{"id":16833,"date":"2020-03-16T08:30:43","date_gmt":"2020-03-16T06:30:43","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16833"},"modified":"2020-03-16T10:41:13","modified_gmt":"2020-03-16T08:41:13","slug":"top-5-utilizari-ale-pixelului-pentru-optimizarea-reclamelor-facebook","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/top-5-utilizari-ale-pixelului-pentru-optimizarea-reclamelor-facebook","title":{"rendered":"Nicio campanie f\u0103r\u0103 Pixel: TOP 5 utiliz\u0103ri ale Pixelului pentru optimizarea reclamelor Facebook"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/top-5-utilizari-ale-pixelului-pentru-optimizarea-reclamelor-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16932 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Anca-Toma-1024x586.png\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Anca-Toma-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Anca-Toma-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Anca-Toma-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Anca-Toma.png 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Un set de instrumente de digital marketing care func\u021bioneaz\u0103 pe principiile social media &#8211; asta este Facebook acum <i>de facto<\/i>. Iar brandurile, magazinele online \u0219i chiar \u0219i furnizorii de servicii Business2Business au \u00een\u021beles importan\u021ba prezen\u021bei pe Facebook mai ales pentru a putea accesa tool-urile integrate \u00een platform\u0103. Astfel c\u0103, \u00een momentul de fa\u021b\u0103, peste 42.000 pagini de business active lupt\u0103 pentru aten\u021bia a peste 11 milioane de utilizatori &#8211; unii mai creativ, al\u021bii mai comercial, al\u021bii cu accent puternic pe comunitate. Prin <em>reclame<\/em> \u0219i prin <em>post\u0103ri organice<\/em>.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">De ce conteaz\u0103 at\u00e2t de mult volumele acestea, \u00een special \u00een contextul \u00een care e\u0219ti aici s\u0103 \u00een\u021belegi importan\u021ba unor set\u0103ri corecte pentru optimizarea campaniilor Facebook Ads? Pentru c\u0103 e important s\u0103 \u00een\u021belegem, de orice latur\u0103 a eCommerce-ului am fi, c\u0103 pe Facebook Ads a intra \u00een b\u0103t\u0103lie \u00eenseamn\u0103 s\u0103 folose\u0219ti mecanismele de machine learning dezvoltate de Facebook c\u00e2t mai mult \u0219i mai <\/span><i><span style=\"font-weight: 400;\">smart<\/span><\/i><span style=\"font-weight: 400;\"> posibil. Cu ajutorul machine learning \u0219i prin setarea complet\u0103 \u0219i corect\u0103 a Pixelului Facebook, po\u021bi m\u0103sura:<\/span><\/p>\n<ul>\n<li><b>Ce impact au reclamele tale Facebook asupra clien\u021bilor t\u0103i (noi \u0219i recuren\u021bi)<\/b><\/li>\n<li><strong>Care este Return On Ad Spend (ROAS) din fiecare campanie pe care o rulezi<\/strong><\/li>\n<li><strong>Care este Cost of Client Acquisition (COCA) din fiecare campanie pe care o rulezi<\/strong><\/li>\n<li><strong>Care sunt audien\u021bele cele mai relevante pentru business-ul t\u0103u<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avem de-a face cu un public mare, despre care avem foarte multe informa\u021bii, de la date demografice p\u00e2n\u0103 la interese foarte granulare. Cum putem naviga printre at\u00e2t de multe date pentru a ajunge exact la oamenii pe care ne-am propus s\u0103-i target\u0103m \u00een <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/cele-7-ingrediente-principale-ale-strategiei-de-marketing-online\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">strategia de marketing online<\/span><\/a><span style=\"font-weight: 400;\">? Primul pas pe care l-a\u0219 recomanda oric\u0103rui magazin online este instalarea pe site \u0219i folosirea la maximum a Facebook Pixel-ului. \u0218i ca s\u0103 trecem la treab\u0103, voi detalia <\/span><a href=\"#instalareFBPixel\"><b>cum ar trebui f\u0103cute set\u0103rile <\/b><\/a><span style=\"font-weight: 