{"id":18268,"date":"2021-06-28T08:30:52","date_gmt":"2021-06-28T05:30:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18268"},"modified":"2021-06-28T13:34:56","modified_gmt":"2021-06-28T10:34:56","slug":"cum-folosesti-ppc-si-seo-in-strategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cum-folosesti-ppc-si-seo-in-strategia-de-marketing","title":{"rendered":"Cum folose\u0219ti PPC si SEO \u00een strategia de marketing a magazinului t\u0103u online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-folosesti-ppc-si-seo-in-strategia-de-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18282 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land.png\" alt=\"\" width=\"2048\" height=\"1172\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land.png 2048w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land-300x172.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land-1024x586.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land-768x440.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/gpec_blog_v2_land-1536x879.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><strong>C\u00e2nd vine vorba de marketingul digital, PPC (publicitatea <em>pay per click<\/em>) dar \u0219i SEO (optimizarea motoarelor de c\u0103utare) sunt, f\u0103r\u0103 \u00eendoial\u0103, tool-urile cele mai folosite \u0219i recomandate pentru a structura o strategie potrivit\u0103 pentru un magazin eCommerce. S\u0103 nu mai men\u021bion\u0103m c\u0103 te ajut\u0103 s\u0103 ai o \u00een\u021belegere am\u0103nun\u021bit\u0103 a cum ruleaz\u0103 propriul t\u0103u magazin online.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Cu toate astea, majoritatea agen\u021biilor se axeaz\u0103 doar pe unul dintre cele dou\u0103 canale men\u021bionate mai sus. Motivele? Probabil nu \u00een\u021beleg de ce este necesar s\u0103 se aplice o strategie de marketing integrat\u0103 \u0219i nu au \u00een vedere beneficiile pe care le ofer\u0103. Pentru asta, am pregatit un articol care s\u0103 aduc\u0103 \u0219i mai mult\u0103 claritate celor interesa\u021bi s\u0103-\u0219i urce magazinul de eCommerce \u00een primele c\u0103ut\u0103ri din Google. Fie vorba \u00eentre noi, sky&#8217;s the limit! \u0218i cine suntem noi s\u0103 st\u0103m \u00een calea fericirii?<\/p>\n<p>Articolul de ast\u0103zi, dup\u0103 cum \u00eei spune \u0219i numele, vine cu o \u00eentrebare simpl\u0103 ce necesit\u0103 explica\u021bii \u00een sec\u021biuni precum:<\/p>\n<ol>\n<li><strong>Ce este SEO \u0219i de ce este important?<\/strong><\/li>\n<li><strong>Ce este PPC?<\/strong><\/li>\n<li><strong>Cum pot SEO &amp; PPC lucra \u00eempreun\u0103 pentru a \u00eembun\u0103t\u0103\u021bi rezultatele magazinului t\u0103u eCommerce?<\/strong><\/li>\n<\/ol>\n<h2><strong>1. Ce este SEO \u0219i de ce este important?<\/strong><strong>\u00a0<\/strong><\/h2>\n<p><strong>SEO <\/strong>(Search Engine Optimization) reprezint\u0103 suma tuturor tehnicilor ce au ca scop \u00eembun\u0103t\u0103\u021birea vizibilit\u0103\u021bii site-ului \u00een motoarele de c\u0103utare. De la crearea de con\u021binut calitativ \u0219i creativ, optimizarea de title tags, meta tags, \u0219i H tags, p\u00e2n\u0103 la internal linking, image optimization, \u0219i a\u0219a mai departe.<\/p>\n<p>Obiectivele SEO sunt de generare de trafic relevant (poten\u021biali clien\u021bi), ca \u00een cele din urm\u0103 s\u0103 genereze profit constant.