{"id":17448,"date":"2020-05-18T08:00:56","date_gmt":"2020-05-18T05:00:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17448"},"modified":"2020-05-18T17:30:45","modified_gmt":"2020-05-18T14:30:45","slug":"cum-sa-setezi-si-sa-optimizezi-o-campanie-google-shopping","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-sa-setezi-si-sa-optimizezi-o-campanie-google-shopping","title":{"rendered":"Cum s\u0103 setezi \u0219i s\u0103 optimizezi o campanie Google Shopping"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-setezi-si-sa-optimizezi-o-campanie-google-shopping\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17488\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_macovei3.png\" alt=\"\" width=\"2048\" height=\"1172\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_macovei3.png 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_macovei3-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_macovei3-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/gpec_blog_macovei3-1024x586.png 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>Dac\u0103 \u00een articolele anterioare am men\u021bionat despre <a href=\"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi\" target=\"_blank\" rel=\"noopener noreferrer\">informa\u021bii generale \u00een campanii de Google Shopping<\/a> \u0219i <a href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-construim-feed-ul-de-produse-corect-pentru-google-shopping\" target=\"_blank\" rel=\"noopener noreferrer\">cum s\u0103-\u021bi construie\u0219ti feed-ul de produse<\/a>, \u00een acest articol o s\u0103 discut\u0103m efectiv despre cum s\u0103 set\u0103m \u0219i s\u0103 optimiz\u0103m o campanie de Google Shopping.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><strong>1. Setarea unei campanii Google Shopping\u00a0<\/strong><\/h2>\n<p><strong>PASUL 1 <\/strong>&#8211; <span style=\"font-weight: 400;\">Set\u0103m <strong>tipul de campanie<\/strong> \u0219i alegem Google Shopping. Am ales de la bun \u00eenceput campanii de tip &#8222;SALES&#8221; pentru a putea alege metodele de licitare care m\u0103 intereseaz\u0103.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17454\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul1.png\" alt=\"\" width=\"824\" height=\"517\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul1.png 924w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul1-300x188.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul1-768x482.png 768w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>PASUL 2<\/strong> &#8211; <strong>Tipul de licitare<\/strong>. Aici avem o mare alegere: SMART vs Standard<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17456\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2.png\" alt=\"\" width=\"844\" height=\"171\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2.png 987w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-300x61.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-768x156.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Smart Shopping<\/em> &#8211; \u00eel l\u0103s\u0103m pe Google s\u0103 aleag\u0103 singur ce produse s\u0103 afi\u0219eze (nu avem voie s\u0103 select\u0103m priorit\u0103\u021bi), se afi\u0219eaz\u0103 at\u00e2t userilor vechi (Remarketing) c\u00e2t \u0219i celor noi \u0219i se folose\u0219te de toate tipurile de Display Ads (Gmail, YouTube).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Standard Shopping<\/em> &#8211; noi facem toate sort\u0103rile \u0219i set\u0103rile.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La o campanie de Smart Shopping set\u0103m urm\u0103toarele: Bugetul \u0219i Target ROAS. <\/span><b>Nici urm\u0103 de loca\u021bie \/ ore \/ zile etc. <\/b><span style=\"font-weight: 400;\">Toate decizile acestea sunt luate de c\u0103tre Google. Nice, nu?\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17455\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-1.png\" alt=\"\" width=\"842\" height=\"371\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-1.png 942w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-1-300x132.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-1-768x338.