400;\">\u0219i, dac\u0103 ai dep\u0103\u0219it momentul instal\u0103rii, afl\u0103 direct mai mult despre <\/span><a href=\"#top5utilizaripixel\"><b>cum po\u021bi folosi acest instrument gratuit \u0219i foarte puternic \u00een campanii prin TOP 5 set\u0103ri <\/b><\/a><span style=\"font-weight: 400;\">acest instrument gratuit \u0219i foarte puternic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"instalareFBPixel\"><b>Cum creez, instalez \u0219i verific un Facebook Pixel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poate p\u0103rea un pas m\u0103runt, \u00eens\u0103 chiar nicio campanie menit\u0103 s\u0103 aduc\u0103 v\u00e2nz\u0103ri \u00een eCommerce nu ar trebui s\u0103 ruleze f\u0103r\u0103 Facebook Pixel.\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Genereaz\u0103 din contul <\/span><a href=\"https:\/\/business.facebook.com\/\"><span style=\"font-weight: 400;\">Business Manager<\/span><\/a><span style=\"font-weight: 400;\"> \u00een care exist\u0103 contul de Facebook Ads prin <\/span><b>care faci publicitate pe Facebook micul cod numeric numit Facebook Pixel.<\/b><span style=\"font-weight: 400;\"> Acesta trebuie inserat \u00een codul website-ului sub forma unui script pentru a putea \u00eencepe s\u0103 \u00eenregistreze date.<\/span><\/li>\n<\/ol>\n<div id='gallery-1' class='gallery galleryid-16833 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"347\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-GPeC-Magazine.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-GPeC-Magazine.png 569w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-GPeC-Magazine-300x183.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"562\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-2-GPeC-Magazine.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-2-GPeC-Magazine.png 635w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Creare-si-instalare-Facebook-Pixel-2-GPeC-Magazine-300x266.png 300w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><b>Un moment pentru o \u00eentrebare din sal\u0103<\/b><span style=\"font-weight: 400;\">: Ce face acest Pixel de fapt?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sigur \u0219tii de faimoasele <\/span><i><span style=\"font-weight: 400;\">cookies<\/span><\/i><span style=\"font-weight: 400;\">. Pixelul plaseaz\u0103 \u0219i folose\u0219te <\/span><i><span style=\"font-weight: 400;\">cookies<\/span><\/i><span style=\"font-weight: 400;\"> pentru a \u00eenregistra activitatea utilizatorilor pe site-ul t\u0103u, interac\u021biunea lor cu reclamele tale \u0219i, implicit, pentru a-i g\u0103si pe Facebook. A\u0219a reu\u0219e\u0219te Facebook s\u0103 te b\u00e2ntuie cu produsele pe care le-ai vizualizat la un moment dat \u00eentr-un magazin online (concurent, poate?).<\/span><\/p>\n<p><b>2. Instalarea pe site a Pixelului se poate face acum foarte simplu folosind integr\u0103rile Facebook cu cele mai populare platforme de eCommerce<\/b><span style=\"font-weight: 400;\"> (WordPress, WooCommerce, Magento, Presta Shop fiind c\u00e2teva exemple relevante pentru pia\u021ba din Rom\u00e2nia). Po\u021bi folosi \u0219i module specifice platformei tale pentru a instala Pixelul. \u00cen cazul platformelor custom, ajutorul programatorului e binevenit.\u00a0<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-16833 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"543\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Instalare-Facebook-Pixel-prin-integrare-GPeC-Magazine.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Instalare-Facebook-Pixel-prin-integrare-GPeC-Magazine.png 594w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Instalare-Facebook-Pixel-prin-integrare-GPeC-Magazine-300x274.png 300w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Platforme-integrate-pentru-instalare-Facebook-Pixel-GPeC-Magazine.