{"id":17394,"date":"2020-05-01T12:51:25","date_gmt":"2020-05-01T09:51:25","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17394"},"modified":"2020-05-01T16:19:11","modified_gmt":"2020-05-01T13:19:11","slug":"gpec-live-cu-antonio-eram-despre-piata-platilor-online-schimbari-si-trend-uri","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-antonio-eram-despre-piata-platilor-online-schimbari-si-trend-uri","title":{"rendered":"GPeC Live cu Antonio Eram despre pia\u021ba pl\u0103\u021bilor online, schimb\u0103ri \u0219i trend-uri"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-antonio-eram-despre-piata-platilor-online-schimbari-si-trend-uri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17395\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE-1024x576.png\" alt=\"\" width=\"910\" height=\"512\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE-1360x765.png 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/04\/fb_event_cover-gpec_webinar-AE.png 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Am dat din nou startul interviurilor GPeC Live! De data aceasta am fost curio\u0219i s\u0103 afl\u0103m cum se v\u0103d lucrurile \u00een situa\u021bia actual\u0103 din perspectiva procesatorilor de pl\u0103\u021bi online, a\u0219a c\u0103 l-am invitat la cafeaua de diminea\u021b\u0103 pe <a href=\"https:\/\/www.linkedin.com\/in\/antonioeram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Antonio Eram<\/a>, CEO <a href=\"https:\/\/netopia-payments.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netopia Payments<\/a>, \u0219i am discutat despre pl\u0103\u021bi online, situa\u021bia e-commerce la zi, dificult\u0103\u021bi, oportunit\u0103\u021bi \u0219i recomand\u0103ri pentru comercian\u021bii online. Red\u0103m mai jos rezumatul discu\u021biei \u0219i sper\u0103m s\u0103 fie cu folos at\u00e2t celor care de\u021bin un business online, c\u00e2t \u0219i clien\u021bilor lor.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Urm\u0103ri\u021bi interviul integral pe\u00a0<a href=\"https:\/\/open.spotify.com\/show\/1jCwpTCstppFQ5anlCbxrK\" target=\"_blank\" rel=\"noopener noreferrer\">podcast-ul GPeC<\/a> \u0219i pe canalul nostru de <a href=\"https:\/\/www.youtube.com\/playlist?list=PL18y5OczFn8jodynNl6a8XWEAv36W10M8\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/gpec\/embed\/episodes\/Piaa-plilor-online-n-timpul-crizei-COVID-19---schimbri-i-tendine--Interviu-cu-Antonio-Eram--CEO-Netopia-Payments-edg1t5\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Despre pia\u021ba pl\u0103\u021bilor online, schimb\u0103ri \u0219i trenduri - Interviu cu Antonio Eram, CEO Netopia Payments\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/AJq5h390FXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ce impact a avut criza creat\u0103 de COVID-19 pe pia\u021ba procesatorilor de pl\u0103\u021bi?<\/strong><\/span><\/p>\n<p><strong>Antonio Eram:<\/strong><i><span style=\"font-weight: 400;\"> Am avut \u0219i impact negativ, \u0219i pozitiv. Impactul negativ a fost c\u0103 anumite industrii au fost efectiv pulverizate. Noi (n.r. Netopia Payments) proces\u0103m pentru mai mult de 90% din companiile de turism \u0219i transport.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">O alt\u0103 industrie lovit\u0103 a fost cea de evenimente. Pentru noi zona asta era destul de important\u0103 &#8211; efectiv s-a oprit.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Afl\u0103m c\u0103, imediat dup\u0103 instalarea carantinei, multe companii c\u0103utau solu\u021bii de implementare a pl\u0103\u021bilor online. \u00cen ultima lun\u0103, Netopia Payments au \u00eencheiat chiar \u0219i c\u00e2te 200 de contracte pe zi, spre deosebire de 2019 c\u00e2nd num\u0103rul de contracte \u00eencheiate pe zi \u00een aceea\u0219i perioad\u0103 era de aproximativ 10. Trendul este \u00een sc\u0103dere, dar se fac \u00een continuare foarte multe implement\u0103ri. