{"id":17524,"date":"2020-05-29T15:50:37","date_gmt":"2020-05-29T12:50:37","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17524"},"modified":"2020-05-29T15:50:37","modified_gmt":"2020-05-29T12:50:37","slug":"analiza-2performant-cresteri-semnificative-in-e-commerce-pe-perioada-starii-de-urgenta","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/analiza-2performant-cresteri-semnificative-in-e-commerce-pe-perioada-starii-de-urgenta","title":{"rendered":"Analiz\u0103 2Performant: cre\u0219teri semnificative \u00een e-commerce pe perioada st\u0103rii de urgen\u021b\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-2performant-cresteri-semnificative-in-e-commerce-pe-perioada-starii-de-urgenta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17526\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online.png\" alt=\"\" width=\"8000\" height=\"4501\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online.png 8000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/2Performant_crestere-comert-online-1360x765.png 1360w\" sizes=\"auto, (max-width: 8000px) 100vw, 8000px\" \/><\/p>\n<p>O analiz\u0103 a comportamentului de consum \u00een perioada st\u0103rii de urgen\u021b\u0103 (16 Martie &#8211; 14 Mai) arat\u0103 cre\u0219teri de peste 100% \u00een num\u0103rul \u0219i valoarea v\u00e2nz\u0103rilor online \u00eenregistrate \u00een cadrul platformei de marketing afiliat <a href=\"https:\/\/ro.2performant.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2Performant<\/a>, fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2019. Iat\u0103 rezultatele analizei 2Performant asupra cifrelor generate din platforma de marketing afiliat \u0219i observa\u021biile cu privire la schimbarea comportamentului de cump\u0103rare \u00een r\u00e2ndul clien\u021bilor, conform comunicatului de pres\u0103 emis de companie.<\/p>\n<p><!--more--><\/p>\n<h2>Highlights<\/h2>\n<ul>\n<li>Aprilie:<strong> num\u0103rul \u0219i valoarea v\u00e2nz\u0103rilor<\/strong> realizate de magazinele online prin platforma de marketing afiliat 2Performant a crescut cu <strong>peste 100%<\/strong> fa\u021b\u0103 de aprilie 2019<\/li>\n<li><strong>10,5 milioane de euro<\/strong> (TVA inclus) v\u00e2nz\u0103ri pentru magazinele online generate prin intermediul 2Performant<\/li>\n<li><strong>Joi, 23 Aprilie,<\/strong> a fost <strong>ziua cu top v\u00e2nz\u0103ri<\/strong> din perioada st\u0103rii de urgen\u021b\u0103 (279.293 euro), \u00eenregistrat\u0103 \u00een platforma 2Performant<\/li>\n<li>2Performant a adus peste 10 milioane de clickuri \u00een magazinele online clien\u021bi ai platformei, adic\u0103 o cre\u0219tere de +33,3% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut<\/li>\n<\/ul>\n<p>Comparativ cu aceea\u0219i perioad\u0103 a anului 2019, valoarea tranzac\u021biilor realizate prin platforma 2Performant a crescut cu <strong>78,4%<\/strong>, \u00eensemn\u00e2nd aproape 10,5 milioane de euro. <strong>Tranzac\u021biile pe mobil<\/strong> au adus cele mai mari \u00eencas\u0103ri din aceast\u0103 sum\u0103: peste<strong> 6,2 milioane de euro<\/strong>, reprezent\u00e2nd o<strong> cre\u0219tere de 98,8%<\/strong> fa\u021b\u0103 de anul trecut.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17527 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_1-1024x1024.png\" alt=\"\" width=\"910\" height=\"910\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_1-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_1-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_1-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_1-768x768.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h2>Cre\u0219teri pe categorii de produse<\/h2>\n<p>Cele mai mari cre\u0219teri \u00een perioada st\u0103rii de urgen\u021b\u0103 din cadrul platformei de marketing afiliat a 2Performant au fost \u00eenregistrate pe domeniile: <strong>beauty<\/strong>, cump\u0103r\u0103turi din <strong>hypermarket \u0219i magazine alimentare<\/strong>, articole pentru<strong> copii<\/strong>, produse pentru <strong>animale de companie<\/strong>, articole pentru <strong>cas\u0103 \u0219i gr\u0103din\u0103<\/strong>.