{"id":18254,"date":"2021-05-14T17:26:13","date_gmt":"2021-05-14T14:26:13","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18254"},"modified":"2021-06-09T12:15:56","modified_gmt":"2021-06-09T09:15:56","slug":"eplan-logistica-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-logistica-in-ecommerce","title":{"rendered":"ePlan – Logistica \u00een E-Commerce: Drumul spre succes sau e\u0219ec"},"content":{"rendered":"
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\"eplan_logistica_curierat\"<\/p>\n

\u00cen edi\u021bia din 10 Mai a emisiunii ePlan by \u0218tirile ProTV, Andrei Radu (CEO GPeC) a discutat cu Bogdan Colceriu (CEO Frisbo<\/a>) despre c\u00e2t de important\u0103 este logistica pentru magazinele online. Cei doi au dezb\u0103tut \u00een ce m\u0103sur\u0103 contribuie logistica la dezvoltarea sau la e\u0219ecul unui business.<\/strong><\/p>\n

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Toate magazinele online fac logistic\u0103, \u00eens\u0103 aceasta nu \u00eenseamn\u0103 doar expediere \u0219i transport. Bogdan Colceriu detaliaz\u0103:<\/p>\n

C\u00e2nd vorbim de logistica unui magazin online ne g\u00e2ndim la urm\u0103toarele aspecte: depozitare<\/strong>, locul \u00een care marfa care se vinde st\u0103. Transport<\/strong>, ceea ce \u00eenseamn\u0103 transportul m\u0103rfii p\u00e2n\u0103 la locul \u00een care st\u0103 \u0219i transportul de la locul \u00een care st\u0103 p\u00e2n\u0103 la clientul final. \u0218i ne referim la ceea ce \u00eenseamn\u0103 manipulare<\/strong>, adic\u0103 marfa st\u0103 undeva \u00eentr-un spa\u021biu, fie spa\u021biu propriu, fie externalizat, dar cineva trebuie s\u0103 o ia de acolo, s\u0103 o pun\u0103 \u00een cutiu\u021bie, s\u0103 o ambaleze, s\u0103 printeze documente, (…) s\u0103 pun\u0103 cutiile respective \u00een pungi sau nu, s\u0103 le lege cu fund\u0103 sau nu \u0219i astfel s\u0103 fie predate curierului.<\/em><\/p>\n

Tot \u00een zona de logistic\u0103 vorbim \u0219i de sistemele care faciliteaz\u0103 toate aceste lucruri<\/strong>, \u0219i aici sunt nenum\u0103rate: de la sisteme a managementului halelor la sisteme de transport. De la burse de transport la sincroniz\u0103ri, solu\u021bii de sincroniz\u0103ri a stocurilor.<\/em><\/p>\n

Tot la logistic\u0103 ne referim \u0219i c\u00e2nd vorbim de preluare de retururi<\/strong>, adic\u0103 acel colet care din p\u0103cate a fost returnat.<\/em><\/p><\/blockquote>\n

Timpul de livrare este un element ce depinde de toat\u0103 aceast\u0103 logistic\u0103 din spatele magazinelor online. Pentru mul\u021bi clien\u021bi este\u00a0deal-braker<\/em> \u00een luarea deciziei de cump\u0103rare, mai ales \u00een condi\u021biile \u00een care \u00een Rom\u00e2nia livrarea a doua zi este un standard.<\/p>\n

\u00cens\u0103 nu toate magazinele online pot avea succes dac\u0103 ofer\u0103 servicii de livrare a doua zi. Bogdan Colceriu explic\u0103:<\/p>\n

Nu este tot timpul obligatoriu s\u0103 fie a\u0219a, avem modele de business de succes \u00een Rom\u00e2nia care nu se bazeaz\u0103 pe next day delivery, ci livrare \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103, 10 zile, dar sunt ni\u0219te produse deosebite pentru care merit\u0103 s\u0103 a\u0219tep\u021bi. \u0218i atunci vorbim de o livrare \u00een timpul optim a\u0219teptat de cump\u0103r\u0103tor.\u00a0<\/em><\/p><\/blockquote>\n

Bogdan a mai vorbit despre costurile logistice pe care le pot avea magazinele online, cum le pot m\u0103sura eficient \u0219i ce rol are un e-fulfiller \u00een tot acest proces.<\/p>\n

De asemenea, a intrat \u00een detaliu legat de livr\u0103rile cross-border: cum pot magazinele online din Rom\u00e2nia vine \u00een afara \u021b\u0103rii, cum pot eficientiza procesul, ce oportunit\u0103\u021bi exist\u0103 \u0219i la ce riscuri se pot a\u0219tepta \u00een momentul \u00een care intr\u0103 pe o pia\u021b\u0103 din Europa.<\/p>\n

Pute\u021bi urm\u0103ri \u00eentreaga emisiune pe pagina de Facebook \u0218tirile ProTV<\/a> sau pe StirileProTV.ro<\/a>.<\/p>\n

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\u00cen edi\u021bia din 10 Mai a emisiunii ePlan by \u0218tirile ProTV, Andrei Radu (CEO GPeC) a discutat cu Bogdan Colceriu (CEO Frisbo) despre c\u00e2t de important\u0103 este logistica pentru magazinele online. Cei doi au dezb\u0103tut \u00een ce m\u0103sur\u0103 contribuie logistica la dezvoltarea sau la e\u0219ecul unui business.<\/p>\n","protected":false},"author":19,"featured_media":18256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805,45],"tags":[3801],"class_list":["post-18254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","category-piata-de-ecommerce-din-romania","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18254"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18254\/revisions"}],"predecessor-version":[{"id":18261,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18254\/revisions\/18261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18256"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}