{"id":16973,"date":"2020-03-23T08:30:52","date_gmt":"2020-03-23T06:30:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=16973"},"modified":"2020-03-23T16:19:55","modified_gmt":"2020-03-23T14:19:55","slug":"google-shopping-ads-in-3-pasi","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi","title":{"rendered":"Google Shopping Ads \u00een 3 pa\u0219i \u0219i de ce este o solu\u021bie pentru businessul meu\u00a0"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17091\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_macovei-1024x586.jpg\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_macovei-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_macovei-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_macovei-768x440.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/gpec_blog_macovei.jpg 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>De\u0219i este prezent \u00een 121 de \u021b\u0103ri (a\u021bi citit bine), \u00een Germania \u0219i Marea Britanie din 2008, urm\u00e2nd apoi Fran\u021ba, Italia, Olanda, Spania, din 2013 \u00een Austria, Belgia, Danemarca, Norvegia, Polonia \u0219i Suedia, dup\u0103 mai bine de 6 ani, la \u00eenceputul lui 2019, Google Shopping a ajuns \u0219i \u00een Romania (\u00een BETA).<\/strong><\/p>\n<p><strong>\u00cen aceast\u0103 serie de articole o s\u0103 \u00eencerc s\u0103 v\u0103 explic pas cu pas cum s\u0103 transform\u0103m campaniile de Google Shopping \u00een cea mai bun\u0103 solu\u021bie de marketing pentru magazinul nostru online.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><strong>Pasul 0: Ce este Google Shopping?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Campaniile de tip Google Shopping sunt reclamele sponsorizate care apar deasupra (sau pe lateral\u0103) pentru c\u0103ut\u0103rile tranzac\u021bionale (\u0219i nu numai) pe care le facem pe Google \u0219i difer\u0103 de campaniile &#8222;tradi\u021bionale&#8221; de search prin informa\u021biile pe care le afi\u0219eaz\u0103: poz\u0103, pre\u021b, nume site, discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai jos am ata\u0219at un exemplu de campanie afi\u0219at\u0103 pe laterala c\u0103ut\u0103rilor \u00een Google:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16974\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-laterala-google-shopping-1024x664.png\" alt=\"\" width=\"804\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-laterala-google-shopping-1024x664.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-laterala-google-shopping-300x195.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-laterala-google-shopping-768x498.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-laterala-google-shopping.png 1130w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen exemplul de mai jos acestea sunt afi\u0219ate \u00een linie:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16975\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-top-google-shopping.png\" alt=\"\" width=\"729\" height=\"560\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-top-google-shopping.png 901w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-top-google-shopping-300x230.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/poza-top-google-shopping-768x590.png 768w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<h2><strong>Pasul 1: Merchant Center<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cenainte de toate, trebuie s\u0103 \u00een\u021belegem 2 lucruri:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Contul de Google Merchant Center (GMC)<\/strong> &#8211; este locul unde \u00eenc\u0103rc\u0103m produsele noastre.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Contul de Google Ads<\/strong> &#8211; este locul unde cre\u0103m efectiv campaniile.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru un proces mult mai u\u0219or, recomandarea noastr\u0103 este ca pe acela\u0219i cont de Google s\u0103 se fac\u0103 at\u00e2t contul de <\/span><a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Merchant Center<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i contul de <\/span><a href=\"https:\/\/ads.google.com\/intl\/ro_ro\/getstarted\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Ads.<\/span><\/a><\/p>\n<h2><strong>Pasul 2: Set\u0103ri Merchant Center<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16976\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/merchant-center-setari-1024x529.png\" alt=\"\" width=\"875\" height=\"452\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/merchant-center-setari-1024x529.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/merchant-center-setari-300x155.