{"id":17433,"date":"2020-05-14T00:01:19","date_gmt":"2020-05-13T21:01:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17433"},"modified":"2020-05-18T15:42:53","modified_gmt":"2020-05-18T12:42:53","slug":"cei-mai-importanti-kpi-de-urmarit-in-google-search","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-kpi-de-urmarit-in-google-search","title":{"rendered":"Cei mai importan\u021bi KPI de urm\u0103rit \u00een Google Search"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-kpi-de-urmarit-in-google-search\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17475\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_Dragos-Smeu3.png\" alt=\"\" width=\"2048\" height=\"1172\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_Dragos-Smeu3.png 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_Dragos-Smeu3-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_Dragos-Smeu3-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_Dragos-Smeu3-1024x586.png 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><strong>C\u00e2nd vine vorba de performance media \u0219i specific acum Google Search, tr\u0103im \u00eentr-un paradox: avem foarte mul\u021bi KPI pe care \u00eei putem analiza, dar cu c\u00e2t se str\u00e2ng mai mul\u021bi cu at\u00e2t parc\u0103 suntem mai departe de r\u0103spunsul existen\u021bial: merge sau nu merge? Func\u021bioneaz\u0103 bine sau nu? Aduce rezultate bune sau nu? <\/strong><\/p>\n<p>C\u00e2nd spun foarte mul\u021bi KPI o s\u0103 fiu mai precis: avem ast\u0103zi \u00een platforma Google Ads 126 de KPI diferi\u021bi (da, i-am num\u0103rat) \u0219i fiecare are o poveste separat\u0103, ba mai mult, mul\u021bi dintre ei pot fi analiza\u021bi \u0219i \u00een rela\u021bie cu al\u021bii. \u0218i a\u0219a ajungem la combin\u0103ri de 126 luate c\u00e2te 50, cel pu\u021bin, \u0219i sinapsele noastre \u00eencep s\u0103 explodeze ca Etna \u00eentr-o perioad\u0103 tumultoas\u0103.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Bun, avem 126 de KPI. Dar care ar fi cei mai importan\u021bi? Eu am ales <strong>10 KPI cheie<\/strong> pe care ar trebui s\u0103 \u00eei urm\u0103re\u0219ti \u00een campaniile de Google Search. Sunt 10 indicatori care pot avea \u0219i al\u021bi subindicatori, \u00eens\u0103 de fiecare dat\u0103 c\u00e2nd \u00eencepi s\u0103 mai adaugi din cei 10 indicatori principali ajungi s\u0103 te pierzi \u00een date \u0219i analiz\u0103 \u0219i nu mai iei nicio decizie de start\/stop\/continue. De ce? Pentru c\u0103 din cei 126 de KPI cu siguran\u021b\u0103 g\u0103se\u0219ti cel pu\u021bin unul care s\u0103 aib\u0103 rezultate bune \u0219i s\u0103 \u00ee\u021bi spun\u0103 c\u0103 nu e o idee bun\u0103 s\u0103 opre\u0219ti acea campanie \/ grup \/ cuv\u00e2nt cheie. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So&#8230; principiul <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/KISS_principle\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">keep it simple stupid al US Navy din anii \u201860<\/span><\/a><span style=\"font-weight: 400;\"> este de actualitate \u0219i \u00een contul de Google Ads.\u00a0<\/span><\/p>\n<h2><b>Cei mai importan\u021bi 10 KPI de urm\u0103rit \u00een contul de Google Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cei 10 KPI i-am \u00eemp\u0103r\u021bit \u00een 3 coloane principale: <strong>indicatori de relevan\u021b\u0103<\/strong> (R), <strong>indicatori de competitivitate<\/strong> (C) \u0219i <strong>indicatori de performan\u021b\u0103<\/strong> (P) + separat costul care este fundamental pentru orice platform\u0103 de advertising. Pentru indicatorii de relevan\u021b\u0103 avem Clicks, Impression \u0219i CTR. \u00cen ceea ce prive\u0219te competitivitatea, avem CPC, Impression top %, Search Top IS iar pentru indicatorii de performan\u021b\u0103 avem Conversions, Conversion rate \u0219i Cost \/ conversion. S\u0103 le lu\u0103m pe r\u00e2nd acum \u0219i s\u0103 vedem ce ne spune fiecare set de indicatori.