{"id":16871,"date":"2020-03-04T15:19:53","date_gmt":"2020-03-04T13:19:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16871"},"modified":"2020-03-05T13:09:53","modified_gmt":"2020-03-05T11:09:53","slug":"migrarea-corecta-din-punct-de-vedere-seo-a-unui-site-de-la-http-la-https","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/migrarea-corecta-din-punct-de-vedere-seo-a-unui-site-de-la-http-la-https","title":{"rendered":"10 pa\u0219i \u00een migrarea corect\u0103 din punct de vedere SEO a unui site de la HTTP la HTTPS"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/migrarea-corecta-din-punct-de-vedere-seo-a-unui-site-de-la-http-la-https\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16969\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Mihai-V\u00een\u0103toru-1024x586.png\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Mihai-V\u00een\u0103toru-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Mihai-V\u00een\u0103toru-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Mihai-V\u00een\u0103toru-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_Mihai-V\u00een\u0103toru.png 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Certificatele de securitate SSL sunt esen\u021biale pentru site-ul t\u0103u, chiar \u0219i atunci c\u00e2nd nu gestionezi date cu caracter sensibil ale utilizatorilor, precum informa\u021bii bancare.\u00a0<\/strong><\/p>\n<p><strong>Acestea reprezint\u0103 un <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener noreferrer\">factor esen\u021bial de ranking<\/a>, motiv pentru care certificatele SSL au devenit o op\u021biune standard pentru tot mai multe site-uri web.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Principalele motive pentru care ar trebui s\u0103 utilizezi acest tip de certificate sunt:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Securitate;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>\u00cembun\u0103t\u0103\u021birea vizibilit\u0103\u021bii \u00een motoarele de c\u0103utare.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen cazul \u00een care nu ai deja un certificat de securitate SSL, Google a publicat un <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">set de recomand\u0103ri<\/span><\/a><span style=\"font-weight: 400;\">, astfel \u00eenc\u00e2t sa faciliteze procesul de migrare c\u0103tre o variant\u0103 securizat\u0103 a site-ului t\u0103u.\u00a0<\/span><\/p>\n<h2><b>Pasul 1: Achizi\u021bionarea \u0219i instalarea certificatului SSL<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Majoritatea companiilor de hosting ofer\u0103 certificate SSL gratuite. Chiar \u0219i a\u0219a, exist\u0103 posibilitatea achizi\u021bion\u0103rii acestuia, costul fiind \u00eentre $50-200 pe an.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103, \u00een general, <strong>dou\u0103 tipuri de certificate SSL<\/strong>:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Domain Validation<\/strong> (DV) \u0219i <strong>Extended Validation<\/strong> (EV).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Domain Validation <\/span><\/em><span style=\"font-weight: 400;\">este pentru site-uri care nu de\u021bin date importante ale utilizatorilor \u0219i <em>Extended Validation<\/em> pentru cei care de\u021bin date sensibile.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16938\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl_certificate.png\" alt=\"\" width=\"585\" height=\"411\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl_certificate.png 760w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl_certificate-300x211.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/p>\n<h2><b>Pasul 2: \u00cenregistrarea versiunii https<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mai departe, trebuie s\u0103 \u00eenregistra\u021bi versiunea https, at\u00e2t \u00een varianta www, c\u00e2t \u0219i non-www, \u00een <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Search Console<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cazul \u00een care varianta http nu este \u00eenregistrat\u0103 corect, at\u00e2t pe site c\u00e2t \u0219i pe domenii, replica\u021bi \u00eenregistrarea versiunii https.