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/merchant-center-setari-768x397.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/merchant-center-setari.png 1381w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Verify &amp; Claim<\/strong> &#8211; pentru a putea publica campanii, mai \u00eent\u00e2i trebuie s\u0103 verific\u0103m \u0219i s\u0103 revendic\u0103m un cont. Am men\u021bionat la pasul anterior pentru ca acest proces s\u0103 fie u\u0219or, cel mai bine este s\u0103 avem aceea\u0219i adres\u0103.<\/span><\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16977\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/verificare-site-GMC-1024x523.png\" alt=\"\" width=\"853\" height=\"436\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/verificare-site-GMC-1024x523.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/verificare-site-GMC-300x153.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/verificare-site-GMC-768x392.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/verificare-site-GMC.png 1283w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/li>\n<li style=\"font-weight: 400;\"><strong>Business Info<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Introducem informa\u021biile generale despre businessul nostru: numele cu care vrem s\u0103 ne afi\u0219\u0103m, adresa, website, adresa de suport.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16978\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/about-GMC-1024x518.png\" alt=\"\" width=\"847\" height=\"428\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/about-GMC-1024x518.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/about-GMC-300x152.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/about-GMC-768x389.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/about-GMC.png 1387w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Branding<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen acest\u0103 sec\u021biune \u00eenc\u0103rc\u0103m LOGO-ul \u0219i select\u0103m culorile care s\u0103 ne reprezinte brandul.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16979\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/branding-GMC-1024x515.png\" alt=\"\" width=\"872\" height=\"439\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/branding-GMC-1024x515.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/branding-GMC-300x151.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/branding-GMC-768x386.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/branding-GMC.png 1404w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/p>\n<h2><\/h2>\n<h2><strong>Pasul 3 &#8211; Feed-ul de produse<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16980\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/feed-prod-GMC-1024x511.png\" alt=\"\" width=\"846\" height=\"422\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/feed-prod-GMC-1024x511.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/feed-prod-GMC-300x150.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/feed-prod-GMC-768x383.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/feed-prod-GMC.png 1424w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen acest pas avem 3 op\u021biuni:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Varianta \u00een care <strong>\u00eenc\u0103rc\u0103m manual fiecare produs<\/strong> &#8211; recomandabil la site-urile cu foarte pu\u021bine produse \u0219i la care pre\u021bul \u0219i stocul nu sunt (a\u0219a) variabile.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Upload<\/b><span style=\"font-weight: 400;\"> feed \u00eentr-un format manual \/ automat prin intermendiul unui fi\u0219ier de tip XML sau TSV &#8211; <\/span><i><span style=\"font-weight: 400;\">recomandat.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><b>Content API<\/b><span style=\"font-weight: 400;\"> &#8211; prin care l\u0103s\u0103m robotul Google s\u0103 citeasc\u0103 informa\u021biile legate de produs. \u00cen experien\u021ba mea, am v\u0103zut maxim 15 site-uri \u00een care <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org<\/a> a fost bine implementat\u0103 \u0219i de aceea v\u0103 recomand multe verific\u0103ri \u00eenainte ca aceasta s\u0103 fie op\u021biunea aleas\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Google Sheets\u00a0<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O s\u0103 presupun c\u0103 avem un magazin online cu mai multe produse.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Alegem \u021bara unde vindem produse \u0219i limba \u00een care este documentat produsul.