{"id":16874,"date":"2020-03-12T08:08:15","date_gmt":"2020-03-12T06:08:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16874"},"modified":"2020-03-11T16:14:32","modified_gmt":"2020-03-11T14:14:32","slug":"cum-sa-recuperezi-cosurile-abandonate","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-recuperezi-cosurile-abandonate","title":{"rendered":"Cum s\u0103 recuperezi co\u0219urile abandonate \u00een 2020 (21 de strategii verificate)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-recuperezi-cosurile-abandonate\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17030\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_rares-1024x586.jpg\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_rares-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_rares-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_rares-768x440.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_rares.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Las\u0103-m\u0103 s\u0103 ghicesc\u2026 Ai un magazin online atr\u0103g\u0103tor. Produsele tale sunt excelente. \u0218i \u0219tii c\u0103 ar trebui deja s\u0103 faci multe v\u00e2nz\u0103ri. \u00cens\u0103 dintr-un anume motiv utilizatorii continu\u0103 s\u0103 abandoneze co\u0219urile de cump\u0103r\u0103turi. \u0218i nu po\u021bi dec\u00e2t s\u0103 te \u00eentrebi de ce? Este greu s\u0103 reduci num\u0103rul de co\u0219uri abandonate.<\/strong><\/p>\n<p><strong>Dar sunt \u0219i ve\u0219ti bune. \u00cen vreme ce nu po\u021bi s\u0103 scapi 100% de co\u0219uri abandonate, po\u021bi dezvolta un grup fidel de cump\u0103r\u0103tori care se va \u00eentoarce mereu pentru mai mult. \u00cen acest articol \u00ee\u021bi vom ar\u0103ta 21 de strategii pentru a reduce num\u0103rul de co\u0219uri abandonate plus un bonus la sf\u00e2r\u0219it.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Dar \u00eent\u00e2i, s\u0103 afl\u0103m la ce se g\u00e2ndesc cump\u0103r\u0103torii.\u00a0<\/span><\/p>\n<h2><b>De ce sunt at\u00e2t de multe co\u0219uri abandonate?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen baza a 41 de studii despre co\u0219urile de cump\u0103r\u0103turi abandonate, <\/span><a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">media de co\u0219uri abandonate este de 69%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Asta \u00eenseamn\u0103 c\u0103 din 10 poten\u021biali cump\u0103r\u0103tori, 7 \u201dp\u0103r\u0103sesc\u201d magazinul f\u0103r\u0103 s\u0103 achizi\u021bioneze niciun produs. <\/span><span style=\"font-weight: 400;\">Iat\u0103 principalele <strong>motive<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0218ocul pre\u021bului din cauza costurilor de livrare plus taxe (56%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Casual browsing \u00een urma c\u0103ruia nu au fost generate v\u00e2nz\u0103ri (37%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cump\u0103r\u0103turi prin compara\u021bie (36%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Navigarea \u0219i procesul de checkout au fost prea complicate (25%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Viteza mic\u0103 de \u00eenc\u0103rcare a site-ului \u0219i un customer journey prea lung (21%)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lipsa de \u00eencredere \u00een securitatea site-ului (17%)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acum c\u0103 \u0219tii de ce clien\u021bii abandoneaz\u0103 co\u0219urile de cump\u0103r\u0103turi, este timpul s\u0103 \u00ee\u021bi schimbi perspectiva despre co\u0219urile abandonate. <\/span><span style=\"font-weight: 400;\">Iat\u0103 la ce m\u0103 refer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0218i tu e\u0219ti cump\u0103r\u0103tor.<\/strong> \u0218i \u0219tii exact ce anume te face s\u0103 ezi\u021bi \u00een a-\u021bi folosi datele cardului de credit. Acum folose\u0219te-te de asta pentru a te asigura c\u0103 acest lucru nu se va \u00eent\u00e2mpla utilizatorilor din magazinul t\u0103u online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i \u00een loc s\u0103 asociezi co\u0219urile abandonate cu num\u0103rul de cump\u0103r\u0103tori pierdu\u021bi, prive\u0219te co\u0219urile ca pe o <strong>oportunitate<\/strong> de a-\u021bi duce strategia de v\u00e2nz\u0103ri la urm\u0103torul nivel \u0219i de a c\u00e2\u0219tiga \u00eencrederea clien\u021bilor.\u00a0<\/span><\/p>\n<h2><b>#1 C\u00e2\u0219tig\u0103-le \u00eencrederea cu cele mai bune logo-uri de securitate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De obicei noii cump\u0103r\u0103tori ajung pe site-ul t\u0103u \u00een urma unui <strong>search pe Google<\/strong> sau prin <strong>ad<\/strong>-uri, a\u0219a c\u0103 dac\u0103 nu ai vreun brand super popular, este destul de pu\u021bin probabil ca utilizatorii s\u0103 aib\u0103 suficient\u0103 \u00eencredere \u00eenc\u00e2t s\u0103 \u00ee\u0219i foloseasc\u0103 cardul de credit pentru achizi\u021bionarea unui produs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un prim pas pentru a le c\u00e2\u0219tiga \u00eencrederea este prin afi\u0219area logo-urilor de securitate. Bazat pe un <\/span><a href=\"http:\/\/baymard.com\/blog\/site-seal-trust\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">survey f\u0103cut de Institutul Baymard<\/span><\/a><span style=\"font-weight: 400;\">, mai jos este un grafic cu<strong> cele mai de \u00eencredere badge-uri de securitate<\/strong>:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16875\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/survey-baymard-institute.png\" alt=\"survey-baymard-institute\" width=\"717\" height=\"516\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/survey-baymard-institute.png 847w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/survey-baymard-institute-300x216.