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Este important s\u0103 setam un <strong>sistem de monitorizare rankings<\/strong> (pozi\u021bii \u00een Google) pentru un set reprezentativ de cuvinte cheie. \u00cen mod normal, ar trebui s\u0103 folosi\u021bi deja o <\/span><\/i><a href=\"https:\/\/dwf.ro\/blog\/cum-se-face-corect-monitorizare-seo-pentru-un-magazin-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">solu\u021bie de monitorizare SEO<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, pentru a vedea care este situa\u021bia real\u0103 a site-ului \u00eenainte de migrare (vizibilitatea agregat\u0103 \u00een Google organic, pe segmentul de c\u0103ut\u0103ri non-brand).<\/span><\/i><\/p>\n<h2><b>Pasul 3: Identificarea landing page-urilor cu cea mai bun\u0103 vizibilitate SEO\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Identificarea landing page-urilor \u0219i cuvintelor cheie aferente care atrag cel mai mult trafic organic. Pute\u021bi utiliza datele din Google Search Console \u00een lipsa unei alte solu\u021bii care s\u0103 poat\u0103 segmenta traficul not-provided.<\/span><\/p>\n<h2><b>Pasul 4: Realizarea unui crawling ini\u021bial al website-ului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este necesar\u0103 identificarea redirec\u021bion\u0103rilor \u00een lat (<strong>redirect chains<\/strong>) \u0219i a link-urile \u00eentrerupte (<strong>broken links<\/strong>) \u0219i rezolvarea lor <em>\u00ee<\/em><em>nainte de migrarea c\u0103tre https<\/em>. Programul <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a> este recomandat pentru aceast\u0103 procedur\u0103.\u00a0<\/span><\/p>\n<h2><b>Pasul 5: Verificare\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Asigura\u021bi-v\u0103 c\u0103 nu numai URL-urile vor fi trecute pe varianta https, ci \u0219i css-ul, imaginile, pdf, etc.<\/strong> De asemenea, s\u0103 v\u0103 asigura\u021bi c\u0103 se vor redirecta \u0219i aceste resurse spre varianta https. \u00ce<\/span><span style=\"font-weight: 400;\">n cazul \u00een care acest lucru nu se \u00eentampl\u0103, dup\u0103 lansarea site-ului, certificatul va semnaliza faptul c\u0103 de fapt pagina nu este securizat\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot \u00een acest pas, asigura\u021bi-v\u0103 c\u0103 <\/span><a href=\"https:\/\/dwf.ro\/blog\/tagul-canonical-element-seo-esential-optimizarea-unui-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tagul canonical<\/span><\/a><span style=\"font-weight: 400;\"> este setat corect, pentru a face trimitere spre versiunea securizat\u0103 a site-ului. Folosi\u021bi URL-uri absolute \u00een acest tag, pentru a evita erorile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redirec\u021bion\u0103rile www \/ non-www \u0219i URL-urile cu sau f\u0103r\u0103 trailing slash pot fi verificate tot cu ajutorul programului Screaming Frog sau cu\u00a0 <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/redirect-path\/aomidfkchockcldhbkggjokdkkebmdll\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">extensia Redirect Path<\/span><\/a><span style=\"font-weight: 400;\"> pentru Google Chrome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preg\u0103ti\u021bi \u00een modul de test <strong>redirec\u021bion\u0103rile de tip 301<\/strong> de la url-urile http la cele de tip https. Ave\u021bi \u00een vedere ca acestea s\u0103 func\u021bioneze \u0219i pentru imagini, fi\u0219iere css sau de alt tip. De obicei, cea mai bun\u0103 metod\u0103 de a implementa aceste redirec\u021bion\u0103ri este prin intermediul fi\u0219ierului <strong>.htaccess<\/strong> (solicita\u021bi detalii furnizorului de servicii de g\u0103zduire).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16940\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/securitate-1024x614.jpg\" alt=\"\" width=\"740\" height=\"444\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/securitate-1024x614.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/securitate-300x180.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/securitate-768x460.