{"id":18586,"date":"2021-10-27T14:46:07","date_gmt":"2021-10-27T11:46:07","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18586"},"modified":"2021-10-27T14:55:03","modified_gmt":"2021-10-27T11:55:03","slug":"comunicat-de-presa-packeta-finalizeaza-procesul-de-rebranding-al-sucursalei-din-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-packeta-finalizeaza-procesul-de-rebranding-al-sucursalei-din-romania","title":{"rendered":"Comunicat de pres\u0103: Packeta finalizeaz\u0103 procesul de rebranding al sucursalei din Rom\u00e2nia."},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-packeta-finalizeaza-procesul-de-rebranding-al-sucursalei-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18587\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Packeta-Logo.png\" alt=\"\" width=\"1000\" height=\"390\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Packeta-Logo.png 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Packeta-Logo-300x117.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Packeta-Logo-768x300.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>\u00cen data de 27 octombrie 2021 <a href=\"https:\/\/www.packeta.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Packeta<\/a> finalizeaz\u0103 procesul de re<\/strong><strong>branding al sucursalei din Rom\u00e2nia, Colet\u0103ria.ro prelu\u00e2nd numele Packeta Rom\u00e2nia, \u0219i estimeaz\u0103 pentru 2021 un volum de peste 2,8 milioane de colete livrate, dublu fa\u021b\u0103 de 2020. <\/strong><!--more--><\/p>\n<p>Odat\u0103 cu finalizarea procesului de rebranding, Packeta Rom\u00e2nia \u00ee\u0219i asum\u0103 <strong>noi obiective de dezvoltare<\/strong>:<\/p>\n<ul>\n<li>Extinderea serviciilor de livrare pe pie\u021be noi din regiune;<\/li>\n<li>Implementarea de noi servicii de livrare;<\/li>\n<li>Dezvolt\u0103ri tehnologice privind eficientizarea continu\u0103 a procesului de livrare \u0219i plat\u0103;<\/li>\n<li>Cre\u0219terea capacit\u0103\u021bii de procesare a coletelor prin investi\u021bii \u00een noi spa\u021bii de depozitare.<\/li>\n<\/ul>\n<p>De la \u00eenceputul anului, compania a ob\u021binut rezultate foarte bune \u00een Rom\u00e2nia, cu o cre\u0219tere de 166% a cifrei de afaceri. \u0218i num\u0103rul de puncte pick-up a crescut semnificativ, Packeta Rom\u00e2nia av\u00e2nd acum 420 de astfel de loca\u021bii de unde clien\u021bii \u00ee\u0219i pot ridica produsele comandate.<\/p>\n<p>Finalizarea procesului de rebranding presupune \u0219i <strong>suplimentarea cu cel pu\u021bin 50% a bugetului de investi\u021bii pe plan local<\/strong>, Packeta Rom\u00e2nia cresc\u00e2nd, astfel, la 3 milioane de euro valoarea investi\u021biilor alocat\u0103 anului 2021 pentru pia\u021ba local\u0103.<\/p>\n<blockquote>\n<figure id=\"attachment_18589\" aria-describedby=\"caption-attachment-18589\" style=\"width: 199px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18589 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Alexandr_Jeleascov_CEO_Packeta_Rom\u00e2nia-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Alexandr_Jeleascov_CEO_Packeta_Rom\u00e2nia-199x300.jpg 199w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Alexandr_Jeleascov_CEO_Packeta_Rom\u00e2nia-680x1024.jpg 680w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/10\/Alexandr_Jeleascov_CEO_Packeta_Rom\u00e2nia.jpg 711w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><figcaption id=\"caption-attachment-18589\" class=\"wp-caption-text\">Alexandr Jeleascov &#8211; CEO Packeta Rom\u00e2nia<\/figcaption><\/figure>\n<p><em>\u201eRebrandingul Colet\u0103ria.ro \u0219i preluarea numelui Packeta Rom\u00e2nia ofer\u0103, \u00een primul r\u00e2nd, garan\u021bia implement\u0103rii standardului Packeta Group \u00een Rom\u00e2nia. Ne propunem s\u0103 le oferim clien\u021bilor rom\u00e2ni aceea\u0219i experien\u021b\u0103 de livrare la cele mai bune standarde, modalit\u0103\u021bi multiple de livrare \u0219i servicii premium, specifice Packeta Group, cu care ne-am obi\u0219nuit to\u021bi clien\u021bii \u00een cele 34 de \u021b\u0103ri \u00een care livr\u0103m\u201d, <\/em>spune Alexandr Jeleascov, CEO Packeta Rom\u00e2nia.