<\/p>\n<p>\u00cen perioada analizat\u0103, pentru unele categorii num\u0103rul de v\u00e2nz\u0103ri aproape c\u0103 s-a triplat, gener\u00e2nd venituri at\u00e2t pentru comercia\u021bi, c\u00e2t \u0219i pentru <strong>afilia\u021bii<\/strong> activi pe platforma 2Performant. Ace\u0219tia din urm\u0103 au \u00eenregistrat \u00eempreun\u0103 venituri de peste <strong>10.000 euro\/zi \u00een medie<\/strong>, valoarea total\u0103 a comisioanelor \u00een luna aprilie fiind de peste 345.000 euro.<\/p>\n<p>Segmentul <strong>Beauty<\/strong> a fost \u00een continu\u0103 cre\u0219tere de la \u00eenceputul st\u0103rii de urgen\u021b\u0103. Acesta a \u00eenregistrat o cre\u0219tere \u00een v\u00e2nz\u0103ri de <strong>309,5%<\/strong>, \u00een valoare total\u0103 de <strong>1.135.379 euro<\/strong>.\u00a0Cea mai bun\u0103 zi de v\u00e2nz\u0103ri pentru categoria Beauty a fost Luni, 22 Aprilie 2020.<\/p>\n<p>Segmentul <strong>Fashion<\/strong> a avut o evolu\u021bie aparte, conform datelor din platforma 2Performant. Dac\u0103 \u00een a doua jum\u0103tate a lunii Martie a \u00eenregistrat o sc\u0103dere de 29% \u00een compara\u021bie cu aceea\u0219i perioad\u0103 a anului trecut,\u00a0per total \u00een starea de urgen\u021b\u0103 a avut o cre\u0219tere de <strong>41.8%<\/strong>, cu v\u00e2nz\u0103ri de <strong>2.232.916 euro<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17528 size-large\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_3-1024x1024.png\" alt=\"\" width=\"910\" height=\"910\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_3-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_3-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_3-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_3-768x768.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Ziua cu top v\u00e2nz\u0103ri <\/strong>a fost<strong> Joi, 23 Aprilie 2020<\/strong>, dat\u0103 care a coincis cu <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Ziua_Interna%C8%9Bional%C4%83_a_c%C4%83r%C8%9Bii_%C8%99i_a_drepturilor_de_autor\" target=\"_blank\" rel=\"noopener noreferrer\">Ziua Interna\u021bional\u0103 a C\u0103r\u021bii<\/a>. Rom\u00e2nii au f\u0103cut cump\u0103r\u0103turi online \u00een valoare total\u0103 de 279.293 euro, achizi\u021bion\u00e2nd produse de \u00eengrijire, pentru cas\u0103 \u0219i gr\u0103din\u0103, articole pentru copii \u0219i animale de companie, dar \u0219i c\u0103r\u021bi sau produse electronice \u0219i IT&amp;C.<\/p>\n<h3>Cre\u0219teri pe tipul de categorii:<\/h3>\n<ul>\n<li>Produse pentru copii:\u00a0<strong>+265.9%<\/strong>, cu v\u00e2nz\u0103ri de 1.410.864 euro<\/li>\n<li>Produse pentru animale de companie:\u00a0<strong>+151.5%<\/strong> \u0219i v\u00e2nz\u0103ri de 260.372 euro<\/li>\n<li>Produse pentru cas\u0103 \u0219i gr\u0103din\u0103:\u00a0<strong>+88.5%<\/strong>, cu v\u00e2nz\u0103ri de 1.050.413 euro<\/li>\n<li>Produse electronice \u0219i IT&amp;C:\u00a0<strong>+38.5%<\/strong>, cu v\u00e2nz\u0103ri de 1.600.074 euro<\/li>\n<li>Categoria c\u0103r\u021bi, filme \u0219i muzic\u0103:<strong> +22.4%<\/strong>, cu v\u00e2nz\u0103ri de 1.313.284 euro<\/li>\n<\/ul>\n<p>Industria <strong>Automotive<\/strong> se afl\u0103 \u00eens\u0103 la polul opus fa\u021b\u0103 de perioadele similare din anii trecu\u021bi, \u00eenregistr\u00e2nd o<strong> sc\u0103dere <\/strong>semnificativ\u0103 de<strong> 57,6%<\/strong> \u0219i v\u00e2nz\u0103ri de doar <strong>109.599 de euro<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17529\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_2-1024x1024.png\" alt=\"\" width=\"910\" height=\"910\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_2-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_2-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_2-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_2-768x768.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h2>Cum au preferat rom\u00e2nii s\u0103 cumpere online<\/h2>\n<p>Echipa 2Performant a realizat \u0219i o analiz\u0103 \u00een cadrul comunit\u0103\u021bii sale de marketing afiliat pentru a afla care au fost <strong>trendurile <\/strong>\u00een ceea ce prive\u0219te cump\u0103r\u0103turile online:<\/p>\n<ul>\n<li><strong>Luni <\/strong>s-a dovedit a fi <strong>ziua cu cei mai mul\u021bi vizitatori <\/strong>pentru magazinele online locale, at\u00e2t de pe mobil c\u00e2t \u0219i de pe desktop.