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Platforme-integrate-pentru-instalare-Facebook-Pixel-GPeC-Magazine.png 800w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Platforme-integrate-pentru-instalare-Facebook-Pixel-GPeC-Magazine-300x202.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Platforme-integrate-pentru-instalare-Facebook-Pixel-GPeC-Magazine-768x517.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><b>3. Asigur\u0103-te c\u0103 setezi \u0219i evenimentele importante pentru business-ul t\u0103u<\/b><span style=\"font-weight: 400;\">. Evenimentele sunt, exact a\u0219a cum le d\u0103 numele de gol, ac\u021biuni-cheie pe care utilizatorii le pot face \u00een magazinul t\u0103u online. Dintre cele 17 predefinite de Facebook recomand: <em>Purchases<\/em> (tranzac\u021biile), <em>Leads<\/em> (abonarea la Newsletter, \u00eenscrierea \u00een clubul t\u0103u de fidelizare sau alt\u0103 form\u0103 de colectare de lead-uri), <em>Add To Cart<\/em> (ad\u0103ugarea de produse \u00een co\u0219ul de cump\u0103r\u0103turi), <em>Initiate Checkout<\/em> (intrarea \u00een procesul de checkout &#8211; care \u00eencepe cu ad\u0103ugarea datelor de contact \u0219i livrare), <em>Search<\/em> (c\u0103utarea intern\u0103 pe site), <em>View Content<\/em> (ac\u021biunea de baz\u0103 &#8211; vizita propriu-zis\u0103 pe o pagin\u0103 din site). Define\u0219te aceste ac\u021biuni \u0219i adaug\u0103 script-ul corespunz\u0103tor fiec\u0103rui eveniment pe pagina pe care se \u00eent\u00e2mpl\u0103 ac\u021biunea sau pe butoanele de Call-To-Action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exemplu: Evenimentul Purchase se \u00eent\u00e2mpl\u0103 \u00een momentul \u00een care utilizatorul ajunge pe pagina de Thank You (magazinulmeuonline.ro\/multumim-pentru-comand\u0103). Adaug\u0103 scriptul specific pentru aceast\u0103 ac\u021biune \u00een codul paginii de Thank You. El arat\u0103 cam a\u0219a:<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">&lt;script&gt;<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">\u00a0\u00a0fbq(&#8216;track&#8217;, &#8216;Purchase&#8217;);<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">&lt;\/script&gt;<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Aceste evenimente \u00eei transmit Pixelului c\u0103 o ac\u021biune relevant\u0103 pentru business-ul t\u0103u a avut loc, iar Pixelul re\u021bine informa\u021bia pentru a preda algoritmului Facebook o lec\u021bie: utilizatorul X, cu profilul demografic Y, interesele Z, de pe dispozitivul W a cump\u0103rat din magazinul t\u0103u!<\/span><\/p>\n<ul>\n<li><b>Verific\u0103 instalarea Pixelului \u0219i a evenimentelor<span style=\"font-weight: 400;\">. Facebook Pixel Helper este extensia gratuit\u0103 de Google Chrome cu care po\u021bi verifica rapid dac\u0103 Pixelul e instalat corect, o singur\u0103 dat\u0103 (orice dublare a scripturilor va da datele peste cap!) \u0219i \u00eenregistreaz\u0103 evenimentele importante pentru business-ul t\u0103u. Dac\u0103 lucrurile arat\u0103 a\u0219a, ai trecut cu brio de partea de instalare.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16839\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Instalat-corect-GPeC-Magazine.png\" alt=\"\" width=\"401\" height=\"260\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Instalat-corect-GPeC-Magazine.png 401w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Instalat-corect-GPeC-Magazine-300x195.png 300w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Recomand s\u0103 faci toate ac\u021biunile setate ca evenimente. Aboneaz\u0103-te la Newsletter, f\u0103 o comand\u0103 de test etc. \u0219i verific\u0103 cu Facebook Pixel Helper de fiecare dat\u0103.<\/span><\/p>\n<ul>\n<li><b>Asigur\u0103-te c\u0103 ai activat op\u021biunea de Advanced Matching<span style=\"font-weight: 400;\">. Aceast\u0103 bif\u0103 d\u0103 voie algoritmului s\u0103 fac\u0103 leg\u0103turi mai exacte \u00eentre datele furnizate de utilizatorii Facebook (adre\u0103 de email, gen, nume, num\u0103r de telefon) \u0219i activitatea lor pe site-ul t\u0103u. Sun\u0103 pu\u021bin intruziv? Pentru campaniile tale asta \u00eenseamn\u0103 o mai bun\u0103 \u00een\u021belegere a impactului reclamelor \u00een decizia de a cump\u0103ra un produs din magazinul t\u0103u online.