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/survey-baymard-institute-768x552.png 768w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><br \/>\n<span style=\"font-weight: 400;\">\u00cendat\u0103 ce \u021bi-ai asigurat poten\u021bialii clien\u021bi c\u0103 business-ul t\u0103u de e-commerce este sigur \u0219i de \u00eencredere, rata de co\u0219uri abandonate va sc\u0103dea.\u00a0<\/span><\/p>\n<h2><b>#2 F\u0103r\u0103 \u0219ocuri de pre\u021b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cu to\u021bii pl\u0103tim taxe. Dar atunci c\u00e2nd e\u0219ti la un pas de a completa procesul de checkout, ultimul lucru pe care vrei s\u0103-l vezi este un cost de livrare surpriz\u0103. <\/span><span style=\"font-weight: 400;\">A\u0219a c\u0103 fii transparent legat de costurile extra <strong>\u00ee<\/strong><\/span><b>nainte<\/b><span style=\"font-weight: 400;\"> de checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce urmeaz\u0103 s\u0103 \u00ee\u021bi spun poate p\u0103rea contra-intuitiv, dar cump\u0103r\u0103torii vor s\u0103 \u0219tie costul total cu taxele incluse cu mult \u00eenainte de checkout. <\/span><span style=\"font-weight: 400;\">Nu e sf\u00e2r\u0219itul lumii dac\u0103 nu po\u021bi oferi livrare gratuit\u0103, dar este crucial <strong>s\u0103 nu adaugi costuri nea\u0219teptate<\/strong> la sf\u00e2r\u0219itul procesului de checkout.\u00a0<\/span><\/p>\n<h2><b>#3 Ofer\u0103 livrare gratuit\u0103 (dac\u0103 \u00ee\u021bi permi\u021bi)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nu este nevoie s\u0103 oferi livrare gratuit\u0103 pentru absolut orice tip de achizi\u021bie. Dar este bine s\u0103 setezi <strong>o valoare minim\u0103 a comenzii<\/strong> pentru a beneficia de livrare gratuit\u0103. \u00ce<\/span><span style=\"font-weight: 400;\">n felul \u0103sta vei avea o \u0219ans\u0103 mai mare de a-\u021bi cre\u0219te v\u00e2nz\u0103rile \u0219i de a oferi beneficii \u0219i clien\u021bilor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar care e solu\u021bia dac\u0103 nu po\u021bi oferi free shipping deloc? \u00ce<\/span><span style=\"font-weight: 400;\">n acest caz, cea mai bun\u0103 solu\u021bie este de a te asigura c\u0103 faci costurile de livrare s\u0103 par\u0103 mai pu\u021bin intimidante. D<\/span><span style=\"font-weight: 400;\">e exemplu: discounturi, programe de loialitate sau ni\u0219te mostre gratuite.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/www.invespcro.com\/blog\/images\/blog-images\/asos.jpg\" alt=\"abandon-cos-oferta-livrare-gratuita\" width=\"523\" height=\"354\" \/><\/p>\n<h2><b>#4 Func\u021bioneaz\u0103 email-urile de co\u0219 abandonat?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cu siguran\u021b\u0103. <\/span><span style=\"font-weight: 400;\">C\u00e2nd toate eforturile on-site e\u0219ueaz\u0103, email-urile de co\u0219 abandonat salveaz\u0103 situa\u021bia. <\/span><span style=\"font-weight: 400;\">Conform <\/span><a href=\"https:\/\/blog.moosend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Moosend<\/span><\/a><span style=\"font-weight: 400;\">, email-urile de co\u0219 abandonat au un open rate de <strong>45%<\/strong>, un click-through-rate de <strong>21%<\/strong> \u0219i o rat\u0103 de conversie de <strong>10.7%<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deci cum po\u021bi ob\u021bine \u0219i tu acelea\u0219i rezultate?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scrie un subject line foarte catchy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scrie un text conving\u0103tor \u00een care s\u0103 subliniezi beneficiile, \u00eens\u0103 asigur\u0103-te c\u0103 este relativ scurt \u0219i concis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">F\u0103 ca imaginea cu produsul s\u0103 ias\u0103 in eviden\u021b\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include o politic\u0103 de rambursare sau o garan\u021bie.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adaug\u0103 un call to action puternic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trimite email-ul la 2 ore dup\u0103 ce co\u0219ul a fost abandonat.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dac\u0103 urmezi pas cu pas aceste guideline-uri, \u0219i tu po\u021bi scrie email-uri de co\u0219 abandonat excelente.