<\/p>\n<p>Prin intermediul SEO, orice magazin eCommerce, dar \u0219i alte business-uri online, pot ap\u0103rea \u00een mod organic printre primele c\u0103ut\u0103ri \u00een Google.<\/p>\n<p>C\u00e2nd vorbim de SEO, acesta poate fi \u00eemp\u0103r\u021bit \u00een dou\u0103 categorii: <strong>Optimizarea SEO On-page <\/strong>\u0219i <strong>SEO Off-page<\/strong>.<\/p>\n<p><strong>Optimizarea SEO Off-page<\/strong> \u00eenglobeaz\u0103 toate activit\u0103\u021bile desf\u0103\u0219urate \u00een afara site-ului web (cu trimitere c\u0103tre brandul promovat) cu scopul de a cre\u0219te clasamentul\/rankul unei pagini\/unui site \u00een r\u00e2ndul c\u0103ut\u0103rilor efectuate \u00een Google. De la crearea de backlink-uri, \u00eencurajarea c\u0103ut\u0103rilor de brand, cre\u0219terea gradului de engagement, p\u00e2n\u0103 la share \u00een social media, ac\u021biunile pe care le po\u021bi face pentru a urca site-ul \u00een r\u00e2ndul c\u0103ut\u0103rilor stau la voia creativit\u0103\u021bii celui care se ocup\u0103 de aceast\u0103 bucat\u0103 din strategia de marketing.<\/p>\n<p><strong>SEO Off-page <\/strong>acoper\u0103 toate activit\u0103\u021bile desf\u0103\u0219urate \u00een afara site-ului cu scopul de a construi link-uri de calitate \u0219i valoroase cu ajutorul social media, content marketing-ului,\u00a0 reviews, brand building, influencer marketing, \u0219i a\u0219a mai departe.<\/p>\n<p>La noi \u00een site g\u0103se\u0219ti un articol dedicat acestui subiect, <a href=\"https:\/\/moloso.ro\/blog\/optimizare-seo-off-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">fix aici<\/a>.<\/p>\n<p>\u0218i ca s\u0103 nu uit\u0103m, exist\u0103 \u0219i <strong>SEO on-page, <\/strong>care are sub umbrel\u0103 urm\u0103toarele ac\u021biuni:<\/p>\n<ul>\n<li>Optimizarea de title tags (titlul paginii s\u0103 con\u021bin\u0103 cuvinte cheie);<\/li>\n<li>Crearea de linkuri interne;<\/li>\n<li>Folosirea cuvintelor cheie \u00een descrierile imaginilor;<\/li>\n<li>Subtitlurile sau Headingurile care au keywords relevante;<\/li>\n<li>Optimizarea vitezei de \u00eenc\u0103rcare a site-ului;<\/li>\n<li>Crearea unui con\u021binut relevant pentru eCommerce.<\/li>\n<\/ul>\n<h2><strong>\u00a0<\/strong><strong>2. Ce este PPC? <\/strong><\/h2>\n<p>PPC (Publicitatea Pl\u0103tit\u0103) ofer\u0103 posibilitatea ca orice business, fie el magazin online sau un simplu site de prezentare, s\u0103 apar\u0103 \u00een primele c\u0103ut\u0103ri din Google, \u00een schimbul unor \u201ctaxe\u201d pl\u0103tite ori de c\u00e2te ori un utilizator face click pe una dintre reclamele tale.<\/p>\n<p>Publicitatea afi\u0219at\u0103 \u00een motoarele de c\u0103utare \u00ee\u021bi permite s\u0103 licitezi pentru plasarea anun\u021burilor tale \u00een link-uri sponsorizate pentru ca, \u00een momentul \u00een care publicul face o c\u0103utare \u00een Google ce are leg\u0103tur\u0103 cu domeniul t\u0103u de activitate, PPC va afi\u0219a site-ul t\u0103u \u00een c\u0103ut\u0103rile Google.<\/p>\n<p>PPC = pl\u0103te\u0219ti de fiecare dat\u0103 atunci c\u00e2nd audien\u021ba d\u0103 click pe o reclam\u0103 realizat\u0103 pentru business-ul t\u0103u.