{"id":17642,"date":"2020-07-02T12:00:40","date_gmt":"2020-07-02T09:00:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17642"},"modified":"2020-07-02T10:55:22","modified_gmt":"2020-07-02T07:55:22","slug":"seo-antreprenoriat-cum-sa-inveti-din-greseli-gpec-live-rand-fishkin","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/seo-antreprenoriat-cum-sa-inveti-din-greseli-gpec-live-rand-fishkin","title":{"rendered":"SEO, antreprenoriat \u0219i cum s\u0103 \u00eenve\u021bi din gre\u0219eli &#8211; GPeC Live cu Rand Fishkin"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/seo-antreprenoriat-cum-sa-inveti-din-greseli-gpec-live-rand-fishkin\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17643\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar.png 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar-300x169.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar-1024x576.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar-768x432.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar-1536x864.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/07\/fb_event_cover-gpec_webinar-1360x765.png 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Acest episod GPeC Live este at\u00e2t despre SEO, c\u00e2t \u0219i despre \u00eenv\u0103\u021bare \u0219i antreprenoriat. <a href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andrei Radu<\/a> (CEO GPeC) a discutat cu <a href=\"https:\/\/www.linkedin.com\/in\/randfishkin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rand Fishkin<\/a> despre \u00eenceputurile <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a>, despre experien\u021ba lui ca fondator al unuia dintre cele mai cunoscute business-uri din SEO, despre ups and downs ale antreprenoriatului, despre Google, Amazon \u0219i cum s\u0103 iei deciziile de business potrivite.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ca \u00eentotdeauna, v\u0103 recomand\u0103m s\u0103 urm\u0103ri\u021bi discu\u021bia integral\u0103 pe canalul nostru de YouTube:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SEO, antreprenoriat \u0219i cum s\u0103 \u00eenve\u021bi din gre\u0219eli - GPeC Live cu Rand Fishkin\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/odZoB3c3WWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u201dCum rank-ezi pe primul loc \u00een Google?\u201d<\/strong> a fost \u00eentrebarea de \u201dasalt\u201d la \u00eenceputul discu\u021biei cu Rand, \u0219tiind c\u0103 to\u021bi speciali\u0219tii de SEO vor s\u0103 afle acest secret. R\u0103spunsul a venit repede \u0219i aparent e c\u00e2t se poate de simplu, dar nu \u0219tim c\u00e2t de bucuro\u0219i au fost speciali\u0219tii \u0219i antreprenorii la aflarea lui: Dac\u0103 vrei s\u0103 fii mereu pe primul loc \u00een Google, trebuie s\u0103 fii de\u021binut de <a href=\"https:\/\/abc.xyz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alphabet<\/a> (compania-mam\u0103 a Google). Simplu, nu? :)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trec\u00e2nd la lucrurile mai serioase (\u0219i mai fezabile), am vrut s\u0103 afl\u0103m de la Rand care e perspectiva lui asupra monopolului pe care \u00eel are Google asupra c\u0103ut\u0103rilor pe internet \u0219i dac\u0103 nu cumva agen\u021biile de SEO sunt \u00een pericol de a pierde teren. Am aflat c\u0103 nu, at\u00e2t timp c\u00e2t marketerii nu se supra-specializeaz\u0103 pe o singur\u0103 ni\u0219\u0103. Google domin\u0103, \u00eentr-adev\u0103r, c\u0103ut\u0103rile, fie c\u0103 sunt direct din browser sau de pe alte platforme sau site-uri, iar agen\u021biile de SEO ar trebui s\u0103 se orienteze c\u0103tre optimiz\u0103ri \u0219i pe aceste ni\u0219e. Rand mai crede c\u0103 acest monopol al Google are un impact negativ asupra competi\u021biei, a inova\u021biei, a politicii \u0219i favorizeaz\u0103 concentrarea resurselor financiare \u00eentr-o singur\u0103 direc\u021bie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2t despre chestiunile care \u021bin strict de SEO, lui Rand i-ar pl\u0103cea ca Google s\u0103 comunice mai transparent \u0219i detaliat \u00een leg\u0103tur\u0103 cu algoritmul de afi\u0219are \u00een c\u0103ut\u0103ri, a\u0219a cum o face \u00een cazul PPC.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Moz, SparkToro \u0219i cum s\u0103 \u00eenve\u021bi din gre\u0219eli ca s\u0103 fii un antreprenor mai bun<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Am trecut apoi la povestea din spatele Moz &#8211; cum a \u00eenceput, ce provoc\u0103ri a \u00eent\u00e2mpinat de-a lungul timpului \u0219i ce a \u00eenv\u0103\u021bat din toat\u0103 experien\u021ba de fondator \u0219i CEO a unuia dintre cele mai populare \u0219i folosite tool-uri de SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rand ne-a spus sincer c\u0103 nu i-a fost u\u0219or: era la \u00eenceput, nu avea experien\u021b\u0103 \u00een antreprenoriat \u0219i nu a avut la dispozi\u021bie niciun guideline. A trebuit s\u0103 \u00eenve\u021be din propriile gre\u0219eli. De aceea el sf\u0103tuie\u0219te pe cei care vor s\u0103 ia calea antreprenoriatului ca <em>mai \u00eent\u00e2i s\u0103 se al\u0103ture unui start-up la \u00eenceput de drum<\/em>, s\u0103 cunoasc\u0103 \u0219i s\u0103 se familiarizeze cu toate provoc\u0103rile unui business nou, form\u0103rii unei echipe de speciali\u0219ti \u0219i trecerii prin toate stadiile de cre\u0219tere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rand consider\u0103 c\u0103 <em>a \u00eenv\u0103\u021ba din gre\u0219eli este o super-putere a antreprenorului<\/em>, fie c\u0103 \u00eenva\u021b\u0103 din gre\u0219elile proprii sau din ale celorlal\u021bi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nici c\u00e2nd a \u00eenfiin\u021bat <a href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SparkToro<\/a> nu i-a fost u\u0219or, chiar dac\u0103 de data aceasta avea experien\u021ba necesar\u0103 \u0219i \u00eenv\u0103\u021base din experien\u021ba cu Moz. Ce face SparkToro? Este un tool de <\/span><i><span style=\"font-weight: 400;\">audience intelligence<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; practic, este un tool de market research care colecteaz\u0103 date publice despre audien\u021ba business-ului t\u0103u, \u00eens\u0103 este deocamdat\u0103 disponibil doar pentru limba englez\u0103.