{"id":17052,"date":"2020-03-15T21:23:00","date_gmt":"2020-03-15T19:23:00","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17052"},"modified":"2020-03-16T08:11:30","modified_gmt":"2020-03-16T06:11:30","slug":"primele-rezultate-ale-sondajului-2performant-despre-starea-generala-in-e-commerce-pe-timpul-crizei-covid-19","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/primele-rezultate-ale-sondajului-2performant-despre-starea-generala-in-e-commerce-pe-timpul-crizei-covid-19","title":{"rendered":"Primele rezultate ale sondajului 2Performant despre starea general\u0103 \u00een e-commerce pe timpul crizei COVID-19"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/primele-rezultate-ale-sondajului-2performant-despre-starea-generala-in-e-commerce-pe-timpul-crizei-covid-19\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Survey-ul este ini\u021biat de <a href=\"https:\/\/ro.2performant.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2Performant<\/a> \u0219i este \u00een desf\u0103\u0219urare put\u00e2nd fi completat aici: <a href=\"https:\/\/bit.ly\/2xHu7qD\">https:\/\/bit.ly\/2xHu7qD<\/a><\/p>\n<p>\u00cen baza celor 162 de r\u0103spunsuri \u00eenregistrate p\u00e2n\u0103 acum, v\u0103 prezent\u0103m rezultatele:<\/p>\n<p><em>Premis\u0103: 2Performant a derulat un <strong>blitz-survey<\/strong> (chestionarul a fost lansat pe 14 martie 2020, \u00een jurul orei 22:00) \u00een r\u00e2ndul magazinelor online din portofoliu. GPeC a recomandat magazinelor online din comunitate s\u0103 completeze chestionarul \u00een aceast\u0103 diminea\u021b\u0103 (15 martie, ora aprox. 09:00 AM), iar acum v\u0103 prezent\u0103m rezultatele (par\u021biale) bazate pe 162 de r\u0103spunsuri: <\/em><\/p>\n<ul>\n<li>Peste 90% din magazinele online care au r\u0103spuns la chestionar consider\u0103 c\u0103 <strong>business-ul lor va fi afectat de criza COVID-19<\/strong>, dintre acestea cele mai importante verticale afectate fiind Fahsion, Home &amp; Garden \u0219i un procent semnificativ (20,4%) \u00eenregistrat \u00een categoria Altele \u2013 fapt care demonstreaz\u0103 rapiditatea complet\u0103rii survey-ului de c\u0103tre reprezentan\u021bii magazinelor online.<\/li>\n<li><strong>Riscul COVID-19 a fost discutat intern \u00een cadrul companiilor de c\u0103tre 89,9% din responden\u021bi<\/strong> \u2013 fapt care arat\u0103 responsabilitate din partea magazinelor online \u00een ceea ce prive\u0219te con\u0219tientizare asupra efectelor virusului \u00een r\u00e2ndul echipelor interne din companie<\/li>\n<li>Imensa majoritate a responden\u021bilor (91%) consider\u0103 c\u0103 business-ul magazinelor online va fi afectat \u00eentr-o m\u0103sur\u0103 pornind de la Moderat (26,9%) la Mare (28,8%), p\u00e2n\u0103 la Foarte Mare (35,3%)<\/li>\n<li>Majoritatea responden\u021bilor (reprezentan\u021bi de magazine online) sunt optimi\u0219ti: 42,4% spun c\u0103 starea de spirit din interiorul companiei este bun\u0103, dar sunt precau\u021bi \u0219i fac planuri pentru viitor. 31% sunt \u00eengrijora\u021bi, iar 25,3% se consider\u0103 bulversa\u021bi \/ dezorienta\u021bi \u0219i nu \u0219tiu ce decizii s\u0103 ia \u00een acest moment.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17054\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191-1024x769.jpg\" alt=\"starea generala ecommerce criza covid-19\" width=\"910\" height=\"683\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191-1024x769.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191-300x225.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191-768x577.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191-600x450.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-191.jpg 1201w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li><strong>Imensa majoritate (87,5% din responden\u021bi) semnaleaz\u0103 sc\u0103deri ale v\u00e2nz\u0103rilor \u00een aceast\u0103 perioad\u0103 comparativ cu perioade similare ale anilor trecu\u021bi<\/strong>.<\/li>\n<li>Majoritatea responden\u021bilor (55 de voturi din 162) consider\u0103 c\u0103 segmentul e-commerce rom\u00e2nesc va fi afectat timp de 3 luni \u00eencep\u00e2nd de acum (p\u00e2n\u0103 aprox. <strong>pe 15 iunie 2020<\/strong>), \u00een timp ce 31 de responden\u021bi spun c\u0103 efectele crizei se vor resim\u021bi mai mult de 6 luni, iar 29 din ei cred c\u0103 vor trece peste aceast\u0103 criz\u0103 \u00een doar 2 luni. <strong>Concluzie: majoritatea responden\u021bilor consider\u0103 c\u0103 efectele crizei se vor resim\u021bi \u00eentre 2 \u0219i peste 6 luni. <\/strong><\/li>\n<li>Doar 10% din responden\u021bi au \u00eenregistrat cre\u0219teri ale v\u00e2nz\u0103rilor online \u00een aceast\u0103 perioad\u0103 <em>(n.r. probabil, magazine online care comercializeaz\u0103 produse corelate cu efectele crizei)<\/em><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17055\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192-1024x766.jpg\" alt=\"starea generala ecommerce criza covid-19\" width=\"910\" height=\"681\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192-1024x766.