{"id":18266,"date":"2021-06-11T08:27:52","date_gmt":"2021-06-11T05:27:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18266"},"modified":"2021-06-11T08:29:28","modified_gmt":"2021-06-11T05:29:28","slug":"product-is-king-marketing-de-produs-pentru-magazinele-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/product-is-king-marketing-de-produs-pentru-magazinele-online","title":{"rendered":"Product is KING: Marketing de Produs Pentru Magazinele Online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/product-is-king-marketing-de-produs-pentru-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18281 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land.png\" alt=\"\" width=\"2048\" height=\"1172\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land.png 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v1_land-1536x879.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Marketingul de produs reprezint\u0103 o parte fundamental\u0103 atunci c\u00e2nd vine vorba de magazinele de eCommerce care-\u0219i pun la b\u0103taie produsele reprezentative pentru brand.<\/p>\n<p>Marketingul de produs este <strong>procesul de prezentare, promovare \u0219i v\u00e2nzare <\/strong>a unui produs pentru a satisface o anumit\u0103 nevoie existent\u0103 \u00een pia\u021b\u0103, \u00een schimbul unui profit.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Strategia de marketing de produs cuprinde:<\/strong><\/h2>\n<ul>\n<li>identificarea unor dorin\u021be \u0219i nevoi ne\u00eendeplinite \u00een r\u00e2ndul publicului<\/li>\n<li>definirea, m\u0103surarea \u0219i calcularea dimensiunilor pie\u021bei identificate dar \u0219i poten\u021bialul acesteia<\/li>\n<li>repereaz\u0103 segmentele de pia\u021b\u0103 relevante pentru business spre a fi atinse \u00een cele mai creative forme<\/li>\n<\/ul>\n<p>Marketingul de produs este considerat o component\u0103 a marketingului conven\u021bional. De fapt, dac\u0103 te ui\u021bi la <a href=\"https:\/\/institutuldemarketing.ro\/sapte-p-in-marketingul-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">cei \u0219apte P<\/a> ai marketingului, vei vedea c\u0103 marketingul de produs reprezint\u0103 unul dintre cele mai importante aspecte ale eforturilor de marketing din cadrul unei companii.<\/p>\n<p>Politica de produs are sub umbrela sa suma deciziilor pe care un business le ia prin tactici \u0219i strategii legate de produs, cu scopul de a satisface o nevoie \u00een pia\u021b\u0103 prin construirea unei <strong>strategii de comunicare, de pozi\u021bionare \u0219i dezvoltare a produsului, <\/strong>respectiv a mesajelor pentru a atrage audien\u021ba.<\/p>\n<p>\u00cen ceea ce prive\u0219te <strong>marketingul conven\u021bional,<\/strong> acesta se concentreaz\u0103 pe subiecte largi de interes precum: <strong>generarea de clien\u021bi poten\u021biali, <\/strong><strong>SEO<\/strong><strong>, <\/strong>\u0219i tot ce \u021bine de <strong>procesul de achizi\u021bie de clien\u021bi<\/strong> noi \u0219i poten\u021biali. \u00cen acela\u0219i timp, marketingul conven\u021bional presupune \u0219i crearea unei strategii de promovare a afacerii \u0219i a brandului.<\/p>\n<p>Fiind o parte important\u0103 din strategia de marketing a oric\u0103rei campanii, f\u0103r\u0103 marketingul de produs aceasta nu poate atinge poten\u021bialul s\u0103u maxim pentru a satisface nevoile publicului \u021bint\u0103.<\/p>\n<h2><strong>Cum ac\u021bioneaz\u0103 strategia marketingului de produs<\/strong><\/h2>\n<ul>\n<li>Research-ul concuren\u021bei<\/li>\n<li>\u00cen\u021belege caracteristicile \u0219i nevoile publicului<\/li>\n<li>Targeteaz\u0103 audien\u021bele \u00een mod eficient<\/li>\n<li>Pozi\u021bioneaz\u0103 produsul \u00een func\u021bie de valorile pe care promoveaz\u0103<\/li>\n<\/ul>\n<p><strong>Pentru a te asigura c\u0103 produsul este relevant \u00een pia\u021b\u0103, ai putea s\u0103 r\u0103spunzi la \u00eentreb\u0103rile urm\u0103toare:<\/strong><\/p>\n<ul>\n<li>Este acest produs potrivit pentru pia\u021ba de ast\u0103zi?