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16981\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/limba-produse-GMC.png\" alt=\"\" width=\"840\" height=\"428\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/limba-produse-GMC.png 973w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/limba-produse-GMC-300x153.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/limba-produse-GMC-768x391.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> Alegem tipul de import al feed-ului.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16982\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/input-feed-GMC.png\" alt=\"\" width=\"831\" height=\"488\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/input-feed-GMC.png 922w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/input-feed-GMC-300x176.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/input-feed-GMC-768x451.png 768w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru acest exemplu am ales tipul &#8222;UPLOAD&#8221;.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\">\u00cen momentul acesta, cel mai bun lucru este s\u0103 ave\u021bi deja dat \u00een lucru c\u0103tre programatorul companiei urm\u0103torul feed. O s\u0103 pun doar <strong>c\u00e2mpurile necesare<\/strong> \u0219i urmeaz\u0103 s\u0103 v\u0103 povestesc \u00eentr-un articol complet cum s\u0103 facem un feed de produse corect, care sunt erorile \u0219i cele mai bune practici.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">C\u00e2mpurile marcate cu* sunt obligatorii:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>ID*<\/strong> &#8211; Id-ul produsului din baza de date &#8211; maxim 50 de caractere;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Title*<\/strong> &#8211; Titlul produsului &#8211; maxim 150 de caractere;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Description*<\/strong> &#8211; descrierea produsului &#8211; maxim 5000 caractere;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Link*<\/strong> &#8211; URL produsului;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Image link*<\/strong> &#8211; minim 100X100px (minim 250&#215;250 pentru zona de fashion);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Additional image link\u00a0<\/strong> &#8211; op\u021bional;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Availability*<\/strong>\u00a0 &#8211; in stock \/ out of stock \/ preorder. Nu exist\u0103 alte valori dec\u00e2t acestea;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Price*<\/strong> &#8211; formatare tip SUA (.) &#8211; aici trebuie s\u0103 avem input de tipul <em>pre\u021bul + moneda <\/em>(exemplu: 80.99 RON);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sale price<\/strong> &#8211; op\u021bional &#8211; \u00een caz c\u0103 e diferit de punctul 8;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Brand*<\/strong> &#8211; brandul produsului &#8211; dac\u0103 nu exist\u0103, nu se completeaz\u0103 acest c\u00e2mp. Nu folosim elemente de tipul N\/A, nu exist\u0103 sau altceva;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>google_product_category<\/strong> &#8211; categoria produsului din nomenclatorul Google.<\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Aici<\/span><\/a><span style=\"font-weight: 400;\"> sunt mai multe informa\u021bii despre taxonomie. Discu\u021bia aici este mult mai ampl\u0103 \u0219i o s\u0103 o trat\u0103m \u00eentr-un alt articol;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>product_type<\/strong> &#8211; categoria produsului din site;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Gtin*<\/strong> &#8211; Global Trade Item Number (GTIN) &#8211; codul interna\u021bional de identificare al produsului. Pentru magazinele online este acel cod EAN;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>MPN*<\/strong> &#8211;\u00a0 Manufacturer Part Number &#8211; necesar doar dac\u0103 nu exist\u0103 GTIN. \u00cen cazul \u00een care nu exist\u0103 nici GTIN sau MPN trebuie s\u0103 ad\u0103uga\u021bi c\u00e2mpul <\/span><b>identifier_\u200bexists<\/b><span style=\"font-weight: 400;\"> \u0219i s\u0103 aib\u0103 valoarea cu <\/span><b>no (FALSE)<\/b>;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Condition*<\/strong> &#8211; new \/ refurbished \/ used &#8211; dac\u0103 site-ul nu vinde produse SH sau refurbished, o s\u0103 punem by default <\/span><b>new.<\/b><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/moloso.ro\/wp-content\/uploads\/2019\/05\/apparel_example_feed.xls\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Exemplu feed fashion<\/span><\/a><\/p>\n<p><a href=\"http:\/\/moloso.ro\/wp-content\/uploads\/2019\/05\/itc_example_feed.xls\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Exemplu feed IT&amp;C<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 mai jos c\u00e2teva din cele mai bune practici pe care le-am descoperit:<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><b> HTTPS<\/b><span style=\"font-weight: 400;\"> &#8211; <a href=\"https:\/\/www.gpec.ro\/blog\/migrarea-corecta-din-punct-de-vedere-seo-a-unui-site-de-la-http-la-https\" target=\"_blank\" rel=\"noopener noreferrer\">Site-ul trebuie neap\u0103rat s\u0103 aib\u0103 un certificat SSL instalat.