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cum a schimbat COVID-19 ni\u0219a de marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen situa\u021bia actual\u0103, multe business-uri au fost nevoite s\u0103 ia decizii neplanificate, cum ar fi t\u0103ierile de buget de marketing sau chiar inchiderea firmei. Am fost curio\u0219i s\u0103 \u0219tim ce sfaturi are Rand pentru aceste cazuri.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u0103spunsul lui a fost simplu: dac\u0103 tu, ca business, \u00eencerci orice s\u0103 ie\u0219i din stagnare \u00eens\u0103 nimic nu te mai ajut\u0103 s\u0103 cre\u0219ti, e cazul s\u0103 pui lac\u0103tul pe u\u0219\u0103. 80% dintre start-up-uri e\u0219ueaz\u0103 \u00een primii ani de la lansare, iar ca s\u0103 nu se \u00eent\u00e2mple asta, Rand \u00eei sf\u0103tuie\u0219te pe antreprenori <em>s\u0103 fac\u0103 research de pia\u021b\u0103 mai \u00eent\u00e2i, s\u0103 \u00ee\u0219i cunoasc\u0103 foarte bine publicul \u021bint\u0103, s\u0103-\u0219i g\u0103seasc\u0103 investitori care s\u0103 \u00eei sus\u021bin\u0103 \u0219i abia apoi s\u0103 lanseze business-ul.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pandemia de COVID-19 a avut un mare impact \u0219i asupra industriei de marketing. Rand ne confirm\u0103 c\u0103 mul\u021bi marketeri au r\u0103mas f\u0103r\u0103 job-uri, multe agen\u021bii au pierdut clien\u021bi iar ratele de conversie au sc\u0103zut drastic. \u00cens\u0103 el e optimist \u0219i crede c\u0103 acum e momentul ca oamenii de marketing s\u0103 fie creativi, s\u0103 experimenteze \u0219i s\u0103 redirec\u021bioneze bugete &#8211; este un bun moment s\u0103 se g\u00e2ndeasc\u0103 la cum s\u0103 genereze cerere pentru perioada imediat urm\u0103toare.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sfaturi pentru strategii \u0219i optimizare SEO<\/span><\/h2>\n<h3><strong>Cea mai bun\u0103 strategie de link building<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Scrie con\u021binut care s\u0103 fie preluat, men\u021bionat \u0219i c\u0103tre care s\u0103 fie trimise c\u00e2t mai multe link-uri. Nu crea con\u021binut de calitate sau \u00een cantitate, ci creeaz\u0103 con\u021binut de interes constant pentru publicul t\u0103u, despre care acesta s\u0103 vorbeasc\u0103 \u0219i la care s\u0103 fac\u0103 \u00een permanen\u021b\u0103 trimitere.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Cea mai bun\u0103 strategie SEO pentru e-commerce<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">F\u0103-i pe oameni s\u0103 te caute dup\u0103 propriul brand, nu dup\u0103 c\u0103ut\u0103ri generale de produs. Nu \u00eencerca s\u0103 domini rezultatele SEO, \u00eencearc\u0103 s\u0103 devii brand-ul dominant din ni\u0219a ta. Pentru asta, te-ar ajuta foarte mult o abordare multichannel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Cum concurezi cu liderii pie\u021bei de e-commerce c\u00e2nd e\u0219ti un brand mic<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cencearc\u0103 s\u0103 nu vinzi acelea\u0219i produse precum concuren\u021ba din ni\u0219a ta. \u00cencearc\u0103 s\u0103 g\u0103se\u0219ti publicul interesat de tipul t\u0103u de produs \u0219i s\u0103 \u00eei atragi c\u0103tre tine \u0219i brand-ul t\u0103u.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">G\u00e2nduri de final<\/span><\/h2>\n<p><em><span style=\"font-weight: 400;\">E cea mai bun\u0103 perioad\u0103 s\u0103 experimentezi \u00een marketing, s\u0103 testezi strategii \u0219i canale noi de promovare.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/seo-antreprenoriat-cum-sa-inveti-din-greseli-gpec-live-rand-fishkin\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Acest episod GPeC Live este at\u00e2t despre SEO, c\u00e2t \u0219i despre \u00eenv\u0103\u021bare \u0219i antreprenoriat. Andrei Radu (CEO GPeC) a discutat cu Rand Fishkin despre \u00eenceputurile Moz, despre experien\u021ba lui ca fondator al unuia dintre cele mai cunoscute business-uri din SEO, despre ups and downs ale antreprenoriatului, despre Google, Amazon \u0219i cum s\u0103 iei deciziile de business potrivite.<\/p>\n","protected":false},"author":19,"featured_media":17643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[3139,905,215,3779,713,67],"class_list":["post-17642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviurile-gpec","tag-antreprenoriat","tag-gpec-live","tag-interviu-gpec","tag-moz","tag-rand-fishkin","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17642"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17642\/revisions"}],"predecessor-version":[{"id":17646,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17642\/revisions\/17646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17643"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}