{"id":17038,"date":"2020-03-18T14:02:32","date_gmt":"2020-03-18T12:02:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17038"},"modified":"2020-03-18T14:02:32","modified_gmt":"2020-03-18T12:02:32","slug":"retargeting-a-devenit-partener-prestashop","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/retargeting-a-devenit-partener-prestashop","title":{"rendered":"Retargeting a devenit partener PrestaShop"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retargeting-a-devenit-partener-prestashop\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17076\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RaresB-1024x586.jpg\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RaresB-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RaresB-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RaresB-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-RaresB.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>2019 a fost un an cu multe ve\u0219ti bune pentru <a href=\"https:\/\/retargeting.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a> &#8211; au \u00eencheiat un parteneriat cu PrestaShop, iar tool-ul de automatizare a adus noi clien\u021bi de business din Rom\u00e2nia \u0219i de pe pia\u021ba interna\u021bional\u0103. Am vorbit despre toate acestea \u00een detaliu cu <a href=\"https:\/\/www.linkedin.com\/in\/banescu-rares-a8a27530\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rare\u0219 B\u0103nescu<\/a>, fondatorul Retargeting.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, am vrut s\u0103 \u0219tim care a fost evolu\u021bia Retargeting din ultimul an \u0219i am aflat c\u0103 au devenit prima agen\u021bie din Europa de Est care a ob\u021binut<strong> certificare Facebook<\/strong>. A devenit, de asemenea, \u0219i <strong>Google Premier Partner<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca expunere pe partea interna\u021bional\u0103, au ad\u0103ugat o pia\u021b\u0103 nou\u0103, cea din <strong>Grecia<\/strong>, iar Rare\u0219 e foarte mul\u021bumit de cum performeaz\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te produsul, afl\u0103m c\u0103 este \u00eentr-un proces constant de \u00eembun\u0103t\u0103\u021bire, din dorin\u021ba de a oferi clien\u021bilor Retargeting un tool pe care s\u0103 \u00eel foloseasc\u0103 cu pl\u0103cere \u0219i cu \u00eencredere \u00een performan\u021bele lui.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting nu fac, a\u0219a cum am fi tenta\u021bi s\u0103 credem, doar\u00a0 retargeting, ci <strong>automatizeaz\u0103 \u0219i digitalizeaz\u0103<\/strong> procesele pe care \u00een general le fac agen\u021biile de PPC sau performance media. Pe l\u00e2ng\u0103 tool-ul de automatizare al campaniilor pe care \u00eel pun la dispozi\u021bia clien\u021bilor, Retargeting \u0219i-au propus misiunea de a educa clien\u021bii astfel \u00eenc\u00e2t s\u0103 afle ce solu\u021bie sau ce strategie de business \u00een e-commerce este \u00een avantajul lor.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Retargeting a devenit partener PrestaShop | Rare\u0219 B\u0103nescu @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/JivNUTwXYbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Cum v\u0103d echipele din magazinele online sau agen\u021bii procesul de automatizare? <em>\u201dG\u00e2nde\u0219te-te c\u0103 noi venim cu o aplica\u021bie s\u0103 o vindem c\u0103tre ni\u0219te oameni pe care, practic, \u00eei \u00eenlocuim. Nu mai munci tu, folose\u0219te aplica\u021bia asta. \u00cen prim\u0103 faz\u0103, \u00eentr-adev\u0103r, exist\u0103 o reticen\u021b\u0103. \u00cens\u0103, dup\u0103 o perioad\u0103 de testing, sau dup\u0103 o perioad\u0103 de teasing a\u0219a, \u00eencep s\u0103 vad\u0103 beneficiile. Pentru c\u0103 beneficiile nu sunt raportate doar la resursa uman\u0103, sunt raportate \u0219i la performan\u021b\u0103\u201d. <\/em><\/span><span style=\"font-weight: 400;\">Rare\u0219 a observat c\u0103 termenul <strong>\u201dmarketing automation\u201d<\/strong> a avut o cre\u0219tere \u00een <a href=\"https:\/\/trends.google.com\/trends\/?geo=RO\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a> \u00een ultimii 3 ani, ceea ce \u00eenseamn\u0103 c\u0103 din ce \u00een ce mai multe bunsiness-uri sunt interesate s\u0103 automatizeze procesele de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting au devenit recent parteneri <a href=\"https:\/\/www.prestashop.