{"id":18517,"date":"2021-10-08T11:35:16","date_gmt":"2021-10-08T08:35:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18517"},"modified":"2021-10-14T14:59:18","modified_gmt":"2021-10-14T11:59:18","slug":"competitia-gpec-audit-consultanta-si-optimizare-pentru-magazine-online-de-succes","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/competitia-gpec-audit-consultanta-si-optimizare-pentru-magazine-online-de-succes","title":{"rendered":"Competi\u021bia GPeC &#8211; Audit, Consultan\u021b\u0103 \u0219i Optimizare pentru Magazine Online de Succes"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/competitia-gpec-audit-consultanta-si-optimizare-pentru-magazine-online-de-succes\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18520 size-full\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/competitia-magazinelor-online-e1633681922404.jpg\" alt=\"\" width=\"1200\" height=\"540\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/competitia-magazinelor-online-e1633681922404.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/competitia-magazinelor-online-e1633681922404-300x135.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/competitia-magazinelor-online-e1633681922404-1024x461.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/competitia-magazinelor-online-e1633681922404-768x346.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>De 16 ani, <a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competi\u021bia Magazinelor Online GPeC<\/a> provoac\u0103 magazinele online s\u0103 ofere clien\u021bilor cea mai bun\u0103 experien\u021b\u0103 de cump\u0103rare \u0219i servicii de calitate pe baza bunelor practici stabilite la nivel interna\u021bional. 68 de magazine online au intrat anul acesta \u00een cursa pentru titlul de cel mai bun magazin al anului, beneficiind \u00een acela\u0219i timp de audit complet \u0219i consultan\u021b\u0103 profesional\u0103 pentru optimizarea website-ului \u0219i cre\u0219terea ratei de conversie.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Business-urile online care particip\u0103 la Competi\u021bia GPeC sunt analizate conform celor <\/span><a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/criterii-de-jurizare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">200 de criterii de evaluare<\/span><\/a><span style=\"font-weight: 400;\"> care acoper\u0103 cele mai importante arii: <strong>User Experience, Marketing Online, SEO, Securitate, E-Mail Marketing, Social Media, varianta Mobile a site-ului, aspecte juridice \u0219i calitatea serviciilor<\/strong>. Aceste criterii sunt menite s\u0103 ajute magazinele online s\u0103 identifice ce func\u021bioneaz\u0103 \u0219i ce necesit\u0103 mai mult\u0103 aten\u021bie \u0219i \u00eembun\u0103t\u0103\u021biri pe \u00eentreg website-ul \u0219i pe canalele principale de promovare.<\/span><\/p>\n<h2><strong>Magazinele participante la competi\u021bia GPeC 2021<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Anul acesta, 68 de magazine online au beneficiat de audit \u0219i consultan\u021b\u0103 oferite de unii dintre cei mai buni exper\u021bi E-Commerce &amp; Digital Marketing din Rom\u00e2nia. Business-urile au fost analizate \u00een func\u021bie de domeniul de activitate \u0219i nivelul de experien\u021b\u0103 pe pia\u021b\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lista complet\u0103 a magazinelor online participante la Competi\u021bia GPeC 2021 este disponibil\u0103 pe <\/span><a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/participanti-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">site-ul GPeC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18518\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Magazine-Competitia-GPeC-2021.jpg\" alt=\"\" width=\"619\" height=\"1025\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Magazine-Competitia-GPeC-2021.jpg 619w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Magazine-Competitia-GPeC-2021-181x300.jpg 181w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<h2><strong>Juriul Competi\u021biei GPeC<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Website-urile magazinelor online participante la Competi\u021bia GPeC 2021 sunt jurizate de <\/span><strong><a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/componenta-juriului\/\" target=\"_blank\" rel=\"noopener noreferrer\">32 de exper\u021bi<\/a><\/strong><span style=\"font-weight: 400;\"> \u00een E-Commerce &amp; Digital Marketing din Rom\u00e2nia cu experien\u021b\u0103 relevant\u0103 \u00een domeniul pentru care efectueaz\u0103 auditul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Membrii juriului de anul acesta sunt: <strong>Andrei Georgescu<\/strong> (White Image), <strong>Lucia Ciuc\u0103<\/strong> (Epyca Management), <strong>Bogdan Aron<\/strong> (2Performant), <strong>Doina V\u00eelceanu<\/strong> (ContentSpeed), <strong>Dan Toma<\/strong> (Zitec), <strong>Horia Neagu<\/strong> (Napoleon.Digital), <strong>Andreea Moisa<\/strong> (Beans United), <strong>Eugen Potlog<\/strong> (UX Studio), <strong>Florinel Chi\u0219<\/strong> (ARMO), <strong>Mihai V\u00een\u0103toru<\/strong> (DWF),<strong>\u00a0R\u0103zvan Acsente<\/strong> (tazz by eMAG), <strong>Anabela Luca<\/strong> (adLemonade), <strong>Bogdan Manolea<\/strong> (TRUSTED.ro), <strong>Cristian Iosub<\/strong> (Retargeting), <strong>Adelina Scripcariu<\/strong> (Champaigns), <strong>Dan V\u00eertopeanu<\/strong> (Breeze Mobile), <strong>Cosmin N\u0103stas\u0103<\/strong> (Data Revolt Agency), <strong>Bianca Grip<\/strong> (GripAds), <strong>Cristian Ignat<\/strong> (Canopy), <strong>Drago\u0219 Smeu<\/strong> (Mavericks), <strong>Adrian Pintilie<\/strong> (Extended),<strong> Roxana David<\/strong>, <strong>Ovidiu Joi\u021ba<\/strong> (iAgency), <strong>C\u0103t\u0103lin Macovei<\/strong> (MoLoSo), <strong>Daniel Ene<\/strong> (MoLoSo), <strong>Cosmin D\u0103r\u0103ban<\/strong> (Gomag), <strong>Florin Pe\u021bu<\/strong> (Admarks), <strong>Mihai T\u0103nase<\/strong> (Group Renault), <strong>Rare\u0219 B\u0103nescu<\/strong> (Retargeting.biz), <strong>Robert Dumitru<\/strong> (MTH Digital), <strong>Corina Scheianu<\/strong> (Digital Star), <strong>Steffen Heringhaus<\/strong> (five elements digital).