\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-16874 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"1024\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-check-me-out-519x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-check-me-out.png 519w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-check-me-out-152x300.png 152w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"1024\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/Sephora-Cart-Abandonment-639x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/Sephora-Cart-Abandonment-639x1024.png 639w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/Sephora-Cart-Abandonment-187x300.png 187w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/Sephora-Cart-Abandonment-768x1232.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/Sephora-Cart-Abandonment.png 898w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<h2><b>#5 Permite checkout-ul utilizatorilor care nu au cont<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cel mai important lucru pe care vrei s\u0103 \u00eel evi\u021bi atunci c\u00e2nd cump\u0103r\u0103torii fac browsing \u00een magazinul t\u0103u online este s\u0103 \u00eencerci s\u0103 \u00eei obligi s\u0103 \u00ee\u0219i fac\u0103 un cont. \u00ce<\/span><span style=\"font-weight: 400;\">n loc de asta, le po\u021bi permite<strong> s\u0103 salveze produsele pentru mai t\u00e2rziu<\/strong> f\u0103r\u0103 s\u0103 fie nevoie s\u0103 se \u00eenregistreze. \u00cen felul acesta, este mult mai probabil s\u0103 se \u00eentoarc\u0103 s\u0103 mai arunce o privire sau chiar s\u0103 le achizi\u021bioneze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar sunt \u0219i metode subtile de a le transmite clien\u021bilor c\u0103 este o idee bun\u0103 <strong>s\u0103-\u0219i creeze un profil \u00eenainte de checkout<\/strong>. \u00ce<\/span><span style=\"font-weight: 400;\">n primul r\u00e2nd, f\u0103 crearea unui profil op\u021bional\u0103. Dup\u0103 care subliniaz\u0103 <strong>beneficiile<\/strong> pe care le au cei care deja s-au \u00eenregistrat. Asta poate include order tracking, reduceri, programe de loialitate, oferte speciale, acces la produse exclusive etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O ultim\u0103 variant\u0103, \u0219i cea mai sigur\u0103, este s\u0103 invi\u021bi cump\u0103r\u0103torii s\u0103 \u00ee\u0219i creeze un cont<em> dup\u0103 finalizarea procesului de checkout<\/em>. Din moment ce deja au achizi\u021bionat produsele tale, nu se vor mai sim\u021bi sub vreo presiune.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16880\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-checkout-utilizatori-fara-cont-1024x444.png\" alt=\"abandon-cos-checkout-utilizatori-fara-cont\" width=\"866\" height=\"375\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-checkout-utilizatori-fara-cont-1024x444.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-checkout-utilizatori-fara-cont-300x130.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-checkout-utilizatori-fara-cont-768x333.png 768w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#6 F\u0103 un pas extra spre cump\u0103r\u0103tori<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e2teodat\u0103 cea mai bun\u0103 metod\u0103 de a \u00een\u021belege preferin\u021bele cump\u0103r\u0103torilor este de a \u00eei \u00eentreba pur \u0219i simplu ce anume i-a determinat s\u0103 nu mearg\u0103 p\u00e2n\u0103 la cap\u0103t cu o poten\u021bial\u0103 achizi\u021bie a unui produs. Poate c\u0103 au ni\u0219te probleme cu cardul de credit, ori un voucher nu a mers, sau poate chiar au ni\u0219te \u00eentreb\u0103ri care \u00eei fr\u0103m\u00e2nt\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At\u00e2ta timp c\u00e2t clien\u021bii v\u0103d c\u0103 <strong>faci tot posibilul s\u0103 \u00eei aju\u021bi<\/strong>, se vor sim\u021bi mult mai aprecia\u021bi \u0219i va fi mult mai probabil s\u0103 se \u00eentoarc\u0103 la co\u0219urile de cump\u0103r\u0103turi abandonate \u0219i s\u0103 finalizeze comanda.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16881\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-email-ajuta-clientii.jpg\" alt=\"abandon-cos-email-ajuta-clientii\" width=\"574\" height=\"334\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-email-ajuta-clientii.jpg 864w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-email-ajuta-clientii-300x175.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-email-ajuta-clientii-768x447.jpg 768w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#7 Analizeaz\u0103 funnel-urile pentru a vedea ce po\u021bi \u00eembun\u0103t\u0103\u021bi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dac\u0103 vrei s\u0103 \u00een\u021belegi mai multe aspecte legate de comportamentul utilizatorilor, atunci <strong>Google Analytics<\/strong> este poate cel mai bun tool. <\/span><span style=\"font-weight: 400;\">Singurul lucru de care ai nevoie este s\u0103 creezi ni\u0219te <strong>obiective<\/strong> \u00een Google Analytics pentru magazinul t\u0103u. \u00cen felul acesta, vei putea s\u0103 identifici orice problem\u0103 care ar putea s\u0103 apar\u0103 \u00een website-ul t\u0103u \u0219i paginile unde traficul scade \u00eenainte de funnel-ul de v\u00e2nz\u0103ri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identific\u00e2nd aceste poten\u021biale obstacole, va fi mai u\u0219or s\u0103 g\u0103se\u0219ti o solu\u021bie \u00een loc s\u0103 te bazezi pur \u0219i simplu pe specula\u021bii. Pentru a g\u0103si raportul de goal flow, mergi la <strong>Conversion -&gt; Goals -&gt; Goal Flow<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">Dup\u0103 ce analizezi raportul de goal flow, vei \u0219ti exact care pagini s\u0103 targetezi \u0219i unde este nevoie de update-uri pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor \u0219i a cre\u0219te rata de conversie.