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Imaginea produsului<\/b><span style=\"font-weight: 400;\"> &#8211; imaginea <\/span><b>nu<\/b><span style=\"font-weight: 400;\"> are voie s\u0103 con\u021bin\u0103 watermark, nu are voie s\u0103 con\u021bin\u0103 texte (de tipul <em>-40%<\/em> sau <em>sale<\/em>), fundalul \u00een majoritatea cazurilor trebuie s\u0103 fie alb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Price mismatch, availability mismatch<\/b><span style=\"font-weight: 400;\"> &#8211; contul de Merchant Center o s\u0103 fie suspendat iar feed-ul de produse o s\u0103 fie dezaprobat \u00een caz c\u0103 pe site avem un alt pre\u021b sau disponibilitatea produsului este diferit\u0103 fa\u021b\u0103 de cea men\u021bionat\u0103 pe site. Este foarte important ca feed-ul s\u0103 fie actualizat <\/span><b>c\u00e2t mai des posibil<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Numele produsului<\/b><span style=\"font-weight: 400;\"> &#8211; Best practice este s\u0103 avem nume de tipul: <em>Tipul de produs<\/em> + <em>Brand<\/em> + <em>atribute<\/em>. Un exemplu foarte simplu: <em>Rochie Zara ro\u0219ie<\/em> sau <em>Televizor Sony Smart LED 32WD757<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce este important \u0219i de re\u021binut este c\u0103 un client final o s\u0103 vad\u0103 de la bun \u00eenceput pre\u021bul \u0219i imaginea produsului \u0219i, \u00een felul acesta, rata de conversie la nivel de cont este mult mai mare dec\u00e2t \u00een search.\u00a0<\/span><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17084 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg\" alt=\"\" width=\"143\" height=\"143\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-768x768.jpg 768w\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" \/><strong>C\u0103t\u0103lin Macovei<\/strong><\/p>\n<p><strong>Co-Founder <a href=\"http:\/\/www.moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/catalin-macovei-a4ab1651\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u0103t\u0103lin Macovei<\/a> este Co-founder la agen\u021bia de perfomance marketing MOLOSO. A reu\u0219it s\u0103 ajute \u00een promovarea \u0219i cre\u0219terea a sute de branduri locale \u0219i interna\u021bionale prin folosirea campaniilor pl\u0103tite (Google, Facebook, Twitter, Linkedin) \u00een domenii precum fashion, travel, IT, auto, banking \u0219i multe altele. \u00cen 2018 a lansat produsul Limitless \u0219i alte produse automatizate care ajut\u0103 IMM-urile s\u0103 \u00ee\u0219i automatizeze campaniile de marketing online f\u0103r\u0103 s\u0103 lucreze cu o agen\u021bie.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la\u00a0<a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De\u0219i este prezent \u00een 121 de \u021b\u0103ri (a\u021bi citit bine), \u00een Germania \u0219i Marea Britanie din 2008, urm\u00e2nd apoi Fran\u021ba, Italia, Olanda, Spania, din 2013 \u00een Austria, Belgia, Danemarca, Norvegia, Polonia \u0219i Suedia, dup\u0103 mai bine de 6 ani, la \u00eenceputul lui 2019, Google Shopping a ajuns \u0219i \u00een Romania (\u00een BETA). \u00cen aceast\u0103 serie de articole o s\u0103 \u00eencerc s\u0103 v\u0103 explic pas cu pas cum s\u0103 transform\u0103m campaniile de Google Shopping \u00een cea mai bun\u0103 solu\u021bie de marketing pentru magazinul nostru online.\u00a0<\/p>\n","protected":false},"author":23,"featured_media":17091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3479],"tags":[778,3545,2959,3543,3483,3541,779],"class_list":["post-16973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-catalin-macovei","tag-feed-google-shopping-ads","tag-google-ads","tag-google-merchant-center","tag-google-search","tag-google-shopping-ads","tag-moloso"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=16973"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16973\/revisions"}],"predecessor-version":[{"id":17125,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/16973\/revisions\/17125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17091"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=16973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=16973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=16973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}