{"id":17218,"date":"2020-04-07T12:31:08","date_gmt":"2020-04-07T10:31:08","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17218"},"modified":"2020-04-07T17:25:21","modified_gmt":"2020-04-07T15:25:21","slug":"andrei-pitis-despre-antreprenoriat-si-decizii-de-business-criza","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/andrei-pitis-despre-antreprenoriat-si-decizii-de-business-criza","title":{"rendered":"Andrei Piti\u0219, VP of Product Fitbit, despre Antreprenoriat \u0219i decizii de business pe timp de criz\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-pitis-despre-antreprenoriat-si-decizii-de-business-criza\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17219\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/pitis-webinar-1024x536.png\" alt=\"\" width=\"910\" height=\"476\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/pitis-webinar-1024x536.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/pitis-webinar-300x157.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/pitis-webinar-768x402.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/pitis-webinar.png 1200w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/andreipitis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andrei Piti\u0219<\/a> este VP of Product\u00a0<a class=\"profileLink\" href=\"https:\/\/business.facebook.com\/fitbit\/?__tn__=K-R&amp;eid=ARDbsvMZSZ6g65WN0OZPuWIP1_rZjkgHV5iQ5IF0WuLzniT06_f2FrwPLq2Av-XOQzmw8dWfpsaMK6BE&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARD0dhLwTJoUVKplC_iujHCHs6IRAtqmp_SSrR0gLteXxXlAkyoNYEN-8FdHmjvZ6y5r4U18G5UoXJk1L2E4PyiK8URV_Awww54nCGV0BpsiyxFDSQpMNvLRRaAgSGCrWegsoYtTLh86Wiv8mribMvprZCYugiuvRjGwzddqVHtfFQImQcyLt_r-9rFQn4ybT4A4rmE8d6ZN3c2oZmlhPKDZk7Aptfe7vbu9b1SHZWFeD-GftbJl-822ad6Ed5eD2mgJbLoCdLJ5u1TYOEeqD6S21hWoxBkHQm8muNzxWfpuIiFUWGEULKSt7sR_GdA2PvgW8kaeLU7uMTjidQCT3Y4PnQ\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=111923968831796&amp;extragetparams=%7B%22__tn__%22%3A%22%2CdK-R-R%22%2C%22eid%22%3A%22ARDbsvMZSZ6g65WN0OZPuWIP1_rZjkgHV5iQ5IF0WuLzniT06_f2FrwPLq2Av-XOQzmw8dWfpsaMK6BE%22%2C%22fref%22%3A%22mentions%22%7D\" data-hovercard-prefer-more-content-show=\"1\">Fitbit<\/a>, antreprenor \u0219i Business Angel. Joi, 2 Aprilie 2020, <a href=\"https:\/\/www.linkedin.com\/in\/ralucaradumth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Raluca Radu<\/a> (co-organizator GPeC) a stat de vorb\u0103 cu el despre impactul COVID-19 asupra \u00eentregii economii \u0219i a mediului de afaceri \u0219i despre e<span class=\"text_exposed_show\">fectele pe termen scurt \u0219i mediu asupra business-urilor \u0219i investi\u021biilor \u00een tehnologie. V\u0103 red\u0103m mai jos un scurt rezumat al interviului, pe care \u00eel pute\u021bi urm\u0103ri integral pe canalul nostru de YouTube.<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p>Urm\u0103re\u0219te interviul pe Podcast-ul GPeC \u0219i pe canalul nostru de <a href=\"https:\/\/youtu.be\/Lkh0qVeSgSY\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/gpec\/embed\/episodes\/Andrei-Piti--Fitbit-Dac-eti-antreprenor--gsete-i-sperana-interioar-i-axeaz-te-pe-asta-cnd-vorbeti-cu-oamenii-eceq3q\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Andrei Piti\u0219, VP of Product Fitbit, despre Antreprenoriat \u0219i decizii de business pe timp de criz\u0103\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/Lkh0qVeSgSY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>Andrei Piti\u0219, despre situa\u021bia actual\u0103 \u0219i experien\u021ba lui cu crizele economice din trecut:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Cred c\u0103 ceea ce sim\u021bim acum e normal. Cel mai bun lucru pe care \u00eel putem face acum e s\u0103 analiz\u0103m de ce ne sim\u021bim a\u0219a, \u00een primul r\u00e2nd, \u0219i s\u0103 vedem ce avem concret la dispozi\u021bie &#8211; cu ce putem lucra.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Am trecut prin mai multe crize, \u00eencep\u00e2nd cu cea din 2000 &#8211; \u201dcriza dotcom-urilor\u201d din Silicon Valley &#8211; mai pu\u021bin resim\u021bit\u0103 \u00een Rom\u00e2nia dar puternic resim\u021bit\u0103 \u00een SUA.