{"id":17827,"date":"2020-10-26T22:42:17","date_gmt":"2020-10-26T20:42:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=17827"},"modified":"2020-10-26T23:51:09","modified_gmt":"2020-10-26T21:51:09","slug":"live-stream-shopping-streams-live-lanseaza-trendul-si-in-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/live-stream-shopping-streams-live-lanseaza-trendul-si-in-romania","title":{"rendered":"Live Stream Shopping, un fenomen care impacteaz\u0103 tot mai mult industria de e-commerce. Streams.live lanseaz\u0103 trendul \u0219i \u00een Rom\u00e2nia."},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-stream-shopping-streams-live-lanseaza-trendul-si-in-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17832\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live.jpg\" alt=\"\" width=\"1628\" height=\"846\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live.jpg 1628w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live-300x156.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live-1024x532.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live-768x399.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mobile_streams_live-1536x798.jpg 1536w\" sizes=\"auto, (max-width: 1628px) 100vw, 1628px\" \/><\/p>\n<p><strong>Ce este Live Stream Shopping-ul? Pe scurt, transformarea procesului de cump\u0103rare din e-commerce \u00eentr-o experien\u021b\u0103 mult mai interesant\u0103 \u0219i interactiv\u0103.<\/strong><\/p>\n<p><strong>Cump\u0103r\u0103torii urm\u0103resc live o prezentare a produsului, pun \u00eentreb\u0103rile la care doresc sa primeasc\u0103 un r\u0103spuns \u0219i, la momentul oportun, cump\u0103r\u0103 printr-un simplu click in-video, f\u0103r\u0103 a opri sesiunea de prezentare.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Studiile legate de acest nou fenomen, foarte popular mai ales \u00een Asia, arat\u0103 c\u0103 impactul e major:<\/p>\n<ul>\n<li><strong>8x <\/strong>mai mult\u0103 interac\u021biune fa\u021b\u0103 de alte forme de con\u021binut<\/li>\n<li><strong>3<\/strong><strong>x<\/strong> mai mult timp petrecut video live vs. video recorded<\/li>\n<li><strong>4x<\/strong> cre\u0219tere rata medie de conversie<\/li>\n<\/ul>\n<h2><strong>Cump\u0103r\u0103torii vor o experien\u021b\u0103 nou\u0103<\/strong><\/h2>\n<p>Cu peste 4.5 miliarde de oameni cu acces la internet \u0219i peste 2 miliarde de cump\u0103r\u0103tori online, e-commerce-ul a devenit una dintre cele mai competitive pie\u021be.<\/p>\n<p>Conform Socialbakers, \u00een timp ce 42% dintre utilizatorii de internet \u0219i-au m\u0103rit num\u0103rul de achizi\u021bii online, 52% dintre ace\u0219tia doresc <strong>experien\u021be noi, interactive<\/strong>.\u00a0Live stream shoppingul r\u0103spunde chiar acestei nevoi, apropiindu-se de formatul de teleshopping pe care \u00eel cunoa\u0219tem cu to\u021bii, \u00eens\u0103 este cu totul alt\u0103 experien\u021b\u0103 despre care vom detalia \u00een continuare.<\/p>\n<p>Cert e c\u0103 tr\u0103im \u00een <strong>era economiei experien\u021biale<\/strong>: cump\u0103ratorii preiau controlul asupra interac\u021biunii pe care o au cu brandurile iar experien\u021ba de cump\u0103rare e, uneori, aproape la fel de important\u0103 ca produsul \u00een sine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17828\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mihai_dragan_streams_live.jpg\" alt=\"\" width=\"721\" height=\"481\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mihai_dragan_streams_live.jpg 