{"id":17184,"date":"2020-04-01T12:31:50","date_gmt":"2020-04-01T10:31:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17184"},"modified":"2020-04-02T09:11:43","modified_gmt":"2020-04-02T07:11:43","slug":"cum-poti-reactiona-ca-business-in-vreme-de-criza-14-sfaturi-concrete","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-poti-reactiona-ca-business-in-vreme-de-criza-14-sfaturi-concrete","title":{"rendered":"Cum po\u021bi reac\u021biona ca business \u00een vreme de criz\u0103 &#8211; 14 sfaturi concrete care ar putea s\u0103 te ajute"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-poti-reactiona-ca-business-in-vreme-de-criza-14-sfaturi-concrete\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17197\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_razvan-a-1024x586.png\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_razvan-a-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_razvan-a-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_razvan-a-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_razvan-a.png 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Tr\u0103im ni\u0219te vremuri pe care cu greu ni le puteam imagina. E o perioad\u0103 extrem de dificil\u0103, nu mai e niciun dubiu. Nu mai e timp de lament\u0103ri, cine se adapteaz\u0103 rapid acum, din toate punctele de vedere, va trece cu bine, mai puternic \u0219i mai preg\u0103tit pentru un context personal \u0219i profesional imprevizibil.\u00a0<\/strong><\/p>\n<p><strong>Sunt 3 pa\u0219i prin care te adaptezi la situa\u021bia actual\u0103: \u00een\u021belegerea tensiunilor oamenilor, identificarea comportamentelor pe care le determin\u0103, stabilirea strategiei de reac\u021bie \u0219i a m\u0103surilor concrete.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><b>1. Tensiunile actuale\u00a0<\/b><\/h2>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/rYDyzXCsTA8Fy\" width=\"480\" height=\"237\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/adweek-car-dog-rYDyzXCsTA8Fy\">via GIPHY<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Toate studiile f\u0103cute la nivel local (studiu <\/span><a href=\"https:\/\/bit.ly\/2xBVlyC\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Unlock<\/span><\/a><span style=\"font-weight: 400;\"> , studiu <\/span><a href=\"https:\/\/bit.ly\/2UL1jFC\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Kantar<\/span><\/a><span style=\"font-weight: 400;\">, studiu <\/span><a href=\"https:\/\/bit.ly\/2xyrs2j\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">IRES<\/span><\/a><span style=\"font-weight: 400;\">) pun accent pe urm\u0103toarele tensiuni ale rom\u00e2nilor:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frica legat\u0103 de pierderea locului de munc\u0103, pierderea venitului<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teama fa\u021b\u0103 de starea de s\u0103n\u0103tate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Confuzie, nesiguran\u021b\u0103, lipsa stabilit\u0103\u021bii \u00eentr-un context nou, ne\u00een\u021beles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apartenen\u021ba la un grup \/ o comunitate prin lipsa interac\u021biunilor offline\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>2. Comportamentul ca efect al tensiunilor\u00a0<\/b><\/h2>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/I7Il0qBnjThAI\" width=\"480\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/benglabs-money-open-I7Il0qBnjThAI\">via GIPHY<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sunt c\u00e2teva comportamente care ne definesc \u00een momentele crizei create de COVID-19:<\/span><\/p>\n<ul>\n<li><b>Planificarea banilor pe termen mai lung<\/b><span style=\"font-weight: 400;\">. Automat, acest comportament duce la: <\/span>\n<ul>\n<li><b>sc\u0103derea achizi\u021biilor de impuls<\/b> pentru categoriile care nu au leg\u0103tur\u0103 direct\u0103 cu tensiunile de mai sus (Iulian Stanciu, ceo eMag, a f\u0103cut o radiografie de moment a evolu\u021biei diverselor categorii de produse. Toate informa\u021biile pe <a href=\"https:\/\/www.gpec.ro\/blog\/situatia-actuala-din-ecommerce-ul-romanesc-in-contextul-covid-19-iulian-stanciu\" target=\"_blank\" rel=\"noopener noreferrer\">blogul GPeC<\/a> sau \u00een <a href=\"https:\/\/www.sabinacornovac.ro\/iulian-stanciu-despre-situatia-e-commerce-in-romania\/\" target=\"_blank\" rel=\"noopener noreferrer\">articolul Sabinei<\/a>);<\/li>\n<li><b>sc\u0103derea achizi\u021biilor cu implica\u021bii mari financiare; <\/b><\/li>\n<li><b>men\u021binerea alegerii brandurilor pe care clien\u021bii le foloseau \u0219i \u00eenainte<\/b>, din 2 privin\u021be: diminuarea riscului dat de exploatarea unei surse noi, (oamenii nu sunt dispu\u0219i s\u0103-\u0219i asume riscuri \u00een contextul actual) \u0219i sus\u021binerea brandurilor \u00een dep\u0103\u0219irea situa\u021biei actuale (vorbim practic de o manifestare a empatiei fa\u021b\u0103 de cei care nu i-au dezam\u0103git \u00eentr-un context obi\u0219nuit).<\/li>\n<\/ul>\n<\/li>\n<li><b>Protec\u021bia, prevenirea \u0219i izolarea<\/b><\/li>\n<li><span style=\"font-weight: 400;\">C\u0103utarea de sfaturi \u0219i informa\u021bii despre efectele crizei<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Participarea \u00een diverse call-uri cu prietenii, familia, colegii.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>3. Strategia ta din perioada actual\u0103\u00a0<\/b><\/h2>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/7PhtBb0dmmoRW\" width=\"480\" height=\"204\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/car-drift-automobile-7PhtBb0dmmoRW\">via GIPHY<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pe baza tensiunilor \u0219i a comportamentelor de mai sus, sunt 2 mari obiective pe care e bine s\u0103 te concentrezi:<\/span><\/p>\n<h3><b>Utilitatea direct\u0103 pentru clien\u021bii t\u0103i<\/b><span style=\"font-weight: 400;\">. <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen categoria asta, avem m\u0103surile de sus\u021binere a comunit\u0103\u021bii, de loializare pe termen lung a clien\u021bilor t\u0103i. Consider-o investi\u021bie \u00een programul de loializare. Sunt 2 segmente mari pe care trebuie s\u0103 le ai \u00een vedere: <\/span><b>oamenii aprecia\u021bi de clien\u021bii t\u0103i direc\u021bi <\/b>(<span style=\"font-weight: 400;\">oamenii apropia\u021bi lor: persoanele \u00een v\u00e2rst\u0103, membrii micro-comunit\u0103\u021bilor din care fac parte; oamenii pe care nu-i cunosc, dar \u00eei apreciaz\u0103 de la distan\u021b\u0103, ex: cadrele medicale) \u0219i <\/span><b>clien\u021bii t\u0103i direc\u021bi.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Ac\u021biuni pentru clien\u021bii t\u0103i direc\u021bi. Ce po\u021bi s\u0103 faci pentru ei:<\/b><\/p>\n<ul>\n<li><b>Sus\u021bine cauzele ini\u021biate de clien\u021bii t\u0103i<span style=\"font-weight: 400;\"> \/ segmentul t\u0103u de clien\u021bi. Nu ai informa\u021bii despre care sunt cauzele respective? F\u0103 un sondaj pe site \/ pe pagina de Facebook \u0219i \u00eentreab\u0103-i pur \u0219i simplu.\u00a0<\/span><\/b><\/li>\n<li><strong>Comunic\u0103<\/strong> \u0219i informeaz\u0103-i clar despre m\u0103surile pe care le-ai luat<span style=\"font-weight: 400;\"> \u00een situa\u021bia actual\u0103 legate de: igiena procesului de depozitare, ambalare \u0219i livrare, simplificarea \u0219i siguran\u021ba plas\u0103rii comenzilor. Prioritizeaz\u0103 plata cu cardul, reducerea interac\u021biunii cu curierul \u0219i livrarea gratuit\u0103.<\/span><\/li>\n<li><strong>Asigur\u0103-te c\u0103 oamenii pot afla rapid informa\u021bii despre activitatea ta<\/strong><span style=\"font-weight: 400;\"> \u0219i pot lua leg\u0103tura u\u0219or cu tine. Asigur\u0103-te c\u0103 r\u0103spunzi foarte rapid mesajelor pe Facebook, apelurilor telefonice sau mailurilor primite.\u00a0<\/span><\/li>\n<li><strong>Reg\u00e2nde\u0219te ofertele comerciale: <\/strong>\n<ul>\n<li>Ofer\u0103 posibilitatea de a cump\u0103ra<strong> cantit\u0103\u021bi mai mici<\/strong> care nu implic\u0103 at\u00e2t de mult clientul din punct de vedere financiar;<\/li>\n<li>Creeaz\u0103 programe prin care <strong>achizi\u021bia unui produs devine sus\u021binere pentru o cauz\u0103 anume<\/strong> (pe care ai aflat-o anterior ca fiind recomandat\u0103 \/ sus\u021binut\u0103 de targetul t\u0103u);<\/li>\n<li><strong>Redenume\u0219te-\u021bi categoriile<\/strong><span style=\"font-weight: 400;\"> de produse \u0219i <\/span><strong>reg\u00e2nde\u0219te clasificarea produselor<\/strong><span style=\"font-weight: 400;\"> \u00een func\u021bie de termenii de c\u0103utare din perioada asta din ni\u0219a ta (po\u021bi s\u0103 afli care sunt fie din Google Trends, fie din conturile campaniilor de Google Ads); <\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Men\u021bine un <\/span><strong>ton autentic, pozitiv \u0219i empatic<\/strong><span style=\"font-weight: 400;\"> \u00een orice comunicare pe care o ai \u00een perioada asta. Evit\u0103 tonul amuzant sau ironic.