{"id":18126,"date":"2021-03-04T11:15:46","date_gmt":"2021-03-04T09:15:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18126"},"modified":"2021-03-04T11:26:56","modified_gmt":"2021-03-04T09:26:56","slug":"cristian-china-birta-lanseaza-prima-carte-din-romania-care-prezinta-intreaga-strategie-de-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cristian-china-birta-lanseaza-prima-carte-din-romania-care-prezinta-intreaga-strategie-de-influencer-marketing","title":{"rendered":"Cristian China-Birta lanseaz\u0103 prima carte din Rom\u00e2nia care prezint\u0103 \u00eentreaga strategie de influencer marketing"},"content":{"rendered":"
<\/div><\/div><\/div>

\"\"<\/p>\n

Blogger-ul \u0219i antreprenorul Cristian China-Birta (Chinezu’<\/em>, pentru prietenii care \u00eel cunosc de mult din online) lanseaz\u0103 cartea \u201dCe ne facem, dom’le, cu influencerii \u0103\u0219tia?\u201d<\/a>,<\/em>\u00a0un ghid util destinat celor care activeaz\u0103 \u00een zona de business, marketing sau comunicare.<\/p>\n

<\/p>\n

Sfaturile \u0219i informa\u021biile din carte sunt rezultatul a peste 15 ani de experien\u021b\u0103 pe care Cristian \u00eei are \u00een domeniu. El abordeaz\u0103 – \u00een stilul lui caracteristic – at\u00e2t aspectele strategice de business (obiective, metrici, aspecte administrative), c\u00e2t \u0219i pe cele creative, pun\u00e2nd accent pe avantajele pe care le are o colaborare dintre un business \u0219i influenceri.<\/p>\n

Influencerul este o resurs\u0103 ca orice alt\u0103 resurs\u0103 care are poten\u021bialul de a te ajuta \u00een ceea ce faci. Pe care o activezi \u00een acord cu obiectivul de marketing pe care \u00eel ai, \u00een baza unui contract, a unui brief \u0219i a unui buget. \u0218i de la care te a\u0219tep\u021bi s\u0103 ob\u021bii anumite beneficii. Orice alt mod de a te uita la un influencer este contraproductiv<\/em>, sus\u021bine Cristian China-Birta.<\/p><\/blockquote>\n

Ce ne facem, dom’le, cu influencerii \u0103\u0219tia? <\/em>\u00ee\u0219i propune s\u0103 consolideze rela\u021bia dintre antreprenori sau oameni de marketing \u0219i influencerii cu care aleg s\u0103 lucreze. Textul clarific\u0103 to\u021bi pa\u0219ii care trebuie urma\u021bi \u00een construirea unui parteneriat de succes dintre influenceri \u0219i brand-uri, \u00een acela\u0219i timp dorind s\u0103 educe publicul cu privire la modul \u00een care este perceput influencer marketing-ul.<\/p>\n

Cartea este publicat\u0103 la editura Hyperliteratura \u0219i este disponibil\u0103 pentru pre-comand\u0103 pe site-ul C\u0103rture\u0219ti<\/a>. Cei care comand\u0103 cartea \u00een prima lun\u0103 vor primi un exemplar cu autograful autorului.<\/p>\n

Cristian China-Birta<\/a> este antreprenor, consultant de social media, blogger \u0219i asociat al agen\u021biei de comunicare integrat\u0103 Kooperativa 2.0.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

Blogger-ul \u0219i antreprenorul Cristian China-Birta (Chinezu’, pentru prietenii care \u00eel cunosc de mult din online) lanseaz\u0103 cartea \u201dCe ne facem, dom’le, cu influencerii \u0103\u0219tia?\u201d,\u00a0un ghid util destinat celor care activeaz\u0103 \u00een zona de business, marketing sau comunicare.<\/p>\n","protected":false},"author":19,"featured_media":18127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,56],"tags":[3797,745,535],"class_list":["post-18126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-resurse-e-commerce","tag-carte","tag-cristian-china-birta","tag-social-media-marketing-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18126"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18126\/revisions"}],"predecessor-version":[{"id":18131,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18126\/revisions\/18131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18127"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}