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Asist\u0103m la un fenomen interesant care genereaz\u0103 o criz\u0103, dar are \u0219i alte implica\u021bii. Trebuie s\u0103 vedem ce am \u00eenv\u0103\u021bat din trecut \u0219i avem timp s\u0103 ne g\u00e2ndim la ce putem face. S\u0103 tr\u0103im \u00een prezent, stoic, dar s\u0103 ne g\u00e2ndim la viitor.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Viitorul este incert \u0219i ar trebui s\u0103 \u00eel abord\u0103m \u0219tiin\u021bific. Cum lucreaz\u0103 un om de \u0219tiin\u021b\u0103? Cu ipoteze pe care le verific\u0103 \u00een timp, se informeaz\u0103 din surse c\u00e2t mai de \u00eencredere. Trebuie s\u0103 ne g\u00e2ndim la viitor f\u0103r\u0103 s\u0103 d\u0103m prea mult\u0103 aten\u021bie mediei, titlurilor clickbait, \u0219i s\u0103 ne concentr\u0103m pe ce spun publica\u021biile de specialitate (Andrei d\u0103 exemplu Harvard Business Review sau The Guardian).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ipotezele de lucru pleac\u0103 de la o ipotez\u0103 comun\u0103: c\u0103 aceast\u0103 situa\u021bie este temporar\u0103 \u0219i c\u0103 omenirea \u00ee\u0219i va reveni. Ne putem face scenarii despre cum va ar\u0103ta lumea c\u00e2nd \u00ee\u0219i va reveni.<\/span><\/li>\n<\/ul>\n<h2><strong>Q&amp;A<\/strong><\/h2>\n<p><strong>Crezi c\u0103 ne a\u0219teapt\u0103 o criz\u0103 economic\u0103?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Andrei Piti\u0219:<\/strong> <em>Cred c\u0103 ne va fi greu s\u0103 trecem prin aceast\u0103 criz\u0103, dar c\u0103 revenirea va fi \u00een for\u021b\u0103. Asta cred eu. V\u0103d c\u0103 sunt antreprenori ferici\u021bi c\u0103 le merge bine, iar al\u021bii sunt \u00een pragul de a-\u0219i \u00eenchide afacerea. De aceea e dificil s\u0103 dau un sfat concret de business \u00een aceast\u0103 situa\u021bie.<\/em><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Din studiile pe care le-am citit, retail-ul, traveling-ul \u0219i advertising-ul au fost afectate foarte puternic \u00een aceast\u0103 perioad\u0103. Retail-ul sigur c\u0103 trebuie s\u0103 aib\u0103 un branch online, s\u0103 se orienteze c\u0103tre supply din zona local\u0103, de vreme ce China, Italia sunt \u00eenchise. Nu mai avem acela\u0219i pattern de consum, trebuie s\u0103 se g\u00e2ndeasc\u0103 \u0219i la acest aspect. O ofert\u0103 smart poate s\u0103 ajute foarte mult aici.<\/span><\/em><\/p>\n<p><strong>Industria de software \/ IT \/ outsourcing va fi afectat\u0103?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Din datele pe care le am eu, firmele mai mari de outsourcing care fac aplica\u021bii pentru clien\u021bi care au fost afecta\u021bi, evident c\u0103 ace\u0219tia au oprit dezvoltatea. Dar sunt \u0219i clien\u021bi care dezvolt\u0103 \u00een prezent software pentru alte domenii. Overall, cererea de dezvoltare software o v\u0103d doar cresc\u00e2nd, chiar dac\u0103 este contraintuitiv. Pe m\u0103sur\u0103 ce o solu\u021bie se dezvolt\u0103, are nevoie de mai mul\u021bi oameni s\u0103 lucreze la ea. \u00cen momentul \u0103sta \u00een industria de IT, firmele mai mici, au fost afectate de acest prim val, dar p\u0103rerea mea e c\u0103 vor primi cereri cel mai probabil de la firmele mai mari.<\/em><\/span><\/p>\n<p><strong>Ce crezi c\u0103 se \u00eent\u00e2mpl\u0103 acum cu zona de investi\u021bii \u00een business-uri?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>General, investi\u021biile se continu\u0103. Sigur c\u0103 landscape-ul actual schimb\u0103 datele problemei. V\u0103 recomand s\u0103 v\u0103 g\u00e2ndi\u021bi cum s\u0103 face\u021bi business-ul rezilient la astfel de provoc\u0103ri. Virusurile nu dispar, au mai fost pandemii \u00een trecut.\u00a0<\/em><\/span><\/p>\n<p><strong>E un moment bun s\u0103 \u00eencepi un business?