<\/span><\/p>\n<h2><b>#8 Remarketeaz\u0103 \u0219i automatizeaz\u0103 magazinul t\u0103u online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O alt\u0103 metod\u0103 eficient\u0103 de a-\u021bi remarketa business-ul de e-commerce \u0219i de a recupera ni\u0219te co\u0219uri de cump\u0103r\u0103turi abandonate este prin <strong>Facebook tracking pixel<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">Acest tool folose\u0219te cookie-uri pentru a analiza activitatea utilizatorilor \u0219i a stoca informa\u021bii. Prin intermediul Facebook ads, po\u021bi targeta audien\u021be custom \u00een func\u021bie de activitatea lor pe site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu alte cuvinte, \u00ee\u021bi <strong>po\u021bi segmenta audien\u021bele<\/strong> identific\u00e2nd utilizatorii care au abandonat co\u0219urile de cump\u0103r\u0103turi \u0219i target\u00e2ndu-i mai t\u00e2rziu prin ad-uri de Facebook personalizate. <\/span><span style=\"font-weight: 400;\">Aceast\u0103 metod\u0103 nu este doar mai pu\u021bin costisitoare dec\u00e2t altele \u00een general, dar de asemenea automatizat\u0103 \u0219i \u00ee\u021bi po\u021bi cre\u0219te \u0219ansele de a-\u021bi maximiza v\u00e2nz\u0103rile amintindu-le clien\u021bilor de produsele pe care le-au vizualizat \u00een magazinul t\u0103u online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu <\/span><a href=\"https:\/\/retargeting.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Retargeting.biz<\/span><\/a><span style=\"font-weight: 400;\">, po\u021bi pune pe pilot automat ad-urile de Facebook \u0219i po\u021bi targeta audien\u021be variate \u00een baza preferin\u021belor de cump\u0103rare, a comporatamentului utilizatorilor, \u0219i loca\u021bia geografic\u0103.\u00a0<\/span><\/p>\n<h2><b>#9 Simplific\u0103 browsing-ul din magazin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aici tot ce ai nevoie este de o logic\u0103 simpl\u0103. Cu c\u00e2t mai lung este procesul de checkout, cu at\u00e2t mai pu\u021bin probabil va fi s\u0103 \u00ee\u021bi vinzi produsele. <\/span><span style=\"font-weight: 400;\">Clien\u021bii fac un pas \u00een spate atunci c\u00e2nd realizeaz\u0103 c\u0103 trebuie s\u0103 navigheze prin multe pagini de web p\u00e2n\u0103 s\u0103 finalizeze comanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regula de baz\u0103 este s\u0103 te asiguri c\u0103 poten\u021bialii cump\u0103r\u0103tori pot ajunge pe pagina de checkout din 3 click-uri: <strong>Selecteaz\u0103 produsul + Adaug\u0103 \u00een co\u0219 + Checkout.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acela\u0219i principiu se aplic\u0103 \u0219i pentru checkout. Ideal, achizi\u021bionarea unui produs ar trebui s\u0103 fie complet\u0103 \u00een 3 pa\u0219i. De asemenea produsele tale trebuie s\u0103 fie segmentate \u00een categorii u\u0219or de identificat. \u00cen acest fel va fi mult mai u\u0219or pentru clien\u021bi s\u0103 selecteze un produs \u0219i s\u0103-l cumpere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i nu \u00een ultimul r\u00e2nd, <em>men\u021bine co\u0219ul de cump\u0103r\u0103turi vizibil pe fiecare pagin\u0103<\/em>.\u00a0<\/span><\/p>\n<h2><b>#10 O imagine face c\u00e2t 1000 de cuvinte<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De vreme ce <strong>elementele vizuale<\/strong> reprezint\u0103 singura metoda prin care cump\u0103r\u0103torii \u00ee\u0219i pot face o idee mai concret\u0103 \u00een legatur\u0103 cu produsele pe care doresc s\u0103 le achizi\u021bioneze, trebuie s\u0103 te asiguri c\u0103 acestea sunt de o calitate excelent\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2teva lucruri pe care le po\u021bi face pentru ca produsele tale s\u0103 fie foarte atractive vizual:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Folose\u0219te imagini cu rezolu\u021bie mare.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Adaug\u0103 video-uri cu produsele tale (chiar \u00een timp ce sunt utilizate de cump\u0103r\u0103tori) pentru a scoate \u00een eviden\u021b\u0103 beneficiile.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Afi\u0219eaz\u0103 imagini dinamice cu produsele tale \u00een timp ce sunt folosite pentru a da un plus de value proposition.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16882\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-high-quality-product-image-1024x474.jpg\" alt=\"abandon-cos-high-quality-product-image\" width=\"589\" height=\"273\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-high-quality-product-image-1024x474.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-high-quality-product-image-300x139.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-high-quality-product-image-768x355.