<\/li>\n<li>Este acest produs potrivit pentru clien\u021bii reprezentativi din pia\u021b\u0103?<\/li>\n<li>Care sunt caracteristicile unice ale produsului fa\u021b\u0103 de concuren\u021b\u0103?<\/li>\n<li>Cum se diferen\u021biaz\u0103 produsul fa\u021b\u0103 de concuren\u021b\u0103?<\/li>\n<li>Care sunt produsele pe care nu ar trebui s\u0103 le mai comercializez?<\/li>\n<\/ul>\n<p>Prive\u0219te-\u021bi produsele dintr-o perspectiv\u0103 strategic\u0103 pentru a-\u021bi asigura succesul \u00een r\u00e2ndul cumpar\u0103torilor de pe pia\u021ba actual\u0103.<\/p>\n<h3><strong>1. Identificarea targetului \u021bint\u0103<\/strong><\/h3>\n<p>Presupune realizarea unui <a href=\"https:\/\/www.gpec.ro\/blog\/cum-sa-creezi-un-profil-de-buyer-persona-pentru-magazinul-tau-online\" target=\"_blank\" rel=\"noopener noreferrer\"><em>buyer persona<\/em><\/a> relevant pentru produs.\u00a0 Acest lucru va permite adaptarea produsului \u0219i a caracteristicilor acestuia cu scopul de a rezolva provoc\u0103rile cu care se confrunt\u0103 pia\u021ba.<\/p>\n<h3><strong>2. Dezvoltarea \u0219i implementarea strategiei de produs<\/strong><\/h3>\n<p>Acest pas este necesar pentru ca toat\u0103 comunicarea s\u0103 fie \u00een concordan\u021b\u0103 cu valorile \u0219i caracteristicile brandului. Strategia de produs trebuie s\u0103 vizeze toate beneficiile pe care produsele din magazinul de eCommerce le de\u021bine. Comunicarea este realizat\u0103 \u00een func\u021bie de targetele descoperite, iar personalizarea comunic\u0103rii poate aduce beneficii \u00een procesul de achizi\u021bie.<\/p>\n<h3><strong>3. Atragerea unei audien\u021be relevante prin realizarea de A-B testing<\/strong><\/h3>\n<p>Fii mereu cu ochii pe evolu\u021bia v\u00e2nz\u0103rilor, astfel po\u021bi dezvolta strategii personalizate \u00een func\u021bie de buyer persona.<\/p>\n<h3><strong>4. Pozi\u021bionarea corect\u0103 a produsului<\/strong><\/h3>\n<p>\u00cen aceast\u0103 etap\u0103, dar \u0219i \u00een cele dezvoltate mai sus, e nevoie s\u0103 apelezi la o <a href=\"https:\/\/moloso.ro\/?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=contentisking\" target=\"_blank\" rel=\"noopener noreferrer\">agen\u021bie de marketing<\/a> care \u00een\u021belege cum func\u021bioneaz\u0103 tot procesul de la A la Z. Pentru ca pozi\u021bionarea produsului s\u0103 fie favorabil\u0103 pentru audien\u021b\u0103, e necesar s\u0103 vezi ce face \u0219i concuren\u021ba.<\/p>\n<p>Scoate \u00een eviden\u021b\u0103 valorile produsului \u00een cea mai clar\u0103 form\u0103, f\u0103r\u0103 s\u0103 ui\u021bi care sunt obiectivele.<\/p>\n<p>Pentru conturarea unei idei \u00een leg\u0103tur\u0103 cu \u00eentreb\u0103rile la care trebuie s\u0103 r\u0103spunzi, arunc\u0103 o privire peste urm\u0103toarele:<\/p>\n<ul>\n<li>De ce a fost realizat acest produs?<\/li>\n<li>Pentru cine este f\u0103cut acest produs?<\/li>\n<li>Ce provoc\u0103ri rezolv\u0103 acest produs?<\/li>\n<li>Cu ce vine unic acest produs?<\/li>\n<\/ul>\n<h3><strong>5. Asigurarea c\u0103 produsul satisface nevoile pe care le exprim\u0103 \u00een comunicare<\/strong><\/h3>\n<p>Asigur\u0103-te c\u0103 produsul r\u0103spunde nevoilor clien\u021bilor \u0219i publicului \u021bint\u0103. Prin cercet\u0103rile efectuate pentru a determina publicul \u021bint\u0103 vei descoperi problemele \u0219i provoc\u0103rile la care acesta dore\u0219te s\u0103 primeasc\u0103 rezolvare, odat\u0103 ce alege s\u0103 achizi\u021bioneze produsul din magazinul t\u0103u eCommerce.<\/p>\n<p>Dac\u0103 produsul t\u0103u nu satisface nici o nevoie din pia\u021b\u0103, nu e de mirare c\u0103 achizi\u021bia sa nu se mai realizeaz\u0103.