<\/li>\n<li>\u00cen ceea ce prive\u0219te intervalele orare, rom\u00e2nii au preferat s\u0103 fac\u0103 <strong>cump\u0103r\u0103turi de pe mobil seara<\/strong> (21:00 \u2013 22:00) \u0219i <strong>de pe desktop ziua<\/strong> (12:00 \u2013 13:00).<\/li>\n<li><strong>51,2% <\/strong>din vizitatori au luat decizia de a face o achizi\u021bie<strong> \u00een mai pu\u021bin de o or\u0103<\/strong> (click pe ultima reclam\u0103).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17530\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_4-1024x1024.png\" alt=\"\" width=\"910\" height=\"910\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_4-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_4-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_4-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/05\/Infografic_Analiza-2Performant_Dublarea-comertului-online-in-aprilie-2020-si-cresteri-semnificative-pe-toata-perioada-starii-de-urgenta_4-768x768.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<blockquote><p><em>\u201ePrin schimbarea comportamentelor de cump\u0103rare \u00een perioada pandemiei, cre\u0219terea eCommerce-ului \u00een Rom\u00e2nia a fost puternic accelerat\u0103. Cu alte cuvinte, viitorul eCommerce-ului a venit mai rapid, \u00een 2020, iar 2Performant a ar\u0103tat c\u0103 este preg\u0103tit s\u0103 \u00eel \u00eent\u00e2mpine. Pentru noi a fost o perioad\u0103 intens\u0103, asem\u0103n\u0103toare lui Black Friday, care nu ar fi fost posibil\u0103 f\u0103r\u0103 importantele investi\u021bii \u00een solu\u021bii tehnologice pe care le-am f\u0103cut \u00een anii trecu\u021bi. Aceast\u0103 evolu\u021bie a atras \u0219i o cre\u0219tere a interesului pentru marketingul afiliat, at\u00e2t din partea advertiserilor, c\u00e2t \u0219i a afilia\u021bilor. Fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut am primit cu peste 30% mai multe cereri de \u00eenscriere \u00een platform\u0103 din partea magazinelor online \u0219i am \u00eenregistrat o cre\u0219tere cu peste 12 procente a partenerilor afilia\u021bi care au generat comisioane. Totodat\u0103, pentru fiecare euro investit \u00een marketingul afiliat, clien\u021bii 2Performant au avut v\u00e2nz\u0103ri \u00een valoare de 14,7 euro, ceea ce este probabil cel mai bun randament pe care un magazin online \u00eel poate ob\u021bine prin promovare.\u201d<\/em>, spune <strong>Dorin Boerescu, CEO 2Performant<\/strong>.<\/p><\/blockquote>\n<p>Aceste date \u00eenregistrate de platforma de marketing afiliat 2Performant au fost analizate\u00a0pe perioada 16 Martie &#8211; 14 Mai \u0219i sunt comparate cu intervale din anii preceden\u021bi. \u00centregul raport \u00eel pute\u021bi consulta pe <a href=\"https:\/\/ro.2performant.com\/blog\/analiza-ecommerce-stare-de-urgenta\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog-ul 2Performant<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/analiza-2performant-cresteri-semnificative-in-e-commerce-pe-perioada-starii-de-urgenta\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>O analiz\u0103 a comportamentului de consum \u00een perioada st\u0103rii de urgen\u021b\u0103 (16 Martie &#8211; 14 Mai) arat\u0103 cre\u0219teri de peste 100% \u00een num\u0103rul \u0219i valoarea v\u00e2nz\u0103rilor online \u00eenregistrate \u00een cadrul platformei de marketing afiliat 2Performant, fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2019. Iat\u0103 rezultatele analizei 2Performant asupra cifrelor generate din platforma de marketing afiliat \u0219i observa\u021biile cu privire la schimbarea comportamentului de cump\u0103rare \u00een r\u00e2ndul clien\u021bilor, conform comunicatului de pres\u0103 emis de companie.<\/p>\n","protected":false},"author":19,"featured_media":17526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[613,3398,739,3400,3757,374],"class_list":["post-17524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-2performant","tag-comportament-de-consum","tag-ecommerce","tag-ecommerce-romania","tag-infografic","tag-magazine-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17524"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17524\/revisions"}],"predecessor-version":[{"id":17532,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17524\/revisions\/17532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17526"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}