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong><em> Mereu este un moment bun s\u0103 \u00eencepi un business. De exemplu, telemedicine este o oportunitate acum, dar nu po\u021bi face asta dac\u0103 nu ai ceva ani experien\u021b\u0103 \u00een domeniu.<\/em><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Trebuie s\u0103 fii \u00een domeniu \u0219i s\u0103 faci ce \u0219tii s\u0103 faci mai bine. Trebuie s\u0103 adresezi o nevoie real\u0103 de pia\u021b\u0103 \u00een domeniul \u00een care \u00ee\u021bi dore\u0219ti s\u0103 deschizi un business &#8211; cu un produs nou, inovativ sau de calitate.\u00a0<\/span><\/em><\/p>\n<p><strong>Ce alte industrii cunosc o cre\u0219tere substan\u021bial\u0103 acum?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Health, videoconferencing \u0219i food delivery. Dar trebuie s\u0103 faci un business dac\u0103 aduci valoare \u00eentr-un field, unui client. Dac\u0103 sim\u021bi c\u0103 po\u021bi s\u0103 faci asta, e momentul s\u0103-\u021bi deschizi un business. Dac\u0103 porne\u0219ti un business ca s\u0103 nu te mai duci la serviciu 8 ore pe zi sau ca s\u0103 faci foarte mul\u021bi bani, nu asta este solu\u021bia. Un business nou nu genereaz\u0103 profituri uria\u0219e, \u00een medie 10-15%, cei noroco\u0219i pot ajunge la 30%.<\/em><\/span><\/p>\n<p><strong>Dac\u0103 ar trebui s\u0103 reduci costurile de personal \u00een acest moment, ce faci? Reduc salariile cu 30% sau disponibilizez o parte din ei?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>\u00cen orice alt\u0103 criz\u0103 mergeam pe solu\u021bia disponibiliz\u0103rii. \u00cen cazul de fa\u021b\u0103 nu e o criz\u0103 ca celelalte, a\u0219 merge pe reducerea salariilor cu 30%, pentru c\u0103 nu po\u021bi lua aceea\u0219i decizie de la o criz\u0103 la alta. Mie, ca patron, nu mi-a\u0219 da un salariu mare. A\u0219 folosi \u0219i facilit\u0103\u021bile de la stat, a\u0219 trimite oamenii \u00een \u0219omaj tehnic dac\u0103 lucrul \u0103sta le-ar permite un trai decent p\u00e2n\u0103 c\u00e2nd se termin\u0103 criza.<\/em><\/span><\/p>\n<p><strong>Sfaturi pentru cei care au r\u0103mas acum f\u0103r\u0103 job &#8211; s\u0103 porneasc\u0103 un business?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Dac\u0103 au rezerve, e ok s\u0103 porneasc\u0103 un business. Dac\u0103 nu au rezerve, mai bine \u00ee\u0219i caut\u0103 alt job. \u00cenc\u0103 se fac angaj\u0103ri. Eu dac\u0103 a\u0219 fi ecommerce a\u0219 angaja oameni acum, dac\u0103 sunt o zon\u0103 \u00een cre\u0219tere. Gaming-ul, la fel, este \u00een cre\u0219tere. Curierat pentru Glovo sau chestii similare.<\/em><\/span><\/p>\n<p><strong>Cu ce provoc\u0103ri se vor lovi magazinele online \u00een perioada urm\u0103toare?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Cred c\u0103 se vor confrunta cu probleme de supply chain \u0219i cu partea de curierat. Partea bun\u0103 e c\u0103 multora jobul le merge bine de acas\u0103 \u0219i vor face cump\u0103r\u0103turi \u00een continuare.<\/em><\/span><\/p>\n<p><strong>Ce sfaturi dai unui business pe ni\u0219a de lux?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Luxul are dou\u0103 caracteristici: calitatea \u0219i imaginea pe care \u021bi-o confer\u0103. Partea cu imaginea cumva s-a dus, pe Zoom e greu s\u0103 ar\u0103\u021bi altora ce ceas ai la m\u00e2n\u0103. :) M-a\u0219 concentra mai mult pe zona de lux care \u00ee\u0219i justific\u0103 pre\u021bul prin calitate.<\/em><\/span><\/p>\n<p><strong>Se va ajunge \u00eentr-o situa\u021bie de tip BigBrother, apropo de tehnologie?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>E totu\u0219i o stare de urgen\u021b\u0103. Depinde cine are acces la date \u0219i \u00een ce scop le folose\u0219te. Cred c\u0103 datele luate anonimizat, geografic, \u0219i folosite \u00een scop de research, pentru a detecta focare de infec\u021bie, ar fi senza\u021bional s\u0103 putem face asta. Chestia asta de control care a devenit legitim\u0103 creeaz\u0103 probleme. Trebuie s\u0103 fim aten\u021bi \u0219i s\u0103 avem grij\u0103 s\u0103 nu se perpetueze dup\u0103 criz\u0103.