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/securitate.jpg 1920w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2><b>Pasul 6: Generarea noului fi\u0219ier Sitemap.XML<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Acest nou fi\u0219ier trebuie s\u0103 con\u021bin\u0103 versiunile https ale URL-urilor din site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 lansarea site-ului, \u00eenc\u0103rca\u021bi acest fi\u0219ier \u00een Google Search Console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verifica\u021bi ca \u00een sitemap s\u0103 nu existe URL-uri necanonice sau cu redirec\u021bion\u0103ri (pute\u021bi face acest lucru tot cu Screaming Frog).<\/span><\/p>\n<h2><b>Pasul 7: Ad\u0103ugarea \u00een robots.txt a fi\u0219ierului de sitemap pentru varianta de https<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Preg\u0103ti\u021bi fi\u0219ierul robots.txt, pentru a fi publicat pe server dup\u0103 lansarea site-ului. \u00cen esen\u021b\u0103 pute\u021bi replica set\u0103rile care sunt pentru versiunea http, cu modificarea indica\u021biilor c\u0103tre url-uri de tip https, dac\u0103 este necesar (de exemplu \u00een indicarea URL-ului pentru sitemap).<\/span><\/p>\n<h2><b>Pasul 8: Campanii de marketing aferente site-ului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nu uita\u021bi s\u0103 preg\u0103ti\u021bi modific\u0103rile necesare \u00een campaniile de marketing conexe (linkurile din newsletter, bannere pe site-uri partenere etc.), unde trebuie s\u0103 schimba\u021bi varianta http cu https.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Actualizarea<\/strong> tuturor activit\u0103\u021bilor ce \u021bin de URL-ul website-ului, precum: newsletter, bannere de publicitate pe site-uri partenere etc. reprezint\u0103 un alt aspect de care trebuie s\u0103 \u021binem cont atunci c\u00e2nd se realizeaz\u0103 migrarea site-ului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, trebuie s\u0103 \u021binem cont de fi\u0219ierul de <strong>disavow<\/strong>. Dac\u0103 fi\u0219ierul de disavow a fost deja trimis c\u0103tre Google de pe versiunea http, acesta trebuie retrimis, astfel \u00eenc\u00e2t domeniile aflate pe list\u0103 s\u0103 fie asociate versiunii https.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru se realizeaz\u0103 prin ad\u0103ugarea fostului fi\u0219ier de disavow, \u00een format .txt, \u00een zona GSC de disavow pentru noua variant\u0103 a site-ului.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un alt element important este <strong>geotargetarea domeniului<\/strong>. \u00cen cazul \u00een care domeniul ce urmeaz\u0103 s\u0103 fie migrat este geotargetat \u00een GSC, se recomandat\u0103 refacerea set\u0103rii pentru versiunea https.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, trebuie \u021binut cont \u0219i de <strong>setarea parametrilor \u00een GSC<\/strong>. Astfel, dac\u0103 exist\u0103 set\u0103ri speciale pentru parametri din URL-uri, acestea trebuie replicate pentru versiunea https a site-ului, \u00een contul GSC asociat acesteia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site-urile care folosesc un sistem CDN pentru livrarea resurselor statice vor avea nevoie de configurarea acestuia, astfel \u00eenc\u00e2t migrarea s\u0103 fie realizat\u0103 cu succes. \u00cen general, furnizorii de astfel de servicii pot rezolva acest aspect cu u\u0219urin\u021b\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Contul de Google Analytics<\/strong> trebuie configurat, astfel \u00eenc\u00e2t s\u0103 monitorizeze datele din versiunea https a site-ului.\u00a0<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><em><strong>! Aten\u021bie, nu trebuie creat un cont nou de Google Analytics pentru migrarea site-ului pe https.\u00a0<\/strong><\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16939\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl-1024x410.jpg\" alt=\"\" width=\"784\" height=\"314\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl-1024x410.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl-300x120.