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ce m-a frapat a fost disperarea cu care s-au f\u0103cut aceste implement\u0103ri, ca \u0219i cum acestea ar fi fost solu\u021bia care s\u0103 le salveze business-ul, <\/span><\/i><span style=\"font-weight: 400;\">ne spune Antonio \u00een cadrul interviului. El sf\u0103tuie\u0219te proprietarii de magazine online la \u00eenceput de drum s\u0103 \u00ee\u0219i optimizeze mai \u00eent\u00e2i partea de SEO \u0219i toate func\u021bionalit\u0103\u021bile website-ului, iar abia apoi s\u0103 implementeze \u0219i plata online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong><\/span> <i><span style=\"font-weight: 400;\">Dup\u0103 ce lucrurile s-au mai stabilizat, ne-am uitat la cifre. Mai \u00eent\u00e2i a fost o sc\u0103dere, acum este o cre\u0219tere. <strong>Lumea pl\u0103te\u0219te acum cu cardul pentru c\u0103 este nevoit\u0103.<\/strong> Partea cea mai interesant\u0103 este c\u0103 s-a \u00een\u021beles c\u0103 plata online este foarte eficient\u0103. Haide s\u0103 vedem ce se \u00eent\u00e2mpl\u0103 dup\u0103 asta, r\u0103m\u00e2nem la plata electronic\u0103 sau ne \u00eentoarcem la vechile obiceiuri?<\/span><\/i><\/p>\n<p><strong>\u00cencrederea \u00een comerciant va conduce la un procent crescut de pl\u0103\u021bi online<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Vulnerabilitatea nu e la procesare sau la sistemul de pl\u0103\u021bi, vulnerabilitatea este la comerciant. Clien\u021bii nu pl\u0103tesc cu cardul pentru c\u0103 ei se g\u00e2ndesc c\u0103 pl\u0103tesc \u00eenainte pentru un produs pe care \u00eel vor primi dup\u0103. Trebuie s\u0103 lucr\u0103m la \u00eencrederea \u00een comerciant, nu la sistemul de plat\u0103.<\/span><\/i><\/p>\n<p><strong>Cum rezolv\u0103m aceast\u0103 problem\u0103 de \u00eencredere \u00een plata cu cardul online?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.: <\/strong>Suntem \u00een 2020, e siderant s\u0103 ne g\u00e2ndim c\u0103 plata cu cardul e o chestiune de care s\u0103-\u021bi fie fric\u0103. S\u0103 faci un site \u0219i s\u0103 porne\u0219ti o v\u00e2nzare e simplu acum. Comercian\u021bii au \u00een\u021beles c\u0103 \u00een ziua de ast\u0103zi merge \u0219i o promovare <a href=\"https:\/\/en.wikipedia.org\/wiki\/Minimum_viable_product\" target=\"_blank\" rel=\"noopener noreferrer\">MVP<\/a>, ai ceva de unde porne\u0219ti. Lumea accept\u0103 c\u0103 sunt bug-uri. Lumea a \u00een\u021beles c\u0103 online-ul e o component\u0103 critic\u0103.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Partea proast\u0103 e c\u0103 aceast\u0103 chestie nu va trece. Lucrurile se vor \u00eent\u00e2mpla de aici \u00eenainte \u00een alt fel ca p\u00e2n\u0103 acum. Trebuie s\u0103 fie o resetare clar\u0103 a sistemului. Trebuie s\u0103 asist\u0103m proactiv la un reset pentru ceea ce \u00eenseamn\u0103 comunicarea \u0219i interac\u021biunea la distan\u021b\u0103.<\/span><\/i><\/p>\n<p><strong>Cum se pot educa \u00een mod constant consumatorii? Cum po\u021bi c\u00e2\u0219tiga \u00eencrederea clien\u021bilor c\u00e2nd e\u0219ti la \u00eenceput de drum?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Aici depinde de industrie. Ce pot s\u0103 spun e c\u0103 rela\u021bia interuman\u0103 online\/offline se bazeaz\u0103 pe <strong>\u00eencredere<\/strong>. Cel care utilizeaz\u0103 cardul are \u00een momentul de fa\u021b\u0103 foarte mult\u0103 putere: poate cere banii \u00eenapoi, justific\u0103ri etc. Puterea asta se compenseaz\u0103 prin<strong> servicii \u0219i produse de calitate<\/strong>. C\u00e2\u0219tig\u0103-i \u00eencrederea \u0219i vei avea un client care va veni la tine. Ceea ce mai vreau s\u0103 v\u0103d sunt comercian\u021bi care pl\u0103tesc facturile cu cardul &#8211; o s\u0103 vede\u021bi c\u0103 este mult mai ieftin.<\/span><\/i><\/p>\n<p><strong>La ce procent de plat\u0103 online s-a ajuns?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Nu pot da cifre exacte, dar s-a ajuns undeva la 50-60%. Dar este dat de context. Acest context a adus la aceast\u0103 cre\u0219tere. Martie a fost cea mai bun\u0103 lun\u0103 pe care am avut-o \u00een procesare. Aprilie prev\u0103d c\u0103 va fi \u0219i mai mare &#8211; lucrurile evolueaz\u0103 \u00een direc\u021bia pozitiv\u0103. N-a\u0219 putea s\u0103 trag, \u00eens\u0103, o concluzie acum, asta se va \u00eent\u00e2mpla \u00een 6-8 luni de zile c\u00e2nd vom avea ni\u0219te pattern-uri pe care s\u0103 le putem analiza.