{"id":16639,"date":"2020-01-31T15:37:11","date_gmt":"2020-01-31T13:37:11","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16639"},"modified":"2020-01-31T15:37:11","modified_gmt":"2020-01-31T13:37:11","slug":"how-marketers-can-fight-the-impostor-syndrome-interview-with-tiffany-dasilva","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/how-marketers-can-fight-the-impostor-syndrome-interview-with-tiffany-dasilva","title":{"rendered":"How marketers can fight the impostor syndrome – Interview with Tiffany daSilva"},"content":{"rendered":"
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After having to deal with impostor syndrome as a marketer for many years, Tiffany daSilva<\/a> – founder DaSilva Consulting – decided to turn her experience into a lesson for marketers who struggle with the same issue. During this interview at GPeC SUMMIT in November 2019, she sat down with us and shared many useful insights about fighting the impostor syndrome and finding the right mindset to deal with professional failures.\u00a0<\/b><\/p>\n

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There is a lot of pressure on marketers to constantly optimize<\/strong>, improve and make their work better as fast as possible. In the beginning, this fast paced workflow is exciting and rewarding, people get promoted even though they had small failures occasionally, as part of their job. „<\/span>And all of the sudden, failing<\/strong> seems like it\u2019s not an option as we start getting further and further along in our career. And I think that\u2019s the moment when you start going \u201cOh, my god, I shouldn\u2019t be here, I thought that I should stop failing by now, people are going to realize I\u2019m not as good as I think I am\u201d. <\/span><\/i>So people stop talking about these issues with their colleagues, peers or managers, which is the opposite of what would help their career grow and reassure themselves that their work is valuable.<\/span><\/p>\n

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What I found is, if we\u2019re like that, if we\u2019re closed up, if we\u2019re not sharing how we\u2019re feeling, it\u2019s causing us to teach the people that we manage to be the same way and you\u2019re creating this a little bit of a hostile environment. And with that hostile environment it means that you\u2019re not being open enough to even invite new people into marketing<\/strong>.\u00a0<\/span><\/i><\/p>\n<\/blockquote>\n

What Tiffany means is that marketers should be more open to each other in terms of how their work affects them and allow more diversity in their professional circles. A diverse environment<\/strong> gives place to more ideas and perspectives than a closed one where every person is of a specific economic or academic background. „<\/span>There\u2019s so many people who maybe don\u2019t have a formal education that we\u2019re not allowing in the seat next to us, when I\u2019ve learned more sometimes from those people than from people who have PhDs in what I do”<\/span><\/i>\u00a0is one insight of her experience shared in the interview.<\/span><\/p>\n