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl-768x307.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/ssl.jpg 1920w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><\/p>\n<h2><b>Pasul 9: Lansarea versiunii HTTPS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru ca migrarea s\u0103 fie realizat\u0103 corespunz\u0103tor din punct de vedere SEO, nu este suficient ca https s\u0103 fie activat doar pe server. \u00cen cazul \u00een care se modific\u0103 doar acest lucru, este foarte posibil s\u0103 urmeze o sc\u0103dere semnificativ\u0103 a traficului organic.\u00a0<\/span><\/p>\n<p><strong>Aici sunt c\u00e2teva recomand\u0103ri pentru a migra corect pe https:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Publicarea<\/em> trebuie realizat\u0103 pe serverul live corespunz\u0103tor variantei https a site-ului. Odat\u0103 realizat acest pas, majoritatea activit\u0103\u021bilor vor consta \u00een verific\u0103ri ce au drept scop confirmarea implement\u0103rii cu succes a pa\u0219ilor prezenta\u021bi anterior.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea structurii URL-urilor generate cu https.<\/em> Singura modificare ar trebui s\u0103 fie s-ul din https, ap\u0103rut \u00een urma ad\u0103ug\u0103rii protocolului de securitate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea link-urilor interne.<\/em> Acestea nu trebuie s\u0103 fac\u0103 trimitere c\u0103tre pagini cu http ale site-ului, chiar dac\u0103 ulterior acestea vor fi redirec\u021bionate automat (301) c\u0103tre paginile corespondente cu https.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea URL-urilor canonizate.<\/em> Adresele din tag-ul canonical trebuie s\u0103 fac\u0103 trimitere c\u0103tre paginile coresponente versiunii https.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea existen\u021bei lan\u021burilor de redirec\u021bion\u0103ri.<\/em> Exist\u0103 cazuri de implement\u0103ri gre\u0219ite care duc la apari\u021bia lan\u021burilor de redirec\u021bionare (redirect-chains). Exemplu: la accesarea versiunii de http a site-ului, se realizeaz\u0103 o redirec\u021bionare c\u0103tre varianta de https, f\u0103r\u0103 slash, urm\u00e2nd o alt\u0103 redirec\u021bionare la varianta de https, cu slash. (de exemplu: <\/span><span style=\"font-weight: 400;\">http:\/\/www.numesite.ro<\/span><span style=\"font-weight: 400;\"> -&gt; <\/span><span style=\"font-weight: 400;\">https:\/\/numesite.ro<\/span><span style=\"font-weight: 400;\"> -&gt; <\/span><span style=\"font-weight: 400;\">https:\/\/numesite.ro\/<\/span><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea redirec\u021bion\u0103rilor.<\/em> La fiecare URL de tip http accesat trebuie s\u0103 se fac\u0103 automat redirec\u021bionarea permanent\u0103 (tip 301) c\u0103tre corespondentul de tip https.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Urm\u0103rirea traficului \u00een Google Analytics<\/em> pentru a verifica dac\u0103 acesta este \u00eenregistrat corect pentru https. \u00cen acest scop, se poate adaug\u0103 un comentariu \u00een GA pentru a marca data migr\u0103rii site-ului.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Verificarea implement\u0103rii corecte a certificatului de securitate <\/em>prin utilizarea unui instrument precum cel oferit de <\/span><a href=\"https:\/\/www.ssllabs.com\/ssltest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SSL Labs<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Actualizarea robots.txt<\/em>, conform pasului 7, pentru a reflecta migrarea site-ului.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Pasul 10: Ultimele verific\u0103ri<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asigura\u021bi-v\u0103 c\u0103 au ramas <strong>numai URL-urile https accesibile<\/strong> \u0219i c\u0103 nu au erori. Cum? Printr-un <strong>crawl complet al site-ului<\/strong>, \u00een Screaming Frog. Cu aceast\u0103 ocazie, este necesar s\u0103 verifica\u021bi \u0219i redirec\u021bion\u0103rile, indexabilitatea \u0219i localizarea site-ului.