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">PrestaShop<\/a> &#8211; sunt prima \u0219i singura companie rom\u00e2neasc\u0103 la ora actual\u0103 care a \u00eencheiat acest parteneriat. PrestaShop este un <strong>software open-source<\/strong> de tip freemium dedicat site-urilor de e-commerce. Planul de a deveni parteneri PrestaShop a pornit cu 5 ani \u00een urm\u0103, au studiat condi\u021biile de parteneriat \u0219i au decis c\u0103 nu sunt \u00eenc\u0103 preg\u0103ti\u021bi. Astfel au continuat s\u0103 se dezvolte mai \u00eent\u00e2i pentru a se alinia cu aceste condi\u021bii. <em>\u201dPentru clien\u021bi \u00eenseamn\u0103 o rapiditate \u00een implementarea noastr\u0103 \u0219i o validare a business-ului nostru\u201d<\/em> ne spune Rare\u0219, men\u021bion\u00e2nd c\u0103 a fi partener PrestaShop nu este chiar un lucru u\u0219or. Afl\u0103m \u0219i c\u0103, p\u00e2n\u0103 la finalul anului, PrestaShop va deveni cel mai mare partener al Retargeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe final, ce am mai aflat a fost c\u0103 revenue-ul generat pe pie\u021bele externe a crescut, chiar ajung\u00e2nd s\u0103-l dep\u0103\u0219easc\u0103 pe cel din Rom\u00e2nia. Pentru Retargeting, revenue-ul din Rom\u00e2nia a ajuns \u00een 2019 <strong>sub 50%<\/strong> din cel total. \u201dDac\u0103 anul trecut eram 75% Rom\u00e2nia, 25% alte \u021b\u0103ri, acum cred c\u0103 suntem sub 50% \u00een Rom\u00e2nia \u0219i mai mult de 50% extern.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nu uita\u021bi s\u0103 v\u0103 abona\u021bi la <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\"><span style=\"font-weight: 400;\">canalul de YouTube GPeC<\/span><\/a><span style=\"font-weight: 400;\"> pentru mai multe interviuri \u0219i nout\u0103\u021bi din e-commerce!<\/span><\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by\u00a0<a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>:\u00a0<a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by:\u00a0<a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner:\u00a0<a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online:\u00a0<a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>:\u00a0<strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>,\u00a0<a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>,\u00a0<a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi\u2019s Box<\/strong><\/a>,\u00a0<strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by:\u00a0<a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee:\u00a0<a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>:\u00a0<a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>:\u00a0<a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>:\u00a0<a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retargeting-a-devenit-partener-prestashop\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>2019 a fost un an cu multe ve\u0219ti bune pentru Retargeting &#8211; au \u00eencheiat un parteneriat cu PrestaShop, iar tool-ul de automatizare a adus noi clien\u021bi de business din Rom\u00e2nia \u0219i de pe pia\u021ba interna\u021bional\u0103. Am vorbit despre toate acestea \u00een detaliu cu Rare\u0219 B\u0103nescu, fondatorul Retargeting.<\/p>\n","protected":false},"author":19,"featured_media":17076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,89],"tags":[3549,453,3304,413,3302],"class_list":["post-17038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-interviurile-gpec","tag-automatizare","tag-marketing-automation","tag-prestashop","tag-rares-banescu","tag-retargeting-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17038"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17038\/revisions"}],"predecessor-version":[{"id":17087,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17038\/revisions\/17087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17076"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}