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16840\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Advanced-Matching-GPeC-Magazine.png\" alt=\"\" width=\"823\" height=\"384\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Advanced-Matching-GPeC-Magazine.png 928w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Advanced-Matching-GPeC-Magazine-300x140.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Pixel-Advanced-Matching-GPeC-Magazine-768x358.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"top5utilizaripixel\"><b>TOP 5 utiliz\u0103ri ale Facebook Pixel pentru campanii optimizate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cum spuneam \u0219i la \u00eenceput, \u00eentr-o mare de utilizatori pe care mii de business-uri \u00eei targeteaz\u0103 cu reclame, tu po\u021bi face un pas \u00eenainte tuturor \u0219i po\u021bi optimiza campaniile baz\u00e2ndu-te pe informa\u021biile acumulate de Pixel despre audien\u021ba ta. \u00cen urm\u0103toarele articole despre targetarea eficient\u0103 prin Facebook Ads, KPI de urm\u0103rit \u00een campaniile Facebook \u0219i A\/B testing cu rezultate relevante acest prim pas se va dovedi a fi cea mai bun\u0103 decizie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ce\u021bi recomand s\u0103 folose\u0219ti cel pu\u021bin 5 beneficii ale acestui instrument de tracking:<\/span><\/p>\n<ul>\n<li><b>Custom Audiences<span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/business.facebook.com\/adsmanager\/audiences\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Audien\u021bele personalizate Facebook<\/span><\/a><span style=\"font-weight: 400;\"> \u00ee\u021bi ofer\u0103 posibilitatea s\u0103 creezi segmente de vizitatori ai site-ului pe care s\u0103-i targetezi cu anumite mesaje \u00een func\u021bie de\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Comportamentul lor pe site: ce pagini au vizitat, c\u00e2t timp au stat pe site<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ultima interac\u021biune cu site-ul: ultimele 1 p\u00e2n\u0103 la 180 zile<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ac\u021biunea f\u0103cut\u0103 pe site: exact cele setate de tine mai devreme<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16841\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-GPeC-Magazine.png\" alt=\"\" width=\"546\" height=\"297\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-GPeC-Magazine.png 943w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-GPeC-Magazine-300x163.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-GPeC-Magazine-768x417.png 768w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16842\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-2-GPeC-Magazine.png\" alt=\"\" width=\"551\" height=\"226\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-2-GPeC-Magazine.png 935w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-2-GPeC-Magazine-300x123.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Ads-Custom-Audience-2-GPeC-Magazine-768x315.png 768w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Folose\u0219te aceste audien\u021be pentru a aminti vizitatorilor care au abandonat co\u0219ul de cump\u0103r\u0103turi c\u0103 stocurile sunt limitate \u0219i celor care au stat mai mult timp pe site dar nu au f\u0103cut nicio ac\u021biune c\u0103 ai un cod de discount pentru prima lor comand\u0103. Sunt doar dou\u0103 exemple de utilizare a informa\u021biilor re\u021binute prin Facebook Pixel pentru a dezvolta o strategie de Facebook Ads.\u00a0<\/span><\/p>\n<ul>\n<li><b>Calculeaz\u0103 Return on Ad Spend (ROAS) \u0219i COCA al fiec\u0103rei campanii pe care o derulezi pe Facebook.