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Select\u0103m categoriile din site pe care vrem s\u0103 le promov\u0103m sau l\u0103s\u0103m &#8222;all products&#8221;. Personal, sus\u021bin mereu c\u0103 trebuie s\u0103 grup\u0103m aceste adgroup-uri sau campanii \u00een func\u021bie de <\/span><b>Tipul de produs<\/b><span style=\"font-weight: 400;\"> sau de <\/span><b>Brand<\/b><span style=\"font-weight: 400;\"> pentru a putea trage concluzii legate de profitabilitatea unei campanii sau a unui Brand. \u00cen cazul de mai jos, nu vrem s\u0103 amestec\u0103m<em> cas\u0103 \u0219i gr\u0103din\u0103<\/em> cu <em>buc\u0103t\u0103rie<\/em> sau <em>accesorii<\/em> <em>auto<\/em> pentru c\u0103 avem marje diferite pentru fiecare dintre ele.\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-17448 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"371\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-3.png 542w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-3-300x205.png 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"212\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-2.png 370w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul2-2-300x172.png 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">\u021ain\u00e2nd cont c\u0103 avem campanii de smart shopping \u0219i c\u0103 ne afi\u0219\u0103m \u0219i \u00een re\u021beaua de display Google, mai avem nevoie s\u0103 ad\u0103ug\u0103m \u0219i imagini + texte pentru anun\u021burile noastre.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17461\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-2-5.png\" alt=\"\" width=\"835\" height=\"439\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-2-5.png 900w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-2-5-300x158.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-2-5-768x404.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 ce upload\u0103m aceste informa\u021bii vedem deja un preview al bannerelor noastre.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17460\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-2-4.png\" alt=\"\" width=\"284\" height=\"197\" \/><\/p>\n<h3><strong>Recomandare Google Smart Shopping\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Este un produs relativ nou de la Google care pare smart, dar nu <\/span><span style=\"font-weight: 400;\">e tocmai smart (<\/span><a href=\"https:\/\/ve.media.tumblr.com\/tumblr_on1jg3i2xS1w8yncz_480.mp4\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">vorba unui clasic \u00een via\u021b\u0103<\/span><\/a><span style=\"font-weight: 400;\">). Am \u00eencercat pe un cont complet nou (foarte pu\u021bin istoric) \u0219i foarte pu\u021bine comenzi, iar algoritmul nu a \u0219tiut ce s\u0103 livreze. Ca \u0219i \u00een exemplul de mai sus o s\u0103 livreze pensule de 5 lei l\u00e2ng\u0103 bocanci de protec\u021bie \u0219i aparate de sudur\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pe conturi care au deja istoric \u0219i au \u0219i campanii de shopping standard, face ceea ce fac \u0219i campaniile de &#8222;Smart Display&#8221;: se bag\u0103 \u00een fa\u021b\u0103 \u0219i \u00ee\u0219i atribuie comenzi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sugestia mea este s\u0103 \u00eel folosi\u021bi dup\u0103 ce a\u021bi \u00eencercat m\u0103car s\u0103 face\u021bi campanii standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>PASUL 3<\/strong> &#8211; <strong>Set\u0103rile la nivel de campanie<\/strong>. Aici putem s\u0103 select\u0103m tot ce vrem noi \u0219i aici intr\u0103 \u00een joc un specialist bun \/ o agen\u021bie bun\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am ad\u0103ugat numele campaniei \u0219i am selectat din cele 3 metode (Target ROAS, Maximize clicks, Manual CPC) ca metod\u0103 de licitare &#8222;MAXIMIZE CLICKS&#8221;.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17462\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3.png\" alt=\"\" width=\"858\" height=\"418\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3.png 951w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-300x146.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-768x374.png 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong style=\"font-weight: 400;\">Motivul?