{"id":17554,"date":"2020-06-11T08:30:58","date_gmt":"2020-06-11T05:30:58","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17554"},"modified":"2020-06-11T10:58:06","modified_gmt":"2020-06-11T07:58:06","slug":"de-la-idee-creativa-la-antreprenoriat-interviu-cu-cristian-lupsa","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/de-la-idee-creativa-la-antreprenoriat-interviu-cu-cristian-lupsa","title":{"rendered":"De la idee creativ\u0103 la antreprenoriat &#8211; Interviu cu Cristian Lup\u0219a, Editor-in-Chief Dec\u00e2t o Revist\u0103"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/de-la-idee-creativa-la-antreprenoriat-interviu-cu-cristian-lupsa\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17555\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/06\/fb_event_cover-gpec_webinar-1024x554.png\" alt=\"\" width=\"910\" height=\"492\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/06\/fb_event_cover-gpec_webinar-1024x554.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/06\/fb_event_cover-gpec_webinar-300x162.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/06\/fb_event_cover-gpec_webinar-768x415.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/06\/fb_event_cover-gpec_webinar.png 1744w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>Proiectul <a href=\"https:\/\/www.dor.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dec\u00e2t o Revist\u0103<\/a> a pornit c\u00e2nd 5 prieteni jurnali\u0219ti \u0219i-au dorit s\u0103 fac\u0103, m\u0103car \u00eentr-un singur exemplar, o revist\u0103 f\u0103r\u0103 restric\u021biile \u0219i blocajele editoriale de care s-au lovit pe parcursul carierei. Unul dintre acei 5 prieteni este <a href=\"https:\/\/www.linkedin.com\/in\/cristianlupsa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cristian Lup\u0219a<\/a>; el a acceptat invita\u021bia noastr\u0103 de a povesti la GPeC Live cum dezvol\u021bi un start-up de ni\u0219\u0103 \u0219i de ce este important s\u0103 construie\u0219ti o comunitate \u00een jurul brand-ului t\u0103u.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Urm\u0103re\u0219te interviul integral pe Spotify \u0219i pe canalul nostru de YouTube:<\/p>\n<p>(podcast coming soon!)<\/p>\n<p><iframe loading=\"lazy\" title=\"De la idee creativ\u0103 la antreprenoriat - Interviu cu Cristian Lup\u0219a, Editor-in-Chief Dec\u00e2t o Revist\u0103\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/8szaphmLzKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>De ce \u201ddec\u00e2t o revist\u0103\u201d \u0219i ce m\u0103suri a\u021bi luat din punct de vedere antreprenorial?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Dec\u00e2t o Revist\u0103 a pornit ini\u021bial \u00een 2008 ca proiect de sine st\u0103t\u0103tor, un experiment, urm\u00e2nd s\u0103 fie lansat \u00eentr-un singur exemplar. Cristian Lup\u0219a ne spune c\u0103 <strong>mitul fondator<\/strong> din spatele revistei este c\u0103 el \u0219i colegii lui au decis c\u0103 \u201dvom face <em>dec\u00e2t<\/em> o revist\u0103 care va ap\u0103rea <em>dec\u00e2t<\/em> o dat\u0103\u201d, f\u0103c\u00e2nd referire ironic\u0103 la fenomenul folosirii incorecte a adverbului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Datorit\u0103 feedback-ului pozitiv primit de la public, Cristian \u0219i colegii s\u0103i au decis s\u0103 continue proiectul. \u00cens\u0103 recunoa\u0219te c\u0103 le-a fost greu la \u00eenceput s\u0103 se obi\u0219nuiasc\u0103 cu antreprenoriatul deoarece veneau to\u021bi din zona jurnalistic\u0103 \u0219i creativ\u0103.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">\u201dNiciunul dintre noi nu era antreprenor, sim\u021beam nevoia s\u0103 facem ceva \u00een care credem.\u00a0 Acesta e un <strong>drive antreprenor<\/strong>: sim\u021bi c\u0103 ai nevoie de un spa\u021biu \u00een lume doar al t\u0103u.\u201d<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Primele dou\u0103 numere ale revistei au mers f\u0103r\u0103 publicitate, \u00eens\u0103 cur\u00e2nd echipa a realizat c\u0103 nu este suficient s\u0103 aib\u0103 un produs diferit pe pia\u021b\u0103 dac\u0103 nu poate fi sustenabil. <em>\u201dCreativitatea nu e suficient\u0103 s\u0103 duc\u0103 un produs creativ mai departe, e nevoie de structur\u0103, organizare \u0219i ceva disciplin\u0103 financiar\u0103\u201d<\/em> ne m\u0103rturise\u0219te Cristian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din punct de vedere antreprenorial, decizia principal\u0103 a fost s\u0103-\u0219i creeze un <strong>model de business sustenabil<\/strong> care s\u0103 suplineasc\u0103 modelul tradi\u021bional \u00een care publica\u021biile depind foarte mult financiar de publicitate.