<span style=\"font-weight: 400;\"> Pentru un magazin online, eficien\u021ba campaniilor pl\u0103tite e un metric foarte important \u00een raportul investi\u021biilor \u0219i c\u00e2\u0219tigurilor lunare. ROAS = Revenue \/ Cost este m\u0103sura acestei eficien\u021be \u0219i \u00eel po\u021bi urm\u0103ri u\u0219or \u00een Facebook Ads dac\u0103 ai instalat Facebook Pixel corect. Acesta face leg\u0103tura \u00eentre interac\u021biunile utilizatorilor cu reclamele tale \u0219i tranzac\u021biile f\u0103cute ulterior pe site-ul t\u0103u. \u0218i pentru c\u0103 din evenimentul de Purchase Pixelul transmite \u0219i valoare comenzii, num\u0103rul de produse \u0219i chiar ID-urile produselor comandate, po\u021bi verifica zilnic c\u00e2t de eficiente sunt campaniile.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id='gallery-3' class='gallery galleryid-16833 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"221\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Calcul-ROAS-Facebook-Pixel-GPeC-Magazine-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Calcul-ROAS-Facebook-Pixel-GPeC-Magazine-1.png 395w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Calcul-ROAS-Facebook-Pixel-GPeC-Magazine-1-300x168.png 300w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"250\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Calcul-ROAS-Facebook-Ads-GPeC-Magazine.png\" class=\"attachment-full size-full\" alt=\"\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><b>Un moment pentru o \u00eentrebare din sal\u0103<\/b><span style=\"font-weight: 400;\">: Cum \u00eemi dau seama c\u0103 am un ROAS bun din campaniile de Facebook?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aici e nevoie de o analiz\u0103 a costurilor de advertising pe care business-ul t\u0103u \u0219i le permite raportat la marja de profit pe produsele v\u00e2ndute. Practic, un ROAS de 4 \u00eenseamn\u0103 c\u0103 la fiecare 1 leu cheltuit pe o campanie c\u00e2\u0219tigi 4 lei.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru <\/span><b>calculul COCA<\/b><span style=\"font-weight: 400;\"> ai nevoie de raportul de buget investit \u00een fiecare campanie \u0219i rezultate ob\u021binue (num\u0103rul de tranzac\u021bii generate de fiecare campanie, num\u0103rul de lead-uri colectate etc., \u00een func\u021bie de obiectivele tale de business). Av\u00e2nd acest raport, po\u021bi optimiza campaniile astfel \u00eenc\u00e2t s\u0103 ob\u021bii cel mai bun Cost \/ Achizi\u021bie prin ajustarea target\u0103rii, spre exemplu. Po\u021bi verifica ce segment de v\u00e2rst\u0103, de gen sau de loca\u021bie aduce tranzac\u021bii la cel mai mic cost \u0219i alege s\u0103 targetezi doar acele segmente. \u00cen plus, \u00ee\u021bi po\u021bi formula mesajele \u0219i bannerele folosite \u00een reclame astfel \u00eenc\u00e2t s\u0103 se adreseze \u021bintit acelor segmente.\u00a0<\/span><\/p>\n<ul>\n<li><b>Optimizeaz\u0103 campaniile pentru a genera conversii sau valoare mai mare a comenzilor, nu doar trafic<span style=\"font-weight: 400;\">. Datorit\u0103 capacit\u0103\u021bii Pixelului Facebook de a face leg\u0103tura \u00eentre utilizatori \u0219i ac\u021biunile lor pe site, po\u021bi crea campanii menite s\u0103-\u021bi aduc\u0103 pe site al\u021bi utilizatori care s\u0103 cumpere, s\u0103 se \u00eenscrie la Newsletter sau alte ac\u021biuni setate de tine ca Evenimente. Campaniile optimizate s\u0103 aduc\u0103 conversii vor cheltui buget cu acest obiectiv. Singura limitare este faptul c\u0103 e nevoie de un volum de evenimente suficient c\u00e2t s\u0103 ajute algoritmul s\u0103 \u00een\u021beleag\u0103 cum, c\u00e2nd \u0219i cine face achizi\u021bii pe site-ul t\u0103u (minimum 50 de evenimente \u00eenregistrate de Pixel).<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De asemenea, po\u021bi optimiza campaniile pentru a ob\u021bine conversii cu valoare mai mare. Algoritmul va c\u0103uta utilizatori care \u00een general cump\u0103r\u0103 produse mai multe sau cu pre\u021b mai mare. Win-win pentru tine \u0219i business-ul t\u0103u!