{"id":16711,"date":"2020-02-05T12:17:38","date_gmt":"2020-02-05T10:17:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16711"},"modified":"2020-02-05T12:44:24","modified_gmt":"2020-02-05T10:44:24","slug":"gpec-2019-romanian-e-commerce-report-2019","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/gpec-2019-romanian-e-commerce-report-2019","title":{"rendered":"GPeC 2019 Romanian E-Commerce Report: over 4.3 billion euro revenue, a 20% growth compared to 2018"},"content":{"rendered":"
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According to the Romanian Online Shops Association\u2019s (ARMO) estimations, the e-commerce sector exceeded the 4.3 billion euro threshold at the end of 2019, 20-22% more than in 2018 when the value of online commerce was estimated to an approximate 3.6 billion euro.<\/strong><\/p>\n

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The 2019 vs. 2018 growth rate has been lower than the 2018 vs. 2017 one, when the YoY growth rate was around 30%.<\/span><\/p>\n

The value of over 4.3 billion euro refers to all the transactions generated in Romania by both the local merchants and foreign online shops.<\/span><\/p>\n

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\u201dOn average, Romanians have spent around 12 million euros on online shopping<\/strong> daily last year, compared to 9.86 million euros, the daily average of 2018\u201d<\/em>, says Andrei Radu, CEO & Founder GPeC.<\/span><\/p>\n

\u201dYet, according to Eurostat, only 23% of the Romanian population shopped online in 2019<\/strong>, which situates us on the second to last place in the EU, outrunning only Bulgaria with 22%. This fact shows us that Romanian e-commerce has a lot of space to grow<\/strong>\u201d<\/em>, he adds.<\/span><\/p>\n

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The 4.3 billion euro represents the e-tail segment only<\/strong>, that means only tangible products that were bought online. It does not include services, plane tickets, vacations & travel, hotel reservations, show tickets or other events, bills and utilities payments, downloadable content etc.<\/span><\/p>\n

According to the estimations of the main players on the market, e-commerce will continue to grow in 2020, most probably exceeding the 5 billion euro threshold<\/strong> at the end of this year. \"Florinel<\/span><\/p>\n

\u201dThe Romanian e-commerce sector confirms the positive trend of toter years, so that in 2019 too there was a two-digit growth. The 4 billion euro threshold was exceeded for the first time, which means that there is 20-22% evolution compared to 2018\u201d<\/em> says Florinel Chi\u0219, ARMO Executive Director.<\/span><\/p>\n

For 15 years, GPeC<\/a> has been the e-commerce representative in Romania, growing a community dedicated to online shops and organizing the main events dedicated to online commerce. Among others, GPeC centralizes the data and publishes the yearly Romanian E-Commerce Report. Here are the main numbers, statistics and estimations for 2019 <\/span>(the sources are mentioned in the text body, as well as at the end of the report)<\/span><\/i>.<\/span><\/p>\n

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The average order value has increased significantly in 2019<\/b><\/h2>\n

According to statistics from 2Performant<\/a>, the average online transaction value has increased significantly in 2019 compared to 2018, both in the case of desktop transactions, as well as in mobile transactions.<\/span><\/p>\n

On average, in 2019 Romanians spent 273 RON<\/strong> for desktop<\/strong> transactions, compared to 204 RON in 2018. We can observe the same considerable growth of the average order value in the case of mobile<\/strong> transactions, from 170 RON in 2018 to 208 RON<\/strong> in 2019 (the values above do not include VAT).<\/span><\/p>\n

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How much did Romanians spend on specific product categories?<\/b><\/h2>\n

An important characteristic of 2019 was the growth of the average online order value for the majority of the market verticals. Even where the average order value dropped, the decrease was insignificant and the order number was higher, which lead to a general growth of the entire e-commerce market with 20-22% compared to 2018. <\/span>(The average values below do not include VAT)<\/span><\/i><\/p>\n

According to 2Performant, the Electro-IT&C<\/strong> category had the highest increase in average order value from 738,27 RON in 2018 to 875 RON in 2019<\/strong>.<\/span><\/p>\n

Increase<\/strong> in average order value were also registered for the following categories:<\/span><\/p>\n