{"id":17047,"date":"2020-03-20T08:30:32","date_gmt":"2020-03-20T06:30:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17047"},"modified":"2020-03-18T14:57:09","modified_gmt":"2020-03-18T12:57:09","slug":"orange-money-viitorul-este-al-platilor-digitale","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/orange-money-viitorul-este-al-platilor-digitale","title":{"rendered":"Orange Money &#8211; \u201dViitorul este al pl\u0103\u021bilor digitale\u201d"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/orange-money-viitorul-este-al-platilor-digitale\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17089\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-AntimI-1024x586.jpg\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-AntimI-1024x586.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-AntimI-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-AntimI-768x439.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/blog_gpec-AntimI.jpg 1776w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/antimiordache\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Antim Iordache<\/b><\/a><b>, Cards &amp; Payments Expert <\/b><a href=\"https:\/\/www.orange.ro\/money\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Orange Money<\/b><\/a><b>, crede c\u0103 viitorul este al pl\u0103\u021bilor digitale \u0219i c\u0103 procesele recurente ar trebui s\u0103 fie automatizate. Despre acestea \u0219i despre ce aduce nou serviciul Orange Money am discutat \u00een interviul acordat la GPeC SUMMIT noiembrie 2019.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Operatorii de servicii <strong>FinTech<\/strong> devin din ce \u00een ce mai aten\u021bi la cerin\u021bele clien\u021bilor, iar \u00een cazul Orange Money, Antim crede c\u0103 <\/span><i><span style=\"font-weight: 400;\">\u201d<strong>misiunea<\/strong> noastr\u0103 \u00een serviciile financiare, FinTech, la ora actual\u0103 este pe 3 zone: s\u0103 salv\u0103m <strong>timpul<\/strong> clien\u021bilor, <strong>banii<\/strong> clien\u021bilor \u0219i s\u0103 reducem din tot ce \u00eenseamn\u0103 zona de friction, zona \u00een care clien\u021bii nu se simt confortabili \u00een<strong> interac\u021biunea<\/strong> cu banca.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Pe zona de <strong>e-commerce<\/strong>, asta \u00eenseamn\u0103 c\u0103 opera\u021biunile pe care le fac clien\u021bii sau proprietarii de business-uri online nu ar trebui s\u0103 dureze foarte mult sau s\u0103 implice o serie de pa\u0219i complica\u021bi. <\/span><i><span style=\"font-weight: 400;\">\u201d\u00een general, chiar \u0219i pe zona de e-commerce, nu trebuie s\u0103 dureze mult o opera\u021biune pe care doresc s\u0103 o fac. Trebuie s\u0103 <strong>automatiz\u0103m<\/strong>, s\u0103 \u00eencerc\u0103m pl\u0103\u021bile recurente s\u0103 fie simple, s\u0103 fiu anun\u021bat atunci c\u00e2nd trebuie s\u0103 m\u0103 preg\u0103tesc s\u0103 se \u00eent\u00e2mple ceva, s\u0103 fi anun\u021bat atunci c\u00e2nd, de exemplu, trebuie s\u0103 primesc ni\u0219te bani \u00een cont, s\u0103 nu mi se cear\u0103 fee-uri pentru asta, s\u0103 nu mi se cear\u0103 comisioane. \u0218i noi \u00eencerc\u0103m s\u0103 elimin\u0103m toate aceste bariere, p\u00e2n\u0103 la urm\u0103, \u00een a folosi aceste servicii financiare.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ce a luat amploare \u00een ultima vreme este preferin\u021ba clien\u021bilor de a face <strong>pl\u0103\u021bi cu device-ul<\/strong>, cu telefonul sau cu ceasul: aproximativ <strong>50%<\/strong> din tranzac\u021bii la comercian\u021bi \u00eenregistrate pe platforma Orange Money. A\u0219adar, dac\u0103 \u00eenainte cu c\u00e2\u021biva ani oamenii erau reticen\u021bi la plata contactless sau f\u0103r\u0103 PIN, acum din ce \u00een ce mai mul\u021bi adopt\u0103 acest mod de plat\u0103 mult mai sigur de folosit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este normal\u0103 aceast\u0103 evolu\u021bie, crede Antim, pentru c\u0103 un telefon este mereu la \u00eendem\u00e2n\u0103, un smartwatch la fel, plata se face direct \u0219i dureaz\u0103 mult mai pu\u021bin. Practic, tehnologia a \u00eenceput s\u0103 lucreze mai mult pentru noi \u00een cazul ac\u021biunilor repetitive, ca s\u0103 ne putem bucura de timp.