{"id":16602,"date":"2020-01-21T11:23:46","date_gmt":"2020-01-21T09:23:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16602"},"modified":"2020-01-23T14:28:41","modified_gmt":"2020-01-23T12:28:41","slug":"strategie-magazin-online-interviu-catalin-macovei","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/strategie-magazin-online-interviu-catalin-macovei","title":{"rendered":"Less is more: Lucruri esen\u021biale \u00een strategia de marketing a unui magazin online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/strategie-magazin-online-interviu-catalin-macovei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16610\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-catalin-macovei-1024x586.jpg\" alt=\"quote header catalin macovei\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-catalin-macovei-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-catalin-macovei-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-catalin-macovei-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-catalin-macovei.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Facebook Ads sau Google Ads? Ce produse aleg s\u0103 promovez \u0219i cum construiesc o strategie de marketing eficient\u0103? \u0218tim c\u0103 orice antreprenor \u0219i-a pus aceste \u00eentreb\u0103ri la momentul lans\u0103rii magazinului online, iar r\u0103spunsurile, dup\u0103 cum bine \u0219tim, depind de la caz la caz. C\u0103t\u0103lin Macovei, Co-Founder MOLOSO, ne-a dat c\u00e2teva exemple de r\u0103spunsuri la aceste \u00eentreb\u0103ri, bazate pe rezultatele unor analize recent aplicate unor magazine online din portofoliu.\u00a0<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u201dLess is more\u201d a fost motto-ul lui C\u0103t\u0103lin \u00een timpul prezent\u0103rii lui de pe scena GPeC SUMMIT \u0219i din timpul interviului. \u00cen urma analizei desf\u0103\u0219urate vara trecut\u0103, el a depistat c\u0103, de fapt, \u00eentr-un magazin online <\/span><b>cel mai mare procent din venituri (60%) este generat de 1% din produsele de pe site<\/b><span style=\"font-weight: 400;\">. Mul\u021bi antreprenori nu se uit\u0103 la acest aspect \u0219i, din dorin\u021ba de a vinde c\u00e2t mai mult, aduc multe produse pe site, produse care de multe ori nu prezint\u0103 foarte mult interes pentru publicul \u021bint\u0103. Aici intervine, deseori, rolul unei agen\u021bii specializate care se uit\u0103 pe performan\u021ba produselor, analizeaz\u0103 care sunt cele mai profitabile \u0219i construie\u0219te o strategie de promovare, de generare de feed de produse targetat c\u0103tre publicul cel mai interesat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe l\u00e2ng\u0103 acest aspect, <\/span><b>reten\u021bia cump\u0103r\u0103torilor<\/b><span style=\"font-weight: 400;\"> este foarte important\u0103. C\u00e2nd un magazin online construie\u0219te o strategie de marketing, nu trebuie s\u0103 se concentreze doar pe atragerea de clien\u021bi, ci \u0219i pe reten\u021bia acestora. Este foarte util ca magazinele s\u0103 poat\u0103 pune la dispozi\u021bie, de exemplu, produse adiacente celor din comanda ini\u021bial\u0103, pentru a \u00eencuraja utilizatorii s\u0103 fac\u0103 <\/span><b>cump\u0103r\u0103turi recurente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Google Ads sau Facebook Ads?<\/span><\/i><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mixul efectiv conteaz\u0103. Sunt dou\u0103 canale care se m\u0103soar\u0103 diferit, sunt dou\u0103 lucruri total diferite. <\/span><br \/>\n<span style=\"font-weight: 400;\">Google este canal de <\/span><b>performance<\/b><span style=\"font-weight: 400;\">, Facebook este canal de<\/span><b> marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00cen cazul acesta, trebuie analizat care canal este mai potrivit pentru tipul de business: Facebook este mai indicat pentru site-uri de fashion sau pentru produse noi lansate, de exemplu, pentru c\u0103 este mai mult un canal de <\/span><b>awareness<\/b><span style=\"font-weight: 400;\">. Google func\u021bioneaz\u0103 mai eficient pentru produse cu vechime, cunoscute \u00een pia\u021b\u0103, sau pentru domenii ca IT&amp;C.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Less is more: Lucruri esen\u021biale \u00een strategia de marketing | C\u0103t\u0103lin Macovei @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/fTO8625jh-Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Bugetul<\/b><span style=\"font-weight: 400;\">, de asemenea, nu trebuie s\u0103 fie \u00eemp\u0103r\u021bit neap\u0103rat 50\/50, totul depinde de ni\u0219a pe care business-ul activeaz\u0103 \u0219i de profilul cump\u0103r\u0103torilor. C\u0103t\u0103lin sf\u0103tuie\u0219te antreprenorii s\u0103 construiasc\u0103 un <\/span><b>plan de business<\/b><span style=\"font-weight: 400;\"> bine structurat de la \u00eenceput, pentru a \u0219ti c\u0103tre ce s\u0103 aloce bugetul, cum s\u0103-l \u00eempart\u0103 \u0219i, de asemenea, s\u0103 fie aten\u021bi la costurile suplimentare (costurile de ambalare, de exemplu) care pot ap\u0103rea pe parcurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 detalii despre cum s\u0103 construie\u0219ti o strategie de marketing eficient\u0103 \u0219i care este rolul <strong>automatiz\u0103rilor<\/strong> \u00een campaniile de marketing online, urm\u0103rind interviul integral pe <a href=\"https:\/\/www.youtube.com\/watch?v=fTO8625jh-Y\">YouTube<\/a>. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/strategie-magazin-online-interviu-catalin-macovei\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Facebook Ads sau Google Ads? Ce produse aleg s\u0103 promovez \u0219i cum construiesc o strategie de marketing eficient\u0103? \u0218tim c\u0103 orice antreprenor \u0219i-a pus aceste \u00eentreb\u0103ri la momentul lans\u0103rii magazinului online, iar r\u0103spunsurile, dup\u0103 cum bine \u0219tim, depind de la caz la caz. C\u0103t\u0103lin Macovei, Co-Founder MOLOSO, ne-a dat c\u00e2teva exemple de r\u0103spunsuri la aceste \u00eentreb\u0103ri, bazate pe rezultatele unor analize recent aplicate unor magazine online din portofoliu.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":16610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,45],"tags":[778,184,739,215,374,779,3376],"class_list":["post-16602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","category-piata-de-ecommerce-din-romania","tag-catalin-macovei","tag-digital-marketing","tag-ecommerce","tag-interviu-gpec","tag-magazine-online","tag-moloso","tag-plan-de-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16602"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16602\/revisions"}],"predecessor-version":[{"id":16619,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16602\/revisions\/16619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16610"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}