1450w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mihai_dragan_streams_live-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mihai_dragan_streams_live-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/mihai_dragan_streams_live-768x512.jpg 768w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>\u201e<em>Vorbim de<\/em><em> instrument<\/em><em>e<\/em><em> care<\/em><em>,<\/em> <em>dac\u0103 sunt executate corect, <\/em><em>se intregreaz\u0103 u\u0219or \u00een ciclul de v\u00e2nzare, se instaleaz\u0103 prin c\u00e2teva click-uri \u00een website-ul vendorului, iar \u00een cazul \u00een care acesta nu are un website propriu, \u00eentreaga experien\u021b\u0103 poate avea loc pe o pagin\u0103 generat\u0103 automat de sistem, complet personalizabil\u0103<\/em>&#8222;, explic\u0103 Mihai Dr\u0103gan (foto), COO al <a href=\"https:\/\/oveit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oveit<\/a> \u2013 companie cu ADN rom\u00e2nesc cu sediul \u00een Austin, Texas, care a dezvoltat o solu\u021bie de acest tip numit\u0103 <a href=\"http:\/\/www.streams.live\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Streams.live.<\/strong><\/a><\/p>\n<p>Mihai va povesti \u00een detaliu la <a href=\"https:\/\/www.gpec.ro\/gpec-summit-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">GPeC SUMMIT Online 2-3 Noiembrie<\/a> despre cum func\u021bioneaz\u0103 \u0219i cum poate fi personalizat Streams.live pentru magazine online.<\/p>\n<p>Dar cum arat\u0103 efectiv experien\u021ba? Iat\u0103:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/470472031\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><strong>5<\/strong><strong> beneficii ale Live Stream Shopping:<\/strong><\/h2>\n<ol>\n<li><strong><u>Ofer\u0103 o experien\u021ba interactiv<\/u><\/strong><strong><u>\u0103<\/u><\/strong> unde urm\u0103ritorii interac\u021bioneaz\u0103 \u00een timp real cu persoana care prezint\u0103 produsul.<\/li>\n<\/ol>\n<p>Pot pune \u00eentreb\u0103ri, pot cere detalii suplimentare despre produs \u0219i pot cere feedback de la al\u021bi cump\u0103r\u0103tori. Totul \u00een timp real. Procesul de cump\u0103rare \u00een sine transform\u0103 poten\u021bialii cump\u0103r\u0103tori \u00een membrii unei comunit\u0103\u021bi create \u00een jurul brandului, comunicarea bidirec\u021bional\u0103 fiind principalul difern\u021biator vs. teleshopping.<\/p>\n<ol start=\"2\">\n<li><strong><u>R\u0103spunde la \u00eentreb\u0103rile relevante pentru client<\/u><\/strong><\/li>\n<\/ol>\n<p>85% dintre cump\u0103r\u0103torii online doresc mai multe informa\u021bii despre produsul pe care doresc s\u0103-l achizi\u021bioneze. \u00cen timp ce paginile de prezentare pot r\u0103spunde unor poten\u021biale \u00eentreb\u0103ri, o sesiune live r\u0103spunde exact \u00eentreb\u0103rilor pe care clien\u021bii doresc s\u0103 le adreseze.<\/p>\n<ol start=\"3\">\n<li><strong><u>Ofer\u0103 autenticitate<\/u><\/strong><\/li>\n<\/ol>\n<p>Uita\u021bi de pozele modificate \u00een Photoshop sau de sesiunile video pre-\u00eenregistrate \u0219i editate. Prin Live Stream Shopping, cei care vizualizeaz\u0103 o sesiune tind s\u0103 \u00ee\u0219i m\u0103reasc\u0103 \u00eencrederea \u00een produs, v\u0103z\u00e2nd \u00een timp real cum acesta este purtat, utilizat \u0219i testat.<\/p>\n<ol start=\"4\">\n<li><strong><u>Exploateaz\u0103 cump\u0103r\u0103turile impulsive<\/u><\/strong><\/li>\n<\/ol>\n<p>La \u00eenceputul anilor 2000, oamenii aveau nevoie de 12 secunde pentru a decide dac\u0103 aten\u021bia lor merit\u0103 s\u0103 se \u00eendrepte \u00eentr-o anumit\u0103 direc\u021bie.<\/p>\n<p>15 ani mai t\u00e2rziu, perioada s-a redus la numai 8 secunde. Dintr-un studiu realizat anul acesta reiese c\u0103, la nivel colectiv, aceast\u0103 perioad\u0103 s-a redus \u0219i mai mult: nu \u0219tim sigur dac\u0103 lu\u0103m decizii mai bune, dar cu siguran\u021b\u0103 le lu\u0103m mai rapid!