{"id":17033,"date":"2020-03-17T13:19:47","date_gmt":"2020-03-17T11:19:47","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17033"},"modified":"2020-03-17T13:19:47","modified_gmt":"2020-03-17T11:19:47","slug":"ce-rol-nou-au-brand-urile-din-piata-online-de-itc-din-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ce-rol-nou-au-brand-urile-din-piata-online-de-itc-din-romania","title":{"rendered":"Ce rol nou au brand-urile din pia\u021ba online de IT&#038;C din Rom\u00e2nia"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-rol-nou-au-brand-urile-din-piata-online-de-itc-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17072\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RuxandraB-1024x586.jpg\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RuxandraB-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RuxandraB-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RuxandraB-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RuxandraB.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><b>Pia\u021ba online de IT&amp;C din Rom\u00e2nia este \u00een continuare \u00een expansiune \u0219i dezvoltare \u0219i este plin\u0103 de provoc\u0103ri, ne poveste\u0219te din experien\u021b\u0103 <a href=\"https:\/\/www.linkedin.com\/in\/ruxandra-bucurei-2248675a\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ruxandra Bucurei<\/a>, General Manager <a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a>. Am vorbit cu ea despre cum arat\u0103 ecommerce-ul din perspectiv\u0103 IT&amp;C \u0219i ce trebuie s\u0103 fac\u0103 un antreprenor la \u00eenceput de drum \u00een aceast\u0103 ni\u0219\u0103 de business online.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ruxandra ne spune c\u0103 \u00een prezent pia\u021ba online de IT&amp;C <em>\u201dEste extrem de aglomerat\u0103. \u0218i se vede asta de la oferta foarte mare de produse, de la lupta acerb\u0103 \u00een pre\u021buri, marginile din ce \u00een ce mai mici \u0219i toat\u0103 lumea se focuseaz\u0103 pe volume.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru c\u0103 nu mai este de mult o pia\u021b\u0103 nou\u0103 \u00een online-ul rom\u00e2nesc, se v\u0103d deja provoc\u0103rile cu care ecommerce-urile se confrunt\u0103. <strong>Cump\u0103r\u0103torii online<\/strong> sunt din ce \u00een ce mai experimenta\u021bi &#8211; \u0219tiu ce \u00ee\u0219i doresc, \u0219tiu cum \u0219i unde trebuie s\u0103 caute, mai ales c\u0103 au la dispozi\u021bie o multitudine de surse de informare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand-urile au acum nu doar un rol de<strong> v\u00e2nzare<\/strong>, ci \u0219i de<strong> educare<\/strong> a cump\u0103r\u0103torilor. La ce ne referim? \u00cen primul r\u00e2nd la <strong>con\u021binutul<\/strong> publicat pe website, pentru c\u0103 acesta trebuie s\u0103 compenseze lipsa de interac\u021biune direct\u0103 a clientului cu produsul. Este foarte important s\u0103 existe <strong>o descriere detaliat\u0103 a produsului<\/strong>. Ruxandra chiar sf\u0103tuie\u0219te magazinele online din ni\u0219a IT&amp;C &#8211; dar nu numai &#8211; s\u0103 fac\u0103<strong> fotografii de produs<\/strong> c\u00e2t mai detaliate \u0219i chiar video-uri de prezentare \u0219i demo. De asemenea, nu trebuie s\u0103 uit\u0103m de garan\u021bia returului \u0219i accesul la speciali\u0219ti care s\u0103 \u00eei ajute pe clien\u021bi cu detalii \u0219i \u00eentreb\u0103ri despre produsul pe care doresc s\u0103-l achizi\u021bioneze.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ce rol nou au brand-urile din pia\u021ba online de IT&amp;C din Rom\u00e2nia | Ruxandra Bucurei @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/3_mrV039wu8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Un alt rol pe care \u00eel au brand-urile este acela de a \u00eenv\u0103\u021ba clien\u021bii s\u0103 \u0219tie care sunt necesit\u0103\u021bile lor, ce produse li se potrivesc, s\u0103 nu cumpere produse la un pre\u021b mult prea mare pe care mai apoi s\u0103 nu le foloseasc\u0103 sau nu se pliaz\u0103 pe nevoile lor. Aici discut\u0103m \u0219i despre clien\u021bi noi, dar \u0219i despre reten\u021bia celor deja existen\u021bi, ajutorul fiind bine primit de ambele categorii. Achizi\u021bia de clien\u021bi noi ajut\u0103 un business s\u0103 creasc\u0103, \u00eens\u0103 <strong>fidelizarea<\/strong> este un semn de maturitate \u00een business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am mai \u00eentrebat-o pe Ruxandra ce sfaturi are pentru antreprenorii care vor s\u0103 lanseze acum pe pia\u021b\u0103 un magazin online.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201d\u00cenainte de a demara un business, \u00een primul r\u00e2nd trebuie s\u0103-\u021bi cuno\u0219ti pia\u021ba \u021bint\u0103, s\u0103 \u0219tii cui te adresezi, dac\u0103 exist\u0103 poten\u021bial pentru produsul t\u0103u. Trebuie s\u0103-\u021bi cuno\u0219ti c\u00e2t de c\u00e2t competi\u021bia \u0219i s\u0103 pleci de la principiul c\u0103 nu doarme.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">A\u0219adar, un business nou trebuie s\u0103 se foloseasc\u0103 de toate tool-urile pe care le are la dispozi\u021bie pentru a-\u0219i cunoa\u0219te c\u00e2t mai bine <strong>clientul<\/strong> \u0219i pentru a se diferen\u021bia de <strong>concuren\u021b\u0103<\/strong>, at\u00e2t cea intern\u0103 c\u00e2t \u0219i cele de pe pie\u021bele externe, pentru c\u0103 plaja de magazine pe care oamenii le iau \u00een considerare atunci c\u00e2nd iau o decizie de cump\u0103rare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita s\u0103 te abonezi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by\u00a0<a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>:\u00a0<a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by:\u00a0<a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner:\u00a0<a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online:\u00a0<a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>:\u00a0<strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>,\u00a0<a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>,\u00a0<a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi\u2019s Box<\/strong><\/a>,\u00a0<strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by:\u00a0<a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee:\u00a0<a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>:\u00a0<a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>:\u00a0<a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>:\u00a0<a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-rol-nou-au-brand-urile-din-piata-online-de-itc-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pia\u021ba online de IT&amp;C din Rom\u00e2nia este \u00een continuare \u00een expansiune \u0219i dezvoltare \u0219i este plin\u0103 de provoc\u0103ri, ne poveste\u0219te din experien\u021b\u0103 Ruxandra Bucurei, General Manager BrandGSM. Am vorbit cu ea despre cum arat\u0103 ecommerce-ul din perspectiv\u0103 IT&amp;C \u0219i ce trebuie s\u0103 fac\u0103 un antreprenor la \u00eenceput de drum \u00een aceast\u0103 ni\u0219\u0103 de business online.<\/p>\n","protected":false},"author":19,"featured_media":17072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,45],"tags":[811,3553,3555,739,3551,810],"class_list":["post-17033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","category-piata-de-ecommerce-din-romania","tag-brandgsm","tag-business-online","tag-content-ro","tag-ecommerce","tag-itc","tag-ruxandra-bucurei"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17033"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17033\/revisions"}],"predecessor-version":[{"id":17082,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17033\/revisions\/17082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17072"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}