{"id":18411,"date":"2021-09-15T08:00:40","date_gmt":"2021-09-15T05:00:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18411"},"modified":"2021-09-14T17:06:51","modified_gmt":"2021-09-14T14:06:51","slug":"retargeting-biz-lanseaza-noua-platforma-de-marketing-automatizat-all-in-one-dedicata-magazinelor-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/retargeting-biz-lanseaza-noua-platforma-de-marketing-automatizat-all-in-one-dedicata-magazinelor-online","title":{"rendered":"Comunicat de Pres\u0103 &#8211; Retargeting Biz lanseaz\u0103 noua platform\u0103 de marketing automatizat all-in-one, dedicat\u0103 magazinelor online \u0219i clien\u021bilor acestora"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retargeting-biz-lanseaza-noua-platforma-de-marketing-automatizat-all-in-one-dedicata-magazinelor-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18413\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/noua-platforma-retargeting-biz-gpec-1.png\" alt=\"\" width=\"1508\" height=\"822\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/noua-platforma-retargeting-biz-gpec-1.png 1508w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/noua-platforma-retargeting-biz-gpec-1-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/noua-platforma-retargeting-biz-gpec-1-1024x558.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/noua-platforma-retargeting-biz-gpec-1-768x419.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p><strong>\u00cen data de 15 Septembrie 2021, compania rom\u00e2neasc\u0103 <a href=\"https:\/\/retargeting.biz\/ro?utm_source=GPeC&amp;utm_medium=comunicat_presa&amp;utm_campaign=new_app\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting Biz<\/a>, ce desf\u0103\u0219oar\u0103 opera\u021biuni pe 4 pie\u021be europene (Rom\u00e2nia, Ungaria, Grecia \u0219i Bulgaria) lanseaz\u0103 oficial noua platform\u0103 de marketing automatizat all-in-one, dedicat\u0103 magazinelor online locale \u0219i interna\u021bionale \u0219i clien\u021bilor acestora.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Cu o<\/span><b> investi\u021bie de peste 3 milioane de euro, <\/b><span style=\"font-weight: 400;\">folosind <\/span><b>tehnologii de ultim\u0103 genera\u021bie<\/b><span style=\"font-weight: 400;\">, noua platform\u0103 Retargeting Biz <\/span>revolu\u021bioneaz\u0103 pia\u021ba de e-commerce<span style=\"font-weight: 400;\">, <\/span>pozi\u021bioneaz\u0103 magazinele online la un nivel de top<span style=\"font-weight: 400;\"> \u0219i ofer\u0103 <\/span>clien\u021bilor din online experien\u021be unice.<\/p>\n<blockquote><p>\u201cProdusul nou este deja activ, o parte dintre clien\u021bii existen\u021bi deja au fost migra\u021bi pe noua tehnologie, iar feedback-ul lor este WOW! U\u0219or de folosit, bazat\u0103 pe AI \u0219i automatizarea proceselor, resurse bogate de design grafic \u0219i con\u021binut auto-generat, dou\u0103 noi canale de marketing de ultima genera\u021bie, o experien\u021b\u0103 minunat\u0103 at\u00e2t pentru magazinele online, c\u00e2t \u0219i pentru clien\u021bii acestora.<\/p>\n<p><span style=\"font-weight: 400;\">Aduce at\u00e2t \u00eembun\u0103t\u0103\u021biri la nivelul serviciilor deja existente, c\u00e2t \u0219i dou\u0103 noi servicii, recomand\u0103ri personalizate \u0219i newsletter dinamic de o complexitate foarte mare \u0219i cu eficien\u021b\u0103 ridicat\u0103 \u00een cre\u0219terea ratei de conversie \u0219i a valorii co\u0219ului de cump\u0103r\u0103turi, c\u00e2t \u0219i \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei vizitatorilor magazinelor online\u201d, spune <\/span><b>Alina Mitrica, CCO Retargeting Biz.<br \/>\n<\/b><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18414\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1.png\" alt=\"\" width=\"731\" height=\"399\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1.png 1502w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-1024x559.