<\/p>\n<p><strong>Tipuri de c\u0103ut\u0103ri:<\/strong><\/p>\n<ul>\n<li>C\u0103ut\u0103ri <strong>Comerciale:<\/strong> se folosesc \u00een strategia de comunicare cu mesaje de <u>vizibilitate \u0219i v\u00e2nzare;<\/u><\/li>\n<li>C\u0103ut\u0103ri <strong>Informa\u021bionale:<\/strong> se folosesc \u00een strategia de comunicare cu mesaje de <u>vizibilitate \u0219i influen\u021bare;<\/u><\/li>\n<li>C\u0103ut\u0103ri de <strong>Brand: <\/strong>se folosesc \u00een strategia de comunicare mesaje de <u>influentare \u0219i v\u00e2nzare;<\/u><\/li>\n<li>C\u0103ut\u0103ri de <strong>Competi\u021bie: <\/strong>se folosesc \u00een strategia de comunicare cu mesaje de <u>vizibilitate \u0219i influen\u021bare. <\/u><\/li>\n<\/ul>\n<p><strong>Marketingul pl\u0103tit se divide \u00een dou\u0103 categorii:\u00a0<\/strong><\/p>\n<ol>\n<li>Google Ads (Search, DSA, Shopping)<\/li>\n<li>Google Ads Display<\/li>\n<\/ol>\n<h2><strong>3. Cum pot SEO &amp; PPC lucra \u00eempreun\u0103 pentru a \u00eembun\u0103t\u0103\u021bi un magazin eCommerce<\/strong><\/h2>\n<p>O ecua\u021bie simpl\u0103: SEO + PPC = increased search engine presence<\/p>\n<p>A\u0219a cum deja \u0219tii, \u00eembun\u0103t\u0103\u021birea site-ului web cu ajutorul SEO<strong> cre\u0219te \u0219ansele ca site-ul s\u0103 fie clasat pe prima pagin\u0103 a motoarelor de c\u0103utare,<\/strong> cu scopul de a cre\u0219te num\u0103rul poten\u021bial de clien\u021bi, dar \u0219i de cre\u0219tere a veniturilor.<\/p>\n<p><strong>PPC <\/strong>&#8211; achizi\u021bia de anun\u021buri pl\u0103tite pentru acela\u0219i cuv\u00e2nt cheie de interes pentru magazinul eCommerce &#8211; permite anun\u021bului s\u0103 apar\u0103 \u00een partea de sus a paginii atunci c\u00e2nd cineva caut\u0103 acel cuv\u00e2nt cheie.<\/p>\n<p>\u00cen momentul \u00een care realizezi \u0219i partea de SEO (adic\u0103 optimizezi site-ul), \u0219i partea de PPC (\u00eencepi s\u0103 licitezi pe cuvinte cheie relevante), business-ul \u00eencepe s\u0103 domine rezultatele c\u0103ut\u0103rii, prin urmare \u00een site ajunge o audien\u021b\u0103 interesat\u0103 cu adev\u0103rat de produse, cu scopul de a face o achizi\u021bie.<\/p>\n<h3><strong>De ce este important s\u0103 ocupi un num\u0103r mare de cuvinte licitate?<\/strong><\/h3>\n<p>PPC te ajut\u0103 s\u0103 aduci \u00een site un trafic relevant, interesat de produsele existente, doar dac\u0103 acorzi timp s\u0103 \u201dstudiezi\u201d tipologia c\u0103ut\u0103rilor, spre a le ocupa pe cele importante.<\/p>\n<p>\u00cen cazul \u00een care unul din cuvintele licitate ajunge s\u0103 nu mai fie de actualitate, o licita\u021bie extins\u0103 a cuvintelor cheie poate anula impactul negativ asupra traficului din site.<\/p>\n<p>Folosind PPC recuperezi click-urile \u0219i interesele exercitate de audien\u021b\u0103, f\u0103r\u0103 s\u0103 te preocupi c\u0103 le po\u021bi rata din varii motive. De asemenea, chiar dac\u0103 site-ul ajunge s\u0103 nu mai ocupe pozi\u021bia #1 \u00een mod natural, PPC te ajut\u0103 s\u0103 aduci trafic \u00een func\u021bie de c\u0103ut\u0103rile publicului \u00een schimbul unei sume de bani modice.<\/p>\n<h3><strong>Nu uita de campaniile de remarketing<\/strong><\/h3>\n<p>Chiar dac\u0103 site-ul se claseaz\u0103 bine \u00een urma eforturilor de SEO realizate, exist\u0103 posibilitatea ca traficul ajuns \u00een site s\u0103 fie nehot\u0103r\u00e2t \u00een leg\u0103tur\u0103 cu achizi\u021bia produselor din magazin. Aici intervine <a href=\"https:\/\/www.gpec.ro\/blog\/cele-7-ingrediente-principale-ale-strategiei-de-marketing-online\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>strategia de remarketing <\/strong><\/a>cu scopul de a aduce vizitatorii \u00eenapoi pe site pentru a face achizi\u021bia.