<\/p><\/blockquote>\n<p>Packeta Rom\u00e2nia estimeaz\u0103 cre\u0219teri semnificative \u00een urm\u0103toare perioad\u0103 \u0219i pe segmentul livr\u0103rilor Cross Border, volumul livr\u0103rilor dubl\u00e2ndu-se de la \u00eenceputul anului \u0219i p\u00e2n\u0103 \u00een prezent, fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului 2020, pe fondul cre\u0219terii comenzilor online, dar \u0219i a \u00eembun\u0103t\u0103\u021birii serviciilor de livrare, \u0219i a <strong>extinderii serviciilor de livrare<\/strong> \u00een regiunea Balcanilor, \u0219i, mai nou, \u00een Turcia \u0219i Israel.<\/p>\n<p>La nivel de grup, Packeta \u00ee\u0219i continu\u0103 cre\u0219terea. \u00cen primul semestru, num\u0103rul coletelor expediate a crescut cu 131%, la 33,6 milioane, iar cifra de afaceri a dep\u0103\u0219it 84,6 de milioane de euro, \u00een cre\u0219tere cu 138%.<\/p>\n<p>Grupul Packeta a majorat, de asemenea, \u00een prima jum\u0103tate a anului, \u0219i <strong>num\u0103rul punctelor proprii pick-up<\/strong>, acesta cresc\u00e2nd la peste 8.000.<\/p>\n<p>Totodat\u0103, \u00een perioada 26 octombrie \u2013 7 noiembrie, Packeta Rom\u00e2nia <strong>ofer\u0103 pre\u021buri promo\u021bionale<\/strong> noilor clien\u021bi magazine online \u0219i antreprenori:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.packeta.ro\/transport-colete\/ro\" target=\"_blank\" rel=\"noopener noreferrer\">Livrare \u00een Rom\u00e2nia<\/a> la orice punct pick-up cu doar 5 lei + TVA<\/li>\n<li><a href=\"https:\/\/www.packeta.ro\/transport-colete\/hu\" target=\"_blank\" rel=\"noopener noreferrer\">Livrare \u00een Ungaria<\/a> de la 13 lei<\/li>\n<li><a href=\"https:\/\/www.packeta.ro\/transport-colete\/gr\" target=\"_blank\" rel=\"noopener noreferrer\">Livrare \u00een Grecia<\/a> de la 23 lei<\/li>\n<li><a href=\"https:\/\/www.packeta.ro\/transport-colete\/bg\" target=\"_blank\" rel=\"noopener noreferrer\">Livrare \u00een Bulgaria<\/a> de la 15 lei<\/li>\n<li><a href=\"https:\/\/www.packeta.ro\/transport-colete\/cz\" target=\"_blank\" rel=\"noopener noreferrer\">Livrare \u00een Cehia<\/a> de la 13 lei<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>D<\/strong><strong>espre Packeta Rom\u00e2nia<\/strong><\/p>\n<p>Packeta Rom\u00e2nia este o platform\u0103 digital\u0103 \u0219i logistic\u0103 global\u0103, membr\u0103 a Packeta Group, prezent\u0103 pe pia\u021ba din Rom\u00e2nia \u00eenc\u0103 din 2017. Compania are ca scop facilitarea procesului logistic pentru selleri \u0219i magazine online prin multiple servicii de livrare, f\u0103r\u0103 a impune clien\u021bilor finali locul \u0219i ora ridic\u0103rii produselor. Acest lucru este posibil datorit\u0103 unei re\u021bele extinse de peste 8.000 mii de puncte pick-up proprii \u00een re\u021beaua interna\u021bional\u0103 a Packeta Group \u0219i alte 92.000 de puncte pick-up partenere \u00een toat\u0103 Europa. P\u00e2n\u0103 \u00een prezent, grupul Packeta a transportat mai mult de 40 de milioane de colete, datorit\u0103 colabor\u0103rii cu peste 30.000 de magazine online \u0219i selleri. Magazinele online \u00ee\u0219i pot expedia coletele nu numai la nivel na\u021bional, ci \u0219i la nivel interna\u021bional, \u00een toate cele 27 de \u021b\u0103ri din Uniunea European\u0103, plus Marea Britanie, Ucraina, Federa\u021bia Rus\u0103, SUA, Elve\u021bia, Liechtenstein \u0219i Emiratele Arabe Unite.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comunicat-de-presa-packeta-finalizeaza-procesul-de-rebranding-al-sucursalei-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u00cen data de 27 octombrie 2021 Packeta finalizeaz\u0103 procesul de rebranding al sucursalei din Rom\u00e2nia, Colet\u0103ria.ro prelu\u00e2nd numele Packeta Rom\u00e2nia, \u0219i estimeaz\u0103 pentru 2021 un volum de peste 2,8 milioane de colete livrate, dublu fa\u021b\u0103 de 2020.<\/p>\n","protected":false},"author":19,"featured_media":18587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,207],"tags":[3819],"class_list":["post-18586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-stirile-saptamanii","tag-packeta"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18586"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18586\/revisions"}],"predecessor-version":[{"id":18593,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18586\/revisions\/18593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18587"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}