{"id":16612,"date":"2020-01-23T14:29:36","date_gmt":"2020-01-23T12:29:36","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16612"},"modified":"2020-01-23T14:37:35","modified_gmt":"2020-01-23T12:37:35","slug":"cum-scriem-brand-content-pentru-seo-eficient","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-scriem-brand-content-pentru-seo-eficient","title":{"rendered":"Cum scriem brand content pentru SEO eficient"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-scriem-brand-content-pentru-seo-eficient\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16617\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-mihai-vinatoru-1024x586.jpg\" alt=\"mihai vinatoru quote header\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-mihai-vinatoru-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-mihai-vinatoru-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-mihai-vinatoru-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-mihai-vinatoru.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Priorit\u0103\u021bile magazinelor online \u00een materie SEO au luat o direc\u021bie mai pu\u021bin tehnic\u0103 \u0219i mai concentrat\u0103 pe crearea de content, care aduce mai mult\u0103 valoare utilizatorului aflat \u00een etapa de informare \u00eenainte de a lua o decizie. \u00cen interviul acordat GPeC, <a href=\"https:\/\/www.linkedin.com\/in\/meetzah\/\">Mihai V\u00een\u0103toru<\/a>, Head of SEO &amp; Managing Partner <a href=\"https:\/\/dwf.ro\/\">DWF<\/a>, a discutat despre importan\u021ba cre\u0103rii de con\u021binut variat, mulat pe inten\u021biile de c\u0103utare ale cump\u0103r\u0103torilor.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Pentru \u00eenceput, Mihai ne-a povestit pu\u021bin despre prezentarea sa de pe scena GPeC SUMMIT noiembrie 2019, \u00een care a vorbit despre modul \u00een care Google a evoluat pe partea de <strong>search<\/strong> astfel \u00eenc\u00e2t s\u0103 \u00een\u021beleag\u0103 cuvintele de leg\u0103tur\u0103 \u0219i frazele \u0219i s\u0103 afi\u0219eze rezultate mai relevante \u00een c\u0103ut\u0103ri. Aceast\u0103 capacitate vine \u00een urma unui update (<a href=\"https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\">BERT<\/a>) lansat \u00een prim\u0103vara 2019. Dezavantajul a fost c\u0103 multe pagini cu rank bun nu mai performau la fel de bine pentru c\u0103 nu mai r\u0103spundeau la fel de bine inten\u021biilor de c\u0103utare. Brand-urile trebuie, a\u0219adar, s\u0103 aleag\u0103 atent cu ce concepte \u0219i sub-concepte se identific\u0103, a\u0219a-numitele <strong>Google Identity Clusters<\/strong>, pentru a fi asociate de Google cu no\u021biunea pe care \u00ee\u0219i doresc s\u0103 o targeteze.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multe magazine online, atunci c\u00e2nd depun efort s\u0103 construiasc\u0103 <strong>content<\/strong> pentru produsele de pe website, nu \u021bin cont de <strong>inten\u021biile de c\u0103utare<\/strong> ale utilizatorilor, ci se ghideaz\u0103 doar dup\u0103 sugestiile de cuvinte cheie \u0219i expresii cu volum mare de c\u0103ut\u0103ri afi\u0219ate de tool-uri. Mihai sf\u0103tuie\u0219te business-urile s\u0103 construiasc\u0103 un con\u021binut care r\u0103spunde la \u00eentreb\u0103rile pe care \u0219i le-ar pune poten\u021bialii clien\u021bi, s\u0103 comunice mai mult cu ace\u0219tia \u00een <strong>etapa de informare<\/strong>, chiar dac\u0103 volumul de c\u0103utare este mai mic.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cum scriem brand content pentru SEO eficient | Mihai V\u00een\u0103toru @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/i9Xf39ibFV4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Trec\u00e2nd mai departe la evolu\u021bia pie\u021bei din ultima perioad\u0103, Mihai a punctat din nou c\u0103 exist\u0103 un mai mult interes pentru content, fa\u021b\u0103 de partea tehnic\u0103 SEO care este deja un \u201dmust-have\u201d pentru e-commerce. Aici trebuie luate \u00een considerare, a\u0219a cum am amintit mai devreme, acele identity clusters \u0219i <strong>topicuri cu care brand-ul s\u0103 se identifice<\/strong>. Atunci c\u00e2nd fac o c\u0103utare, oamenii au o anumit\u0103 inten\u021bie, iar con\u021binutul de pe site trebuie s\u0103 fie c\u00e2t mai variat, pentru c\u0103 Google deja a \u00eenv\u0103\u021bat s\u0103 recunoasc\u0103 inten\u021biile din spatele unei c\u0103ut\u0103ri.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Cu c\u00e2t tu ca brand \u00een\u021belegi mai bine chestia asta \u0219i <\/span><\/i><i>vii cu con\u021binut<\/i><i><span style=\"font-weight: 400;\"> nu la modul general, hai s\u0103 scriu despre un topic a\u0219a\u2026 generalit\u0103\u021bi, ci <\/span><\/i><b><i>rezolv\u00e2nd inten\u021bia <\/i><\/b><i>respectiv\u0103<\/i><i><span style=\"font-weight: 400;\">, cu at\u00e2t ai mai mari \u0219anse ca urm\u0103toarele update-uri, care o s\u0103 tot vin\u0103 \u00een perioada urm\u0103toare, s\u0103 te prind\u0103 \u0219i s\u0103 te avantajeze.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Tendin\u021bele \u00een SEO arat\u0103 c\u0103 multe brand-uri se afi\u0219eaz\u0103 pe c\u0103ut\u0103rile generale ale produselor lor, pentru ca poten\u021bialii clien\u021bi s\u0103 se familiarizeze cu acesta. Aici conteaz\u0103 foarte mult cum este construit con\u021binutul pe website, iar cei de la DWF au creat un <a href=\"https:\/\/dwf.ro\/blog\/brand-content-ce-este-continutul-de-brand-si-ce-face-un-brand-content-writer\/\"><strong>ghid de brand content writing<\/strong><\/a> pe care l-au pus la dispozi\u021bie gratuit pe blog-ul lor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103 detalii despre tendin\u021bele SEO, Google Search \u0219i cum se scrie content de calitate urm\u0103rind integral interviul pe <a href=\"https:\/\/www.youtube.com\/watch?v=i9Xf39ibFV4\">YouTube<\/a>. Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-scriem-brand-content-pentru-seo-eficient\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Priorit\u0103\u021bile magazinelor online \u00een materie SEO au luat o direc\u021bie mai pu\u021bin tehnic\u0103 \u0219i mai concentrat\u0103 pe crearea de content, care aduce mai mult\u0103 valoare utilizatorului aflat \u00een etapa de informare \u00eenainte de a lua o decizie. \u00cen interviul acordat GPeC, Mihai V\u00een\u0103toru, Head of SEO &amp; Managing Partner DWF, a discutat despre importan\u021ba cre\u0103rii de con\u021binut variat, mulat pe inten\u021biile de c\u0103utare ale cump\u0103r\u0103torilor.<\/p>\n","protected":false},"author":19,"featured_media":16617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3378,657,215,838,67],"class_list":["post-16612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-brand-content","tag-dwf","tag-interviu-gpec","tag-mihai-vinatoru","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16612"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16612\/revisions"}],"predecessor-version":[{"id":16620,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16612\/revisions\/16620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16617"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}