{"id":16577,"date":"2020-01-09T13:21:30","date_gmt":"2020-01-09T11:21:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16577"},"modified":"2020-01-09T13:21:30","modified_gmt":"2020-01-09T11:21:30","slug":"piata-de-fashion-in-e-commerce-ul-romanesc","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-in-e-commerce-ul-romanesc","title":{"rendered":"Cum arat\u0103 \u00een prezent pia\u021ba de fashion \u00een e-commerce-ul rom\u00e2nesc"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-in-e-commerce-ul-romanesc\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16578\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/mira-anghelescu_blg-1024x586.jpg\" alt=\"mira anghelescu_quote\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/mira-anghelescu_blg-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/mira-anghelescu_blg-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/mira-anghelescu_blg-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/mira-anghelescu_blg.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Pia\u021ba e-commerce de fashion din Rom\u00e2nia este \u00een continuare una dintre cele mai evoluate \u0219i continu\u0103 s\u0103 creasc\u0103, devenind din ce \u00een ce mai competitiv\u0103. Asta reprezint\u0103 o provocare pentru magazinele online care trebuie s\u0103 se diferen\u021bieze pe pia\u021b\u0103 \u0219i s\u0103-\u0219i g\u0103seasc\u0103 ni\u0219a potrivit\u0103 de public. Am vorbit cu Mira Anghelescu, COO FashionUP, despre aceste provoc\u0103ri din e-commerce, despre a\u0219tept\u0103rile clien\u021bilor \u0219i ce pot face business-urile care vor s\u0103 se lanseze \u00een domeniu.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Mira ne confirm\u0103 c\u0103 a\u0219tept\u0103rile clien\u021bilor pentru <strong>pia\u021ba de fashion online<\/strong> au crescut odat\u0103 cu evolu\u021bia \u0219i dezvoltarea acesteia. \u00ce\u0219i doresc \u00een principal <strong>beneficii<\/strong> cum ar fi livrarea gratuit\u0103, retur gratuit cu extinderea termenului de returnare a produselor, dar se a\u0219teapt\u0103 \u0219i la un anumit nivel de experien\u021b\u0103 atunci c\u00e2nd caut\u0103 un produs pe site sau servicii conexe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Av\u00e2nd o diversitate de op\u021biuni, brand-uri \u0219i furnizori la \u00eendem\u00e2n\u0103, clien\u021bilor le este mult mai u\u0219or s\u0103 compare <strong>pre\u021buri<\/strong> \u0219i s\u0103 ia decizii de cump\u0103rare. A\u0219a c\u0103 marea provocare pentru business-urile de fashion online este cum s\u0103 se pozi\u021bioneze fa\u021b\u0103 de concuren\u021b\u0103, lucru valabil deopotriv\u0103 pentru business-urile locale \u0219i interna\u021bionale.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8222;Trebuie s\u0103 analizeze foarte bine pia\u021ba, consumatorul \u0219i competi\u021bia, pentru c\u0103, atunci c\u00e2nd decizi s\u0103 intri pe o pia\u021b\u0103, trebuie s\u0103 te g\u00e2nde\u0219ti s\u0103 vii neap\u0103rat cu un <strong>avantaj competitiv<\/strong> pe care ceilal\u021bi nu l-au oferit. Poate s\u0103 fie un beneficiu, poate s\u0103 fie o colec\u021bie exclusivist\u0103 sau poate un brand interna\u021bional care nu exist\u0103 pe pia\u021b\u0103.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00eei sf\u0103tuie\u0219te Mira pe antreprenorii care vor s\u0103 lanseze acum un magazin online de fashion.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Cum arat\u0103 \u00een prezent pia\u021ba de fashion \u00een e-commerce-ul rom\u00e2nesc | Mira Anghelescu @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/kfl9PeIDcZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pentru magazinele de fashion online care sunt la \u00eenceput de drum, <strong>FashionUp<\/strong> ofer\u0103, \u00eencep\u00e2nd cu anul 2019, serviciul de <strong>marketplace<\/strong> pe platforma lor. Practic, cei care \u00ee\u0219i doresc s\u0103 se lanseze \u0219i s\u0103 \u00ee\u0219i fac\u0103 cunoscute produsele pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103 au la dispozi\u021bie un ecosistem care s\u0103 \u00eei ajute s\u0103 se dezvolte \u0219i s\u0103 \u00ee\u0219i g\u0103seasc\u0103 publicul potrivit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 detalii despre evolu\u021bia pie\u021be de fashion online \u00een interviul integral de pe <a href=\"https:\/\/www.youtube.com\/watch?v=kfl9PeIDcZs\">YouTube<\/a>. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/piata-de-fashion-in-e-commerce-ul-romanesc\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba e-commerce de fashion din Rom\u00e2nia este \u00een continuare una dintre cele mai evoluate \u0219i continu\u0103 s\u0103 creasc\u0103, devenind din ce \u00een ce mai competitiv\u0103. Asta reprezint\u0103 o provocare pentru magazinele online care trebuie s\u0103 se diferen\u021bieze pe pia\u021b\u0103 \u0219i s\u0103-\u0219i g\u0103seasc\u0103 ni\u0219a potrivit\u0103 de public. Am vorbit cu Mira Anghelescu, COO FashionUP, despre aceste provoc\u0103ri din e-commerce, despre a\u0219tept\u0103rile clien\u021bilor \u0219i ce pot face business-urile care vor s\u0103 se lanseze \u00een domeniu.<\/p>\n","protected":false},"author":19,"featured_media":16578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[739,3110,771,215,842],"class_list":["post-16577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-ecommerce","tag-fashion-online","tag-fashionup","tag-interviu-gpec","tag-mira-anghelescu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16577"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16577\/revisions"}],"predecessor-version":[{"id":16582,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16577\/revisions\/16582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16578"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}