{"id":17165,"date":"2020-03-31T09:33:51","date_gmt":"2020-03-31T07:33:51","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17165"},"modified":"2020-03-31T10:30:17","modified_gmt":"2020-03-31T08:30:17","slug":"24-de-sfaturi-pentru-marketing-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/24-de-sfaturi-pentru-marketing-online","title":{"rendered":"24 de Sfaturi pentru Marketing Online \u00een perioada crizei COVID-19"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/24-de-sfaturi-pentru-marketing-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17172\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii-1024x576.png\" alt=\"\" width=\"910\" height=\"512\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii-1360x765.png 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/sfaturi-agen\u021bii.png 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>12 speciali\u0219ti din 12 agen\u021bii de digital marketing au pornit un demers \u00een care ofer\u0103 antreprenorilor 24 sfaturi concrete pentru optimizarea campaniilor, adaptarea la schimb\u0103rile din pia\u021b\u0103 \u0219i men\u021binerea prezen\u021bei \u00een online. GPeC sus\u021bine agen\u021biile \u00een aceast\u0103 ini\u021biativ\u0103, \u00een contextul \u00een care multe magazine online au nevoie de ajutor \u0219i solu\u021bii de business cu rezultate rapide.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"24 Sfaturi Practice de Marketing Online \u00een Perioada Crizei Coronavirus\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/SE_kjbJFaYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Iat\u0103 care sunt cei 12 speciali\u0219ti \u0219i agen\u021biile pe care le reprezint\u0103, cu scurte idei principale din sfaturile lor:<\/p>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/eugen-predescu-155930101\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eugen Predescu<\/a> &#8211; <a href=\"https:\/\/www.canopy.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canopy<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Traficul din online cre\u0219te mult pe Display, YouTube \u0219i Facebook, a crescut chiar \u0219i pe Search.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">E important s\u0103 v\u0103 p\u0103stra\u021bi m\u0103car campaniile de Search + Remarketing (Google + Facebook) \u00een aceast\u0103 perioad\u0103.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/anabelaluca\" target=\"_blank\" rel=\"noopener noreferrer\">Anabela Luca<\/a> &#8211; <a href=\"https:\/\/www.adlemonade.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">adLemonade<\/a><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evita\u021bi promovarea pe c\u0103ut\u0103ri de context (Coronavirus, livrare m\u00e2ncare etc.) dac\u0103 nu oferi\u021bi o solu\u021bie relevant\u0103.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continu\u0103m s\u0103 rul\u0103m campaniile cu performan\u021b\u0103 bun\u0103 \u0219i s\u0103 avem o prezen\u021b\u0103 online constant\u0103, chiar dac\u0103 mai redus\u0103.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/dragossmeu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drago\u0219 Smeu<\/a> &#8211; <a href=\"https:\/\/mavericks.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mavericks<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Google Search Ads &#8211; aloc\u0103 buget nelimitat.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Youtube Ads &#8211; targeteaz\u0103 utilizatorii \u00een func\u021bie de video-urile la care se uit\u0103.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Raluca Radu<\/a> &#8211; <a href=\"https:\/\/www.mth.digital\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MTH Digital<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Continu\u0103 comunicarea cu acea comunitate pe care ai construit-o \u00een jurul brand-ului.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> S\u0103 fii prezent \u00een Social Media cu content de text, de foto\/video, potrivit brand-ului t\u0103u \u0219i tipului de public deja existent sau de care \u00ee\u021bi dore\u0219ti s\u0103 te apropii.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/daniel-slavenie-619858137\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Slavenie<\/a> &#8211; <a href=\"http:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MoLoSo<\/a><\/b><\/p>\n<ul>\n<li>Din cauza efectului de Banner Blindness, s\u0103 punem la negativ articolele care \u021bin de COVID-19.<\/li>\n<li>Produsele care au termen de livrare mai mare de 5 zile trebuie scoase din campaniile de Shopping Ads \u0219i nu numai.<\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/edobre\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elena Dobre<\/a> &#8211; <a href=\"http:\/\/zarbi.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zarbi Marketing<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fidelizarea clien\u021bilor actuali \u0219i convertirea leadurilor existente. Ofer\u0103 cea mai bun\u0103 ofert\u0103 a ta c\u0103tre public \u00een semn de sus\u021binere a clien\u021bilor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prezen\u021b\u0103 continu\u0103 \u00een online, la care se adaug\u0103 transparen\u021b\u0103 pe termenele de livrare.