<\/p>\n<p>Combin\u00e2nd SEO \u0219i PPC \u00een acest fel, po\u021bi ajunge &#8211; \u00eentr-o form\u0103 creativ\u0103 \u0219i u\u0219oar\u0103 &#8211; la vizitatorii anteriori \u0219i \u00eei po\u021bi \u00eencuraja s\u0103 revin\u0103 pentru a finaliza o comand\u0103. F\u0103r\u0103 remarketing s-ar putea ca ei s\u0103 fi uitat complet de site \u0219i de produsele din el.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18284\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-300x275.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-1024x939.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319-768x704.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/06\/Daniel-Ene-SEO-Growth-Hacker-Moloso-Limitless-scaled-e1623389243319.jpg 1152w\" alt=\"\" width=\"207\" height=\"189\" \/>Daniel Ene<\/strong><\/p>\n<p><em><strong>Growth Hacker &amp; SEO Strategist\u00a0<a href=\"https:\/\/moloso.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">MOLOSO<\/a><\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielene\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Ene<\/a>\u00a0se consider\u0103 unul dintre noroco\u0219ii care \u0219i-a g\u0103sit pasiunea \u00eenc\u0103 de la \u00eenceputul carierei sale. De c\u00e2nd a descoperit SEO, s-a \u00eendr\u0103gostit de aceast\u0103 disciplin\u0103 de marketing. De peste 9 ani s-a implicat \u00een proiecte mari \u0219i mici, de la start-up-uri p\u00e2n\u0103 la companii interna\u021bionale. Este \u00een permanen\u021b\u0103 \u00een c\u0103utare de nou \u0219i de dezvoltare, at\u00e2t profesional\u0103, c\u00e2t \u0219i personal\u0103. Zi de zi caut\u0103, testeaz\u0103 \u0219i implementeaz\u0103 noi trucuri de SEO pentru a-\u0219i ajuta clien\u021bii s\u0103 aib\u0103 succes.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cum-folosesti-ppc-si-seo-in-strategia-de-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>C\u00e2nd vine vorba de marketingul digital, PPC (publicitatea pay per click) dar \u0219i SEO (optimizarea motoarelor de c\u0103utare) sunt, f\u0103r\u0103 \u00eendoial\u0103, tool-urile cele mai folosite \u0219i recomandate pentru a structura o strategie potrivit\u0103 pentru un magazin eCommerce. S\u0103 nu mai men\u021bion\u0103m c\u0103 te ajut\u0103 s\u0103 ai o \u00een\u021belegere am\u0103nun\u021bit\u0103 a cum ruleaz\u0103 propriul t\u0103u magazin online.<\/p>\n","protected":false},"author":35,"featured_media":18282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3455,3479,3507],"tags":[779,141,67,153],"class_list":["post-18268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-google-ads","category-seo","tag-moloso","tag-ppc-marketing","tag-seo","tag-strategie-de-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18268"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18268\/revisions"}],"predecessor-version":[{"id":18297,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18268\/revisions\/18297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18282"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}