{"id":18388,"date":"2021-09-06T15:27:50","date_gmt":"2021-09-06T12:27:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18388"},"modified":"2021-09-06T15:27:50","modified_gmt":"2021-09-06T12:27:50","slug":"stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-21","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-21","title":{"rendered":"\u0218tirile \u0219i resursele s\u0103pt\u0103m\u00e2nii din e-commerce &#038; digital marketing #21"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-21\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Toamna vine cu primele cifre \u0219i studii din pia\u021b\u0103 pentru acest an. Retail-ul online este \u00een cre\u0219tere, magazinele e-commerce se dezvolt\u0103, dar odat\u0103 cu aceast\u0103 dezvoltare apar \u0219i primele probleme care trebuiesc remediate. Resursele de s\u0103pt\u0103m\u00e2na aceasta sper\u0103m s\u0103 v\u0103 ajute \u00een promovarea pe cele mai populare canale de Social Media. Spor la lectur\u0103!<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Un studiu la nivel european arat\u0103 c\u0103 94% dintre site-urile e-commerce de top au <a href=\"https:\/\/bit.ly\/3h5XZkq\" target=\"_blank\" rel=\"noopener noreferrer\">minimum 5 erori la checkout<\/a>. Aproape 1 din 5 (17%) cump\u0103r\u0103tori online au abandonat o achizi\u021bie \u00een ultimul an din cauza unui proces \u00eendelungat de plat\u0103.<\/p>\n<hr \/>\n<p>TikTok a \u00eenceput o colaborare cu Shopify \u0219i lanseaz\u0103 <a href=\"https:\/\/bit.ly\/3tjT0Bo\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok Shopping<\/a>. Prin aceast\u0103 op\u021biune, creatorii de con\u021binut pot trimite clien\u021bii direct din aplica\u021bie c\u0103tre magazinele online care folosesc platforma Shopify. Op\u021biunea este deocamdat\u0103 valabil\u0103 doar \u00een SUA, Marea Britanie \u0219i Canada.<\/p>\n<hr \/>\n<p>Rezultate ING Bank Romania: <a href=\"https:\/\/bit.ly\/3zNSpKH\" target=\"_blank\" rel=\"noopener noreferrer\">num\u0103rul de tranzac\u021bii cu cardul<\/a> a crescut cu 20% fa\u021b\u0103 de primul semestru din 2020, \u00een timp ce valoarea pl\u0103\u021bilor \u00een comer\u021bul online s-a m\u0103rit cu 25%.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3l1aZsn\" target=\"_blank\" rel=\"noopener noreferrer\">Analiz\u0103 CIEL Rom\u00e2nia<\/a>: 52% dintre antreprenorii rom\u00e2ni care de\u0163ineau magazine fizice \u015fi-au lansat magazine online \u00een pandemie. Trendul este \u00een continuare ascendent \u0219i anul acesta.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3nlA30n\" target=\"_blank\" rel=\"noopener noreferrer\">Ce metode de plat\u0103 prefer\u0103 clien\u021bii magazinelor online<\/a> din Uniunea European\u0103? Majoritatea folosesc portofelele digitale, iar metoda preferat\u0103 de rom\u00e2ni &#8211; plata ramburs &#8211; este abia pe locul 5 \u00een preferin\u021bele europenilor.<\/p>\n<hr \/>\n<p>90% dintre principalii retaileri interna\u021bionali declar\u0103 c\u0103 <a href=\"https:\/\/bit.ly\/2Vk4wjH\" target=\"_blank\" rel=\"noopener noreferrer\">impactul pandemiei asupra comportamentului de cump\u0103rare<\/a> al clien\u021bilor ar putea fi permanent. Studiul sugereaz\u0103 c\u0103 business-urile trebuie s\u0103 fac\u0103 o prioritate din construirea unui canal de retail online \u0219i dezvoltarea acestuia cu ajutorul tehnologiei dedicate.<\/p>\n<hr \/>\n<p>Cum s\u0103 cre\u0219ti traficul pe site f\u0103r\u0103 s\u0103 faci SEO &#8211; <a href=\"https:\/\/bit.ly\/38KRsHa\" target=\"_blank\" rel=\"noopener noreferrer\">7 strategii practice<\/a>.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3jP06uI\" target=\"_blank\" rel=\"noopener noreferrer\">Ghid de promovare pe YouTube<\/a> pentru \u00eencep\u0103tori: cum setezi un canal nou, cum creezi campanii YouTube Ads, cum setezi diverse tipuri de campanii video.<\/p>\n<hr \/>\n<p>5 trucuri pentru a atrage <a href=\"https:\/\/bit.ly\/3zQHZtE\" target=\"_blank\" rel=\"noopener noreferrer\">clien\u021bi din Genera\u021bia Z<\/a> &#8211; o nou\u0103 genera\u021bie de clien\u021bi cu nevoi \u0219i comportamente de cump\u0103rare cu totul diferite fa\u021b\u0103 de genera\u021biile trecute.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/bit.ly\/3yRCSrQ\" target=\"_blank\" rel=\"noopener noreferrer\">Cum s\u0103 creezi Instagram Story Ads<\/a> eficiente pentru business-ul t\u0103u &#8211; 4 pa\u0219i importan\u021bi de urmat \u0219i detaliile care te pot diferen\u021bia de competitori.<\/p>\n<p>Dac\u0103 vrei s\u0103 aprofundezi \u0219i s\u0103 afli cum te po\u021bi promova eficient pe Instagram, \u00eenc\u0103 te mai po\u021bi \u00eenscrie la <a href=\"https:\/\/www.gpec.ro\/cursuri\/curs-intensiv-de-instagram-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursul Intensiv de Instagram Ads <\/a>p\u00e2n\u0103 pe 8 Septembrie!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-si-resursele-saptamanii-din-e-commerce-digital-marketing-21\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Toamna vine cu primele cifre \u0219i studii din pia\u021b\u0103 pentru acest an. Retail-ul online este \u00een cre\u0219tere, magazinele e-commerce se dezvolt\u0103, dar odat\u0103 cu aceast\u0103 dezvoltare apar \u0219i primele probleme care trebuiesc remediate. Resursele de s\u0103pt\u0103m\u00e2na aceasta sper\u0103m s\u0103 v\u0103 ajute \u00een promovarea pe cele mai populare canale de Social Media. Spor la lectur\u0103!<\/p>\n","protected":false},"author":19,"featured_media":18390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-18388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18388"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18388\/revisions"}],"predecessor-version":[{"id":18393,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18388\/revisions\/18393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18390"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}