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/raschitor\/\" target=\"_blank\" rel=\"noopener noreferrer\">George R\u0103\u0219chitor<\/a> &#8211;\u00a0 <a href=\"https:\/\/www.sinaps.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">SINAPS<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Produc\u0103torii locali vor fi la mare c\u0103utare: importul de produse poate avea \u00eent\u00e2rzieri mari, iar produc\u0103torii locali pot sus\u021bine cererea de produse \u00een comunit\u0103\u021bi.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dac\u0103 din offline ne va fi greu s\u0103 ne cump\u0103r\u0103m cele necesare, singura variant\u0103 r\u0103m\u00e2ne online-ul. Valabil pentru multe servicii sau produse.\u00a0 Cei care au o prezen\u021b\u0103 online vor avea de c\u00e2\u0219tigat dac\u0103 se pozi\u021bioneaz\u0103 corect \u0219i \u00ee\u0219i promoveaz\u0103 afacerile \u00een continuare.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/madalinastanescu\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u0103d\u0103lina St\u0103nescu<\/a> &#8211; <a href=\"https:\/\/www.optimized.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimized<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ajustarea bugetelor \u00een func\u021bie de cerere pe retail (ajustare tCPA, tROAS progresiv), focus pe remarketing, p\u0103str\u0103m campaniile de brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comunicare activ\u0103 pe responsabilitate \u0219i content marketing (ex: ce m\u0103suri de protec\u021bie ia compania, con\u021binut DIY; tip: urm\u0103ri\u021bi Google Trends).<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/remytrandafir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Trandafir<\/a> &#8211; <a href=\"https:\/\/www.gun.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gun Media<\/a><\/b><\/p>\n<ul>\n<li>Crearea \u0219i promovarea de con\u021binut video.<\/li>\n<li>Promovarea produselor care pot fi asociate ideii de siguran\u021b\u0103.<\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/adelina-oprea-35655589\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adelina Oprea<\/a> &#8211; <a href=\"https:\/\/www.champaigns.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Champaigns<\/a><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veste bun\u0103 pentru to\u021bi cei care ruleaz\u0103 campanii de Facebook Ads: CPM-ul are o sc\u0103dere de 40%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pe proiectele pe care le gestion\u0103m, doar proiecte de fashion &amp; lifestyle, nu aveam o sc\u0103dere dramatic\u0103 a v\u00e2nz\u0103rilor.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/ovidiu-balcacian-73887b19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ovidiu B\u0103lc\u0103cian<\/a> &#8211; <a href=\"https:\/\/the-pharmacy.eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Pharmacy<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Optimiz\u0103ri mult mai dese \u00een campanii (ROAS, bid, buget).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Folosirea audien\u021belor calde pe c\u00e2t posibil.<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/www.linkedin.com\/in\/imunteanu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ionu\u021b Munteanu<\/a> &#8211; <a href=\"https:\/\/webdigital.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">WebDigital<\/a><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0Pune\u021bi mai mult dec\u00e2t oric\u00e2nd clientul \u00een prim plan!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Re\u021bine\u021bi c\u0103 oamenii \u00een aceast\u0103 perioad\u0103 par c\u0103 scurteaz\u0103 etapa de consideration \u00een achizi\u021bie, fiind mai aten\u021bi la disponibilitatea produsului \u0219i la transport.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/24-de-sfaturi-pentru-marketing-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>12 speciali\u0219ti din 12 agen\u021bii de digital marketing au pornit un demers \u00een care ofer\u0103 antreprenorilor 24 sfaturi concrete pentru optimizarea campaniilor, adaptarea la schimb\u0103rile din pia\u021b\u0103 \u0219i men\u021binerea prezen\u021bei \u00een online. GPeC sus\u021bine agen\u021biile \u00een aceast\u0103 ini\u021biativ\u0103, \u00een contextul \u00een care multe magazine online au nevoie de ajutor \u0219i solu\u021bii de business cu rezultate rapide.<\/p>\n","protected":false},"author":19,"featured_media":17172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3547,45],"tags":[676,3606,653,2863,184,739,3616,374,3614,779,855,3618,3612,3608,3620,667,3610],"class_list":["post-17165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-piata-de-ecommerce-din-romania","tag-adlemonade","tag-agentie-de-marketing","tag-canopy","tag-champaigns","tag-digital-marketing","tag-ecommerce","tag-gun-media","tag-magazine-online","tag-mavericks","tag-moloso","tag-mth-digital","tag-optimized","tag-sinaps","tag-specialisti-marketing","tag-the-phramacy","tag-webdigital","tag-zarbi-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17165"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17165\/revisions"}],"predecessor-version":[{"id":17175,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17165\/revisions\/17175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17172"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}