{"id":16734,"date":"2020-02-11T10:53:58","date_gmt":"2020-02-11T08:53:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16734"},"modified":"2020-02-11T10:53:58","modified_gmt":"2020-02-11T08:53:58","slug":"dovada-sociala-optimizarea-conversiilor","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dovada-sociala-optimizarea-conversiilor","title":{"rendered":"Cum folosim psihologia dovezii sociale \u00een optimizarea conversiilor"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dovada-sociala-optimizarea-conversiilor\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16736\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/blog_gpec-Angie-Schottmuller-1024x586.jpg\" alt=\"header quote angie schottmuller\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/blog_gpec-Angie-Schottmuller-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/blog_gpec-Angie-Schottmuller-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/blog_gpec-Angie-Schottmuller-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/blog_gpec-Angie-Schottmuller.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Ce \u00een\u021belegem prin \u201ddovad\u0103 social\u0103\u201d \u0219i cum pot antreprenorii \u0219i oamenii de marketing s\u0103 se foloseasc\u0103 de acest concept pentru a genera v\u00e2nz\u0103ri? Angie Schottmuller, fondator Interactive Artisan, a explicat \u00een detaliu acest proces \u0219i ne-a demonstrat cum s\u0103 \u00eencuraj\u0103m userii s\u0103 ofere recenzii de calitate \u00eentr-un interviu interactiv la GPeC SUMMIT noiembrie 2019.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Expertiza lui Angie const\u0103 \u00een optimizarea c\u0103ut\u0103rilor \u0219i <strong>optimizarea conversiilor<\/strong>. Ea ne spune c\u0103 \u00een ambele se poate implementa <strong>dovada social\u0103 ca tactic\u0103 de marketing<\/strong>. Ce este, de fapt, dovada social\u0103? <em>\u201dPsihologia dovezii sociale afirm\u0103 c\u0103, atunci c\u00e2nd ne e fric\u0103 sau suntem nesiguri, ne ghid\u0103m dup\u0103 comportamentul altora \u00een procesul de luare a deciziilor. Ar putea fi o situa\u021bie simpl\u0103 \u00een care c\u0103ut\u0103m sala de mese, de exemplu, vedem \u00eencotro se duc al\u021bii a\u0219a c\u0103 \u00eei urm\u0103m. Este mai mult un comportament subcon\u0219tient, este o parte din creierul nostru care ia deciziile\u201d,<\/em> ne explic\u0103 Angie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dovada social\u0103 poate fi folosit\u0103 ca tactic\u0103 eficient\u0103 pentru a genera conversii, pentru c\u0103 oamenii sunt deseori nesiguri atunci c\u00e2nd se documenteaz\u0103 \u00een leg\u0103tur\u0103 cu un produs. O recenzie scurt\u0103 de tipul \u201dE bun!\u201d nu amelioreaz\u0103 frica de incertitudine, nu ofer\u0103 solu\u021bia pentru problema userului. Dovada social\u0103 e mai mult dec\u00e2t o recenzie, a\u0219a c\u0103 nu cere\u021bi recenzii atunci c\u00e2nd face\u021bi follow-up cu un client dup\u0103 o achizi\u021bie. \u00cen schimb, lua\u021bi-v\u0103 timp s\u0103 face\u021bi un interviu cu clientul \u0219i redacta\u021bi un <strong>testimonial conving\u0103tor<\/strong> pe care \u00eel pute\u021bi cita pe website sau pe pagina produsului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru o mai bun\u0103 optimizare, Angie a \u00eemp\u0103r\u021bit dovada social\u0103 \u00eentr-o structur\u0103 pe care a denumit-o The 6S Framework:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Sum it &#8211; Adun\u0103 (numere; c\u00e2\u021bi clien\u021bi ai, c\u00e2te unit\u0103\u021bi v\u00e2ndute etc.)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Score it &#8211; Estimeaz\u0103 (scoate \u00een eviden\u021b\u0103 procentele %)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Say it &#8211; Spune (recenzie sau testimonial)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sign it &#8211; Semneaz\u0103 (semn\u0103tura sau numele de utilizator al celui care las\u0103 recenzia)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Show it &#8211; Arat\u0103 (con\u021binut vizual; imagini, video)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shine it &#8211; Eviden\u021biaz\u0103 (premii, acredit\u0103ri ob\u021binute)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pe scurt, pute\u021bi pune \u00een valoare dovada social\u0103 prin <strong>numere, descrieri \u0219i elemente vizuale<\/strong> ad\u0103ugate testimonialelor, mai ales dac\u0103 sunte\u021bi un brand mic sau nou pe pia\u021b\u0103. Un <strong>testimonial persuasiv<\/strong> este un interviu direct cu clientul, derulat fie \u00een persoan\u0103 sau sub form\u0103 de formular online de feed-back. \u00centreba\u021bi-l ce anume c\u0103uta, dac\u0103 a g\u0103sit r\u0103spunsul (produsul) pe website-ul vostru \u0219i ruga\u021bi-l s\u0103 r\u0103spund\u0103 c\u00e2t mai detaliat posibil. R\u0103spunsurile detaliate pot fi de ajutor pentru<strong> SEO<\/strong> ulterior. \u00cen timpul discu\u021biei de la GPeC SUMMIT, Angie a f\u0103cut un exerci\u021biu de cum se contruie\u0219te un interviu din care poate fi extras un testimonial, \u00eel pute\u021bi urm\u0103ri integral pe canalul nostru de <a href=\"https:\/\/youtu.be\/A8zt1rSCYKA\">YouTube<\/a>:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Using social proof as a conversion optimization tactic | Angie Schottmuller @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/A8zt1rSCYKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita\u021bi s\u0103 v\u0103 abona\u021bi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>: <a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by: <a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner: <a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online: <a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>: <strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>, <a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>, <a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>, <a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>, <strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>, <a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi&#8217;s Box<\/strong><\/a>, <strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>, <a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>, <strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>, <strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by: <a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee: <a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>: <a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>: <a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>: <a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dovada-sociala-optimizarea-conversiilor\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ce \u00een\u021belegem prin \u201ddovad\u0103 social\u0103\u201d \u0219i cum pot antreprenorii \u0219i oamenii de marketing s\u0103 se foloseasc\u0103 de acest concept pentru a genera v\u00e2nz\u0103ri? Angie Schottmuller, fondator Interactive Artisan, a explicat \u00een detaliu acest proces \u0219i ne-a demonstrat cum s\u0103 \u00eencuraj\u0103m userii s\u0103 ofere recenzii de calitate \u00eentr-un interviu interactiv la GPeC SUMMIT noiembrie 2019.<\/p>\n","protected":false},"author":19,"featured_media":16736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3414,98,184,215,895,3416],"class_list":["post-16734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-angie-schottmuller","tag-conversion-optimization","tag-digital-marketing","tag-interviu-gpec","tag-social-proof","tag-user-review"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16734"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16734\/revisions"}],"predecessor-version":[{"id":16750,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16734\/revisions\/16750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16736"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}