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-768x419.png 768w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<ul>\n<li>Solu\u021bie all-in-one: reune\u0219te toate canalele de marketing relevante pentru un magazin online<\/li>\n<li><span style=\"font-weight: 400;\">Reclame 100% automatizate, o rat\u0103 de conversie cu p\u00e2n\u0103 la 15% mai bun\u0103, valoarea medie a comenzii \u0219i timpul petrecut pe site cresc cu p\u00e2n\u0103 la 20%, v\u00e2nz\u0103rile magazinelor online cresc cu p\u00e2n\u0103 la 100%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Poate fi utilizat\u0103 de toate magazinele online, indiferent de m\u0103rime sau domeniul de activitate<\/span><\/li>\n<li>Activarea se face rapid, \u00een doar c\u00e2teva click-uri. U\u0219or de utilizat chiar \u0219i pentru cei cu nivel \u00eencep\u0103tor de marketing digital<\/li>\n<li>Platforma poate fi accesat\u0103 \u0219i din aplica\u021bia mobil\u0103 Retargeting Biz, disponibil\u0103 pe iOS \u0219i Android<\/li>\n<li>15 de ingineri software au lucrat simultan timp de doi ani \u0219i jum\u0103tate la realizarea noii platforme<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u0219adar, magazinele online au la dispozi\u021bie o nou\u0103 <\/span><b>platform\u0103 de marketing automatizat all-in-one,<\/b><span style=\"font-weight: 400;\"> u\u0219or de utilizat \u0219i foarte eficient\u0103, indiferent de m\u0103rimea sau domeniul lor de activitate, care <\/span><b>reune\u0219te toate canalele de marketing relevante pentru un magazin online<\/b><span style=\"font-weight: 400;\">, de la reclame automatizate \u00een Google, Facebook, Instagram, la push notifications, pop-ups, SMS, recomand\u0103ri dinamice \u0219i newsletter dinamic, cu con\u021binut personalizat.\u00a0Platforma poate fi accesat\u0103 \u0219i din aplica\u021bia mobil\u0103 Retargeting Biz, disponibil\u0103 pe iOS \u0219i Android.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu Retargeting Biz, <\/span><b>reclamele sunt 100% automatizate<\/b><span style=\"font-weight: 400;\">, rata de conversie devine cu p\u00e2n\u0103 la 15% mai bun\u0103, valoarea medie a comenzii \u0219i timpul petrecut pe site cresc cu p\u00e2n\u0103 la 20%, iar <\/span><b>v\u00e2nz\u0103rile magazinelor online cresc cu p\u00e2n\u0103 la 100%.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avantajele principale ale magazinelor online care implementeaz\u0103 solu\u021bia <\/span><b>Retargeting Biz<\/b><span style=\"font-weight: 400;\"> sunt cele legate de automatizarea \u0219i personalizarea campaniilor de marketing, gestionarea principalelor canale de marketing dintr-o singur\u0103 platform\u0103, simplu \u0219i rapid, dar \u0219i de <\/span><b>eficientizarea resurselor folosite<\/b><span style=\"font-weight: 400;\">, at\u00e2t a celor umane, prin <\/span><b>reducerea timpului petrecut \u00een configurarea \u0219i administrarea campaniilor de marketing<\/b><span style=\"font-weight: 400;\">, a resurselor de design grafic \u0219i con\u021binut folosite, dar \u0219i a celor financiare,<\/span><b> prin optimizarea costurilor<\/b><span style=\"font-weight: 400;\"> cu reclamele automatizate, c\u00e2t \u0219i prin con\u021binutul personalizat care duce la cre\u0219terea ratei de conversie, a ratei de reten\u021bie \u0219i a valorii co\u0219ului de cump\u0103r\u0103turi. \u00cen plus, personalizarea con\u021binutului <\/span><b>ofer\u0103 vizitatorilor \u0219i abona\u021bilor magazinelor online o experien\u021b\u0103 mult mai frumoas\u0103 \u0219i mai util\u0103 <\/b><span style=\"font-weight: 400;\">pe site-urile acestora.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18415\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1.png\" alt=\"\" width=\"766\" height=\"417\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1.png 1500w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-1024x558.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-768x419.png 768w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/p>\n<p><b>Cifra de afaceri la nivelul companiei a fost aproape 10 milioane de lei \u00een 2020, cu 58% mai mare decat \u00een 2019.<\/b><span style=\"font-weight: 400;\"> Cre\u0219terea a venit pe fondul dezvolt\u0103rii pie\u021bei de e-commerce la nivel global, dar \u0219i pe cre\u0219terea notoriet\u0103\u021bii brandului Retargeting Biz \u0219i a rezultatelor bune raportate de clien\u021bi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen prezent<\/span><b>, echipa Retargeting Biz este format\u0103 din peste 50 de<\/b><b>\u00a0persoane,<\/b><span style=\"font-weight: 400;\"> dintre care 35 \u00een Rom\u00e2nia \u0219i peste 15 \u00een pie\u021bele externe \u00een care compania activeaz\u0103.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cFiind o platform\u0103 foarte complex\u0103, procesul a durat doi ani \u0219i jum\u0103tate, iar la realizarea ei au lucrat mai multe echipe, at\u00e2t interne, c\u00e2t \u0219i externalizate. A fost creat\u0103 \u00een totalitate cu echipe din Rom\u00e2nia, \u00eens\u0103 am avut \u0219i aportul colegilor din celelalte \u021b\u0103ri, fiecare venind cu feedback \u0219i ajut\u00e2nd \u00een procesul de testare a platformei. Ca \u0219i cifre, \u00een medie 15 de ingineri software au lucrat \u00een acela\u0219i timp la platform\u0103, asta pe l\u00e2ng\u0103 resursele de business intelligence, testing, design, UX\/UI, project management \u0219i content\u201d, adaug\u0103 <\/span><b>Rare\u0219 B\u0103nescu.