<\/em><\/span><\/p>\n<p><strong>Ce recomanzi business-urilor din construc\u021bii \u00een aceast\u0103 perioad\u0103?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Eu am un vecin care \u00eenc\u0103 are casa \u00een construc\u021bie. :) Dac\u0103 sunt condi\u021bii safe, cred c\u0103 nu e cazul s\u0103 \u00eenchidem toate astfel de business-uri.<\/em><\/span><\/p>\n<p><strong>Pentru ecommerce-uri mici, \u00een ce le recomanzi s\u0103 investeasc\u0103?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Celor cu site-uri de ni\u0219\u0103, le recomand s\u0103 investeasc\u0103 \u00een promovare, mai ales \u00een comunit\u0103\u021bile din domeniu, c\u0103tre oamenii c\u0103rora le sunt destinate. Orice brand se dezvolt\u0103 \u00een cercuri concentrice (prieteni, familie, cuno\u0219tin\u021be, friends of friends etc), trebuie s\u0103 generezi \u00eencrederea oamenilor \u00een acel brand.<\/em><\/span><\/p>\n<p><strong>Cum g\u0103se\u0219ti un echilibru \u00eentre via\u021ba profesional\u0103 \u0219i cea personal\u0103?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong> <em>Via\u021ba e via\u021b\u0103. Trebuie s\u0103 o tr\u0103ie\u0219ti cu inten\u021bie, s\u0103 aliniezi inten\u021bia cu rezultatul. Dac\u0103 ai nevoie de bani pentru tine \u0219i familie, lucreaz\u0103! Dac\u0103 \u00ee\u021bi aloci 1 or\u0103 pe zi s\u0103 te joci cu copiii, aloc\u0103 acea or\u0103 cu inten\u021bie.<\/em><\/span><\/p>\n<p><strong>Sfat de leadership pentru manageri \u0219i antreprenori?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.P. &#8211;<\/strong><em> Find your inner hope. Pune faptele \u00een fa\u021b\u0103. \u00cencearc\u0103 s\u0103 te g\u00e2nde\u0219ti la asta c\u00e2nd vorbe\u0219ti cu oamenii. Adun\u0103-te \u0219i d\u0103 oamenilor un mesaj de speran\u021b\u0103. Oamenii angaja\u021bi au nevoie s\u0103 \u0219tie c\u0103 e\u0219ti acolo \u0219i c\u0103 au sprijinul t\u0103u.<\/em><\/span><\/p>\n<h3><strong>Concluzie<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">Am \u00eenceput s\u0103 \u00een\u021beleg ce se \u00eent\u00e2mpl\u0103 \u00een momentul \u0103sta \u0219i am \u00eenceput s\u0103 \u00eemi formez ipoteze de viitor. \u00cen toate aceste ipoteze there is hope. Am speran\u021ba c\u0103 indiferent c\u00e2t de greu e acum sau va fi \u00een viitor, umanitatea va \u00eenvinge \u0219i m\u0103 bazez foarte mult pe \u0219tiin\u021b\u0103 c\u0103 va g\u0103si o solu\u021bie. A\u0219 vrea s\u0103 v\u0103 ofer aceast\u0103 speran\u021b\u0103.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Fii la curent cu toate evenimentele pe care le preg\u0103tim,\u00a0<a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>aboneaz\u0103-te la newsletter-ul GPeC!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andrei-pitis-despre-antreprenoriat-si-decizii-de-business-criza\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Andrei Piti\u0219 este VP of Product\u00a0Fitbit, antreprenor \u0219i Business Angel. Joi, 2 Aprilie 2020, Raluca Radu (co-organizator GPeC) a stat de vorb\u0103 cu el despre impactul COVID-19 asupra \u00eentregii economii \u0219i a mediului de afaceri \u0219i despre efectele pe termen scurt \u0219i mediu asupra business-urilor \u0219i investi\u021biilor \u00een tehnologie. V\u0103 red\u0103m mai jos un scurt rezumat al interviului, pe care \u00eel pute\u021bi urm\u0103ri integral pe canalul nostru de YouTube.<\/p>\n","protected":false},"author":19,"featured_media":17219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[415,3139,902,3598,3632,329],"class_list":["post-17218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-andrei-pitis","tag-antreprenoriat","tag-business","tag-criza-economica","tag-predictii-business","tag-raluca-radu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17218"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17218\/revisions"}],"predecessor-version":[{"id":17285,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17218\/revisions\/17285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17219"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}