{"id":18462,"date":"2021-09-20T10:00:12","date_gmt":"2021-09-20T07:00:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18462"},"modified":"2021-09-21T16:48:05","modified_gmt":"2021-09-21T13:48:05","slug":"eplan-cum-a-evoluat-piata-de-food-delivery-in-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-evoluat-piata-de-food-delivery-in-romania","title":{"rendered":"ePlan &#8211; Cum a evoluat pia\u021ba de food delivery \u00een Rom\u00e2nia"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-evoluat-piata-de-food-delivery-in-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18463\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1.jpg 1920w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/09\/eplan-tazz-1-1360x765.jpg 1360w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Andrei Radu (CEO GPeC &amp; prezentator ePlan by \u0218tirilePROTV) l-a avut s\u0103pt\u0103m\u00e2na aceasta invitat pe Alin \u0218erban, CEO <a href=\"https:\/\/tazz.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">tazz by eMAG<\/a>. Cei doi au discutat despre trendurile din industria de fast- \u0219i food delivery din Rom\u00e2nia \u0219i despre evolu\u021bia platformei tazz \u00eenainte \u0219i \u00een timpul pandemiei.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>2019 a fost anul \u00een care pia\u021ba de food delivery din Rom\u00e2nia a \u00eenceput s\u0103 se formeze. At\u00e2t juc\u0103torii de pe pia\u021ba interna\u021bional\u0103, c\u00e2t \u0219i cei de pe pia\u021ba local\u0103, erau \u00een faza incipient\u0103, iar clien\u021bii aplica\u021biilor de food delivery abia \u00eenepuser\u0103 s\u0103 se familiarizeze cu acest tip de serviciu.<\/p>\n<blockquote><p><em>Pia\u021ba de food delivery la nivel interna\u021bional s-a schimbat cu cel pu\u021bin un an \u00eenainte de a veni pandemia, c\u00e2nd oamenii au realizat c\u0103 \u00een c\u00e2teva minute pot s\u0103 \u00ee\u0219i rezolve necesit\u0103\u021bi foarte rapide at\u00e2t din punct de vedere al m\u00e2nc\u0103rii, c\u00e2t \u0219i alte lucruri<\/em>\u201d, a spus Alin \u0218erban.<\/p><\/blockquote>\n<p>\u00cencep\u00e2nd cu 2020, pandemia \u0219i schimb\u0103rile de comportament impuse de aceasta au accelerat dezvoltarea pie\u021be de fast delivery \u0219i food delivery.<\/p>\n<blockquote><p>\u201c<em>La nivel interna\u021bional penetrarea food delivery \u00een tot online-ul este undeva la 20-25% \u00een \u021b\u0103rile civilizate, gen UK. \u00cen Rom\u00e2nia suntem \u00eentr-o faz\u0103 \u00een care suntem la 10%. Mai e foarte mult loc de cre\u0219tere. \u0218i asta dup\u0103 pandemie<\/em>\u201d, a mai precizat CEO-ul tazz.<\/p><\/blockquote>\n<p>tazz a c\u00e2\u0219tigat teren \u00eencep\u00e2nd cu luna Octombrie 2019, dup\u0103 a trecut printr-un proces de rebranding. \u201dNe-a dat un boost de vreo 2-3 ani\u201d, completeaz\u0103 Alin. \u00cen spatele acestei cre\u0219teri a stat o echip\u0103 bine preg\u0103tit\u0103, un background de companie de tehnologie \u0219i faptul c\u0103 este o companie local\u0103, cu mai mult\u0103 flexibilitate \u00een procesul de decizie \u0219i o \u00een\u021belegere mult mai bun\u0103 a clientului local. Nu \u00een ultimul r\u00e2nd, pandemia a accelerat tot acest proces de dezvoltare.<\/p>\n<p>Pentru fiecare nou colaborator tazz, echipa se implic\u0103 \u00een procesul de lansare \u00een aplica\u021bie &#8211; de exemplu, trimit fotografi profesioni\u0219ti la loca\u021biile restaurantelor pentru a face poze profesionale preparatelor care vor fi listate \u00een meniu. Dar tazz nu mai este doar un food delivery service &#8211; chiar dac\u0103 peste 50% din venituri sunt aduse din zona de food delivery &#8211; ci \u0219i un serviciu de livr\u0103ri rapide \u0219i va investi \u00een continuare \u00een dezvoltarea \u00een aceast\u0103 direc\u021bie.<\/p>\n<p>Cea mai mare provocare r\u0103m\u00e2ne resursa uman\u0103. tazz investe\u0219te \u00een livratorii s\u0103i prin programe de <em>courier engagement<\/em> &#8211; cum s\u0103 mearg\u0103 cu bicicleta, cu ma\u0219ina, cum s\u0103 fac\u0103 safe driving, cum s\u0103 aib\u0103 grij\u0103 de echipament &#8211; \u0219i \u00eei implic\u0103 \u00een diverse evenimente interne, pe l\u00e2ng\u0103 bonusurile aferente.<\/p>\n<p>Ce presupune conceptul de\u00a0<em>dark kitchen<\/em> \u0219i ce poten\u021bial are tazz pentru a deveni un nou Unicorn rom\u00e2nesc?\u00a0Urm\u0103ri\u021bi interviul integral pe site-ul <a href=\"https:\/\/stirileprotv.ro\/stiri\/eplan\/eplan-trenduri-si-informatii-despre-industria-de-food-and-fast-delivery.html?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=eplan\" target=\"_blank\" rel=\"noopener noreferrer\">\u0218tirilePROTV.ro<\/a> pentru detalii \u0219i afla\u021bi care este planul de dezvoltare local\u0103 \u0219i zonal\u0103 a platformei.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-cum-a-evoluat-piata-de-food-delivery-in-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Andrei Radu (CEO GPeC &amp; prezentator ePlan by \u0218tirilePROTV) l-a avut s\u0103pt\u0103m\u00e2na aceasta invitat pe Alin \u0218erban, CEO tazz by eMAG. Cei doi au discutat despre trendurile din industria de fast- \u0219i food delivery din Rom\u00e2nia \u0219i despre evolu\u021bia platformei tazz \u00eenainte \u0219i \u00een timpul pandemiei.<\/p>\n","protected":false},"author":19,"featured_media":18463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[3801],"class_list":["post-18462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18462"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18462\/revisions"}],"predecessor-version":[{"id":18464,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18462\/revisions\/18464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18463"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}