<\/p>\n<p>Live Stream Shopping amplific\u0103 avantajele impulsului de cump\u0103rare. Prin butoane integrate \u00een video, privitorii pot cump\u0103ra produsul c\u00e2nd doresc, elimin\u00e2nd riscul ca ace\u0219tia s\u0103 fie distra\u0219i din traseul lor de cump\u0103rare.<\/p>\n<ol start=\"5\">\n<li><strong><u>Cl\u0103de\u0219te brand, nu doar genereaz\u0103 v\u00e2nz\u0103ri<\/u><\/strong><\/li>\n<\/ol>\n<p>\u00cen era economiei experien\u021biale, interac\u021biunea cump\u0103r\u0103torilor cu brandul devine la fel de important\u0103 precum calitatea produselor \u0219i serviciilor \u00een sine. Nu mai vorbim de cump\u0103r\u0103tori, ci de comunit\u0103\u021bi create \u00een jurul brandurilor.<\/p>\n<p>Pandemia a dovedit c\u0103 brandurile care au investit \u0219i \u00een awareness, nu doar \u00een performance marketing, au c\u00e2\u0219tigat. Cu solu\u021biile de live stream shopping po\u021bi s\u0103 faci \u0219i v\u00e2nz\u0103ri directe \u0219i brand building, simultan.<\/p>\n<h2><strong>Cum s\u0103 deschizi acest nou canal de v\u00e2nzare chiar dac\u0103 ai rezerve?<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17829\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/phone-live-shopping.png\" alt=\"\" width=\"369\" height=\"710\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/phone-live-shopping.png 466w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2020\/10\/phone-live-shopping-156x300.png 156w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/p>\n<p>Care sunt principalele obiec\u021bii ale proprietarilor de magazine \u0219i cum pot fi ele dep\u0103\u0219ite?<\/p>\n<ol>\n<li><strong>Produc\u021bia video e prea complicat\u0103!<\/strong><\/li>\n<\/ol>\n<p>C\u00e2nd vine vorba de interac\u021biunea live cu brandul, privitorii prefer\u0103 o experien\u021b\u0103 natural\u0103 \u00een locul unei produc\u021bii video elaborate. Calitatea transmisiunii este important\u0103, dar oamenii aprecieaz\u0103 interac\u021biunea uman\u0103 mai mult dec\u00e2t produc\u021bia din spatele acesteia. <a href=\"https:\/\/www.amazon.com\/live\/broadcast\/4c02f0e8-0f03-4925-92d2-92c343c83d3c\" target=\"_blank\" rel=\"noopener noreferrer\">Iat\u0103 un exemplu, aici<\/a>.<\/p>\n<ol start=\"2\">\n<li><strong>E prea greu de integrat!<\/strong><\/li>\n<\/ol>\n<p>Experien\u021ba oferit\u0103, de exemplu, pentru pia\u021ba din regiune de <strong>www.Streams.Live<\/strong> poate fi integrat\u0103 \u00een site-ul brandului cu un simplu copy\/paste.<\/p>\n<p>Solu\u021bia suport\u0103 integr\u0103ri prin API pentru parteneriate complexe, dar oricine poate porni o sesiune de Live Stream Shopping prin c\u00e2teva clickuri.<\/p>\n<p>Iar pentru clien\u021bii care nu au un site propriu, \u00eentreaga experien\u021b\u0103 poate avea loc pe o pagin\u0103 generat\u0103 automat de sistem. Pagin\u0103 ce poate fi personalizat\u0103.<\/p>\n<ol start=\"3\">\n<li><strong>Nu vreau s\u0103 vad\u0103 al\u021bii clien\u021bii mei!<\/strong><\/li>\n<\/ol>\n<p>Live Stream Shopping creeaz\u0103 interac\u021biunea dintre brand \u0219i cump\u0103r\u0103tor, procesul efectiv de checkout desf\u0103\u0219ur\u00e2ndu-se \u00een platforma brandului.<\/p>\n<p>Informa\u021biile clien\u021bilor sunt procesate prin sistemul companiei care utilizeaz\u0103 serviciul de Live Stream Shopping, asigur\u00e2ndu-se astfel continuitatea proceselor de marketing \u0219i e-commerce deja implementate.<\/p>\n<h2><strong>\u0218i, \u00een final, cum trebuie s\u0103 arate o sesiune de live shopping de succes?