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201dDac\u0103 vrei ca un startup s\u0103 mearg\u0103, exist\u0103 un grad de sacrificiu personal care s\u0103 \u00eel fac\u0103 s\u0103 mearg\u0103. \u00cen antreprenoriatul creativ din Rom\u00e2nia \u0219i din ONG-uri [bugetul] exist\u0103 at\u00e2t c\u00e2t s\u0103 mergem \u00eenainte, este mereu la limit\u0103. Cred c\u0103 antreprenorii care r\u0103m\u00e2n \u00een joc accept\u0103 aceast\u0103 realitate nepl\u0103cut\u0103. O lec\u021bie important\u0103 este s\u0103 fii preg\u0103tit mereu de fluctua\u021bii.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Chiar dac\u0103 acum depind \u00eentr-o anumit\u0103 m\u0103sur\u0103 de publicitate, echipa Dec\u00e2t o Revist\u0103 a refuzat orice <strong>rela\u021bie comercial\u0103 nesemnalizat\u0103<\/strong>. Cristian puncteaz\u0103 asupra <strong>transparen\u021bei<\/strong> \u0219i importan\u021bei de a fi sincer cu publicul atunci c\u00e2nd livrezi con\u021binut sponsorizat.\u00a0<\/span><\/p>\n<h3><strong>De ce a\u021bi ales calea jurnalismului narativ?<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">\u201dJurnalismul narativ pe care am ales noi s\u0103 \u00eel facem nu este menit s\u0103 \u00eenlocuiasc\u0103 celelalte forme. E nevoie \u00een continuare de \u0219tiri, de anchete \u0219i investiga\u021bii. Ce sim\u021beam noi c\u0103 lipse\u0219te erau ni\u0219te pove\u0219ti intime care arat\u0103 efectul momentelor asupra indivizilor. (&#8230;) Oriunde \u00een lume unde se face astfel de jurnalism este un pariu de ni\u0219\u0103, este menit s\u0103 \u00ee\u021bi dea contextul sau experien\u021ba emo\u021bional\u0103 pe care celelalte genuri de jurnalism nu \u021bi-o ofer\u0103.\u201d<\/span><\/em><\/p>\n<h3><strong>Care au fost cele mai mari provoc\u0103ri din punct de vedere business?<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">\u201dA trebuit s\u0103 accept c\u0103 am acest rol de antreprenor de ceva ce ar trebui s\u0103 fie cel pu\u021bin sustenabil. A fost o provocare pentru c\u0103 nu m-am reg\u0103sit \u0219i \u00een continuare nu m\u0103 reg\u0103sesc \u00een business. M\u0103 intereseaz\u0103 mai mult <strong>misiunea<\/strong> dec\u00e2t profitabilitatea.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Cristian ne poveste\u0219te cum, \u00een 2015, proiectul a trecut printr-o criz\u0103 \u00een care nu mai era sustenabil: num\u0103rul de abona\u021bi sc\u0103dea pentru c\u0103 nici con\u021binutul nu mai era ceva nou. A\u0219a c\u0103 a trebuit s\u0103 g\u00e2ndeasc\u0103 totul de la 0 \u0219i s\u0103 construiasc\u0103 <strong>un business complementar<\/strong> care s\u0103 ajute la finan\u021barea jurnalismului: au \u00eenceput s\u0103 fac\u0103 produse pentru companii (con\u021binut scris \u0219i vizual), au v\u00e2ndut cursuri \u021binute de membrii echipei \u0219i au dezvoltat evenimentul <a href=\"https:\/\/www.thepowerofstorytelling.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Power of Storytelling<\/a>.\u00a0<\/span><\/p>\n<h3><strong>Cum e s\u0103 manageriezi o echip\u0103 de 20 de oameni diferi\u021bi?<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">\u201dCred foarte mult \u00een <strong>transparen\u021b\u0103<\/strong>, \u0219i m-am bucurat s\u0103 o v\u0103d func\u021bion\u00e2nd ca <strong>unealt\u0103 de management<\/strong>. (&#8230;) Acest gen de proces \u00eel recomand oricui. Nu spun c\u0103 transapren\u021ba va aduce loialitate acolo unde nu era, dar e un exerci\u021biu foarte bun pentru tine ca antreprenor \u0219i echip\u0103.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Un lucru pe care Cristian m\u0103rturise\u0219te c\u0103 \u00eel g\u0103se\u0219te dificil este s\u0103 g\u0103seasc\u0103 oamenii potrivi\u021bi care s\u0103 \u00eei ajute pe domeniile pentru care echipa nu are preg\u0103tirea necesar\u0103: project management, v\u00e2nz\u0103ri etc.<\/span><\/p>\n<h3><strong>Cum construie\u0219ti o comunitate \u00een jurul brandului \u0219i cum te poate ea ajuta?