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192-300x224.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192-768x574.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192-600x450.jpg 600w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-192.jpg 1202w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<ul>\n<li><strong>V\u00e2nz\u0103rile magazinelor online au sc\u0103zut drastic (din punct de vedere declarativ)<\/strong>: 27 de responden\u021bi au declarat c\u0103 v\u00e2nz\u0103rile au sc\u0103zut cu 50%, iar 22 de responden\u021bi spun c\u0103 v\u00e2nz\u0103rile au sc\u0103zut cu p\u00e2n\u0103 la 80%. Cifrele sunt prezentate integral \u00een infograficele al\u0103turate.<\/li>\n<li>Aproape jum\u0103tate din responden\u021bi &#8211; 48,1% (reprezentan\u021bi de magazine online) spun c\u0103 au deja \u00eent\u00e2rzieri \u00een livrarea produselor din partea furnizorilor \u0219i 69% din ei cred c\u0103 vor avea dificult\u0103\u021bi \u00een livrarea produselor \u00een viitorul apropiat.<\/li>\n<li><strong>Timpul mediu de livrare estimat<\/strong> de c\u0103tre ace\u0219tia \u00een viitorul apropiat este cuprins \u00eentre 3 \u0219i 5 zile \u00een propor\u021bie de 49,7%.<\/li>\n<li><strong>29,1%<\/strong> din magazinele online respondente spun c\u0103 aduc marfa din China.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17056\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-193-1024x772.jpg\" alt=\"starea generala ecommerce criza covid-19\" width=\"910\" height=\"686\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-193-1024x772.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-193-300x226.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-193-768x579.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/stare-ecommerce-criza-covid-193.jpg 1198w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>Chestionarul este \u00een desf\u0103\u0219urare, iar magazinele online sunt invitate s\u0103 \u00ee\u0219i exprime opinia pentru a avea un tablou acurat asupra impactului COVID-19 \u00een comer\u021bul online rom\u00e2nesc. <a href=\"https:\/\/bit.ly\/2xHu7qD\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/2xHu7qD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/primele-rezultate-ale-sondajului-2performant-despre-starea-generala-in-e-commerce-pe-timpul-crizei-covid-19\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Survey-ul este ini\u021biat de 2Performant \u0219i este \u00een desf\u0103\u0219urare put\u00e2nd fi completat aici: https:\/\/bit.ly\/2xHu7qD \u00cen baza celor 162 de r\u0103spunsuri \u00eenregistrate p\u00e2n\u0103 acum, v\u0103 prezent\u0103m rezultatele: Premis\u0103: 2Performant a derulat un blitz-survey (chestionarul a fost lansat pe 14 martie 2020, \u00een jurul orei 22:00) \u00een r\u00e2ndul magazinelor online din portofoliu. GPeC a recomandat magazinelor online din comunitate s\u0103 completeze chestionarul \u00een aceast\u0103 diminea\u021b\u0103 (15 martie, ora aprox. 09:00 AM), iar acum v\u0103 prezent\u0103m rezultatele (par\u021biale) bazate pe 162 de r\u0103spunsuri: Peste 90% din magazinele online care au r\u0103spuns la chestionar consider\u0103 c\u0103 business-ul lor va fi afectat de criza COVID-19, dintre acestea cele mai importante verticale afectate fiind Fahsion, Home &amp; Garden \u0219i un procent semnificativ (20,4%) \u00eenregistrat \u00een categoria Altele \u2013 fapt care demonstreaz\u0103 rapiditatea complet\u0103rii survey-ului de c\u0103tre reprezentan\u021bii magazinelor online. Riscul COVID-19 a fost discutat intern \u00een cadrul companiilor de c\u0103tre 89,9% din responden\u021bi \u2013 fapt care<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[],"class_list":["post-17052","post","type-post","status-publish","format-standard","hentry","category-e-commerce-in-romania-europa"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17052"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17052\/revisions"}],"predecessor-version":[{"id":17061,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17052\/revisions\/17061"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}