{"id":18178,"date":"2021-03-25T09:37:40","date_gmt":"2021-03-25T07:37:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18178"},"modified":"2021-06-09T12:16:16","modified_gmt":"2021-06-09T09:16:16","slug":"eplan-cum-a-evoluat-zona-de-e-commerce-si-ce-au-cautat-oamenii-pe-google-in-pandemie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-evoluat-zona-de-e-commerce-si-ce-au-cautat-oamenii-pe-google-in-pandemie","title":{"rendered":"ePlan – Cum a evoluat zona de e-commerce \u0219i ce au c\u0103utat oamenii pe Google \u00een pandemie"},"content":{"rendered":"
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Edi\u021bia a doua a emisiunii ePlan by \u0218tirileProTV.ro a avut loc \u00een data de 22 Martie 2021. Andrei Radu (CEO GPeC \u0219i moderatorul emisiunii ePlan) a adus \u00een discu\u021bie analiza Google asupra schimb\u0103rilor de comportament a utilizatorilor de internet \u0219i a evolu\u021biei sectorului de e-commerce \u00een pandemie. Elisabeta Moraru<\/a>, Country Manager Google Rom\u00e2nia, a fost invitata edi\u021biei din aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103.<\/strong><\/p>\n

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Sectorul e-commerce din Rom\u00e2nia a \u00eenregistrat o cre\u0219tere de 32% a volumului de v\u00e2nz\u0103ri \u00een 2020 fa\u021b\u0103 de 2019. Se preconizeaz\u0103 c\u0103, av\u00e2nd \u00een vedere c\u0103 restric\u021biile vor continua \u0219i anul acesta, trendul va fi tot de cre\u0219tere.<\/p>\n

Food&Drinks a fost verticala din e-commerce care a \u00eenregistrat cele mai mari cre\u0219teri, urmat\u0103 de Home&Deco, ca urmare a schimb\u0103rilor de comportament \u00een r\u00e2ndul consumatorilor.<\/p>\n

\u201d\u00cen primul r\u00e2nd, am observat o sc\u0103dere a interesului pentru produsele de beauty \u0219i \u00een acela\u0219i timp o cre\u0219tere a interesului pentru produsele mai utile. Am mai observat o cre\u0219tere de peste 38% pentru zona de decora\u021biuni, cas\u0103 \u0219i gr\u0103din\u0103, \u00een contextul \u00een care oricum erau cre\u0219teri foarte mari. De asemenea, vedem o tendin\u021b\u0103 interesant\u0103 pentru zona de juc\u0103rii \u0219i activit\u0103\u021bi de timp liber tot datorit\u0103 situa\u021biei \u00een care \u00eenc\u0103 ne afl\u0103m\u201d. <\/em>a spus Elisabeta Moraru \u00een timpul discu\u021biei.<\/p><\/blockquote>\n

Datele Google Rom\u00e2nia arat\u0103 c\u0103, la nivel local, s-a schimbat at\u00e2t felul \u00een care oamenii fac c\u0103ut\u0103ri, c\u00e2t \u0219i tipul de produs sau informa\u021bie pe care oamenii \u00een caut\u0103. \u201dContextual din cauza pandemiei, am fost \u00een topul \u021b\u0103rilor din lume unde s-a c\u0103utat at\u00e2t zona de masc\u0103 \u0219i simptome care au venit la pachet cu lockdown, carantin\u0103 etc.\u201d <\/em>a completat Elisabeta.<\/p>\n

Interviul integral poate fi urm\u0103rit pe pagina de Facebook \u0218tirile ProTv<\/a>\u00a0\u0219i pe\u00a0stirileprotv.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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Edi\u021bia a doua a emisiunii ePlan by \u0218tirileProTV.ro a avut loc \u00een data de 22 Martie 2021. Andrei Radu (CEO GPeC \u0219i moderatorul emisiunii ePlan) a adus \u00een discu\u021bie analiza Google asupra schimb\u0103rilor de comportament a utilizatorilor de internet \u0219i a evolu\u021biei sectorului de e-commerce \u00een pandemie. Elisabeta Moraru, Country Manager Google Rom\u00e2nia, a fost invitata edi\u021biei din aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n","protected":false},"author":19,"featured_media":18179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,3805],"tags":[3801],"class_list":["post-18178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-eplan","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18178"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18178\/revisions"}],"predecessor-version":[{"id":18183,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18178\/revisions\/18183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18179"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}