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18519\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/tablou-juriu-gpec2021.jpg\" alt=\"\" width=\"589\" height=\"1065\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/tablou-juriu-gpec2021.jpg 589w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/tablou-juriu-gpec2021-166x300.jpg 166w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/tablou-juriu-gpec2021-566x1024.jpg 566w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<h2><strong>Mecanismul de func\u021bionare al Competi\u021biei GPeC<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Competi\u021bia Magazinelor Online este un Benchmark complex pentru business-uri online care se desf\u0103\u0219oar\u0103 pe parcursul a mai multor etape. Jurizarea const\u0103 \u00een analiz\u0103, evaluare \u0219i consultan\u021b\u0103 pe parcursul celor aproximativ 6 luni de desf\u0103\u0219urare.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imediat dup\u0103 \u00eenscriere, fiecare magazin online trece printr-o analiz\u0103 de preselec\u021bie \u00een care se asigur\u0103 c\u0103 respect\u0103 legisla\u021bia \u00een vigoare. Dup\u0103 ce se stabile\u0219te c\u0103 magazinul online \u00eendepline\u0219te <\/span><a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/regulament\/#criterii-de-preselectie\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">criteriile de preselec\u021bie<\/span><\/a><span style=\"font-weight: 400;\">, prime\u0219te certificarea TRUSTED.ro (care atest\u0103 c\u0103 este un magazin de \u00eencredere) \u0219i poate merge mai departe \u00een urm\u0103toarele etape de evaluare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen prima etap\u0103 de evaluare, magazinul online este analizat de membrii Juriului GPeC pe baza celor 200 de criterii &#8211; asta \u00eensemn\u00e2nd un audit complet pentru \u00eentreg website-ul \u0219i principalele canale de marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen urma evalu\u0103rii, fiecare magazin prime\u0219te un raport detaliat care con\u021bine notele acordate fiec\u0103rui criteriu \u0219i recomand\u0103ri din partea Juriului pentru fiecare dintre acestea.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dup\u0103 primirea raportului, reprezentan\u021bii magazinelor online au ocazia de a discuta pe baza lui cu jura\u021bii \u0219i de a primi consultan\u021b\u0103 \u00een cadrul sesiunilor de Mentorship 1-on-1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Av\u00e2nd toate resursele necesare, magazinele online au la dispozi\u021bie dou\u0103 luni pentru a implementa optimiz\u0103rile recomandate de Juriul GPeC.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen a doua etap\u0103 de evaluare, magazinele online sunt reevaluate de Juriu &#8211; scopul acestei etape este de a urm\u0103ri eficien\u021ba implement\u0103rilor \u0219i evolu\u021bia magazinului de la \u00eenceputul Competi\u021biei p\u00e2n\u0103 la momentul analizei finale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magazinele primesc ulterior al doilea raport de evaluare \u0219i au o a doua ocazie s\u0103 discute pe baza lui cu membrii Juriului \u00een cadrul celei de-a doua sesiuni de Mentorship 1-on-1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magazinele online care au \u00eendeplinit cele mai multe criterii de evaluare \u0219i au ob\u021binut cel mai mare scor \u00een urma Competi\u021biei GPeC vor fi premiate la Galei Premiilor eCommerce din cadrul GPeC SUMMIT 1-2 Noiembrie 2021.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gpec.ro\/gala-premiilor-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Gala Premiilor eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> va avea loc \u00een seara zilei de 2 Noiembrie, marc\u00e2nd finalul evenimentului GPeC SUMMIT din 1-2 Noiembrie 2021 &#8211; cel mai important eveniment de E-Commerce \u0219i Digital Marketing din Europa de Est. Programul evenimentului \u0219i biletele de acces se reg\u0103sesc pe pagina <\/span><a href=\"https:\/\/www.gpec.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GPeC.ro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/competitia-gpec-audit-consultanta-si-optimizare-pentru-magazine-online-de-succes\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De 16 ani, Competi\u021bia Magazinelor Online GPeC provoac\u0103 magazinele online s\u0103 ofere clien\u021bilor cea mai bun\u0103 experien\u021b\u0103 de cump\u0103rare \u0219i servicii de calitate pe baza bunelor practici stabilite la nivel interna\u021bional. 68 de magazine online au intrat anul acesta \u00een cursa pentru titlul de cel mai bun magazin al anului, beneficiind \u00een acela\u0219i timp de audit complet \u0219i consultan\u021b\u0103 profesional\u0103 pentru optimizarea website-ului \u0219i cre\u0219terea ratei de conversie.<\/p>\n","protected":false},"author":19,"featured_media":18520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[418,431],"class_list":["post-18517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec","tag-competitia-gpec","tag-competitia-magazinelor-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18517"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18517\/revisions"}],"predecessor-version":[{"id":18557,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18517\/revisions\/18557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18520"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}