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-high-quality-product-image.jpg 1440w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<h2><b>#11 Nu uita de thumbnail-uri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De vreme ce informa\u021biile cu caracter personal \u0219i detaliile de pe cardul de credit sunt importante, clien\u021bii au permanent\u0103 nevoie de o <strong>reasigurare<\/strong> a\u0219a c\u0103 thumbnail-urile produselor reprezint\u0103 un mijloc excelent de a eviden\u021bia acest lucru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd adaugi thumbnail-uri la produsele din co\u0219ul de cump\u0103r\u0103turi, \u00eei aju\u021bi pe clien\u021bi s\u0103 nu uite cum arat\u0103 exact produsul pe care urmeaz\u0103 s\u0103 \u00eel achizi\u021bioneze. <\/span><span style=\"font-weight: 400;\">Cump\u0103r\u0103torii sunt mai pu\u021bin ezitan\u021bi atunci c\u00e2nd v\u0103d ni\u0219te thumbnails excelente ale produselor \u0219i ob\u021bin o perspectiv\u0103 mai clar\u0103 asupra produselor pe care vor s\u0103 le achizi\u021bioneze.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16883\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-thumbnail-shopping-cart-1024x652.jpg\" alt=\"abandon-cos-thumbnail-shopping-cart\" width=\"652\" height=\"415\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-thumbnail-shopping-cart-1024x652.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-thumbnail-shopping-cart-300x191.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-thumbnail-shopping-cart-768x489.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-thumbnail-shopping-cart.jpg 1200w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<h2><b>#12 Maximizeaz\u0103 puterea Social Proof-ului<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Majoritatea clien\u021bilor au anumite indecizii \u00eenainte s\u0103 cumpere un produs. De aceea majoritatea utilizatorilor sunt <strong>cump\u0103r\u0103tori prin compara\u021bie<\/strong>. Acest lucru \u00eenseamn\u0103 c\u0103 \u00eenainte de achizi\u021bionarea unui produs, ace\u0219tia citesc review-uri variate deoarece nu vor s\u0103 regrete decizia pe care au luat-o. <\/span><span style=\"font-weight: 400;\">De aceea, pentru a ajuta clien\u021bii s\u0103 renun\u021be la ezit\u0103ri, trebuie s\u0103 maximizezi poten\u021bialul <strong>social proof<\/strong>-ului. Trebuie s\u0103 le ar\u0103\u021bi ca produsele tale au satisf\u0103cut deja nevoile altor cump\u0103r\u0103tori.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, po\u021bi trimite un <strong>email de follow-up<\/strong> cump\u0103r\u0103torilor exact dup\u0103 ce ace\u0219tia au achizi\u021bionat un produs \u0219i po\u021bi cere un product review. Dup\u0103 care po\u021bi selecta 5-10 dintre cele mai bune \u0219i s\u0103 le folose\u0219ti ca testimoniale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alt\u0103 metod\u0103 prin care po\u021bi maximiza social proof-ul este <strong>num\u0103rul de review-uri<\/strong>. C\u00e2nd un utilizator vede c\u0103 1000+ clien\u021bi (sau orice alt num\u0103r)\u00a0 au dat un review pozitiv produselor tale, se va sim\u021bi mai pu\u021bin nesigur \u00een leg\u0103tur\u0103 cu achizi\u021bia unui produs.<\/span><\/p>\n<h2><b>#13 Ofer\u0103 mai multe op\u021biuni de plat\u0103<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mai mult de jum\u0103tate din cump\u0103r\u0103tori prefer\u0103 <strong>un num\u0103r variat de op\u021biuni de plat\u0103<\/strong> la checkout. A\u0219a c\u0103 dac\u0103 vrei s\u0103 te asiguri c\u0103 ai \u0219anse mai mari ca ei s\u0103 cumpere de la tine, po\u021bi s\u0103 le oferi m\u0103car <strong>PayPal<\/strong> sau c\u00e2teva din cele mai folosite metode de plat\u0103 online cum ar fi <strong>Mastercard<\/strong> sau <strong>Visa<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alt\u0103 cale s\u0103 customizezi op\u021biunile de payment la checkout este s\u0103 identifici loca\u021bia geografic\u0103 de unde provin vizitatorii \u0219i s\u0103 vezi care sunt cele mai comune metode de plat\u0103 \u00een \u021b\u0103rile respective. De asemenea, po\u021bi afi\u0219a metodele de plat\u0103 pe site-ul t\u0103u \u00eenainte de checkout.<\/span><\/p>\n<h2><b>#14 Men\u021bine co\u0219ul de cump\u0103r\u0103turi permanent vizibil<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mul\u021bi cump\u0103r\u0103tori care abandoneaz\u0103 co\u0219urile o fac doar pentru a avea produsele salvate \u00eentr-un loc pentru mai t\u00e2rziu. A\u0219a c\u0103 este o practic\u0103 bun\u0103 s\u0103 men\u021bii co\u0219ul de cump\u0103r\u0103turi vizibil pentru a fi c\u00e2t mai u\u0219or pentru clien\u021bi s\u0103 \u00ee\u0219i aminteasc\u0103 de produse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu excelent este iconi\u021ba pentru co\u0219ul de cump\u0103r\u0103turi de la <\/span><a href=\"http:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">. \u00cen afara faptului c\u0103 este vizibil pe fiecare pagin\u0103, de asemenea arat\u0103 \u0219i num\u0103rul de produse.