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17435\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-07-at-10.10.52.png\" alt=\"\" width=\"223\" height=\"445\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-07-at-10.10.52.png 223w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-07-at-10.10.52-150x300.png 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/p>\n<h2><b>Indicatorii de relevan\u021b\u0103: Clicks, Impressions \u0219i CTR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cel mai important indicator aici este <strong>rata de click<\/strong> (CTR). Prin acest indicator putem vedea relevan\u021ba campaniilor noastre pentru utilizator. Cu c\u00e2t rata de click este mai mare cu at\u00e2t \u00eenseamn\u0103 c\u0103 relevan\u021ba ad-urilor \u0219i a campaniilor este mai mare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru campaniile de search \u00een Rom\u00e2nia pe B2C, rata de click medie ar trebuie s\u0103 fie \u00een jur de <strong>10%<\/strong>. Acesta este un benchmark generic; cel mai mult te ajut\u0103 interpretarea datelor din contul t\u0103u a\u0219a c\u0103 am mai jos un screenshot \u00een care s\u0103 vedem cum rela\u021bioneaz\u0103 cei 3 indicatori pe acest caz concret.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17436\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-relevanta.png\" alt=\"\" width=\"1289\" height=\"304\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-relevanta.png 1289w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-relevanta-300x71.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-relevanta-768x181.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-relevanta-1024x242.png 1024w\" sizes=\"auto, (max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Avem o rat\u0103 de click medie de 13.30%, ceea ce este peste benchmark-ul generic de search; mai departe, putem analiza fiecare tip de campanie \u00een parte:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Brand protect<\/strong> are rata de click cea mai mare, de 45% cum este \u0219i de a\u0219teptat. Acest tip de campanie are de regul\u0103 o rat\u0103 de click de peste 30% pentru c\u0103 are \u0219i relevan\u021ba cea mai mare.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avem acolo 2 <strong>campanii generice<\/strong> pe 2 categorii de produse; aici CTR-ul se apropie de bechmark dar media lor este de aproape 12%, ceea ce ne spune c\u0103 rela\u021bia dintre cuvinte cheie \u0219i anun\u021buri este bun\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Campania de retargeting<\/strong> \u00een search are o rat\u0103 de click peste medie, de 15%, asta \u0219i pentru c\u0103 acolo target\u0103m utilizatorii care au mai intrat \u00een ultimele 30 de zile pe site \u0219i de aceea rata de click e crescut\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Singura campanie cu o rat\u0103 de click sub benchmark este cea de <strong>DSA<\/strong>, ceea ce ne arat\u0103 c\u0103 poate acolo ne afi\u0219\u0103m pe cuvinte prea generale \u0219i ar trebui poate ad\u0103ugat\u0103 o list\u0103 de cuvinte cheie negative.<\/span><\/li>\n<\/ul>\n<h2><b>Indicatorii de competitivitate: CPC, Impression top %, Search Top IS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aici avem 3 indicatori care, analiza\u021bi \u00een rela\u021bie, ne pot spune dac\u0103 <strong>bugetul<\/strong> nostru este suficient pentru pia\u021ba pe care o target\u0103m \u0219i dac\u0103 este o b\u0103t\u0103lie pe care o putem c\u00e2\u0219tiga sau resursele noastre financiare sunt prea mici \u0219i tr\u0103im doar cu o fals\u0103 impresie c\u0103 \u201dlicit\u0103m\u201d pe acea categorie de produse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primul indicator este <strong>CPC<\/strong> (Cost Per Click) \u0219i pentru a-l explica m\u0103 voi \u00eentoarce la screenshot-ul din exemplul de mai sus.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17437\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-competitivitate.png\" alt=\"\" width=\"1289\" height=\"304\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-competitivitate.png 1289w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-competitivitate-300x71.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-competitivitate-768x181.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-competitivitate-1024x242.png 1024w\" sizes=\"auto, (max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 la CTR aveam un benchmark, aici benchmark-ul trebuie extras din contul propriu. Avem \u00een cont un cost pe click mediu de 0.9 lei pe click \u0219i \u00eenc\u0103 nu putem spune dac\u0103 este suficient sau nu. Pentru a stabili dac\u0103 acest cost pe click este \u201d\u00een pia\u021b\u0103\u201d ar trebui s\u0103 analiz\u0103m costul pe click \u00een rela\u021bie cu Impression top %. