{"id":16624,"date":"2020-01-29T11:51:47","date_gmt":"2020-01-29T09:51:47","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16624"},"modified":"2020-01-29T11:51:47","modified_gmt":"2020-01-29T09:51:47","slug":"interviu-ryan-holiday","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-ryan-holiday","title":{"rendered":"Marketing-ul: un schimb reciproc de valori &#8211; Interviu cu Ryan Holiday"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-ryan-holiday\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16633\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-1024x586.jpg\" alt=\"ryan holiday quote header\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/01\/blog_gpec-ryan-holiday.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>S\u0103 captezi aten\u021bia sau s\u0103 vinzi ceva \u00een care chiar crezi? Oamenii de marketing se concentreaz\u0103 \u00een general pe prima variant\u0103, de\u0219i cealalt\u0103 s-a dovedit a fi mai eficient\u0103 pe termen lung. \u00cen interviul acordat \u00een cadrul GPeC SUMMIT noiembrie 2019, Ryan Holiday &#8211; autor de succes, specialist \u00een marketing \u0219i antreprenor &#8211; vorbe\u0219te despre rolul marketerilor \u00een prezent, despre ce tactici ar trebui s\u0103 foloseasc\u0103 ace\u0219tia pentru a genera v\u00e2nz\u0103ri \u0219i cum s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 strategiile de marketing.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u0218tim c\u0103 job-ul unui marketer nu e niciodat\u0103 simplu atunci c\u00e2nd trebuie s\u0103 aleag\u0103 strategia de promovare a unui produs. V\u00e2nz\u0103rile sunt importante, \u00eens\u0103 acestea depind de cum r\u0103spunde publicul la campaniile de marketing, printre altele. Este foarte simplu s\u0103 r\u0103sp\u00e2nde\u0219ti informa\u021bie fals\u0103 iar oamenii de marketing ar trebui s\u0103 fie con\u0219tien\u021bi de ce v\u00e2nd de fapt. Dac\u0103 nici ei nu au \u00eencredere \u00een produs, \u00een ceea ce v\u00e2nd, \u0219i se \u00eent\u00e2mpl\u0103 s\u0103 nu livreze ce au promis, publicul va fi dezam\u0103git. Perspectiva lui Ryan este s\u0103 <\/span><i><span style=\"font-weight: 400;\">\u201dnu m\u0103 g\u00e2ndesc doar la v\u00e2nz\u0103ri, nu m\u0103 g\u00e2ndesc la c\u00e2\u0219tiguri pe termen scurt, m\u0103 g\u00e2ndesc la a crea o rela\u021bie cu oamenii \u0219i vreau ca aceast\u0103 rela\u021bie s\u0103 fie continu\u0103 \u0219i vreau s\u0103 fie un schimb reciproc de valori\u201d<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar cum construim astfel de rela\u021bii cu publicul \u00een timp ce ne concentr\u0103m \u0219i pe cre\u0219terea unui brand? <em>\u201dAi nevoie de o baz\u0103 de date cu audien\u021ba\u201d<\/em>, ne sf\u0103tuie\u0219te Ryan. Construie\u0219te o comunitate de fani sau oameni despre care \u0219tii c\u0103 sunt fideli produsului t\u0103u, pe care te po\u021bi baza atunci c\u00e2nd vii pe pia\u021b\u0103 cu ceva nou. Aceast\u0103 list\u0103 de oameni (sau business-uri, \u00een func\u021bie de industria \u00een care activezi) \u00ee\u021bi va asigura un venit recurent.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cIf there are still people on the planet that haven\u2019t heard of it, it\u2019s new.&quot; | Ryan Holiday @ GPeC\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/JEcmyqfXl88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Marketing-ul are \u00een multe cazuri o predilec\u021bie c\u0103tre ceea ce este nou \u0219i <\/span><i><span style=\"font-weight: 400;\">trending<\/span><\/i><span style=\"font-weight: 400;\">, \u00een timp ce cel mai mult ROI revine din aceast\u0103 comunitate pe care o construie\u0219ti \u00een timp. Nu po\u021bi prezice c\u00e2t de bine va performa un produs nou lansat, dar produsele care deja se v\u00e2nd dovedesc c\u0103 oamenii sunt interesa\u021bi \u0219i te po\u021bi baza c\u0103 asta va genera un venit constant. Ryan are o perspectiv\u0103 \u0219i mai interesant\u0103 asupra acestui aspect: <\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201dDac\u0103 mai sunt oameni pe lume care nu au auzit de el (n.r. produsul t\u0103u), atunci e nou\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Evident, trebuie creat un echilibru \u00een aceast\u0103 rela\u021bie, prin bune practici \u0219i ascultare activ\u0103 a feedback-ului primit. Ca om de marketing, e important s\u0103 ai o re\u021bea de oameni de \u00eencredere (un editor sau un mentor, de exemplu) cu care s\u0103 te consul\u021bi \u00eenainte de a publica ceva. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><em>\u201dC\u00e2nd cineva \u00ee\u021bi spune c\u0103 ceva e gre\u0219it, are \u00eentotdeauna dreptate. <\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><em>C\u00e2nd \u00ee\u021bi spune cum s\u0103 rezolvi situa\u021bia, de obicei nu are dreptate.\u201d<\/em><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">A\u0219a c\u0103 asculta\u021bi feedback-ul primit, \u00eencerca\u021bi s\u0103 \u00een\u021belege\u021bi la ce se refer\u0103 \u0219i veni\u021bi cu propriile rezolv\u0103ri. Nu \u00eencerca\u021bi s\u0103 face\u021bi multitasking c\u00e2nd lua\u021bi decizii, ci concentra\u021bi-v\u0103 pe strategia care func\u021bioneaz\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afla\u021bi detaliile despre toate aceste idei \u0219i strategii de marketing \u00een \u00eenterviul integral de pe <a href=\"https:\/\/youtu.be\/JEcmyqfXl88\">YouTube<\/a>. <\/span><span style=\"font-weight: 400;\">Nu uita\u021bi s\u0103 v\u0103 abona\u021bi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-ryan-holiday\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>S\u0103 captezi aten\u021bia sau s\u0103 vinzi ceva \u00een care chiar crezi? Oamenii de marketing se concentreaz\u0103 \u00een general pe prima variant\u0103, de\u0219i cealalt\u0103 s-a dovedit a fi mai eficient\u0103 pe termen lung. \u00cen interviul acordat \u00een cadrul GPeC SUMMIT noiembrie 2019, Ryan Holiday &#8211; autor de succes, specialist \u00een marketing \u0219i antreprenor &#8211; vorbe\u0219te despre rolul marketerilor \u00een prezent, despre ce tactici ar trebui s\u0103 foloseasc\u0103 ace\u0219tia pentru a genera v\u00e2nz\u0103ri \u0219i cum s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 strategiile de marketing.<\/p>\n","protected":false},"author":19,"featured_media":16633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903,89],"tags":[215,173,3127],"class_list":["post-16624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec","category-interviurile-gpec","tag-interviu-gpec","tag-marketing","tag-ryan-holiday"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16624"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16624\/revisions"}],"predecessor-version":[{"id":16635,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16624\/revisions\/16635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16633"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}