<\/strong><\/span><\/i><b><i>\u00a0<\/i><\/b><span style=\"font-weight: 400;\">Este unul foarte simplu: \u00eenten\u021bionez s\u0103 \u00eemi filtrez din toate produsele doar pe cele din categoria &#8222;Cas\u0103 \u0219i Gr\u0103din\u0103&#8221; care au generat &#8222;average sales&#8221; \u0219i &#8222;high sales&#8221; pentru ultimele 90 de zile. Aceste label-uri sunt f\u0103cute automat de c\u0103tre tool-ul nostru <\/span><a href=\"https:\/\/moloso.ro\/\"><span style=\"font-weight: 400;\">Limitless (MoLoSo),<\/span><\/a> <span style=\"font-weight: 400;\">acesta<\/span><span style=\"font-weight: 400;\">\u00a0identific\u0103 care din produse au generat v\u00e2nz\u0103ri \u0219i \u00eentr-un mod automat atribuie label-uri la ele astfel \u00eenc\u00e2t s\u0103 le trat\u0103m special.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17463\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-1.png\" alt=\"\" width=\"869\" height=\"326\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-1.png 934w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-1-300x113.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-3-1-768x289.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Astfel, \u00een cazul de fa\u021b\u0103, am f\u0103cut o campanie cu produsele pe care \u0219tiu c\u0103 am o marj\u0103 bun\u0103 de profit \u0219i am selectat produse care \u0219tiu c\u0103 deja genereaz\u0103 v\u00e2nz\u0103ri considerabile (high \/ average).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>PASUL 4<\/strong> &#8211; <strong>Selectez bugetul \u0219i prioritatea<\/strong>. \u021a<\/span><span style=\"font-weight: 400;\">in\u00e2nd cont c\u0103 la pasul 3 am selectat deja produse foarte bune \u0219i care \u00eemi genereaz\u0103 v\u00e2nz\u0103ri (\u0219i profituri), este foarte important s\u0103 alegem prioritatea &#8222;HIGH&#8221; pentru c\u0103 interesul nostru este s\u0103 afi\u0219\u0103m produse care sunt \u00een trend \u0219i userii deja le cump\u0103r\u0103.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17464\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-4.png\" alt=\"\" width=\"853\" height=\"367\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-4.png 919w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-4-300x129.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/pasul-4-768x330.png 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>PASUL 5<\/strong> &#8211; La nevoie, select\u0103m loca\u021bia \u0219i orele c\u00e2nd s\u0103 difuz\u0103m anun\u021bul.\u00a0<\/span><\/p>\n<h3><strong>Recomand\u0103ri<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cencepe o campanie de Smart Shopping c\u00e2nd ai istoric de comenzi (m\u0103car 10\/zi) \u0219i ai testat \u0219i campaniile Standard. Au fost prea pu\u021bine cazuri c\u00e2nd am pornit astfel de campanii din prima \u0219i au func\u021bionat.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cencearc\u0103 s\u0103 faci campanii \/ seturi grupate \u00een func\u021bie de categorie. Fix ca la meniul site-ului. Nu po\u021bi amesteca aparatele de sudur\u0103 cu periu\u021bele de din\u021bi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ai adaosuri \/ marje diferite \u00een func\u021bie de brand? Bravo. F\u0103 campanii separate pe brandurile respective.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ai produse noi in site? Perfect. F\u0103 o campanie separat\u0103 \u00een func\u021bie de acestea pe care s\u0103 o tratezi diferit. (Un produs nou pe pia\u021b\u0103 te va costa mai mult din punct de vedere marketing fa\u021b\u0103 de un produs cu istoric.)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00cencearc\u0103 pe c\u00e2t de mult posibil s\u0103 nu faci campanii de &#8222;All products&#8221;. \u00cen exemplul de mai jos avem produsele de pe locul 1 \u0219i 2 care au generat cele mai multe click-uri \u0219i afi\u0219\u0103ri \u0219i au costurile per conversie cele mai mari, de\u0219i campania are set\u0103ri de licitare &#8222;TARGET ROAS&#8221;.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17465\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-1.png\" alt=\"\" width=\"952\" height=\"291\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-1.png 1018w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-1-300x92.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-1-768x235.