<\/span><\/p>\n<ul>\n<li><b>Folose\u0219te <a href=\"https:\/\/www.facebook.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Analytics<\/a>. <i><span style=\"font-weight: 400;\">Yeah, Google Analytics is great, but have you ever seen this?\u00a0<\/span><\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u0103 invit \u00een vizit\u0103 pe Facebook Analytics mai \u00eent\u00e2i pentru curiozit\u0103\u021bi precum valoarea utilizatorilor pentru business-ul t\u0103u (Lifetime Value) sau cum au trecut utilizatorii prin funnel-ul t\u0103u de achizi\u021bie sub influen\u021ba reclamelor Facebook. Po\u021bi crea zeci de tipuri de rapoarte care s\u0103 te ajute s\u0103 iei decizii legate de strategia de Facebook Ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16846\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Analytics-GPeC-Magazine-1024x447.png\" alt=\"\" width=\"720\" height=\"315\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Analytics-GPeC-Magazine-1024x447.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Analytics-GPeC-Magazine-300x131.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Analytics-GPeC-Magazine-768x335.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Analytics-GPeC-Magazine.png 1209w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Campanii dinamice de Remarketing \u0219i Prospecting<i>.<\/i><span style=\"font-weight: 400;\"> \u00cen special pentru magazinele online cu sute, chiar mii de produse, campaniile automatizate de Remarketing (Catalog Sales \u00een jargon de Facebook Ads) sunt, cum se spune \u00een <\/span><i><span style=\"font-weight: 400;\">fashion<\/span><\/i><span style=\"font-weight: 400;\">, un <\/span><i><span style=\"font-weight: 400;\">must have<\/span><\/i><span style=\"font-weight: 400;\"> \u00een contul de publicitate. Cu siguran\u021b\u0103 le \u0219tii \u0219i ai fost urm\u0103rit la r\u00e2ndul t\u0103u de carusele de produse pe care le-ai vizitat \u00een magazine online. Aceste campanii sunt posibile doar prin folosirea atotputernicului Facebook Pixel care face un <\/span><i><span style=\"font-weight: 400;\">matching<\/span><\/i><span style=\"font-weight: 400;\"> perfect \u00eentre produsele vizitate pe un site \u0219i profilul de Facebook al utilizatorului. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00cen plus, po\u021bi l\u0103sa algoritmul bine educat cu ajutorul Pixelului s\u0103 caute automatizat poten\u021biali clien\u021bi prin op\u021biunea de prospectare dinamic\u0103 &#8211; un carusel de produse generat automat va urm\u0103ri poten\u021biali cump\u0103r\u0103tori. Selec\u021bia de produse \u0219i potrivirea lor cu utilizatorii este complet sus\u021binut\u0103 de inteligen\u021b\u0103 artificial\u0103. \u00cen plus, po\u021bi interveni cu <\/span><i><span style=\"font-weight: 400;\">insights<\/span><\/i><span style=\"font-weight: 400;\"> despre clien\u021bii t\u0103i \u021bintind utilizatori cu anumite interese relevante. Sper c\u0103 g\u0103se\u0219ti deja aceste interese \u00een <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/cele-7-ingrediente-principale-ale-strategiei-de-marketing-online#analiza\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">strategia ta de marketing online<\/span><\/a><span style=\"font-weight: 400;\">, dar le ai la dispozi\u021bie oric\u00e2nd \u0219i \u00een Google Analytics &#8211; Audiences &#8211; Interests &#8211; Affinity Categories sau po\u021bi folosi Facebook Audience Insights pentru inspira\u021bie.