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16877\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/recuperare-cos-abandonat-amazon-items-in-cos-1024x587.jpg\" alt=\"recuperare-cos-abandonat-amazon-items-in-cos\" width=\"748\" height=\"429\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/recuperare-cos-abandonat-amazon-items-in-cos-1024x587.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/recuperare-cos-abandonat-amazon-items-in-cos-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/recuperare-cos-abandonat-amazon-items-in-cos-768x440.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/recuperare-cos-abandonat-amazon-items-in-cos.jpg 1313w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/p>\n<h2><b>#15 Redu num\u0103rul de distrageri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Poate p\u0103rea evindent, \u00eens\u0103 problema este c\u0103 mul\u021bi antreprenori se concentreaz\u0103 uneori prea mult pe a-\u0219i afi\u0219a toate produsele, ofertele, \u0219i discounturile la un loc pe homepage. De aceea, utilizatorii devin confuzi \u0219i \u00een cele din urm\u0103 pot s\u0103 nu achizi\u021bioneze niciun produs din pricina <strong>paradoxului alegerii<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a evita asta, po\u021bi afi\u0219a cele mai bune produse pe homepage, \u00eens\u0103 asigur\u0103-te c\u0103 thumbnail-urile nu distrag utilizatorii de la elementul central care ar trebui s\u0103 fie <strong>CTA<\/strong>-ul.\u00a0<\/span><\/p>\n<h2><b>#16 Pune accent pe CTA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Doar pentru c\u0103 utilizatorii ajung pe pagina de checkout, asta nu \u00eenseamn\u0103 c\u0103 treaba ta s-a terminat. \u0218tii deja c\u0103 <strong>pagina de checkout<\/strong> este la fel de important\u0103 ca orice alt segment din funnel-ul de v\u00e2nz\u0103ri. De aceea este important s\u0103 folose\u0219ti un CTA solid pentru a te asigura c\u0103 poten\u021bialul client va finaliza comanda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">De exemplu, un CTA de tipul \u2018Continu\u0103\u2019 este ambiguu, iar cump\u0103r\u0103torii pot crede c\u0103 procesul de checkout va mai dura un num\u0103r nedeterminat de pa\u0219i \u0219i din aceast\u0103 pricin\u0103 pot abandona comanda. Pe de alt\u0103 parte, dac\u0103 CTA-ul subliniaz\u0103 <strong>beneficiul<\/strong> pe care \u00eel avea cump\u0103r\u0103torul, atunci va fi mai pu\u021bin probabil ca acesta s\u0103 abandoneze co\u0219ul.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16884\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-CTA-1024x658.png\" alt=\"abandon-cos-CTA\" width=\"747\" height=\"480\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-CTA-1024x658.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-CTA-300x193.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-CTA-768x493.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-CTA.png 1632w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/p>\n<h2><b>#17 Ofera cump\u0103r\u0103torilor o experien\u021b\u0103 mobile-friendly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0218tiai c\u0103, \u00een general, cump\u0103r\u0103torii petrec 15+ ore pe s\u0103pt\u0103m\u00e2n\u0103 pe smartphone f\u0103c\u00e2nd browsing \u00een magazinele online? De aceea este esen\u021bial ca magazinul t\u0103u online s\u0103 fie <strong>optimizat pentru mobile<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218i \u00een vreme ce ace\u0219tia sunt de obicei cump\u0103r\u0103tori casual, este important ca magazinul t\u0103u s\u0103 faciliteze aceast\u0103 experien\u021b\u0103 pentru utilizatori pentru ca ace\u0219tia s\u0103 se \u00eentoarc\u0103 ulterior \u0219i s\u0103 completeze comanda.<\/span><\/p>\n<h2><b>#18 Un wish list e mai bun dec\u00e2t un co\u0219 abandonat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd le oferi posibilitatea utilizatorilor de a-\u0219i crea un <strong>wish list<\/strong> deschizi o nou\u0103 u\u0219\u0103 spre a-\u021bi cre\u0219te v\u00e2nz\u0103rile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru c\u0103 prin wish list nu doar c\u0103 nu pui presiune pe poten\u021bialii cump\u0103r\u0103tori, ci de asemenea le oferi posibilitatea de a &#8222;pune deoparte&#8221; produsele favorite \u00eentr-un loc altul dec\u00e2t co\u0219ul de cump\u0103r\u0103turi. <\/span><span style=\"font-weight: 400;\">Cu alte cuvinte, un wish list te ajut\u0103 <strong>s\u0103 reduci num\u0103rul de co\u0219uri abandonate<\/strong> \u0219i ofer\u0103 o alternativ\u0103 customer-friendly pentru utilizatorii care nu sunt siguri dac\u0103 s\u0103 completeze o comand\u0103 sau nu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16885\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-wishlist.png\" alt=\"abandon-cos-wishlist\" width=\"736\" height=\"559\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-wishlist.png 1014w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-wishlist-300x228.