{"id":17360,"date":"2020-04-27T08:00:10","date_gmt":"2020-04-27T05:00:10","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17360"},"modified":"2020-05-18T17:39:55","modified_gmt":"2020-05-18T14:39:55","slug":"cum-sa-construim-feed-ul-de-produse-corect-pentru-google-shopping","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-construim-feed-ul-de-produse-corect-pentru-google-shopping","title":{"rendered":"Cum s\u0103 construim feed-ul de produse corect pentru Google Shopping"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construim-feed-ul-de-produse-corect-pentru-google-shopping\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17381\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_catalin-1024x586.png\" alt=\"\" width=\"910\" height=\"521\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_catalin-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_catalin-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_catalin-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/gpec_blog_catalin.png 2048w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Dac\u0103 \u00een articolul anterior spuneam de ce <a href=\"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping este cea mai bun\u0103 solu\u021bie pentru ecommerce-ul t\u0103u<\/a>, am decis s\u0103 fac un singur post doar pentru partea de Feed pentru c\u0103 este de departe cel mai important pas \u0219i multe business-uri se \u00eempotmolesc \u00een acest pas.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><strong>1. Platforma<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai deja o platforma custom, treci direct la pasul 2 \u0219i trimite documenta\u021bia colegilor de la programare. Pentru platformele open-source deja exist\u0103 module disponibile (at\u00e2t gratuit c\u00e2t \u0219i pl\u0103tite)\u00a0\u00a0<\/span><\/p>\n<h3><b>Shopify<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Varianta dezvoltat\u0103 chiar de Shopify \u0219i gratuit\u0103 o g\u0103si\u021bi disponibil\u0103 <\/span><a href=\"https:\/\/apps.shopify.com\/google-shopping\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variantele testate de mine \u0219i care au func\u021bionat \u0219i le recomand sunt:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/apps.shopify.com\/roi-hunter-easy?ot=db65057b-217d-48d6-8c7d-5ce8307e7d5a&amp;surface_detail=google+sho&amp;surface_inter_position=1&amp;surface_intra_position=2&amp;surface_type=search_ad\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ROI HUNTER<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Gratuit p\u00e2n\u0103 la 500 de produse \u0219i actualizare la 48H (acesta este un dezavantaj).<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/apps.shopify.com\/sales-orders-1?ot=3b391330-fe0c-4fce-8e15-dff002c25b90&amp;surface_detail=google+sho&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search_ad\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Shopping Feed &amp; Ads by Sales &amp; Order<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; P\u00e2n\u0103 la 10.000 de produse, design asem\u0103n\u0103tor cu cel din Google Merchant Center \u0219i gestionarea gratis a campaniilor cu bugete p\u00e2n\u0103 la 500$.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/apps.shopify.com\/cleverppc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CleverPPC<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Campanii free, f\u0103r\u0103 raportare \u0219i actualizare des a feed-ului.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Magento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u021ain\u00e2nd cont c\u0103 multe magazine sunt deja pe Versiunea 2.0, am selectat doar <\/span><a href=\"https:\/\/marketplace.magento.com\/catalogsearch\/result\/?q=google%20shopping&amp;ext_platform=Magento%202\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aplica\u021biile din Magento 2.0<\/span><\/a>.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u0219i \u00een 2019 au anun\u021bat c\u0103 vor lansa un addon free pentru Magento, \u00een momentul acesta <\/span><a href=\"https:\/\/docs.magento.com\/m2\/ee\/user_guide\/sales-channels\/google-ads\/google-eol.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">extensia nu o s\u0103 mai fie disponibil\u0103 \u00eencep\u00e2nd cu 28 Aprilie<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Variantele testate de mine \u0219i pe care vi le recomand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/marketplace.magento.com\/emarketing-app.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Emarketing<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Bun pentru detalierea produselor \u0219i dashboard, slab pentru optimizare<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/marketplace.magento.com\/adfix-squarefeed.