<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">\u201dComunitatea este absolut esen\u021bial\u0103 \u00een orice business construit \u00een acest moment. Noi am pornit de la ideea de comunitate \u00eenc\u0103 de la \u00eenceput. Primul nostru sediu a fost mobilat par\u021bial de lucruri primite de la cititori, i-am primit la noi \u00een redac\u021bie, i-am servit cu pr\u0103jituri, i-am \u00eentrebat ce le place s\u0103 citeasc\u0103 etc. Am construit o comunitate ar\u0103t\u00e2ndu-le c\u0103 ne pas\u0103 de ceea ce g\u00e2ndesc \u0219i ce cred. Comunit\u0103\u021bile care se creeaz\u0103 \u00een jurul brandurilor \u0219i produselor pot fi ni\u0219te <strong>ambasadori<\/strong> minuna\u021bi \u0219i <strong>surse incredibile de con\u021binut<\/strong>.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Cristian crede c\u0103 business-urile \u00eenc\u0103 nu fac destule pentru a \u00ee\u0219i face povestea cunoscut\u0103 \u0219i nici pentru a asculta pove\u0219tile clien\u021bilor lor pentru a \u0219ti cui \u0219i cum s\u0103 se adreseze. Referitor la situa\u021bia actual\u0103, ne spune c\u0103 <em>\u201dafacerile care au reu\u0219it \u00een criz\u0103 au fost acelea care au reu\u0219it s\u0103 comunice deschis cu publicul despre povestea lor\u201d<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dec\u00e2t o Revist\u0103 se bazeaz\u0103 foarte mult pe comunitatea pe care a reu\u0219it s\u0103 o creeze printre cititorii s\u0103i, pentru c\u0103 sus\u021binerea acestora genereaz\u0103 \u2153 din veniturile revistei.<em> \u201dCred c\u0103 avem un viitor dac\u0103 oamenii pl\u0103tesc pentru con\u021binut. Genera\u021bia mea nu pl\u0103tea pentru con\u021binut, dar genera\u021biile mai tinere de acum nu au o problem\u0103 cu asta &#8211; vezi abonamentele la Netflix sau Spotify\u201d<\/em> ne spune Cristian cu optimism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spre finalul interviului am discutat \u0219i despre fenomenul <em>fake news<\/em> \u0219i contracararea lui, iar Cristian ne-a l\u0103sat \u00een \u00eencheiere \u0219i c\u00e2teva g\u00e2nduri care sper\u0103m s\u0103 fie <em>food for thought<\/em> celor care aleg o carier\u0103 \u00een jurnalism sau calea antreprenoriatului:<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">Eu cred c\u0103, \u00een Rom\u00e2nia, nu facem destul \u00een eforturile noastre. Pornim de la un standard prea jos, care este minimul pe care \u00eel putem face\/ob\u021bine, \u0219i nu m\u0103 refer la profit, ci la <strong>impactul<\/strong> pe care \u00eel ai \u00een societate. Ca la \u0219coal\u0103: Am luat 5? A, e bine. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Trebuie s\u0103 ne g\u00e2ndim: Ok, pentru 10 ce pot s\u0103 fac? Se vede asta la politicienii no\u0219tri, la oamenii care conduc o organiza\u021bie &#8211; arat\u0103 o lips\u0103 de <strong>asumare a responsabilit\u0103\u021bii<\/strong>. E un g\u00e2nd la care \u021bin pentru c\u0103 e un standard de excelen\u021b\u0103 \u00een jurnalismul pe care \u00eel facem.<\/span><\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Fii la curent cu cele mai noi resurse din E-Commerce \u0219i Digital Marketing \u2013\u00a0<a href=\"https:\/\/gpec.us12.list-manage.com\/subscribe\/post?u=19b4fcb666cfa641f72195df2&amp;id=1b97918447\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>aboneaz\u0103-te la newsletter-ul GPeC!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/de-la-idee-creativa-la-antreprenoriat-interviu-cu-cristian-lupsa\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Proiectul Dec\u00e2t o Revist\u0103 a pornit c\u00e2nd 5 prieteni jurnali\u0219ti \u0219i-au dorit s\u0103 fac\u0103, m\u0103car \u00eentr-un singur exemplar, o revist\u0103 f\u0103r\u0103 restric\u021biile \u0219i blocajele editoriale de care s-au lovit pe parcursul carierei. Unul dintre acei 5 prieteni este Cristian Lup\u0219a; el a acceptat invita\u021bia noastr\u0103 de a povesti la GPeC Live cum dezvol\u021bi un start-up de ni\u0219\u0103 \u0219i de ce este important s\u0103 construie\u0219ti o comunitate \u00een jurul brand-ului t\u0103u.<\/p>\n","protected":false},"author":19,"featured_media":17555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3139,3684,3769,905,3767,3771,3628],"class_list":["post-17554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-antreprenoriat","tag-brand-awareness","tag-cristian-lupsa","tag-gpec-live","tag-jurnalism","tag-start-up-ro","tag-strategie-de-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17554"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17554\/revisions"}],"predecessor-version":[{"id":17559,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17554\/revisions\/17559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17555"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}