{"id":16622,"date":"2020-01-29T11:51:21","date_gmt":"2020-01-29T09:51:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16622"},"modified":"2020-01-29T11:51:21","modified_gmt":"2020-01-29T09:51:21","slug":"ryan-holiday-interview","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/ryan-holiday-interview","title":{"rendered":"\u201cIf there are still people on the planet that haven\u2019t heard of it, it\u2019s new.&#8221; &#8211; An interview with Ryan Holiday"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/ryan-holiday-interview\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16633\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-1024x586.jpg\" alt=\"ryan holiday quote header\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Getting attention or selling something you really believe in? A marketer\u2019s focus has usually leaned towards the former, while the latter has proven itself to be more effective long term. In this very inspiring interview, Ryan Holiday, bestselling author and marketer, states clearly what a marketer\u2019s duty is nowadays, which effective tactic they should use to drive sells and how to improve their marketing strategies.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">As we know, a marketer\u2019s job is never easy when deciding how to promote a product. Sells are important, but they depend on the public\u2019s response to the marketing campaigns, to say the least. And since we live in a time when it\u2019s very easy to spread false information, marketers should be aware of what they actually sell. Because, if they don\u2019t believe in the product, in what they sell, and it happens to not deliver as advertised, it will set up disappointment. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">I\u2019m not just thinking about sales, I\u2019m not just thinking about short term gains, I\u2019m thinking about starting a relationship with people and I want that relationship to be ongoing and I want it to be a mutual exchange of value.\u201d <\/span><\/i><span style=\"font-weight: 400;\">is Ryan\u2019s perspective.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So, how do you build this relationship while focusing on building the brand as well? \u201cWhat you want to have is a fan base, you want to have an audience\u201d. Basically, build a community of fans or people who you know would stay true to your product, who you can rely on when coming out with something new. This list of people (or brands, depending on your industry or type of business) is what provides you a recurring income.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cIf there are still people on the planet that haven\u2019t heard of it, it\u2019s new.&quot; | Ryan Holiday @ GPeC\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/JEcmyqfXl88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A common marketing bias is the fact that everyone is focused on what\u2019s new, what\u2019s trending, while the biggest ROI comes from this community (or fanbase) that you build over time. You can not predict whether a new release will sell well, but products that are already selling prove that people take an interest in them and you can further rely on their value to generate a steady revenue. Ryan has an even more insightful perspective on this subject: \u201c<em>I<\/em><\/span><i><span style=\"font-weight: 400;\">f there are still people on the planet that haven\u2019t heard of it, it\u2019s new.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, you have to create a balance in this relationship by sharing good practices and actively listening to objective feed-back. To keep on track, as a marketer, it is better to <\/span><span style=\"font-weight: 400;\">have a trusted network of people who give you honest opinions before you publish something, such as an editor or a mentor. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">\u201cWhen someone tells you something\u2019s wrong, they\u2019re always right. <\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">When they tell you how to fix it, they\u2019re almost always wrong.\u201d\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">So listen to the feed-back you receive, try to understand what it means and then come up with your own solution based on it. Do not try to multitask in making decisions, but try to slow down and focus on what works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out what other interesting insights Ryan had for us in the full video interview on <a href=\"https:\/\/youtu.be\/JEcmyqfXl88\">YouTube<\/a>. Don\u2019t forget to <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">subscribe to the GPeC YouTube Channel<\/span><\/a><span style=\"font-weight: 400;\"> for more interviews, insights and live transmissions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 is an event powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Online Shops Competition Partner: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Event supported by<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/ryan-holiday-interview\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Getting attention or selling something you really believe in? A marketer\u2019s focus has usually leaned towards the former, while the latter has proven itself to be more effective long term. In this very inspiring interview, Ryan Holiday, bestselling author and marketer, states clearly what a marketer\u2019s duty is nowadays, which effective tactic they should use to drive sells and how to improve their marketing strategies.<\/p>\n","protected":false},"author":19,"featured_media":16633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[267,389,3381],"class_list":["post-16622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-interviews","tag-interview","tag-online-marketing-en","tag-ryan-holiday-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16622"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16622\/revisions"}],"predecessor-version":[{"id":16634,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16622\/revisions\/16634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16633"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}