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Impression top %<\/strong> \u00ee\u021bi spune de c\u00e2te ori anun\u021bul t\u0103u s-a afi\u0219at \u00een primele 3 rezultate. Este important acest procent pentru c\u0103 \u00ee\u021bi asigur\u0103 vizibilitatea anun\u021bului \u0219i indirect rata de click. Dac\u0103 procentul este sub 80% atunci \u00eenseamn\u0103 c\u0103 CPC-ul pl\u0103tit nu este suficient \u0219i cel mai probabil ar trebui s\u0103 mai cre\u0219ti pre\u021bul de licita\u021bie. \u00cen acest caz st\u0103m bine doar pe campania de brand protect, cum era de a\u0219teptat, \u00eens\u0103 pentru celelalte ar trebui luate m\u0103suri de cre\u0219tere a pre\u021bului de licita\u021bie. Doar la categoria 1 suntem competitivi la nivel de pre\u021b de licita\u021bie; \u00een celelalte cazuri ar trebui crescut pre\u021bul de licita\u021bie astfel \u00eenc\u00e2t s\u0103 atingem un procent de 80% din afi\u0219\u0103ri \u00een primele 3 rezultate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urm\u0103torul indicator aici este <strong>Search Top Impression Share<\/strong> \u0219i se refer\u0103 la raportul de afi\u0219\u0103ri pe care ne afi\u0219\u0103m \u00een primele 3 rezultate din totalul universului de c\u0103ut\u0103ri ale cuvintelor cheie pe care le-am ad\u0103ugat. V-am pierdut, a\u0219a-i? :) Mai pe rom\u00e2ne\u0219te, \u00ee\u021bi spune care e procentul pe care \u00eel acoperi din totalul de c\u0103ut\u0103ri pe respectiva categorie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, pentru categoria 1 se pare c\u0103 acoperim cam 50% din totalul de afi\u0219\u0103ri \u00een primele 3 rezultate dar pentru categoria 2 nu acoperim nici 20%. Ce \u00een\u021belegem de aici? C\u0103 pentru categoria 2 suntem departe de a acoperi volumul de c\u0103ut\u0103ri \u0219i lu\u0103m foarte pu\u021bine c\u0103ut\u0103ri, r\u0103zle\u021be, ceea ce ne poate afecta \u00een final \u0219i la nivel de rat\u0103 de conversie. Dac\u0103 mai ad\u0103ug\u0103m \u00een ecua\u021bie \u0219i faptul c\u0103 prima campanie, Categoria 1, are bugetul limitat, decizia ar fi s\u0103 oprim Categoria 2 unde este clar c\u0103 nu ne permitem s\u0103 ne afi\u0219\u0103m \u0219i s\u0103 ditribuim bugetul c\u0103tre Categoria 1 unde suntem limita\u021bi de buget, unde acoperim 50% din af\u0219\u0103ri \u00een primele 3 rezultate \u0219i avem chiar \u0219i rezultate de performan\u021b\u0103. \u0218i a\u0219a ajungem la setul 3 de indicatori.<\/span><\/p>\n<h2><b>Indicatorii de performan\u021b\u0103: Conversions, Conversion rate \u0219i Cost \/ conversion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0218i ajungem la indicatorii cei mai grei, cei de performan\u021b\u0103 :) Aici lucrurile sunt ceva mai simple, asta \u0219i pentru c\u0103 ace\u0219ti trei indicatori au fost \u00eenc\u0103 de la \u00eenceputuri sub reflectoare. Este important<strong> num\u0103rul de conversii<\/strong> pentru volum, <strong>Conversion rate<\/strong> pentru a vedea eficien\u021ba campaniilor \u0219i <strong>Cost \/ conversion<\/strong> pentru a te asigura c\u0103, \u00een definitiv, nu pl\u0103te\u0219ti prea mult pentru o conversie \u0219i ai un CPC mediu chiar dac\u0103 ai o rat\u0103 de conversie bun\u0103. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aten\u021bie aici la benchmark-ul aproape mesianic de 1% pentru ecommerce. Pute\u021bi arunca cu pietre \u00een mine, dar nu cred \u00een acest benchmark. Cred mai degrab\u0103 \u00een benchmark-ul contului t\u0103u, \u00een exemplul analizat de 0.81% pe care trebuie s\u0103 \u00eel dep\u0103\u0219e\u0219ti. Cum? Prin optimizare (limitare) a ce nu func\u021bioneaz\u0103, adic\u0103 ce este sub benchmark, \u0219i de dezvoltat (buget, cuvinte cheie, bid, etc.) ceea ce func\u021bioneaz\u0103 \u0219i unde este loc de cre\u0219tere (cum ar fi campania Categorie 1, nu neap\u0103rat Brand Protect).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17438\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-performanta.png\" alt=\"\" width=\"1289\" height=\"304\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-performanta.png 1289w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-performanta-300x71.