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/p>\n<h2><strong>2. Optimizarea unei campanii Google Shopping\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dac\u0103 set\u0103rile au fost poate un pic dificile \u0219i par complexe, pentru partea de optimizare este mult mai u\u0219or. Cum am men\u021bionat \u0219i \u00een <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/google-shopping-ads-in-3-pasi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">articolul anterior,<\/span><\/a><span style=\"font-weight: 400;\"> Google se folose\u0219te de numele produsului \u0219i de descriere pentru a afi\u0219a produsul nostru \u00een campaniile de Google Shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De aceea, pentru a optimiza avem nevoie de:\u00a0<\/span><\/p>\n<p><b>1. Cuvinte cheie negative<\/b><span style=\"font-weight: 400;\"> &#8211; La o campanie de &#8222;All products&#8221; o s\u0103 v\u0103 trezi\u021bi cu toate tipurile de cuvinte cheie \u0219i nu o s\u0103 \u0219ti\u021bi dac\u0103 ave\u021bi genul acela de produse pe site. Iat\u0103 un export mai jos unde avem un amalgam de categorii, de la electrocasnice la ma\u0219ini de tuns pentru c\u00e2ini.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17466\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-2.png\" alt=\"\" width=\"549\" height=\"398\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-2.png 596w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-2-300x217.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pentru produsele generice (ex: site de pantofi de dam\u0103) o s\u0103 ave\u021bi \u0219i cuvinte care includ brand-ul concuren\u021bei. De aceea, este foarte important s\u0103 ad\u0103ug\u0103m \u00eenc\u0103 de la \u00eenceput aceste cuvinte cheie negative.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17467\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec2-1.png\" alt=\"\" width=\"556\" height=\"392\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec2-1.png 585w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec2-1-300x212.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apogeul nostru la agen\u021bie a fost c\u00e2nd un cont de \u00eenc\u0103l\u021b\u0103minte de dam\u0103 se afi\u0219a pe cuvinte precum &#8222;livrare gratuit\u0103&#8221; \u0219i &#8222;transport gratuit&#8221;. Cum am spus \u0219i mai sus, pare smart dar nu e smart. :)\u00a0<\/span><\/p>\n<p><b>2. Campanii segmentate<\/b><span style=\"font-weight: 400;\"> &#8211; Fie c\u0103 le facem \u00een func\u021bie de categorii, fie c\u0103 le facem \u00een func\u021bie de brand. Nu conteaz\u0103. \u00cen exemplul de mai jos, am folosit softul nostru pentru a identifica produsele &#8222;high sales&#8221; \u0219i &#8222;average sales&#8221; \u0219i a le prioritiza. Dup\u0103 cum se vede, avem un cost per click mai mare, dar costul per conversie este mai mic \u0219i raportul de cost\/venit este mai bun.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17468\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-3.png\" alt=\"\" width=\"964\" height=\"155\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-3.png 1035w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-3-300x48.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-3-768x123.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-3-1024x164.png 1024w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><b>3. Metoda de licitare<span style=\"font-weight: 400;\"> &#8211; Am depistat urm\u0103toarele tehnici pe care le folosim:\u00a0<\/span><\/b><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Pentru conturile noi \u0219i f\u0103r\u0103 istoric<\/span> &#8211; Folosi\u021bi pe c\u00e2t de mult posibil <em>Manual CPC<\/em> sau <em>Maximize Conversions<\/em> p\u00e2n\u0103 c\u00e2nd identifica\u021bi categoriile de produse. \u00cen momentul acela, trecem pe <em>Target ROAS<\/em>, a\u0219tept\u0103m s\u0103 se genereze destul de mult istoric \u0219i trecem pe <em>Maximize Conversion Value.<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Pentru conturile noi<\/span> &#8211; Presupunem c\u0103 n-ai f\u0103cut Google Ads p\u00e2n\u0103 acum: mergi \u00een contul de Google Analytics \u0219i vezi categoriile de produse pe care ai generat cele mai multe v\u00e2nz\u0103ri \u0219i faci \u00een prim\u0103 faz\u0103 campanii doar pe acelea. Se aplic\u0103 tehnica de mai sus.