<\/span><\/i><\/p>\n<p><strong>S-a schimbat ceva din punct de vedere al volumelor generate? A crescut valoarea tranzac\u021biilor comparativ cu 2019?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Au crescut volumele, nu a crescut neap\u0103rat valoarea tranzac\u021biei. \u00cen momentul \u00een care intr\u0103 comenzi de m\u00e2ncare sau dona\u021bii, average value e mai mic. Valoarea medie a tranzac\u021biilor este aproape la fel ca \u00eenainte. \u00cen ceea ce prive\u0219te volumele, <strong>zilele slabe sunt \u00een ziua de azi cum erau v\u00e2rfurile \u00eenainte<\/strong>.<\/span><\/i><\/p>\n<p><strong>Care crezi c\u0103 va fi noua normalitate dup\u0103 15 Mai?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Cred \u0219i sper ca trendul s\u0103 fie acela\u0219i. Cred c\u0103 oamenii vor sta \u00een cas\u0103 \u00een continuare. Cred c\u0103 va fi un trend pozitiv, cred c\u0103 trebuie s\u0103 v\u0103 focusa\u021bi pe zona de online, s\u0103 \u00een\u021belege\u021bi ce se \u00eent\u00e2mpl\u0103 acolo \u0219i s\u0103 optimiza\u021bi.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Ecommerce-ul e un proces care necesit\u0103 <strong>update-uri \u0219i optimizare non-stop<\/strong>. Dac\u0103 sunte\u021bi la \u00eenceput, well, succes, ave\u021bi multe de \u00eenv\u0103\u021bat! V\u0103 recomand s\u0103 apela\u021bi la speciali\u0219ti, s\u0103 citi\u021bi, s\u0103 fi\u021bi curio\u0219i \u0219i s\u0103 v\u0103 informa\u021bi.<\/span><\/i><\/p>\n<p><strong>Care crezi c\u0103 e impactul overall asupra pie\u021bei de e-commerce?\u00a0<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> \u00cen sens pozitiv, e clar. Datorit\u0103 faptului c\u0103 rela\u021biile interumane s-au schimbat, lumea va comanda mai mult online. Aici sunt multe oportunit\u0103\u021bi. Dup\u0103 cum mi-a zis cineva la un moment dat: <strong>serviciile de succes vor fi serviciile care te fac s\u0103 fii mai lene\u0219<\/strong>. :) Food delivery, de exemplu. Cred c\u0103 \u00een urm\u0103toarea perioad\u0103 va fi o explozie pentru genul \u0103sta de servicii.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00cen mod tradi\u021bional vedeam ecommerce-ul ca ceva care vinde produse. Acum trecem pe zona de<strong> servicii de la distan\u021b\u0103<\/strong>, aici este un poten\u021bial fantastic. Cine va reu\u0219i s\u0103 fac\u0103 astfel de servicii, va avea succes.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Am vorbit \u0219i despre serviciile \u0219i proiectele Netopia Payments pe care le au \u00een desf\u0103\u0219urare sau urmeaz\u0103 s\u0103 fie implementate. \u00cen aceast\u0103 perioad\u0103, focusul a fost pe proiectele care pot oferi ajutor verticalelor afectate de criz\u0103, dar \u0219i pe optimizarea serviciilor existente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ini\u021bial au pus la dispozi\u021bia publicului solu\u021bia cu <a href=\"https:\/\/netopia-payments.com\/servicii\/link2pay\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>link de plat\u0103<\/strong><\/a>, op\u021biune deja existent\u0103, dar care nu a avut p\u00e2n\u0103 acum o ni\u0219\u0103 mare \u00een care s\u0103 fie folosit\u0103.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> De c\u00e2nd cu pandemia am implementat <strong>semnarea contractelor la distan\u021b\u0103<\/strong>. Din p\u0103cate, sunt multe cazuri de oameni care \u00eenc\u0103 scot documentul la imprimant\u0103, \u00eel semneaz\u0103 \u0219i \u00eel trimit \u00eenapoi prin curier &#8211; old habits die hard. \u0218i noi schimb\u0103m lucruri, platforma trebuie adaptat\u0103. Lucr\u0103m la noul site, la noua interfa\u021b\u0103. Este foarte greu s\u0103 schimbi \u201dmotorul unei ma\u0219ini\u201d din mers.