{"id":18329,"date":"2021-07-26T08:31:48","date_gmt":"2021-07-26T05:31:48","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18329"},"modified":"2021-07-23T16:49:30","modified_gmt":"2021-07-23T13:49:30","slug":"stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-17","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-17","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce & digital marketing #17"},"content":{"rendered":"
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\u00cencepem s\u0103pt\u0103m\u00e2na cu nout\u0103\u021bi din e-commerce: estim\u0103ri de cre\u0219tere pentru anul \u00een curs, statistici la nivel local \u0219i european, dar \u0219i inform\u0103ri despre noi op\u021biuni disponibile pentru magazine online. Complet\u0103m lista cu rapoarte, infografice \u0219i articole how-to care s\u0103 v\u0103 fie de folos c\u00e2nd derula\u021bi campanii de online marketing. Spor la lectur\u0103!<\/strong><\/p>\n

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Se estimeaz\u0103 c\u0103 pia\u021ba european\u0103 de e-commerce va deservi peste 500 de milioane de clien\u021bi<\/a> \u00een anul 2021. De asemenea, este prev\u0103zut c\u0103 rata de penetrare a serviciilor e-commerce va ajunge la 59,7%.<\/p>\n

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VTEX a fost evaluat la 3,56 miliarde de dolari \u00een cadrul ofertei publice ini\u021biale (IPO)<\/a> derulate la New York. Compania a atras 263,66 milioane de dolari \u00een cadrul opera\u021biunii.<\/p>\n

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Firmele de curierat au \u00eenregistrat \u00een 2020 cre\u015fteri ce au mers p\u00e2n\u0103 la 30%<\/a>, sus\u0163inute de v\u00e2nz\u0103rile online care au ajuns la 7 miliarde de euro. \u0218i \u00een prima jum\u0103tate a anului 2021 s-au observat cre\u0219teri.<\/p>\n

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Shopify permite integrarea a mai multor metode de plat\u0103<\/a> prin operatori third-party. Magazinele online pot astfel oferi clien\u021bilor mai multe op\u021biuni de plat\u0103 direct \u00een platforma Shopify Payments. Acestea pot fi implementate sub form\u0103 de Shopify apps.<\/p>\n

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Raport<\/a>: E-commerce-ul global va \u00eensuma 4,92 trilioane de dolari \u00een 2021.<\/p>\n

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67% dintre europeni caut\u0103 inspira\u021bie atunci c\u00e2nd fac cump\u0103r\u0103turi online<\/a>. Clien\u021bii \u00ee\u0219i doresc o experien\u021b\u0103 c\u00e2t mai apropiat\u0103 de cea din magazinele fizice atunci c\u00e2nd viziteaz\u0103 un magazin online.<\/p>\n

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Infografic: De ce este important e-mail marketing-ul<\/a>. \u00cen articol g\u0103si\u021bi sfaturi pentru optimizarea strategiei de e-mail marketing, statistici utile \u0219i tips & tricks pentru cre\u0219terea open rate<\/em> sau CTR.<\/p>\n

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Magazinele online care comunic\u0103 direct cu clien\u021bii pot \u00eenregistra o cre\u0219tere a ratei de reten\u021bie cu p\u00e2n\u0103 la 25%<\/a>. Comunicarea direct\u0103 poate include SMS, mesaje sau comentarii pe social media sau orice alt\u0103 form\u0103 de interac\u021biunie direct\u0103.<\/p>\n

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Geotargeting pentru TikTok Ads: cum ajungi la publicul \u021bint\u0103<\/a> dintr-o anumit\u0103 zon\u0103 geografic\u0103. \u00cen articol g\u0103si\u021bi explica\u021bii pas cu pas \u0219i sfaturi utile pentru a crea campaniile potrivite pe TikTok.<\/p>\n

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NETOPIA Payments, SmartBill \u0219i Visa, parteneriat pentru IMM-uri: Butonul de plat\u0103 va fi accesibil direct \u00een factur\u0103<\/a>. Solu\u021bia \u00ee\u0219i propune s\u0103 creasc\u0103 rata de \u00eencasare a facturilor \u0219i fluidizarea cash-flow-ului companiilor care folosesc SmartBill \u0219i selecteaz\u0103 NETOPIA Payments ca procesator de plat\u0103 integrat cu programul de facturare.<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u00cencepem s\u0103pt\u0103m\u00e2na cu nout\u0103\u021bi din e-commerce: estim\u0103ri de cre\u0219tere pentru anul \u00een curs, statistici la nivel local \u0219i european, dar \u0219i inform\u0103ri despre noi op\u021biuni disponibile pentru magazine online. Complet\u0103m lista cu rapoarte, infografice \u0219i articole how-to care s\u0103 v\u0103 fie de folos c\u00e2nd derula\u021bi campanii de online marketing. Spor la lectur\u0103!<\/p>\n","protected":false},"author":19,"featured_media":18330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-18329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18329"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18329\/revisions"}],"predecessor-version":[{"id":18341,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18329\/revisions\/18341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18330"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}