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-performanta-768x181.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/indicatori-performanta-1024x242.png 1024w\" sizes=\"auto, (max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a le explica ceva mai clar, ne ajut\u0103 acela\u0219i exemplu \u00een care avem \u0219i ni\u0219te rezultate concrete. Aici primim confirmarea c\u0103 pentru Categoria 2 mai degrab\u0103 pierdem bani \u00eencerc\u00e2nd s\u0103 ne afi\u0219\u0103m 20% din total \u00een primele 3 rezultate \u0219i f\u0103r\u0103 nicio conversie ob\u021binut\u0103. La fel, primim confirmarea c\u0103 ar trebui ap\u0103sat\u0103 pedala de accelera\u021bie pentru Categoria 1 unde rezultatele sunt chiar peste benchmark-ul contului, iar DSA pare o campanie prea general\u0103; de la rata de click mic\u0103, la nivelul de acoperire pe care \u00eel vedem \u00een indicatorul Search Top Impression Share, la rata de conversie 0%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pare simplu, nu? 10 indicatori, 3 seturi de corel\u0103ri, decizii u\u0219or de luat. Spor la analiz\u0103!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16855 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/smeu-e1582721999187-1024x1012.jpg\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/smeu-e1582721999187-1024x1012.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/smeu-e1582721999187-300x296.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/smeu-e1582721999187-768x759.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/02\/smeu-e1582721999187.jpg 1269w\" alt=\"\" width=\"216\" height=\"213\" \/>Drago\u0219 Smeu<\/strong><\/p>\n<p><em><strong>General Manager &amp; Trainer,\u00a0<a href=\"https:\/\/mavericks.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mavericks<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dragossmeu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drago\u0219 Smeu<\/a>\u00a0are peste 10 ani de experien\u021b\u0103 \u00een performance media, a lucrat \u00een 3 agen\u021bii de digital din Rom\u00e2nia iar din 2016 a fondat Mavericks, o agen\u021bie de performance media \u0219i webanalytics. Este \u0219i trainer regional Google \u0219i sus\u021bine mai multe workshop-uri \u0219i traininguri de digital marketing \u0219i performance media. \u00cen campaniile de performance media a manageriat \u00een ace\u0219ti +10 ani peste 6 milioane de euro bugete de promovare \u00een Google \u0219i Facebook pentru +250 de business-uri din Rom\u00e2nia din peste 150 de domenii de activitate diferite.<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la\u00a0<a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-kpi-de-urmarit-in-google-search\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>C\u00e2nd vine vorba de performance media \u0219i specific acum Google Search, tr\u0103im \u00eentr-un paradox: avem foarte mul\u021bi KPI pe care \u00eei putem analiza, dar cu c\u00e2t se str\u00e2ng mai mul\u021bi cu at\u00e2t parc\u0103 suntem mai departe de r\u0103spunsul existen\u021bial: merge sau nu merge? Func\u021bioneaz\u0103 bine sau nu? Aduce rezultate bune sau nu? C\u00e2nd spun foarte mul\u021bi KPI o s\u0103 fiu mai precis: avem ast\u0103zi \u00een platforma Google Ads 126 de KPI diferi\u021bi (da, i-am num\u0103rat) \u0219i fiecare are o poveste separat\u0103, ba mai mult, mul\u021bi dintre ei pot fi analiza\u021bi \u0219i \u00een rela\u021bie cu al\u021bii. \u0218i a\u0219a ajungem la combin\u0103ri de 126 luate c\u00e2te 50, cel pu\u021bin, \u0219i sinapsele noastre \u00eencep s\u0103 explodeze ca Etna \u00eentr-o perioad\u0103 tumultoas\u0103.<\/p>\n","protected":false},"author":22,"featured_media":17475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3479],"tags":[3658,848,3483,3731],"class_list":["post-17433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-campanii-google-ads","tag-dragos-smeu","tag-google-search","tag-indicatori-google-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17433"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17433\/revisions"}],"predecessor-version":[{"id":17476,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17433\/revisions\/17476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17475"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}