{"id":18132,"date":"2021-03-05T11:48:20","date_gmt":"2021-03-05T09:48:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18132"},"modified":"2021-03-05T11:49:09","modified_gmt":"2021-03-05T09:49:09","slug":"studiu-euromonitor-vanzarile-online-au-reprezentat-10-din-total-vanzari-retail-in-2020-de-la-7-in-2019","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/studiu-euromonitor-vanzarile-online-au-reprezentat-10-din-total-vanzari-retail-in-2020-de-la-7-in-2019","title":{"rendered":"Studiu Euromonitor \u2013 v\u00e2nz\u0103rile online au reprezentat 10% din total v\u00e2nz\u0103ri retail \u00een 2020, de la 7% \u00een 2019"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-euromonitor-vanzarile-online-au-reprezentat-10-din-total-vanzari-retail-in-2020-de-la-7-in-2019\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18133\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/03\/crestere-ecommerce-romania-euromonitor.png\" alt=\"\" width=\"880\" height=\"468\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/03\/crestere-ecommerce-romania-euromonitor.png 880w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/03\/crestere-ecommerce-romania-euromonitor-300x160.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/03\/crestere-ecommerce-romania-euromonitor-768x408.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p><strong>Potrivit unui studiu <a href=\"https:\/\/www.euromonitor.com\/romania\" target=\"_blank\" rel=\"noopener noreferrer\">Euromonitor<\/a> prezentat de Google Rom\u00e2nia \u00een cadrul unei conferin\u021be online, v\u00e2nz\u0103rile prin e-commerce au crescut cu 32% \u00een 2020 \u0219i au reprezentat o zecime din totalul v\u00e2nz\u0103rilor de retail.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Retail-ul online a fost sectorul care a \u00eenregistrat cea mai mare cre\u0219tere \u00een v\u00e2nz\u0103ri \u00een 2020, \u00een cazul Rom\u00e2niei ajung\u00e2nd la o pondere de 10% \u00een total, \u00een cre\u0219tere de la 7% \u00een 2019.<\/p>\n<p>Categoria Food&amp;Drink a crescut cu 115% fa\u021b\u0103 de anul anterior, odat\u0103 cu dezvoltarea accelerat\u0103 a platformelor de v\u00e2nzare \u0219i schimb\u0103rile de comportament ale consumatorilor. \u00cen ceea ce prive\u0219te num\u0103rul de c\u0103ut\u0103ri, categoria Home&amp;Deco a \u00eenregistrat cea mai mare cre\u0219tere: cu 39% mai mult dec\u00e2t \u00een 2019.<\/p>\n<p>Primii cinci juc\u0103tori din pia\u021ba rom\u00e2neasc\u0103 de e-commerce au cumulat 42% din valoarea v\u00e2nz\u0103rilor online \u00een 2020. eMAG r\u0103m\u00e2ne lider incontestabil, singura schimbare la v\u00e2rf fiind urcarea puternic\u0103 a celor de la Fashion Days.<\/p>\n<p>\u00cen urm\u0103torii cinci ani Euromonitor estimeaz\u0103 o cre\u0219tere continu\u0103 a ponderii v\u00e2nz\u0103rilor online \u00een total retail, p\u00e2n\u0103 la 16% \u00een cazul Rom\u00e2niei. Reprezentan\u021bii companiei consider\u0103 c\u0103 acest canal se apropie de adop\u021bia \u00een mas\u0103 <em>\u201eceea ce ar trebui s\u0103 sus\u021bin\u0103 cre\u0219terea \u00een continuare a v\u00e2nz\u0103rilor chiar dac\u0103 lucrul acesta se \u00eentampl\u0103 de la o baza mai ridicat\u0103\u201d<\/em>.<\/p>\n<p>Pentru urm\u0103toarea perioad\u0103, \u00een condi\u021bii de relativ\u0103 stabilitate, estim\u0103rile pentru Rom\u00e2nia arat\u0103 o accelerare a v\u00e2nz\u0103rilor din retail \u00een 2021, urmat\u0103 de o cre\u0219tere continu\u0103 p\u00e2n\u0103 \u00een 2025.<\/p>\n<p>\u201e<em>Prin transform\u0103rile a\u0219teptate \u00een industria de retail, e-commerce-ul va deveni principalul contributor la evolu\u021bia viitoare a v\u00e2nz\u0103rilor totale, gener\u00e2nd peste jum\u0103tate din cre\u0219terea a\u0219teptat\u0103 \u00een anul 2025<\/em>,\u201d spun reprezentan\u021bii Euromonitor.<\/p>\n<p>Mai multe despre rezultatele studiului reg\u0103si\u021bi \u00een articolul semnat <a href=\"https:\/\/nocash.ro\/euromonitor-vanzarile-online-au-reprezentat-10-din-total-vanzari-retail-in-2020-de-la-7-in-2019-cresterea-se-va-mai-tempera-astfel-ca-procentul-este-estimat-sa-ajunga-la-16-in-2025\/?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=mention\" target=\"_blank\" rel=\"noopener noreferrer\">No-Cash<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/studiu-euromonitor-vanzarile-online-au-reprezentat-10-din-total-vanzari-retail-in-2020-de-la-7-in-2019\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Potrivit unui studiu Euromonitor prezentat de Google Rom\u00e2nia \u00een cadrul unei conferin\u021be online, v\u00e2nz\u0103rile prin e-commerce au crescut cu 32% \u00een 2020 \u0219i au reprezentat o zecime din totalul v\u00e2nz\u0103rilor de retail.<\/p>\n","protected":false},"author":19,"featured_media":18133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[3735],"class_list":["post-18132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","tag-stiri-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18132"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18132\/revisions"}],"predecessor-version":[{"id":18135,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18132\/revisions\/18135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18133"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}