{"id":18434,"date":"2021-09-22T09:52:59","date_gmt":"2021-09-22T06:52:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18434"},"modified":"2021-09-22T09:52:59","modified_gmt":"2021-09-22T06:52:59","slug":"noua-aplicatie-retargeting-biz-digital-marketing-all-in-one-pentru-magazine-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/noua-aplicatie-retargeting-biz-digital-marketing-all-in-one-pentru-magazine-online","title":{"rendered":"Noua aplica\u021bie Retargeting Biz &#8211; digital marketing all-in-one pentru magazine online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/noua-aplicatie-retargeting-biz-digital-marketing-all-in-one-pentru-magazine-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18414 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1.png\" alt=\"\" width=\"1502\" height=\"820\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1.png 1502w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-1024x559.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/platforma-retargeting-noutati-gpec-1-768x419.png 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\" \/><\/p>\n<p><strong>Pe 15 Septembrie 2021, <a href=\"https:\/\/retargeting.biz\/ro?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=article-new-app\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting Biz<\/a> a lansat noua aplica\u021bie de digital marketing all-in-one dedicat\u0103 magazinelor online \u0219i clien\u021blior acestora. Ca parteneri \u0219i prieteni, echipa GPeC a avut ocazia s\u0103 afle mai multe detalii despre func\u021bionealit\u0103\u021bile platformei.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Magazinele online au acum la dispozi\u021bie noi op\u021biuni de automatizare \u0219i optimizare a campaniilor de online marketing pe care le deruleaz\u0103. Platforma Retargeting \u00eencorporeaz\u0103 cele mai frecvent folosite canale de marketing digital: Facebook, Instagram, Google, push notifications, pop-ups, SMS, recomand\u0103ri dinamice \u0219i newsletter.<\/p>\n<h2>Ce e nou \u00een platforma Retargeting Biz<\/h2>\n<p>Pe l\u00e2ng\u0103 \u00eembun\u0103t\u0103\u021birea func\u021bionalit\u0103\u021bilor care erau deja folosite de magazine online, aplica\u021bia Retargeting Biz vine cu noi op\u021biuni de automatizare \u0219i personalizare:<\/p>\n<ul>\n<li>Un motor de c\u0103utare bazat pe tehnologie AI<\/li>\n<li>Newsletter personalizat<\/li>\n<li>Un nou editor creativ \u0219i con\u021binut autogenerat, bazat pe inteligen\u021b\u0103 artificial\u0103<\/li>\n<\/ul>\n<p><strong>Motorul de recomand\u0103ri<\/strong> func\u021bioneaz\u0103 precum un asistent personal virtual pentru clien\u021bii magazinelor online care aleg s\u0103 implementeze acest tool. Acesta are rolul de a recomanda produsele potrivite \u00een func\u021bie de profilul clien\u021bilor care viziteaz\u0103 website-ul magazinului, folosind widget-urile puse la dispozi\u021bie \u00een platform\u0103.<\/p>\n<p><strong>Newsletter-ul personalizat<\/strong> \u00eenglobeaz\u0103, printre altele, timpi de trimitere automa\u021bi \u0219i con\u021binut personalizat \u00een func\u021bie de profilul abonatului.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18457\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/tipuri-de-email-retargeting-gepc-1.png\" alt=\"\" width=\"820\" height=\"460\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/tipuri-de-email-retargeting-gepc-1.png 1238w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/tipuri-de-email-retargeting-gepc-1-300x168.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/tipuri-de-email-retargeting-gepc-1-1024x575.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/tipuri-de-email-retargeting-gepc-1-768x431.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Func\u021bionalit\u0103\u021bi \u00eembun\u0103t\u0103\u021bite<\/h2>\n<p>Odat\u0103 cu lansarea oficial\u0103 a noii aplica\u021bii Retargeting Biz, func\u021bionalit\u0103\u021bile \u00eembun\u0103t\u0103\u021bite sunt disponibile pentru toate magazinele online care folosesc platforma. Acestea includ:<\/p>\n<ul>\n<li>Campanii de notific\u0103ri push<\/li>\n<li>Campanii de pop-up-uri comportamentale<\/li>\n<li>Campanii automate de e-mail \u0219i SMS<\/li>\n<li>Google Ads<\/li>\n<li>Facebook Ads<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18415\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1.png\" alt=\"\" width=\"811\" height=\"443\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1.png 1500w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-300x164.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-1024x558.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/functionalitati-imbunatatite-retargeting-biz-gpec-1-768x419.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/p>\n<p>Toate aceste op\u021biuni pot fi automatizate sau pot fi configurate punctual. Pentru fiecare dintre acestea exist\u0103 o serie de set\u0103ri \u00een func\u021bie de tipul de campanie construit, canalul de marketing folosit, intervalul de timp \u00een care s\u0103 se livreze campania\/mesajul de remarketing, sau profilul clien\u021bilor c\u0103tre care este livrat\u0103.<\/p>\n<h3>Noi op\u021biuni pentru campaniile PPC disponibile \u00een noua aplica\u021bie Retargeting Biz<\/h3>\n<p>\u00cen ceea ce prive\u0219te op\u021biunile pentru campaniile de Google Ads \u0219i Facebook Ads, magazinele online pot alege acum dintr-o list\u0103 actualizat\u0103 de tipuri de campanii pentru cele dou\u0103 canale de marketing. Acestea pot fi complet automatizate, iar Inteligen\u021ba Artificial\u0103 identific\u0103 con\u021binutul potrivit pentru profilul clien\u021bilor targeta\u021bi.