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-wishlist-768x583.png 768w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/p>\n<h2><b>#19 Adaug\u0103 discounturi \u00een pop-up-urile de exit intent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e2teodat\u0103 clien\u021bii au nevoie doar de un mic av\u00e2nt pentru a se decide \u00een privin\u021ba unui produs, iar un <strong>discount<\/strong> este elementul optim care te poate ajuta.\u00a0<\/span><span style=\"font-weight: 400;\">Discounturile reprezint\u0103 o metod\u0103 excelent\u0103 de a convinge cump\u0103r\u0103torii s\u0103 achizi\u021bioneze un produs, \u00een special dac\u0103 nu sunt familiariza\u021bi cu brandul t\u0103u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cencearc\u0103 s\u0103-\u021bi aminte\u0219ti ultimele situa\u021bii \u00een care ai decis s\u0103 cumperi un produs online. <\/span><span style=\"font-weight: 400;\">De c\u00e2te ori nu \u021bi-ai spus \u00een g\u00e2nd: \u201cCe bine ar fi fost dac\u0103 era pu\u021bin mai ieftin!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iar aici \u00ee\u0219i fac treaba discounturile. \u00cen plus, <strong>func\u021bioneaz\u0103 foarte bine dac\u0103 le integrezi \u00een pop-up-urile de exit intent<\/strong>. Cu alte cuvinte, c\u00e2nd un utilizator este gata s\u0103 p\u0103r\u0103seasc\u0103 pagina, un exit-intent pop-up este afi\u0219at. Sunt multe metode prin care po\u021bi face design-ul unui exit-intent pop-up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca referin\u021b\u0103, po\u021bi arunca o privire la exemplul de mai jos:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16886\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-discout-popup-1024x691.jpg\" alt=\"abandon-cos-discout-popup\" width=\"661\" height=\"447\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-discout-popup-1024x691.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-discout-popup-300x202.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-discout-popup-768x518.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/abandon-cos-discout-popup.jpg 1385w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Acest <strong>exit-intent pop-up<\/strong> nu doar c\u0103 ofer\u0103 un discount de 10%, dar \u0219i livrare gratuit\u0103. De asemenea, are \u0219i un ceas cu num\u0103r\u0103toare invers\u0103 \u0219i un CTA solid.\u00a0<\/span><\/p>\n<h2><b>#20 Arat\u0103-le cump\u0103r\u0103torilor ce au de pierdut<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e2nd ai un magazin online nu doar vrei ca utilizatorii s\u0103 cumpere, ci vrei ca ei s\u0103 cumpere acum. <\/span><span style=\"font-weight: 400;\">De aceea exist\u0103 anumite strategii de a convinge utilizatorii de importan\u021ba unei achizi\u021bii \u00een prezent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deci, cum po\u021bi face asta?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deja am vorbit despre pop-uri exit-intent \u0219i despre num\u0103r\u0103toarea invers\u0103. \u00ce<\/span><span style=\"font-weight: 400;\">ns\u0103 mai exist\u0103 o metod\u0103 de a le oferi clien\u021bilor o motiva\u021bie extra, iar aceea este s\u0103 te concentrezi pe teama lor de a rata o super ofert\u0103. <\/span><span style=\"font-weight: 400;\">C\u00e2nd afi\u0219ezi <strong>num\u0103rul limitat de unit\u0103\u021bi<\/strong> ale unui produs, practic le transmi\u021bi cump\u0103r\u0103torilor c\u0103 produsul este la mare c\u0103utare \u0219i c\u0103 nu va mai fi \u00een stoc pentru mult timp. <\/span><span style=\"font-weight: 400;\">Datorit\u0103 acestui lucru, va fi mult mai pu\u021bin probabil ca utilizatorul s\u0103 mai stea pe g\u00e2nduri.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16951\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stoc-limitat-abandon-cos.jpg\" alt=\"\" width=\"466\" height=\"644\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stoc-limitat-abandon-cos.jpg 564w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stoc-limitat-abandon-cos-217x300.jpg 217w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#21 Accelereaz\u0103 viteza de \u00eenc\u0103rcare a paginii de checkout<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Conform <\/span><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Visual Website Optimizer<\/span><\/a><span style=\"font-weight: 400;\">, cu fiecare secund\u0103 de delay \u00een \u00eenc\u0103rcarea unei pagini, rata de conversie scade cu <strong>7%<\/strong> pentru magazinele online. <\/span><span style=\"font-weight: 400;\">De aceea trebuie s\u0103 te asiguri c\u0103 pagina de checkout este extrem de bine optimizat\u0103 \u0219i se \u00eencarc\u0103 foarte rapid. \u00censa aceasta poate reprezenta o provocare c\u00e2nd ai thumbnail-uri ale produselor \u00een pagina de checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce po\u021bi face este s\u0103 optimizezi \u0219i thumbnail-urile ca s\u0103 p\u0103strezi un echilibru \u00eentre viteza de \u00eenc\u0103rcare \u0219i calitate. \u00cen felul acesta, nu vei pierde prea mult din calitatea vizual\u0103 pentru a avea un checkout page care se \u00eencarc\u0103 rapid. De asemenea, este bine s\u0103 evi\u021bi plugin-uri sau tag-uri irelevante care doar vor \u00eencetini viteza de \u00eenc\u0103rcare a paginii de checkout.