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Squarefeed<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; \u00ce\u021bi po\u021bi pune chiar label-uri automat \u0219i po\u021bi extrage din titlurile produselor atribute<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/marketplace.magento.com\/catalogsearch\/result\/?q=google%20shopping%20amasty&amp;categories=Extensions&amp;ext_platform=Magento%202&amp;ext_all_editions=Open%20Source%20%28CE%29&amp;ext_connect_partner_level=Premier%20Extensions%20Partner\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amasty<\/span><\/a><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>Prestashop<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Varianta oficial\u0103 nu exist\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variantele testate de mine \u0219i pe care vi le recomand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/addons.prestashop.com\/en\/sea-paid-advertising-affiliation-platforms\/31956-ads-on-google-google-shopping-dynamic-remarketing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CleverPPC<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/addons.prestashop.com\/en\/price-comparison\/20908-google-merchant-center-pro-google-shopping-actions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Merchant Center PRO (Google Shopping + Actions) Module<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; se poate face si export la review-uri pentru fiecare produs.<\/span><\/li>\n<\/ul>\n<h3><b>Opencart <\/b><\/h3>\n<p><b><span style=\"font-weight: 400;\">Nu am testat nimic din aceste add-on-uri, dar le pute\u021bi g\u0103si <\/span><a href=\"https:\/\/www.opencart.com\/index.php?route=marketplace\/extension&amp;filter_search=google%20shopping\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aici.<\/span><\/a><\/b><\/p>\n<h2><strong>2. Exemplu de feed<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cum spuneam \u0219i mai sus, trebuie neap\u0103rat s\u0103 mergem la unul din colegii de la programare s\u0103 ne fac\u0103 un feed. Acesta poate sa fie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>.gz:<\/strong> Gnu zip, compressed TSV (recommended) or XML<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>.txt:<\/strong> TSV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>.xml:<\/strong> XML<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>.zip:<\/strong> Zip, compressed TSV or XML<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>.bz2:<\/strong> Bzip2, compressed TSV or XML<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cel mai sigur lucru, din punctul meu de vedere, este s\u0103-l facem XML. C\u00e2mpurile pe care trebuie s\u0103 le complet\u0103m:\u00a0<\/span><\/p>\n<p><b>ID*<\/b><span style=\"font-weight: 400;\"> \u2013 Id-ul produsului din baza de date \u2013 maxim 50 de caractere;<\/span><\/p>\n<p><b>Title*<\/b><span style=\"font-weight: 400;\"> \u2013 Titlul produsului \u2013 maxim 150 de caractere;<\/span><\/p>\n<p><b>Description*<\/b><span style=\"font-weight: 400;\"> \u2013 descrierea produsului \u2013 maxim 5000 caractere. Sfatul meu este s\u0103 include\u021bi c\u00e2t mai multe informa\u021bii aici. <\/span><b>S\u0103 \u021binem cont<\/b><span style=\"font-weight: 400;\">, afi\u0219area reclamelor se face pe baza titlului \u0219i a informa\u021biilor pe care Google le g\u0103se\u0219te \u00een descrierea produselor. <\/span><i><span style=\"font-weight: 400;\">Sfat: nu pune\u021bi informa\u021bii legate de curier aici!<\/span><\/i><\/p>\n<p><b>Link*<\/b><span style=\"font-weight: 400;\"> \u2013 URL produsului;<\/span><\/p>\n<p><b>Image link*<\/b><span style=\"font-weight: 400;\"> \u2013 minim 100X100px (minim 250\u00d7250 pentru zona de fashion). Pozele trebuie s\u0103 fie \u00een formatul 1:1 \u0219i nu trebuie s\u0103 aib\u0103 watermark sau orice fel de text. Fundalul alb este cel recomandat \u0219i o s\u0103 ave\u021bi produse dezaprobate dac\u0103 nu este a\u0219a;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Additional image link<\/strong>\u00a0 \u2013 op\u021bional, dar v\u0103 recomand s\u0103 ad\u0103uga\u021bi \u00een special \u00een cazul magazinelor de fashion;<\/span><\/p>\n<p><b>Availability<\/b><span style=\"font-weight: 400;\">*\u00a0 \u2013 in stock \/ out of stock \/ preorder. Nu exist\u0103 alte valori dec\u00e2t acestea. Am \u00eent\u00e2lnit multe cazuri c\u00e2nd avem &#8222;\u00een stoc furnizor&#8221; sau &#8222;disponibil \u00een 2-3 zile&#8221; sau &#8221; \u00een stoc showroom&#8221; . Nu func\u021bioneaz\u0103 dec\u00e2t cele de mai sus;<\/span><\/p>\n<p><b>Price<\/b><span style=\"font-weight: 400;\">* \u2013 formatare tip SUA (.) \u2013 aici trebuie s\u0103 avem input de tipul <\/span><i><span style=\"font-weight: 400;\">pre\u021bul + moneda<\/span><\/i><span style=\"font-weight: 400;\"> (exemplu: 80.99 RON);<\/span><\/p>\n<p><b>Sale price<\/b><span style=\"font-weight: 400;\"> \u2013 op\u021bional \u2013 \u00een caz c\u0103 e diferit de punctul de mai sus. V\u0103 recomand cu cea mai mare c\u0103ldur\u0103 s\u0103 folosi\u021bi acest atribut;<\/span><\/p>\n<p><b>Brand<\/b><span style=\"font-weight: 400;\">* \u2013 brandul produsului \u2013 dac\u0103 nu exist\u0103, nu se completeaz\u0103 acest c\u00e2mp. Nu folosim elemente de tipul N\/A. Faptul c\u0103 men\u021bion\u0103m brandul separat de titlu este un avantaj \u00een optimizarea campaniilor;<\/span><\/p>\n<p><b>Google_product_category<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=ro\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">categoria produsului din nomenclatorul Google<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Dac\u0103 se specific\u0103 acest lucru, optimizarea campaniilor este mai simpl\u0103 \u00een cazul campaniilor Google Shopping at\u00e2t pentru campanii SMART.