<\/p>\n<p>\u00cen cazul campaniilor de <strong>Google Ads<\/strong>, utilizatorii aplica\u021biei pot alege dintre <strong>5 tipuri de campanii de Search, 4 tipuri de campanii tip Shopping \u0219i 8 tipuri de campanii tip Display<\/strong>.<\/p>\n<p>Pentru <strong>Facebook Ads<\/strong>, platfoma pune la dispozi\u021bie <strong>7 tipuri de reclame pentru Remarketing<\/strong> \u0219i <strong>8 tipuri de reclame pentru Trafic Nou<\/strong>. Toate acestea sunt incluse \u0219i pentru campaniile afi\u0219ate pe Instagram.<\/p>\n<h2>Ce spun utilizatorii platformei Retargeting Biz<\/h2>\n<p>Noua aplica\u021bie Retargeting Biz a putut fi testat\u0103, \u00eenainte de lansare, de un num\u0103r restr\u00e2ns de magazine online \u0219i speciali\u0219ti \u00een digital marketing. Red\u0103m mai jos impresiile \u0219i feedback-ul lor \u00eendreptate at\u00e2t c\u0103tre echipa Retargeting, c\u00e2t \u0219i c\u0103tre cei care iau \u00een considerare o viitoare colaborare cu ace\u0219tia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18454\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-raluca-radu-gpec.png\" alt=\"\" width=\"895\" height=\"536\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-raluca-radu-gpec.png 1328w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-raluca-radu-gpec-300x180.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-raluca-radu-gpec-1024x613.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-raluca-radu-gpec-768x460.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18453\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-peter-enyedi-gpec.png\" alt=\"\" width=\"866\" height=\"531\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-peter-enyedi-gpec.png 1359w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-peter-enyedi-gpec-300x184.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-peter-enyedi-gpec-1024x628.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/retargeting-testimonial-peter-enyedi-gpec-768x471.png 768w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/p>\n<blockquote><p><em>\u201cObiectivul principal este s\u0103 oferim c\u00e2t mai multor magazine online accesul la o super tehnologie, u\u0219ur\u00e2ndu-le munca \u0219i ajut\u00e2ndu-le s\u0103 creasc\u0103 organic, progresiv. Cea mai bun\u0103 promovare pentru noi este recomandarea clien\u021bilor no\u0219tri \u0219i suntem convin\u0219i c\u0103 rezultatele nu vor \u00eent\u00e2rzia s\u0103 apar\u0103. Ne dorim \u00een primul r\u00e2nd consolidarea \u00een toate cele patru pie\u021be \u00een care activ\u0103m \u00een prezent \u0219i unde avem deja deschise birouri fizice cu echipe locale, apoi extinderea pe noi pie\u021be\u201d, spune <b>Rare\u0219 B\u0103nescu, CEO \u0219i Fondator Retargeting Biz.<\/b><\/em><\/p><\/blockquote>\n<figure id=\"attachment_18456\" aria-describedby=\"caption-attachment-18456\" style=\"width: 754px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18456\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-colorazon-retargeting-gpec.png\" alt=\"\" width=\"754\" height=\"642\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-colorazon-retargeting-gpec.png 967w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-colorazon-retargeting-gpec-300x255.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-colorazon-retargeting-gpec-768x653.png 768w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><figcaption id=\"caption-attachment-18456\" class=\"wp-caption-text\">Colorazon (Rom\u00e2nia) &#8211; magazin de articole pentru copii \u0219i juc\u0103rii<\/figcaption><\/figure>\n<figure id=\"attachment_18451\" aria-describedby=\"caption-attachment-18451\" style=\"width: 813px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18451\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-game-on-retargeting-gpec.png\" alt=\"\" width=\"813\" height=\"747\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-game-on-retargeting-gpec.png 985w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-game-on-retargeting-gpec-300x276.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/testimonial-game-on-retargeting-gpec-768x706.png 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><figcaption id=\"caption-attachment-18451\" class=\"wp-caption-text\">GameOn (Marea Britanie) &#8211; magazin de electronice &amp; IT<\/figcaption><\/figure>\n<p>Noua platform\u0103 <a href=\"https:\/\/retargeting.biz\/ro?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=article-new-app\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting Biz<\/a> poate fi, mai nou, accesat\u0103 \u0219i din aplica\u021biile mobile de iOS \u0219i Android. Poate fi utilizat\u0103 de toate magazinele online, indiferent de m\u0103rime sau domeniul de activitate, \u0219i este disponibil\u0103 \u00een Rom\u00e2nia, Bulgaria, Grecia \u0219i Ungaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/noua-aplicatie-retargeting-biz-digital-marketing-all-in-one-pentru-magazine-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe 15 Septembrie 2021, Retargeting Biz a lansat noua aplica\u021bie de digital marketing all-in-one dedicat\u0103 magazinelor online \u0219i clien\u021blior acestora. Ca parteneri \u0219i prieteni, echipa GPeC a avut ocazia s\u0103 afle mai multe detalii despre func\u021bionealit\u0103\u021bile platformei.<\/p>\n","protected":false},"author":19,"featured_media":18414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[3302],"class_list":["post-18434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","tag-retargeting-biz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18434"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18434\/revisions"}],"predecessor-version":[{"id":18467,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18434\/revisions\/18467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18414"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}