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Pentru conturile cu istoric<\/span> &#8211; Treci din <em>Manual CPC<\/em> pe <em>Target ROAS<\/em>. Ai mare grij\u0103 pentru c\u0103 orice fluctua\u021bie de conversii \/ bugete poate duce la \u00eencetinirea unei campanii. Mereu s\u0103 ai grij\u0103 ca setarea de Target ROAS s\u0103 fie cea corect\u0103. Dac\u0103 nu, mergi direct pe <em>Maximize Conversion Value.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17469\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-4.png\" alt=\"\" width=\"1044\" height=\"181\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-4.png 1044w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-4-300x52.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-4-768x133.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/rec-4-1024x178.png 1024w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><br \/>\n<\/em><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Pentru conturile cu istoric de campanii Shopping<\/span> &#8211; Trece\u021bi pe campaniile de Smart Shopping, dar nu le l\u0103sa\u021bi \u00een paralel cu cele standard. \u00cen 25% din situa\u021bii am v\u0103zut o dublare a num\u0103rului de comenzi \u0219i costurile per tranzac\u021bie au r\u0103mas acelea\u0219i.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00cen urm\u0103torul articol o s\u0103 acoperim cum interpret\u0103m datele \u0219i ce facem mai departe pentru a cre\u0219te eficien\u021ba acestor campanii. De asemenea,\u00a0 o s\u0103 \u00eemp\u0103rt\u0103\u0219esc cu voi c\u00e2teva dashboard-uri pe care s\u0103 le folosi\u021bi ca business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17084 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/03\/1502651_573005422783614_1351815861_o-768x768.jpg 768w\" alt=\"\" width=\"143\" height=\"143\" \/><strong>C\u0103t\u0103lin Macovei<\/strong><\/p>\n<p><em><strong>Co-Founder\u00a0<a href=\"http:\/\/www.moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/catalin-macovei-a4ab1651\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u0103t\u0103lin Macovei<\/a>\u00a0este Co-founder la agen\u021bia de perfomance marketing MOLOSO. A reu\u0219it s\u0103 ajute \u00een promovarea \u0219i cre\u0219terea a sute de branduri locale \u0219i interna\u021bionale prin folosirea campaniilor pl\u0103tite (Google, Facebook, Twitter, Linkedin) \u00een domenii precum fashion, travel, IT, auto, banking \u0219i multe altele. \u00cen 2018 a lansat produsul Limitless \u0219i alte produse automatizate care ajut\u0103 IMM-urile s\u0103 \u00ee\u0219i automatizeze campaniile de marketing online f\u0103r\u0103 s\u0103 lucreze cu o agen\u021bie.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Nu rata seria de articole cu con\u021binut #CraftedToInspire semnate de speciali\u0219ti \u00een eCommerce \u0219i Digital Marketing, aboneaz\u0103-te la\u00a0<a href=\"https:\/\/www.gpec.ro\/aboneaza-te-la-newsletter-ul-gpec\/\">Newsletter-ul GPeC<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-setezi-si-sa-optimizezi-o-campanie-google-shopping\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 \u00een articolele anterioare am men\u021bionat despre informa\u021bii generale \u00een campanii de Google Shopping \u0219i cum s\u0103-\u021bi construie\u0219ti feed-ul de produse, \u00een acest articol o s\u0103 discut\u0103m efectiv despre cum s\u0103 set\u0103m \u0219i s\u0103 optimiz\u0103m o campanie de Google Shopping.\u00a0<\/p>\n","protected":false},"author":23,"featured_media":17488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3479],"tags":[3658,778,2959,3541,3733],"class_list":["post-17448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-campanii-google-ads","tag-catalin-macovei","tag-google-ads","tag-google-shopping-ads","tag-google-smart-shopping"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17448"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17448\/revisions"}],"predecessor-version":[{"id":17490,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17448\/revisions\/17490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17488"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}