<\/span><\/p>\n<h2><b>#Bonus Tip: Angajeaz\u0103 o agen\u021bie de performance marketing pentru a face toat\u0103 treaba \u00een locul t\u0103u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avantajele colabor\u0103rii cu o agen\u021bie de performance marketing este c\u0103 toate procesele de digital marketing ale magazinului t\u0103u online vor putea fi automatizate prin intermediul unui <strong>SaaS<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce \u00eenseamn\u0103 asta?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comercian\u021bii online trebuie doar s\u0103 instaleze \u00een platforma lor <strong>un soft de marketing automation<\/strong> ca <\/span><a href=\"https:\/\/retargeting.biz\/en\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Retargeting.biz<\/span><\/a><span style=\"font-weight: 400;\">, pentru a seta pe pilot automat toate campaniile de online marketing \u0219i remarketing pe email, Facebook \u0219i Google prin intermediul ad-urilor dinamice, Smart Shopping \u0219i email-uri personalizate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen plus, un manager de cont se va ocupa personal de setarea campaniilor pentru tine. Cu alte cuvinte, vei avea o echip\u0103 de exper\u021bi care se va asigura c\u0103 magazinul t\u0103u online \u00ee\u0219i fructific\u0103 poten\u021bialul la maximum.\u00a0<\/span><\/p>\n<h2><b>Este r\u00e2ndul t\u0103u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen acest articol ai aflat de ce utilizatorii abandoneaz\u0103 co\u0219urile de cump\u0103r\u0103turi \u0219i ce po\u021bi face pentru a reduce num\u0103rul de co\u0219uri abandonate. <\/span><span style=\"font-weight: 400;\">Acum este timpul s\u0103 pui aceste strategii \u00een ac\u021biune \u0219i a-\u021bi cre\u0219te v\u00e2nz\u0103rile deoarece meri\u021bi s\u0103 ai controlul asupra business-ului t\u0103u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u0219a c\u0103 dac\u0103 percepi co\u0219urile abandonate c\u0103 o oportunitate de a-\u021bi consolida rela\u021bia cu utilizatorii \u0219i cump\u0103r\u0103torii, atunci ai <strong>mindset-ul potrivit pentru succes<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce strategii vei \u00eencerca mai \u00eent\u00e2i?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe care le-ai implementat deja?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218tii \u0219i alte metode de a reduce num\u0103rul de co\u0219uri abandonate?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las\u0103-ne un comentariu mai jos! :)<\/span><\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17015 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/rares-2.png\" alt=\"\" width=\"199\" height=\"203\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/rares-2.png 748w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/rares-2-294x300.png 294w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/>Rare\u0219 B\u0103nescu<\/strong><\/p>\n<p><strong>Owner &amp; Founder <a href=\"https:\/\/retargeting.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting.biz<\/a><\/strong><\/p>\n<p>Rare\u0219 B\u0103nescu are o experien\u021b\u0103 de peste 8 ani \u00een Online Marketing &#8211; \u00een special \u00een Email Management &#8211; \u0219i \u00een Business Development. \u00cen 2013 a lansat Retargeting.biz, un tool de automatizare destinat magazinelor online prin care acestea pot interac\u021biona cu utilizatorii sau poten\u021bialii clien\u021bi prin mesaje personalizate.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la <a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-recuperezi-cosurile-abandonate\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Las\u0103-m\u0103 s\u0103 ghicesc\u2026 Ai un magazin online atr\u0103g\u0103tor. Produsele tale sunt excelente. \u0218i \u0219tii c\u0103 ar trebui deja s\u0103 faci multe v\u00e2nz\u0103ri. \u00cens\u0103 dintr-un anume motiv utilizatorii continu\u0103 s\u0103 abandoneze co\u0219urile de cump\u0103r\u0103turi. \u0218i nu po\u021bi dec\u00e2t s\u0103 te \u00eentrebi de ce? Este greu s\u0103 reduci num\u0103rul de co\u0219uri abandonate. Dar sunt \u0219i ve\u0219ti bune. \u00cen vreme ce nu po\u021bi s\u0103 scapi 100% de co\u0219uri abandonate, po\u021bi dezvolta un grup fidel de cump\u0103r\u0103tori care se va \u00eentoarce mereu pentru mai mult. \u00cen acest articol \u00ee\u021bi vom ar\u0103ta 21 de strategii pentru a reduce num\u0103rul de co\u0219uri abandonate plus un bonus la sf\u00e2r\u0219it.<\/p>\n","protected":false},"author":28,"featured_media":17030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3547],"tags":[3431,3491,739,374,413,3302],"class_list":["post-16874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-abandon-cos","tag-checkout","tag-ecommerce","tag-magazine-online","tag-rares-banescu","tag-retargeting-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16874"}],"version-history":[{"count":15,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions"}],"predecessor-version":[{"id":17032,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions\/17032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17030"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}