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Orange Money - \u201dViitorul este al pl\u0103\u021bilor digitale\u201d | Antim Iordache @ GPeC SUMMIT\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/cRGKgT6TuEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Antim ne d\u0103 exemplu de c\u00e2t de mult au evoluat serviciile FinTech \u00eentr-un timp foarte scurt. Dac\u0103 \u00een 2013, \u00een cazul unui retur de produs, banii se returnau \u00een 10 zile lucr\u0103toare, \u00een prezent banii se pot primi \u00eenapoi chiar \u0219i \u00een jum\u0103tate de or\u0103, ca \u00een cazul eMAG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inova\u021biile aduse de Orange Money nu se rezum\u0103 doar la u\u0219urin\u021ba pl\u0103\u021bilor online sau cu device, ci \u0219i la siguran\u021ba acestora, iar astfel au reu\u0219it s\u0103 ofere \u00eencredere celor 160 000 de clien\u021bi \u0219i utilizatori pe care \u00eei au \u00een prezent \u00een portofoliu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>GPeC 2019 este un eveniment powered by\u00a0<a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/strong><\/p>\n<p><strong>Gold Partner<\/strong>:\u00a0<a href=\"https:\/\/www.vtex.com\/\"><strong>VTEX<\/strong><\/a><\/p>\n<p><strong>Brought to you by:\u00a0<a href=\"https:\/\/www.orange.ro\/\">Orange<\/a><\/strong><\/p>\n<p><strong>Silver Partner:\u00a0<a href=\"https:\/\/retargeting.biz\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting<\/a><\/strong><\/p>\n<p><strong>Partener al Competi\u021biei Magazinelor Online:\u00a0<a href=\"https:\/\/carrefour.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carrefour<\/a><\/strong><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>:\u00a0<strong><a href=\"https:\/\/brandgsm.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrandGSM<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.dpd.com\/ro\"><strong>DPD<\/strong><\/a>,\u00a0<a href=\"https:\/\/dwf.ro\/\"><strong>DWF<\/strong><\/a>,\u00a0<a href=\"https:\/\/marketplace-leads.emag.ro\/\"><strong>eMAG Marketplace<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.frisbo.ro\/\"><strong>Frisbo<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.gts.ro\/\"><strong>GTS<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.kiehls.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.luigisbox.com\/\"><strong>Luigi\u2019s Box<\/strong><\/a>,\u00a0<strong><a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong>,\u00a0<a href=\"http:\/\/www.newblack.ro\/\"><strong>New Black<\/strong><\/a>,\u00a0<strong><a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB House<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.sephora.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEPHORA<\/a><\/strong><\/p>\n<p><strong>Refreshed by:\u00a0<a href=\"http:\/\/www.pepsico.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PEPSI<\/a><\/strong><\/p>\n<p><strong>Official Coffee:\u00a0<a href=\"https:\/\/www.nespresso.com\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">NESPRESSO<\/a><\/strong><\/p>\n<p><strong>Official Radio<\/strong>:\u00a0<a href=\"https:\/\/www.kissfm.ro\/\"><strong>Kiss FM<\/strong><\/a><\/p>\n<p><strong>Official Hosting<\/strong>:\u00a0<a href=\"https:\/\/hosterion.ro\/\"><strong>Hosterion<\/strong><\/a><\/p>\n<p><strong>Limousine Service<\/strong>:\u00a0<a href=\"http:\/\/citylimo.ro\/\"><strong>City Limo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/orange-money-viitorul-este-al-platilor-digitale\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Antim Iordache, Cards &amp; Payments Expert Orange Money, crede c\u0103 viitorul este al pl\u0103\u021bilor digitale \u0219i c\u0103 procesele recurente ar trebui s\u0103 fie automatizate. Despre acestea \u0219i despre ce aduce nou serviciul Orange Money am discutat \u00een interviul acordat la GPeC SUMMIT noiembrie 2019.<\/p>\n","protected":false},"author":19,"featured_media":17089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3559,739,3557,3561],"class_list":["post-17047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-antim-iordache","tag-ecommerce","tag-orange-money","tag-plata-contactless"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17047"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17047\/revisions"}],"predecessor-version":[{"id":17090,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17047\/revisions\/17090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17089"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}