{"id":18318,"date":"2021-07-07T17:28:49","date_gmt":"2021-07-07T14:28:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18318"},"modified":"2021-07-07T17:28:49","modified_gmt":"2021-07-07T14:28:49","slug":"eplan-cum-a-ajutat-pandemia-la-cresterea-tranzactiilor-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-ajutat-pandemia-la-cresterea-tranzactiilor-online","title":{"rendered":"ePlan &#8211; Cum a ajutat pandemia la cre\u0219terea tranzac\u021biilor online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-ajutat-pandemia-la-cresterea-tranzactiilor-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18319\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu.png\" alt=\"\" width=\"1901\" height=\"1030\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu.png 1901w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu-300x163.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu-1024x555.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu-768x416.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/07\/eplan-catalin-cretu-1536x832.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><\/p>\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><strong>C\u0103t\u0103lin Cre\u021bu, directorul general al VISA pentru Rom\u00e2nia, Croa\u021bia, Malta \u0219i Slovenia este invitatul lui Andrei Radu \u00een emisiunea ePlan by \u0218<span class=\"nc684nl6\">tirileProTV<\/span> din aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103. \u00cen timpul interviului el ne-a vorbit despre digitalizare, programele care \u00eei ajut\u0103 pe antreprenorii cu afaceri mici \u0219i mijlocii \u0219i solu\u021biile pe care le au la \u00eendem\u00e2n\u0103 consumatorii pentru a cump\u0103ra cu \u00eencredere de pe internet.<\/strong><\/div>\n<\/div>\n<p><!--more--><\/p>\n<p>Din punctul de vedere al ritmului de cre\u0219tere, Rom\u00e2nia a fost un campion \u00een Europa, \u00eenregistr\u00e2nd o cre\u0219tere a num\u0103rului de tranzac\u021bii online de <strong>75%<\/strong>. Acest lucru ne-a pus \u00een topul cre\u0219terilor europene, except\u00e2nd \u021b\u0103rile cu o economie matur\u0103 unde este \u0219i normal ca ritmul de cre\u0219etere s\u0103 fie mai mic.<\/p>\n<p>M\u0103surile de distan\u021bare \u0219i restric\u021biile de circula\u021bie au schimbat semnificativ comportamentul consumatorilor \u0219i comercian\u021bilor \u00een ceea ce prive\u0219te modul cum implementeaz\u0103 sau efectueaz\u0103 pl\u0103\u021bi.<\/p>\n<blockquote><p><em>Este foarte clar c\u0103 ceea ce s-a \u00eent\u00e2mplat \u00een acest an, adic\u0103 2020, dincolo de efectele negative, restric\u021biile de circula\u021bie, m\u0103surile de distan\u021bare au schimbat comportamentul multora dintre consumatori \u0219i dintre comercian\u021bi \u00een ceea ce prive\u0219te modul \u00een care fac pl\u0103\u021b\u0103 \u0219i accept\u0103 plata, \u00een special, online. A fost un sector care a beneficiat de ceea ce ni s-a \u00eent\u00e2mplat\u201d,<\/em> a explicat <a href=\"https:\/\/www.linkedin.com\/in\/catalin-cretu-a31a4b18\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u0103t\u0103lin Cre\u021bu<\/a>.<\/p><\/blockquote>\n<p>\u00cen ceea ce prive\u0219te datele BNR referitor la pl\u0103\u021bile cu cardul, <strong>valoarea pl\u0103\u021bilor<\/strong> a crescut cu 18%, \u00een online au crescut cu 40%, iar VISA a \u00eenregistrat cre\u0219teri cu 75%. Este primul an \u00een care valoarea retragerii de la bancomat a sc\u0103zut cu -3%.<\/p>\n<h3>\u00cen ce m\u0103sur\u0103 se p\u0103streaz\u0103 trend-ul pl\u0103\u021bilor online?