<\/p>\n<h3><strong>6. Asigurarea c\u0103 produsul r\u0103m\u00e2ne relevant \u00een pia\u021b\u0103<\/strong><\/h3>\n<p>Pe m\u0103sur\u0103 ce nevoile, a\u0219tept\u0103rile \u0219i provoc\u0103rile se schimb\u0103 \u0219i evolueaz\u0103, este de datoria ta (sau a agen\u021biei de marketing cu care colaborezi) s\u0103 te asiguri c\u0103 strategia de marketing a produselor \u0219i produsele \u00een sine r\u0103m\u00e2n relevante pentru clien\u021bi.<\/p>\n<p>De asemenea, e recomandat s\u0103 ai \u00een vedere <strong>schimbarea unor obiective<\/strong> stabilite ini\u021bial \u00een strategia de produs. Odat\u0103 cu evolu\u021bia tuturor proceselor vor avea loc \u0219i o serie de <strong>modific\u0103ri sau actualiz\u0103ri<\/strong>, dar \u0219i <strong>modific\u0103ri ale produsului \u00een sine.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Mai jos vei g\u0103si dou\u0103 prezent\u0103ri &#8211; a lui C\u0103t\u0103lin Macovei \u0219i a lui Daniel Ene &#8211; care i\u021bi vor r\u0103spunde la \u00eentreb\u0103rile despre HERO products.<\/p>\n<p>Sunt prezentate analize clare pe magazine online rom\u00e2ne\u0219ti prin care combatem mitul <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Principiul_Pareto\" target=\"_blank\" rel=\"noopener noreferrer\">Pareto<\/a> \u00een eCommerce.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6803245817781137408\" width=\"504\" height=\"829\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6803245401542598656\" width=\"504\" height=\"829\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18284\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg\" alt=\"\" width=\"207\" height=\"189\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-1024x939.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-768x704.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319.jpg 1152w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/>Daniel Ene<\/strong><\/p>\n<p><em><strong>Growth Hacker &amp; SEO Strategist <a href=\"https:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielene\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Ene<\/a>\u00a0se consider\u0103 unul dintre noroco\u0219ii care \u0219i-a g\u0103sit pasiunea \u00eenc\u0103 de la \u00eenceputul carierei sale. De c\u00e2nd a descoperit SEO, s-a \u00eendr\u0103gostit de aceast\u0103 disciplin\u0103 de marketing. De peste 9 ani s-a implicat \u00een proiecte mari \u0219i mici, de la start-up-uri p\u00e2n\u0103 la companii interna\u021bionale. Este \u00een permanen\u021b\u0103 \u00een c\u0103utare de nou \u0219i de dezvoltare, at\u00e2t profesional\u0103, c\u00e2t \u0219i personal\u0103. Zi de zi caut\u0103, testeaz\u0103 \u0219i implementeaz\u0103 noi trucuri de SEO pentru a-\u0219i ajuta clien\u021bii s\u0103 aib\u0103 succes.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/product-is-king-marketing-de-produs-pentru-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Marketingul de produs reprezint\u0103 o parte fundamental\u0103 atunci c\u00e2nd vine vorba de magazinele de eCommerce care-\u0219i pun la b\u0103taie produsele reprezentative pentru brand. Marketingul de produs este procesul de prezentare, promovare \u0219i v\u00e2nzare a unui produs pentru a satisface o anumit\u0103 nevoie existent\u0103 \u00een pia\u021b\u0103, \u00een schimbul unui profit.<\/p>\n","protected":false},"author":35,"featured_media":18281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3547],"tags":[3630,779,3803],"class_list":["post-18266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-moloso","tag-product-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18266"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18266\/revisions"}],"predecessor-version":[{"id":18285,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18266\/revisions\/18285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18281"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}