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Transformarea business-ului t\u0103u. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sunt ac\u021biunile pe care le po\u021bi lua pentru men\u021binerea business-ului:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Informeaz\u0103 proactiv angaja\u021bii <\/b><span style=\"font-weight: 400;\">despre situa\u021bia firmei (seteaz\u0103-\u021bi o recuren\u021b\u0103 din asta. F\u0103-o c\u00e2t mai personal. A\u0219a cum ziceam mai sus, oamenii au nevoie de claritate \u00een perioada asta \u0219i de apartenen\u021b\u0103 la grup. Construie\u0219te pe sentimentul de solidaritate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reprofileaz\u0103<\/b><span style=\"font-weight: 400;\"> pentru o perioad\u0103 oamenii al c\u0103ror job nu mai e sustenabil. F\u0103-\u021bi o list\u0103 cu pozi\u021biile pentru care e mare nevoie de resurse.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Asigur\u0103 o tranzi\u021bie<\/b><span style=\"font-weight: 400;\"> u\u0219oar\u0103 a clien\u021bilor din magazinele fizice c\u0103tre magazinul t\u0103u online \/ un mod de v\u00e2nzare online. Creeaz\u0103 o modalitate simpl\u0103 de v\u00e2nzare prin telefon, prin care clien\u021bii offline pot comanda \u00een continuare de la tine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00cencearc\u0103 s\u0103-\u021bi transformi clien\u021bii online \u00een clien\u021bi pentru beneficiarii offline<\/b><span style=\"font-weight: 400;\">. Fiecare dintre noi avem rude \/ prieteni cu care n-am mai interac\u021bionat direct \u00een perioada asta \u0219i orice produs poate fi o modalitate de comunicare cu ei, o form\u0103 prin care ne aducem aminte de ei, prin care \u00eei surprindem pl\u0103cut. A\u0219adar, ofer\u0103 posibilitatea de \u00eempachetare sub form\u0103 de cadou.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asigur\u0103-te c\u0103 pui la dispozi\u021bia clien\u021bilor un <\/span><b>sistem de plat\u0103 \u00een rate<\/b><span style=\"font-weight: 400;\">, adic\u0103, a\u0219a cum ziceam \u0219i mai sus, s\u0103 reduci nivelul de implicare financiar\u0103 imediat\u0103. Le oferi deja asta? G\u00e2nde\u0219te-te dac\u0103 po\u021bi extinde num\u0103rul de rate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creeaz\u0103-\u021bi un produs nou: \u201cvoucher-ul de vreme rea\u201d<\/b><span style=\"font-weight: 400;\"> prin care \u00ee\u021bi asiguri cashflow \u00een perioada asta. Propune-le clien\u021bilor o valoare mai mare pe care o pot cump\u0103ra acum cu mai pu\u021bini bani, pe care o vor putea folosi \u00een viitor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Intreab\u0103-te dac\u0103 produsele tale ajut\u0103 la<\/b><span style=\"font-weight: 400;\">: munca de acas\u0103, educa\u021bia \/ \u0219coala de acas\u0103, entertainement de acas\u0103 \u0219i prezint\u0103 produsele ca solu\u021bii pentru genul respectiv de activit\u0103\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creeaz\u0103 parteneriate<\/b><span style=\"font-weight: 400;\">, dac\u0103 ai cum, cu brandurile care v\u00e2nd produse cu cerere mare acum, \u00een acela\u0219i timp s\u0103 creezi plus valoare \u0219i s\u0103 fii parte din cre\u0219terea industriilor \u00een dezvoltare.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Eficien\u021ba opera\u021bional\u0103<\/b><span style=\"font-weight: 400;\">. Asigur\u0103-te c\u0103 scapi de orice blocker din circuitul direct al banilor, aprovizionare \u2013 depozitare\/stocare \u2013 v\u00e2nzare \u2013 \u00eencasare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>G\u00e2nde\u0219te-te la canalele alternative de v\u00e2nzare online<\/b><span style=\"font-weight: 400;\">. Cum te po\u021bi folosi de marketplace-uri sau de aplica\u021biile care conecteaz\u0103 cererea cu oferta (ex: Glovo).