz\u0103 achizi\u021bia produsului, iar platforma integreaz\u0103 \u00eentr-un singur loc sistemele POS din magazinele offline, sistemul de management al clien\u021bilor \u0219i sistemul de management al produselor din stoc, printre altele. \u201d<\/span><i><span style=\"font-weight: 400;\">Ce aduce un element nou pe care nu l-am \u00eent\u00e2lnit p\u00e2n\u0103 acum \u00een pia\u021ba din Rom\u00e2nia e c\u0103 ai acela\u0219i soft de v\u00e2nzare \u0219i offline, \u0219i online. Po\u021bi s\u0103-\u021bi construie\u0219ti \u0219i o aplica\u021bie, platforma e ready pentru a construi o aplica\u021bie foarte u\u0219or. Practic integrezi toate informa\u021biile astea \u0219i ai o singur\u0103 surs\u0103 de informa\u021bie pentru client<\/span><\/i><span style=\"font-weight: 400;\">\u201d ne-a mai spus Cristi \u00een interviu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 detalii despre ce presupune omnichannel \u0219i cum func\u021bioneaz\u0103 platforma VTEX \u00een interviul integral de pe <a href=\"https:\/\/youtu.be\/RDBUXhYqIFs\">YouTube<\/a>. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cristi-movila-unified-commerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Comer\u021bul online \u0219i offline se \u00eendreapt\u0103, la nivel global, c\u0103tre unified commerce, un trend \u00een care companiile \u00ee\u0219i dezvolt\u0103 o privire singular\u0103 \u0219i unitar\u0103 a comer\u021bului, cu toate sistemele focalizate pe client \u0219i experien\u021ba acestuia.\u00a0 Cristi Movil\u0103, Country Manager VTEX, ne explic\u0103 \u00een detaliu despre ce \u00eenseamn\u0103 unified commerce, despre cum online-ul \u0219i offline-ul pot func\u021biona complementar \u0219i care sunt avantajele noii tehnologii VTEX.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":16572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3354,739,215,361,3372,3166],"class_list":["post-16571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-cristi-movila","tag-ecommerce","tag-interviu-gpec","tag-omnichannel-ro","tag-unified-commerce","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16571"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16571\/revisions"}],"predecessor-version":[{"id":16576,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16571\/revisions\/16576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16572"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}