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Pentru majoritatea platformelor e-commerce, exist\u0103 deja integrare, astfel \u00eenc\u00e2t <\/span><b>activarea magazinului online se face rapid, \u00een c\u00e2teva click-uri.<\/b><span style=\"font-weight: 400;\"> Pentru celelalte platforme sau site-uri custom, echipa tehnic\u0103 \u0219i de customer support de la Retargeting Biz ofer\u0103 sprijin pentru integrare. \u00cen cazul \u00een care un magazin online nu are suficiente resurse de timp sau umane \u0219i nici nu colaboreaz\u0103 cu o agen\u021bie, acces\u00e2nd serviciul Premium Account Management, va avea la dispozi\u021bie o \u00eentreag\u0103 echip\u0103 de speciali\u0219ti care se va ocupa de strategia, implementarea \u0219i monitorizarea campaniilor lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 ce un magazin online implementeaz\u0103 solu\u021bia <a href=\"https:\/\/retargeting.biz\/ro?utm_source=GPeC&amp;utm_medium=comunicat_presa&amp;utm_campaign=new_app\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting Biz<\/a>,<\/span><b> rezultatele \u00eencep s\u0103 apar\u0103 imediat pentru cea mai mare parte a campaniilor.<\/b><span style=\"font-weight: 400;\"> Pentru cele care includ mecanismul de machine learning este nevoie de o perioad\u0103 mai lung\u0103 de acumulare de date, sistemul actualiz\u00e2ndu-se continuu p\u00e2n\u0103 ajunge la livrarea celor mai bune rezultate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obiectivele din acest an vizeaz\u0103 cre\u0219terea num\u0103rului de magazine online locale \u0219i interna\u021bionale care implementeaz\u0103 noua platform\u0103 Retargeting Biz, consolidarea pozi\u021biei pe pie\u021bele din Rom\u00e2nia, Ungaria, Grecia \u0219i Bulgaria, dar \u0219i extinderea pe noi pie\u021be europene.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cObiectivul principal este s\u0103 oferim c\u00e2t mai multor magazine online accesul la o super tehnologie, u\u0219ur\u00e2ndu-le munca \u0219i ajut\u00e2ndu-le s\u0103 creasc\u0103 organic, progresiv. Cea mai bun\u0103 promovare pentru noi este recomandarea clien\u021bilor no\u0219tri \u0219i suntem convin\u0219i c\u0103 rezultatele nu vor \u00eent\u00e2rzia s\u0103 apar\u0103. Ne dorim \u00een primul r\u00e2nd consolidarea \u00een toate cele patru pie\u021be \u00een care activ\u0103m \u00een prezent \u0219i unde avem deja deschise birouri fizice cu echipe locale, apoi extinderea pe noi pie\u021be\u201d, spune <\/span><b>Rare\u0219 B\u0103nescu, CEO \u0219i Fondator Retargeting Biz.<\/b><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>Acest comunicat de pres\u0103 a fost preluat \u00een \u00eentregime de la partenerii no\u0219tri Retargeting Biz. \u00cei felicit\u0103m pentru lansare \u0219i abia a\u0219tept\u0103m s\u0103 afl\u0103m primele rezultate generate de noua aplica\u021bie. S\u0103 fie cu spor la conversii \u0219i clien\u021bi ferici\u021bi!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/retargeting-biz-lanseaza-noua-platforma-de-marketing-automatizat-all-in-one-dedicata-magazinelor-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen data de 15 Septembrie 2021, compania rom\u00e2neasc\u0103 Retargeting Biz, ce desf\u0103\u0219oar\u0103 opera\u021biuni pe 4 pie\u021be europene (Rom\u00e2nia, Ungaria, Grecia \u0219i Bulgaria) lanseaz\u0103 oficial noua platform\u0103 de marketing automatizat all-in-one, dedicat\u0103 magazinelor online locale \u0219i interna\u021bionale \u0219i clien\u021bilor acestora.<\/p>\n","protected":false},"author":19,"featured_media":18413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,45],"tags":[3606,184,64,739,452,3302],"class_list":["post-18411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-piata-de-ecommerce-din-romania","tag-agentie-de-marketing","tag-digital-marketing","tag-e-commerce-marketing","tag-ecommerce","tag-retargeting","tag-retargeting-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18411"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18411\/revisions"}],"predecessor-version":[{"id":18433,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18411\/revisions\/18433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18413"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}