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, au lansat posibilitatea ca verticalele afectate de pandemie s\u0103 se \u00eenroleze \u00een <a href=\"https:\/\/netopia-payments.com\/servicii\/mobilpay-wallet-plata-cu-mobilul\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>mobilPay Wallet<\/strong><\/a>, respectiv zona de restaurante \/ food delivery. Acesta este un serviciu compus<\/span> <span style=\"font-weight: 400;\">din 3 platforme: mobilPay Wallet (unde se afi\u0219eaz\u0103 con\u021binutul), platforma unde se fac pl\u0103\u021bile \u0219i cea \u00een care se face managementul comenzii. Produsul este deja existent \u0219i p\u00e2n\u0103 acum 4 restaurante din Bucure\u0219ti deja sunt active \u00een aplica\u021bie. Este o direc\u021bie nou\u0103 pe care Antonio \u0219i echipa sa au mers, o zon\u0103 de B2B2C. <\/span><i><span style=\"font-weight: 400;\">M\u0103 simt ca \u0219i cum am avea un nou start-up<\/span><\/i><span style=\"font-weight: 400;\">, ne spune el.<\/span><\/p>\n<p><strong>Avea\u021bi alte servicii \u00een plan pe care le-a\u021bi pus pe hold sau urmeaz\u0103 s\u0103 le lansa\u021bi?<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>A.E.:<\/strong> Nu am pus nimic pe hold. Lucram la o direc\u021bie nou\u0103 a companiei: mergeam pe zona de retail, restaurante etc. cu solu\u021bii de management al comenzilor\/produselor, analiz\u0103 de business, toate integrate &#8211; abordarea este de tip <strong>SaaS<\/strong>.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Noi nu am f\u0103cut foarte public faptul c\u0103 avem aceast\u0103 solu\u021bie &#8211; aveam mari planuri dar nu a fost din p\u0103cate momentul. Ne dorim s\u0103 avem o campanie ofensiv\u0103 pentru a aduce mai mul\u021bi clien\u021bi atunci c\u00e2nd se deschide din nou pia\u021ba de retail offline.<\/span><\/i><\/p>\n<h3><strong>Concluzii de final \u0219i sfaturi pentru antreprenori<\/strong><\/h3>\n<ul>\n<li><i><span style=\"font-weight: 400;\">S\u0103 \u00eenve\u021be s\u0103 devin\u0103 mai eficien\u021bi, s\u0103 \u00een\u021beleag\u0103 business-ul online \u00een care sunt, s\u0103 fie curio\u0219i, s\u0103 pun\u0103 \u00eentreb\u0103ri, s\u0103 cear\u0103 sfaturi \u0219i <strong>s\u0103 nu uite c\u0103 scopul e s\u0103-\u0219i deserveasc\u0103 clien\u021bii<\/strong>, prezen\u021bi \u0219i viitori. Asta le va oferi o flexibilitate pe care nu au avut-o pe zona de retail.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Exist\u0103 un num\u0103r infinit de posibilit\u0103\u021bi pe <strong>zona de servicii<\/strong>. Nu ne vom \u00eentoarce la ce a fost \u00eenainte &#8211; cei care s-au adaptat la zona asta vor c\u00e2\u0219tiga. Restul\u2026 vor trebui s\u0103 fac\u0103 efort.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">\u00cen ceea ce ne prive\u0219te, vom dezvolta, vom veni cu noi servicii. Suntem un business care se uit\u0103 \u0219i la rela\u021bia cu clien\u021bii, \u0219i la business, \u0219i la profitabilitate.<br \/>\n<\/span><\/i><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-cu-antonio-eram-despre-piata-platilor-online-schimbari-si-trend-uri\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am dat din nou startul interviurilor GPeC Live! De data aceasta am fost curio\u0219i s\u0103 afl\u0103m cum se v\u0103d lucrurile \u00een situa\u021bia actual\u0103 din perspectiva procesatorilor de pl\u0103\u021bi online, a\u0219a c\u0103 l-am invitat la cafeaua de diminea\u021b\u0103 pe Antonio Eram, CEO Netopia Payments, \u0219i am discutat despre pl\u0103\u021bi online, situa\u021bia e-commerce la zi, dificult\u0103\u021bi, oportunit\u0103\u021bi \u0219i recomand\u0103ri pentru comercian\u021bii online. Red\u0103m mai jos rezumatul discu\u021biei \u0219i sper\u0103m s\u0103 fie cu folos at\u00e2t celor care de\u021bin un business online, c\u00e2t \u0219i clien\u021bilor lor.<\/p>\n","protected":false},"author":19,"featured_media":17395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[744,905,214,411,3713,3078,96],"class_list":["post-17394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-antonio-eram","tag-gpec-live","tag-interviu","tag-mobilpay","tag-mobilpay-wallet","tag-netopia-payments","tag-plati-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17394"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17394\/revisions"}],"predecessor-version":[{"id":17405,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17394\/revisions\/17405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17395"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}