{"id":17757,"date":"2020-08-24T08:25:56","date_gmt":"2020-08-24T05:25:56","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17757"},"modified":"2020-08-23T21:17:24","modified_gmt":"2020-08-23T18:17:24","slug":"episodul-2-al-tocanitei-de-morcovi-pentru-magazine-online-despre-marci-inregistrate","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/episodul-2-al-tocanitei-de-morcovi-pentru-magazine-online-despre-marci-inregistrate","title":{"rendered":"Episodul 2 al toc\u0103ni\u021bei de morcovi pentru magazine online – Despre m\u0103rci \u00eenregistrate"},"content":{"rendered":"
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De ce avem nevoie de o marc\u0103 \u00eenregistrat\u0103 pentru magazinul nostru online? Cum alegem denumirea brand-ului ca s\u0103 ne putem diferen\u021bia pe pia\u021b\u0103? Bogdan Manolea<\/strong> \u2013 jurist, Co-fondator\u00a0Trusted.ro<\/a>\u00a0si membru \u00een Juriul\u00a0GPeC<\/a> la sec\u021biunea de Legal \u2013 are r\u0103spunsurile deja preg\u0103tite, formulate pe \u00een\u021belesul tuturor celor care s-au lovit p\u00e2n\u0103 acum de clasicul \u0219i \u201dneprietenosul\u201d limbaj juridic.<\/b><\/p>\n

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Sunt un Morcov cu (p)renume!\u00a0<\/b><\/h3>\n

Vezi episodul 0<\/a> \u0219i episodul 1<\/a> dac\u0103 vrei s\u0103 \u00een\u021belegi contextul toc\u0103ni\u021bei: <\/span>a explica \u00eentr-un mod u\u0219or ludic, iar uneori chiar aproape amuzant (ca s\u0103 nu ne lu\u0103m prea \u00een serios), ni\u0219te reguli pe care e bine (\u0219i chiar obligatoriu) s\u0103 le aplici dac\u0103 vinzi online. <\/i><\/b><\/p>\n

O alt\u0103 glum\u0103 ca s\u0103 atingem scopul<\/b><\/h4>\n

Conform aceluia\u0219i principiu \u201cNu rata niciodat\u0103 a pigmenta un discurs juridic cu o glum\u0103, c\u0103 a\u0219a \u021bine minte lumea mai u\u0219or\u201d, \u00eencepem cu alt\u0103 glumi\u021b\u0103:<\/span><\/p>\n

Anul 2120. Un tip \u00eembr\u0103cat \u00eentr-un costum de \u0219eic intr\u0103 \u00eentr-un bar din America.<\/span><\/em><\/p>\n

Se duce direct la barman, \u00een prive\u0219te \u00een ochi \u0219i-l \u00eentreb\u0103 direct \u00eentr-o arab\u0103 perfect\u0103:<\/span><\/em><\/p>\n

\u2212 Ahrim bahram mahjjii Coca Cola?<\/span><\/em><\/p>\n

La care barmanul se uita foarte nedumerit \u0219i-i r\u0103spunde \u00eentr-o englez\u0103 cu accent sudist:<\/span><\/em><\/p>\n

\u2212 \u00cemi ceri frumos un pahar mare si rece cu ce???<\/span><\/em><\/p>\n

Dac\u0103 a\u021bi z\u00e2mbit m\u0103car <\/span>(evident, dac\u0103 nu \u0219tia\u021bi bancul<\/span>), misiunea este pe jum\u0103tate \u00eendeplinit\u0103 \u0219i lec\u021bia e pe jum\u0103tate \u00eenv\u0103\u021bat\u0103; adic\u0103, c\u00e2t de amuzant poate fi ca un barman din America s\u0103 nu \u00een\u021beleag\u0103 ce e aia Coca Cola?!? 😁<\/span><\/p>\n

Cine e\u0219ti tu?<\/b><\/h2>\n

\u0218i acum ajungem la proba practic\u0103: s\u0103 presupunem ca deja ai decis s\u0103 vinzi online, \u0219tii produsul principal (morcovul eco) \u0219i ai ajuns la momentul \u00een care trebuie s\u0103 \u00ee\u021bi alegi domeniul \u0219i brandul sub care vrei s\u0103 te cunoasc\u0103 lumea minunat\u0103 a <\/span>iepurilor<\/span><\/del>, pardon, a oamenilor care vor s\u0103 cumpere morcovii t\u0103i geniali.<\/span><\/p>\n

Este momentul s\u0103 faci un brainstorming \u00een urma c\u0103ruia vor rezulta probabil nume cum ar fi: Morcov.ro, Morcovea\u021b\u0103, Morcovil\u0103, BugsBunny, M\u0103Cheam\u0103Morcov, CarrotMorcov \u0219i altele.<\/span><\/p>\n

\u00cenainte de a te decide care va fi numele sub care \u00ee\u021bi vei \u00eenregistra domeniul, \u0219i de a construi, \u0219i de a b\u0103ga bani \u00een reclam\u0103, ar fi bine s\u0103 respiri de cel pu\u021bin 10 ori, s\u0103 te ui\u021bi la imaginea de mai jos (eventual s\u0103 \u0219i z\u00e2mbe\u0219ti) \u0219i apoi s\u0103…<\/span><\/p>\n

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…\u0219i apoi s\u0103 \u00een\u021belegi c\u0103:<\/span><\/p>\n