<\/span><\/p>\n<p><b>Product_type<\/b><span style=\"font-weight: 400;\"> \u2013 categoria produsului din site. Este bine s\u0103-l definim pentru c\u0103 putem face campanii \u00een func\u021bie de acest lucru;<\/span><\/p>\n<p><b>Gtin<\/b><span style=\"font-weight: 400;\">* \u2013 Global Trade Item Number (GTIN) \u2013 codul interna\u021bional de identificare al produsului. Pentru magazinele online este acel cod EAN pe care \u00eel primi\u021bi de la furnizor;<\/span><\/p>\n<p><b>MPN<\/b><span style=\"font-weight: 400;\">* \u2013\u00a0 Manufacturer Part Number \u2013 <\/span><b>necesar doar dac\u0103 nu exist\u0103 GTIN<\/b><span style=\"font-weight: 400;\">. \u00cen cazul \u00een care nu exist\u0103 nici GTIN sau MPN trebuie s\u0103 ad\u0103uga\u021bi c\u00e2mpul identifier_\u200bexists \u0219i s\u0103 aib\u0103 valoarea cu no (FALSE);<\/span><\/p>\n<p><b>Condition<\/b><span style=\"font-weight: 400;\">* \u2013 new \/ refurbished \/ used \u2013 dac\u0103 site-ul nu vinde produse SH sau refurbished, o s\u0103 punem by default new.<\/span><\/p>\n<h2><strong>Sfaturi<\/strong><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evita\u021bi pe c\u00e2t de mult posibil s\u0103 pune\u021bi informa\u021bii despre transport \u00een descrierea unui produs. Am \u00eent\u00e2lnit produse care se afi\u0219au pe cuvinte care con\u021bineau &#8222;curier&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nu \u00eencerca\u021bi s\u0103 pune\u021bi texte peste imagini de tipul &#8222;cadou&#8221; sau \u201dgratuit\u201d c\u00e2nd vine vorba de produse bundle.<\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17365\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/feed-google-shopping-1024x497.png\" alt=\"\" width=\"910\" height=\"442\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/feed-google-shopping-1024x497.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/feed-google-shopping-300x146.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/feed-google-shopping-768x373.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/feed-google-shopping.png 1578w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Neap\u0103rat ad\u0103uga\u021bi label-uri la produse astfel \u00eenc\u00e2t s\u0103 le pute\u021bi identifica u\u0219or. Un exemplu, cel mai simplu, este s\u0103 ad\u0103uga\u021bi un &#8222;price range&#8221; astfel \u00eenc\u00e2t s\u0103 pute\u021bi face u\u0219or campanii pentru produse peste sau sub un anumit pre\u021b.<\/span><\/li>\n<\/ol>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17084 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-768x768.jpg 768w\" alt=\"\" width=\"143\" height=\"143\" \/><strong>C\u0103t\u0103lin Macovei<\/strong><\/p>\n<p><em><strong>Co-Founder\u00a0<a href=\"http:\/\/www.moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/catalin-macovei-a4ab1651\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u0103t\u0103lin Macovei<\/a>\u00a0este Co-founder la agen\u021bia de perfomance marketing MOLOSO. A reu\u0219it s\u0103 ajute \u00een promovarea \u0219i cre\u0219terea a sute de branduri locale \u0219i interna\u021bionale prin folosirea campaniilor pl\u0103tite (Google, Facebook, Twitter, Linkedin) \u00een domenii precum fashion, travel, IT, auto, banking \u0219i multe altele. \u00cen 2018 a lansat produsul Limitless \u0219i alte produse automatizate care ajut\u0103 IMM-urile s\u0103 \u00ee\u0219i automatizeze campaniile de marketing online f\u0103r\u0103 s\u0103 lucreze cu o agen\u021bie.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la\u00a0<a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construim-feed-ul-de-produse-corect-pentru-google-shopping\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 \u00een articolul anterior spuneam de ce Google Shopping este cea mai bun\u0103 solu\u021bie pentru ecommerce-ul t\u0103u, am decis s\u0103 fac un singur post doar pentru partea de Feed pentru c\u0103 este de departe cel mai important pas \u0219i multe business-uri se \u00eempotmolesc \u00een acest pas.\u00a0<\/p>\n","protected":false},"author":23,"featured_media":17381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3479],"tags":[778,3686,3709,3541,779,3688,3711],"class_list":["post-17360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-catalin-macovei","tag-feed-de-produse-google-shopping","tag-google-shopping","tag-google-shopping-ads","tag-moloso","tag-platforme-ecommerce","tag-product-feed"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17360"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17360\/revisions"}],"predecessor-version":[{"id":17383,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17360\/revisions\/17383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17381"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}