<\/span><\/li>\n<\/ul>\n<p><b>Tu, ce faci diferit azi?<\/b><\/p>\n<p><em>Toate acestea reflect\u0103 punctul meu de vedere privind situa\u021bia actual\u0103.<\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17188 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente-1024x1024.jpg\" alt=\"\" width=\"214\" height=\"214\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente-1024x1024.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente-768x769.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/Razvan-Acsente.jpg 1364w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/>R\u0103zvan Acsente<\/strong><\/p>\n<p><em><strong>Digital Commercial Manager, <a href=\"https:\/\/www.vodafone.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vodafone Rom\u00e2nia<\/a><\/strong><\/em><\/p>\n<p>Cu o experien\u021b\u0103 de 10 ani,<a href=\"https:\/\/www.linkedin.com\/in\/razvanacsente\/\" target=\"_blank\" rel=\"noopener noreferrer\"> R\u0103zvan<\/a> este \u00een prezent co-lead \u00een transformarea digital\u0103 a celui mai mare operator de telecomunica\u021bii din Rom\u00e2nia, Vodafone. Din pozi\u021bia de Digital Commercial Manager, coordoneaz\u0103 strategia comercial\u0103 \u00een digital, fiind driver-ul echipelor de marketing, content, sales \/ digital assisted sales, digital marketing \u0219i partenerul echipelor de IT, opera\u021bional \u00een procesul de transformare digital\u0103. De 5 ani de zile face parte din Juriul GPeC, audit\u00e2nd peste 100 de magazine online \u00een procesul de jurizare al acestora.<\/p>\n<p>\u00cen activitatea anterioar\u0103 a coordonat strategia de marketing a celor mai mari site-uri de anun\u021buri din Rom\u00e2nia &#8211; OLX, Autovit.ro, Storia.ro &#8211; din pozi\u021bia de Marketing Manager \u0219i echipele cross-countries din Europa \u00een activitatea de Customer Lifetime Management. <a href=\"https:\/\/www.linkedin.com\/in\/razvanacsente\/\" target=\"_blank\" rel=\"noopener noreferrer\">R\u0103zvan Acsente<\/a> a coordonat at\u00e2t lansarea \u00een e-Commerce a unor branduri importante precum Atmospherefashion, c\u00e2t \u0219i campaniile de optimizare \u0219i promovare online Okazii.ro, sau a altor magazine online din zona de fashion, auto, cas\u0103 \u0219i gr\u0103din\u0103, b\u0103uturi alcoolice \u0219i non-alcoolice, birotic\u0103, papet\u0103rie, produse pentru copii sau cadouri. \u00cen acela\u0219i timp, face parte din echipa de mentori din programul AcademIAA sus\u021bin\u00e2nd activ dezvoltarea urm\u0103toarelor genera\u021bii de marketeri din Rom\u00e2nia.<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la <a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-poti-reactiona-ca-business-in-vreme-de-criza-14-sfaturi-concrete\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Tr\u0103im ni\u0219te vremuri pe care cu greu ni le puteam imagina. E o perioad\u0103 extrem de dificil\u0103, nu mai e niciun dubiu. Nu mai e timp de lament\u0103ri, cine se adapteaz\u0103 rapid acum, din toate punctele de vedere, va trece cu bine, mai puternic \u0219i mai preg\u0103tit pentru un context personal \u0219i profesional imprevizibil.\u00a0 Sunt 3 pa\u0219i prin care te adaptezi la situa\u021bia actual\u0103: \u00een\u021belegerea tensiunilor oamenilor, identificarea comportamentelor pe care le determin\u0103, stabilirea strategiei de reac\u021bie \u0219i a m\u0103surilor concrete.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":17197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3547],"tags":[3630,377,849,3628,3626],"class_list":["post-17184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-online-marketing","tag-razvan-acsente","tag-strategie-de-business","tag-vodafone-romania"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17184"}],"version-history":[{"count":29,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17184\/revisions"}],"predecessor-version":[{"id":17216,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17184\/revisions\/17216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17197"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}