<\/h3>\n<p>Comercian\u021bii spun c\u0103 penetrarea pl\u0103\u021bii cu cardul a ajuns la 40-50%. Dup\u0103 ce am ie\u0219it din perioada de criz\u0103 acut\u0103 a existat un recul, \u00eens\u0103 a r\u0103mas la un nivel mai \u00eenalt dec\u00e2t \u00een perioada de dinainte de pandemie.<\/p>\n<blockquote><p><em>\u201cProvocarea pentru industria noastr\u0103 este cum reu\u0219im s\u0103 d\u0103m \u00eencrederea necesar\u0103 \u0219i s\u0103 oferim produsele \u0219i solu\u021biile u\u0219or de utilizat astfel \u00eenc\u00e2t s\u0103 \u00een\u021beleag\u0103 c\u0103 ceea ce a fost o m\u0103sur\u0103 de supravie\u021buire pentru foarte mul\u021bi este \u0219i poate s\u0103 devin\u0103 o surs\u0103 de v\u00e2nz\u0103ri adi\u021bionale, (&#8230;) iar pentru consumatori un canal prin care ai acces la mult mai multe produse, la pre\u021buri mai avantajoase \u0219i unde nu ai nesiguran\u021b\u0103, pentru c\u0103 nivelul de fraud\u0103 este foarte mic.\u201d, <\/em>a spus C\u0103t\u0103lin Cre\u021bu.<\/p><\/blockquote>\n<p>Nivelul de fraud\u0103 la nivel interna\u021bional se afl\u0103 sub 0.1%, iar la nivel european \u0219i, respectiv, na\u021bional acest procent este \u0219i mai sc\u0103zut.<\/p>\n<h3>De ce este Rom\u00e2nia reticent\u0103 la a folosi pl\u0103\u021bile online?<\/h3>\n<p>Exist\u0103 un nivel de ne\u00eencredere \u00eenc\u0103 destul de mare \u00een plata electronic\u0103 \u00een r\u00e2ndul rom\u00e2nilor. Ne\u00eencrederea mai mare este \u00een ceea ce se \u00eent\u00e2mpl\u0103 dup\u0103 ce a fost pl\u0103tit\u0103 comanda: timpul de livrare, calitatea serviciilor, dac\u0103 produsul livrat corespunde cu prezentarea de pe site etc.<\/p>\n<p>VISA a introdus recent sistemul de <strong><em>instant refund<\/em><\/strong> pentru a m\u0103ri nivelul de \u00eencredere al cump\u0103r\u0103torilor \u00een pl\u0103\u021bile online. Rom\u00e2nia a fost prima \u021bar\u0103 din Europa unde s-a implementat acest serviciu, \u00een vara anului 2019, iar eMAG a fost primul comerciant care a implementat sistemul.<\/p>\n<p>Urm\u0103ri\u021bi interviul integral pe <a href=\"https:\/\/stirileprotv.ro\/stiri\/eplan\/eplan-cum-a-schimbat-pandemia-comportamentul-de-plata-in-mediul-online.html?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=ePlan\" target=\"_blank\" rel=\"noopener noreferrer\">stirileprotv.ro<\/a> \u0219i afla\u021bi ce m\u0103suri trebuie luate pentru a avansa digitalizarea \u00een Rom\u00e2nia \u0219i ce pa\u0219i pot face IMM-urile pentru a cre\u0219te \u00een mediul online.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-ajutat-pandemia-la-cresterea-tranzactiilor-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>C\u0103t\u0103lin Cre\u021bu, directorul general al VISA pentru Rom\u00e2nia, Croa\u021bia, Malta \u0219i Slovenia este invitatul lui Andrei Radu \u00een emisiunea ePlan by \u0218tirileProTV din aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103. \u00cen timpul interviului el ne-a vorbit despre digitalizare, programele care \u00eei ajut\u0103 pe antreprenorii cu afaceri mici \u0219i mijlocii \u0219i solu\u021biile pe care le au la \u00eendem\u00e2n\u0103 consumatorii pentru a cump\u0103ra cu \u00eencredere de pe internet.<\/p>\n","protected":false},"author":19,"featured_media":18319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[3801],"class_list":["post-18318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18318"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18318\/revisions"}],"predecessor-version":[{"id":18320,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18318\/revisions\/18320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18319"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}