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16847\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Dynamic-Prospecting-Facebook-Ads-GPeC-Magazine.png\" alt=\"\" width=\"473\" height=\"348\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Dynamic-Prospecting-Facebook-Ads-GPeC-Magazine.png 597w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/Dynamic-Prospecting-Facebook-Ads-GPeC-Magazine-300x221.png 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cool, pu\u021bin \u00eensp\u0103im\u00e2nt\u0103tor dar \u0219i cu rezultate pe m\u0103sur\u0103. A\u0219a e Facebook Pixel <\/span><i><span style=\"font-weight: 400;\">de facto<\/span><\/i><span style=\"font-weight: 400;\">. \u0218i nu ar trebui s\u0103 fie op\u021bional \u00een contul t\u0103u dac\u0103 \u00eencepi s\u0103 investe\u0219ti \u00een Facebook Ads \u0219i e\u0219ti un fan al rezultatelor m\u0103surabile.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16848 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/AA8A2240-e1582718716589-1024x1024.jpg\" alt=\"\" width=\"244\" height=\"244\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/AA8A2240-e1582718716589-1024x1024.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/AA8A2240-e1582718716589-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/AA8A2240-e1582718716589-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/AA8A2240-e1582718716589-768x768.jpg 768w\" sizes=\"auto, (max-width: 244px) 100vw, 244px\" \/><\/p>\n<p><strong>Anca Toma<\/strong><\/p>\n<p><strong>Head of Digital <a href=\"https:\/\/www.mth.digital\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MTH Digital<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Anca are 5 ani de experien\u021b\u0103 \u00een online \u2013 \u00eenceput\u0103 cu content writing \u0219i social media pentru zona de publishing \u0219i continuat\u0103 cu retail &amp; eCommerce. I-a ad\u0103ugat peste formarea de jurnalist, iar pasiunea pentru digital a crescut cu strategii de social media \u0219i con\u021binut \u0219i pentru publica\u021bii de lifestyle, magazine online \u0219i retaileri din zona home &amp; deco din care a r\u0103mas cu drag de fashion \u0219i design interior. Ca Head of Digital \u00een echipa MTH Digital, Anca se ocup\u0103 de cre\u0219terea performan\u021belor \u00een social media, content marketing \u0219i PPC cu convingerea c\u0103 strategia, storytelling-ul \u0219i empatia sunt elemente cheie \u00een dezvoltarea unei rela\u021bii cu clien\u021bii fiec\u0103rui brand. \u00cei plac mesajele cu umor \u0219i motiva\u021bie autentic\u0103 atunci c\u00e2nd vine vorba de campaniile create \u00eempreun\u0103 cu echipa MTH Digital.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la <a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/top-5-utilizari-ale-pixelului-pentru-optimizarea-reclamelor-facebook\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Un set de instrumente de digital marketing care func\u021bioneaz\u0103 pe principiile social media &#8211; asta este Facebook acum de facto. Iar brandurile, magazinele online \u0219i chiar \u0219i furnizorii de servicii Business2Business au \u00een\u021beles importan\u021ba prezen\u021bei pe Facebook mai ales pentru a putea accesa tool-urile integrate \u00een platform\u0103. Astfel c\u0103, \u00een momentul de fa\u021b\u0103, peste 42.000 pagini de business active lupt\u0103 pentru aten\u021bia a peste 11 milioane de utilizatori &#8211; unii mai creativ, al\u021bii mai comercial, al\u021bii cu accent puternic pe comunitate. Prin reclame \u0219i prin post\u0103ri organice.<\/p>\n","protected":false},"author":11,"featured_media":16932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3473],"tags":[3475,184,2865,3477,3515,855],"class_list":["post-16833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-anca-toma","tag-digital-marketing","tag-facebook-ads-ro","tag-facebook-pixel","tag-instalare-facebook-pixel","tag-mth-digital"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16833"}],"version-history":[{"count":13,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16833\/revisions"}],"predecessor-version":[{"id":17065,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16833\/revisions\/17065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16932"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}