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dupa ce ave\u021bi fi\u0219ierul sitemap.xml, \u00eenc\u0103rca\u021bi-l \u00een Google Search Console la 4-5 zile dup\u0103 migrare. \u00cen acest timp, vechiul sitemap a r\u0103mas activ, iar c\u00e2nd publica\u021bi noul sitemap, recomand\u0103m s\u0103 \u00eel \u0219terge\u021bi pe cel vechi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ca ultim pas, pute\u021bi folosi <\/span><a href=\"https:\/\/www.jitbit.com\/sslcheck\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">acest document<\/span><\/a><span style=\"font-weight: 400;\"> pentru a verifica dac\u0103 exist\u0103 resurse care nu sunt \u00eenc\u0103 securizate. Dac\u0103 g\u0103si\u021bi astfel de resurse, externe, pdf, jpg, este necesar s\u0103 le actualiza\u021bi.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitorizarea activit\u0103\u021bii de crawling Googlebot se va face cu ajutorul Google Search Console, \u00een <\/span><b>Sec\u021biunea Legacy tools and reports<\/b><span style=\"font-weight: 400;\"> &#8211; <strong>Crawl Stats<\/strong>. De asemenea, pute\u021bi urm\u0103ri fluctua\u021bii \u00een num\u0103rul de pagini indexate \u00een Google (prin comand\u0103 site: \u00een Google, sau \u00een sitemap).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este important s\u0103 monitoriza\u021bi vizibilitatea SEO a domeniului, pentru a identifica din timp sc\u0103deri de trafic organic \u0219i erori de landing page-uri.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16942 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/mihai_vinatoru_dwf-1024x851.png\" alt=\"\" width=\"277\" height=\"230\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/mihai_vinatoru_dwf-1024x851.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/mihai_vinatoru_dwf-300x249.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/mihai_vinatoru_dwf-768x638.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/mihai_vinatoru_dwf.png 1346w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/>Mihai V\u00een\u0103toru<\/strong><\/p>\n<p><strong>Head of SEO \u0219i Managing Partner <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">DWF<\/a><\/strong><\/p>\n<p>Mihai V\u00eenatoru este Head of SEO \u0219i Managing Partner DWF \u2013 una dintre cele mai mari agen\u021bii de SEO din Rom\u00e2nia. DWF gestioneaz\u0103 \u00een prezent 140+ campanii de optimizare pentru magazine online sau companii cu vizibilitate na\u021bional\u0103, din domenii precum: auto, turism, s\u0103n\u0103tate, financiar, home &amp; deco etc. Prin utilizarea celor mai avansate instrumente SEO disponibile, precum \u0219i prin experien\u021ba acumulat\u0103, speciali\u0219tii DWF ofer\u0103 campanii SEO performante \u0219i m\u0103surabile. Mihai este speaker la evenimente \u0219i conferin\u021be na\u021bionale \u0219i interna\u021bionale.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la <a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/migrarea-corecta-din-punct-de-vedere-seo-a-unui-site-de-la-http-la-https\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Certificatele de securitate SSL sunt esen\u021biale pentru site-ul t\u0103u, chiar \u0219i atunci c\u00e2nd nu gestionezi date cu caracter sensibil ale utilizatorilor, precum informa\u021bii bancare.\u00a0 Acestea reprezint\u0103 un factor esen\u021bial de ranking, motiv pentru care certificatele SSL au devenit o op\u021biune standard pentru tot mai multe site-uri web.\u00a0<\/p>\n","protected":false},"author":20,"featured_media":16969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3507],"tags":[3511,657,3509,834,3513,3517,67],"class_list":["post-16871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-certificate-ssl","tag-dwf","tag-google-search-console","tag-https","tag-inregistrare-versiune-https","tag-migrare-https","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16871"}],"version-history":[{"count":14,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16871\/revisions"}],"predecessor-version":[{"id":16972,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16871\/revisions\/16972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/16969"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}