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>Iat\u0103 c\u00e2teva sugestii:<\/p>\n<ol>\n<li><strong>Concentreaz<\/strong><strong>\u0103<\/strong><strong>-ti sesiunile de prezentare pe un num<\/strong><strong>\u0103<\/strong><strong>r limitat de produse<\/strong>, similare sau complementare. Astfel, mesajul t\u0103u va fi unul relevant pentru audien\u021ba care te urm\u0103re\u0219te, iar aten\u021bia acestora se va concentra pe un num\u0103r limitat de produse, f\u0103c\u00e2nd mult mai u\u0219oar\u0103 luarea unei decizii.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Pastreaz<\/strong><strong>\u0103<\/strong><strong> tonul brandului t<\/strong><strong>\u0103u.<\/strong> Nu trebuie s\u0103 ai o produc\u021bie video demn\u0103 de Hollywood, trebuie s\u0103 p\u0103strezi nota de autenticitate \u0219i s\u0103 ai o imagine \u00eengrijit\u0103.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>\u00ce<\/strong><strong>ncurajeaz<\/strong><strong>\u0103<\/strong><strong>-\u021bi <\/strong><strong>publicul<\/strong><strong> s<\/strong><strong>\u0103<\/strong><strong> pun<\/strong><strong>\u0103<\/strong> <strong>\u00ee<\/strong><strong>ntreb<\/strong><strong>\u0103ri.<\/strong> Afl\u0103, \u00een timp real, ce \u00eei intereseaz\u0103 pe poten\u021bialii clienti, r\u0103spunde-le \u0219i ajut\u0103-i s\u0103 ia o decizie. O \u00eentrebare adresat\u0103 de un urm\u0103ritor poate fi relevant\u0103 pentru o parte important\u0103 a comunit\u0103\u021bii tale.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Don\u2019t oversell.<\/strong> Live Stream Shopping-ul are ca obiectiv v\u00e2nzarea produselor, \u00eens\u0103 combin\u0103 e-commerce-ul cu divertismentul \u0219i utilitarul, creeaz\u0103 o experien\u021b\u0103 de cump\u0103rare. Paradoxal, doar aparent: oamenii iubesc s\u0103 cumpere \u00eens\u0103 nu s\u0103 le fie v\u00e2ndute produse. ;)<\/li>\n<\/ol>\n<p>Nu uita\u021bi, dac\u0103 mai ave\u021bi \u00eentreb\u0103ri sau curiozit\u0103\u021bi despre cum poate s\u0103 v\u0103 ajute Streams.Live \u00een campaniile de marketing, Mihai Dr\u0103gan v\u0103 a\u0219teapt\u0103 la <a href=\"https:\/\/www.gpec.ro\/gpec-summit-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">GPeC SUMMIT Online pe 2-3 Noiembrie<\/a>!<\/p>\n<p>Spor la v\u00e2nz\u0103ri!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/live-stream-shopping-streams-live-lanseaza-trendul-si-in-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ce este Live Stream Shopping-ul? Pe scurt, transformarea procesului de cump\u0103rare din e-commerce \u00eentr-o experien\u021b\u0103 mult mai interesant\u0103 \u0219i interactiv\u0103. Cump\u0103r\u0103torii urm\u0103resc live o prezentare a produsului, pun \u00eentreb\u0103rile la care doresc sa primeasc\u0103 un r\u0103spuns \u0219i, la momentul oportun, cump\u0103r\u0103 printr-un simplu click in-video, f\u0103r\u0103 a opri sesiunea de prezentare.<\/p>\n","protected":false},"author":19,"featured_media":17832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,207],"tags":[],"class_list":["post-17827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=17827"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17827\/revisions"}],"predecessor-version":[{"id":17836,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/17827\/revisions\/17836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/17832"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=17827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=17827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=17827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}