{"id":18508,"date":"2021-09-28T15:38:36","date_gmt":"2021-09-28T12:38:36","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18508"},"modified":"2021-10-06T15:39:23","modified_gmt":"2021-10-06T12:39:23","slug":"eplan-trenduri-in-e-commerce-si-solutii-privind-platile-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-trenduri-in-e-commerce-si-solutii-privind-platile-online","title":{"rendered":"ePlan – Trenduri \u00een e-commerce \u0219i solu\u021bii privind pl\u0103\u021bile online"},"content":{"rendered":"
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Pl\u0103\u021bile online au c\u00e2\u0219tigat teren \u00een Rom\u00e2nia odat\u0103 cu schimb\u0103rile de consum for\u021bate de pandemie. Rata de cre\u0219tere a acestora a devenit mai stabil\u0103 \u00een ultimul an, \u00eens\u0103 Rom\u00e2nia r\u0103m\u00e2n\u0103 \u00eenc\u0103 o pia\u021b\u0103 cu poten\u021bial de dezvoltare \u00een aceast\u0103 direc\u021bie. Despre asta \u0219i alte cifre de final de an au discutat Andrei Radu \u0219i invitata lui, Elena Gheorghe, Country Manager PayU Rom\u00e2nia<\/a>, \u00een cadrul emisiunii ePlan by \u0218tirile ProTV.<\/strong><\/p>\n

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C\u00e2t de mult s-a p\u0103strat din tendin\u021ba de a cump\u0103ra online<\/h3>\n

Rom\u00e2nii au \u00eenceput s\u0103 aleag\u0103 plata online \u00een momentul \u00een care aceasta era cea mai la \u00eendem\u00e2n\u0103 \u0219i recomandat\u0103 op\u021biune, la \u00eenceputul pandemiei. Odat\u0103 cu relaxarea restric\u021biilor, aceast\u0103 tendin\u021b\u0103 s-a p\u0103strat \u00een condi\u021biile \u00een care au venit noi verticale \u00een online: Farma, Educa\u021bie digital\u0103 \u0219i Food&Delivery, aceasta din urm\u0103 Elena Gheorghe o nume\u0219te \u201dstar vertical\u201d, fiind cea mai rapid dezvoltat\u0103 dintre toate. Oamenii au descoperit c\u0103 e u\u0219or \u0219i comod s\u0103 cumpere online \u0219i au \u00een\u021beles c\u0103 \u00ee\u0219i pot utiliza timpul mult mai eficient \u00een acest sens.<\/p>\n

Bilan\u021bul PayU la final de 2021<\/h3>\n

Elena a mai discutat despre bilan\u021bul tranzac\u021biilor prin PayU \u00een 2020 comparativ cu 2019 \u0219i predic\u021biile pentru 2021 – un subiect mult a\u0219teptat de juc\u0103torii din pia\u021ba e-commerce din Rom\u00e2nia.<\/p>\n

Din punctul de vedere PayU, pia\u021ba de e-commerce include \u0219i pia\u021ba de servicii (reamintim c\u0103 raportul anual GPeC<\/a> face o diferen\u021biere \u00eentre e-tail \u0219i servicii). Elena Gheorghe a vorbit despre o valoare estimativ\u0103 de 7 miliarde de euro, \u00eensemn\u00e2nd o cre\u0219tere anual\u0103 de 36% a pie\u021bei locale de e-commerce \u00een 2020, la care adaug\u0103 o 50% cre\u0219tere a pl\u0103\u021bilor online, p\u00e2n\u0103 la momentul discu\u021biei (27.09.2021). \u201dPentru anul acesta, dup\u0103 boom-ul din 2020, ne a\u0219tept\u0103m la o cre\u0219tere de 15%<\/strong> \u0219i la o valoare de 8 miliarde de euro pentru pia\u021ba de e-commerce<\/strong>\u201d, <\/em>a ad\u0103ugat Elena.<\/p>\n

Motivul pentru care anul acesta se \u00eenregistreaz\u0103 cre\u0219teri mai mici<\/h3>\n

Rom\u00e2nia este o pia\u021b\u0103 \u00eenc\u0103 \u00een cre\u0219tere, exist\u0103 verticale unde ponderea pl\u0103\u021bilor online r\u0103m\u00e2ne destul de mic\u0103 (utilit\u0103\u021bi, asigur\u0103ri, farma, servicii). Pentru PayU, verticala de utilit\u0103\u021bi \u00eenc\u0103 este o vertical\u0103 de educare<\/strong>, de\u0219i mul\u021bi rom\u00e2ni au descoperit c\u0103 este mult mai simplu \u0219i mai comod s\u0103 pl\u0103teasc\u0103 facturile online, iar acesta va fi focusul proiectelor companiei din viitorul apropiat.<\/p>\n

Rata de penetrate a pl\u0103\u021bilor prin card a fost de 36% \u00een 2020, iar anul acesta PayU estimeaz\u0103 o u\u0219oar\u0103 cre\u0219tere de 20-25%<\/strong> \u00een num\u0103r de pl\u0103\u021bi efectuate cu cardul \u0219i o rat\u0103 de penetrare de 38-39%. Asta pentru c\u0103 multe servicii \u0219i-au revenit dup\u0103 perioada de stagnare din 2020 (de exemplu verticala de Travel).<\/p>\n

Legat de proiecte PayU, compania a lansat recent un parteneriat cu Google Pay. Asta \u00eenseamn\u0103 c\u0103 toate pl\u0103\u021bile efectuate de clien\u021bi prin Google Pay vor fi procesate de PayU Rom\u00e2nia.<\/p>\n

Pentru mai multe informa\u021bii despre pl\u0103\u021bi online, tranzac\u021bii cross-border \u0219i predic\u021bii de Black Friday urm\u0103ri\u021bi emisiunea integral\u0103 pe site-ul \u0218tirileProTV.ro<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

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Pl\u0103\u021bile online au c\u00e2\u0219tigat teren \u00een Rom\u00e2nia odat\u0103 cu schimb\u0103rile de consum for\u021bate de pandemie. Rata de cre\u0219tere a acestora a devenit mai stabil\u0103 \u00een ultimul an, \u00eens\u0103 Rom\u00e2nia r\u0103m\u00e2n\u0103 \u00eenc\u0103 o pia\u021b\u0103 cu poten\u021bial de dezvoltare \u00een aceast\u0103 direc\u021bie. Despre asta \u0219i alte cifre de final de an au discutat Andrei Radu \u0219i invitata lui, Elena Gheorghe, Country Manager PayU Rom\u00e2nia, \u00een cadrul emisiunii ePlan by \u0218tirile ProTV.<\/p>\n","protected":false},"author":19,"featured_media":18509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[3801,574],"class_list":["post-18508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-eplan","tag-payu-romania"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18508"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18508\/revisions"}],"predecessor-version":[{"id":18511,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18508\/revisions\/18511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18509"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}