{"id":18639,"date":"2021-10-13T18:14:21","date_gmt":"2021-10-13T15:14:21","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18639"},"modified":"2021-11-10T18:38:26","modified_gmt":"2021-11-10T16:38:26","slug":"eplan-comportamentul-consumatorilor-in-ecommerce-din-ultimul-an","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-comportamentul-consumatorilor-in-ecommerce-din-ultimul-an","title":{"rendered":"ePlan &#8211; Comportamentul consumatorilor \u00een ecommerce din ultimul an"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-comportamentul-consumatorilor-in-ecommerce-din-ultimul-an\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18640\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-1024x576.jpg\" alt=\"\" width=\"910\" height=\"512\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-1536x864.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan-1360x765.jpg 1360w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2021\/11\/alexandru-niculescu-emag-eplan.jpg 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p><strong>2020 \u0219i 2021 au fost doi ani atipici pentru sectorul e-commerce din Rom\u00e2nia, a fost o perioad\u0103 \u00een care comportamentul consumatorilor a suferit schimb\u0103ri importante. Despre aceste schimb\u0103ri \u0219i cum a venit tehnologia \u00een ajutorul consumatorilor a vorbit Andrei Radu cu Alexandru Niculescu, VP Operations eMAG, \u00een cadrul emisiunii ePlan by \u0218tirile ProTV.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Alexandru are peste 25 de ani de experien\u021b\u0103 \u00een logistic\u0103 \u0219i a urm\u0103rit \u00eendeaproape evolu\u021bia comportamentului consumatorilor din ultimii doi ani. El a observat c\u0103, \u00een primele 2 luni de la \u00eenceputul pandemiei, s-au comandat foarte multe produse care \u00eei ajutau pe oameni s\u0103 \u00ee\u0219i continue munca de acas\u0103.<\/p>\n<p>Tot \u00een aceea\u0219i perioad\u0103 a crescut cererea de livrare de alimente acas\u0103, a\u0219a c\u0103 eMAG a venit \u00een \u00eent\u00e2mpinarea clien\u021bilor \u00een ceea ce prive\u0219te livrarea rapid\u0103 a astfel de produse, precum \u0219i pentru produse farmaceutice sau de \u00eengrijire personal\u0103.<\/p>\n<p>Datele arat\u0103 c\u0103 acei clien\u021bi care au apelat la serviciile de livrare rapid\u0103 \u00een 2020 au revenit \u0219i pe parcursul anului 2021. \u00cen acest sens, eMAG a lansat serviciul Genius \u0219i \u0219i-a completat oferta cu produse noi.<\/p>\n<blockquote><p><em>\u201dAm v\u0103zut, \u00een aceste prime luni ale lui 2021, c\u0103 acei clien\u021bi care au venit mai mult \u00een online &#8211; dat fiind c\u0103 online-ul a reu\u0219it \u00een lunile de lockdown din 2020 s\u0103 asigure ceea ce au avut nevoie clien\u021bii, livrare de produse diverse, livrare rapid\u0103 &#8211; au revenit \u0219i \u00een 2021. Unii dintre ei cu nevoia de a continua s\u0103 cumpere acelea\u0219i produse gen b\u0103c\u0103nie, gen farmaceutice, articole pentru copii. Al\u021bii, dup\u0103 ce \u0219i-au dotat casa cu mobilier, cu electrocasnice, \u0219i-au mai schimbat pu\u021bin consumul. Produsele auto, de exemplu, au sc\u0103zut mult \u00een primele luni din 2020, au crescut \u00een 2021.\u201d <\/em>a completat Alexandru.<\/p><\/blockquote>\n<p>Totu\u0219i, \u00een ciuda cre\u0219terii din ultimii doi ani, pia\u021ba de ecommerce din Rom\u00e2nia este departe de a fi una matur\u0103. Reprezentatul eMAG a men\u021bionat \u00een timpul interviului c\u0103 \u201dd<em>ac\u0103 ne uit\u0103m la pie\u021be vestice sau pie\u021be din Asia de Sud, gradul de penetrare al comer\u021bului online &#8211; dac\u0103 ne uit\u0103m ca propor\u021bie din comer\u021b \u00een \u00eentregime &#8211; este considerabil mai mic. Rom\u00e2nia este undeva de dou\u0103 trei ori mai mic\u0103 la rata de p\u0103trundere\u201d.<\/em><\/p>\n<p>\u00cen ceea ce prive\u0219te planurile de dezvoltare logistic\u0103, eMAG continu\u0103 investi\u021bia \u00een parcul industrial \u00eenfiin\u021bat la km 19 al Autostr\u0103zii Bucure\u0219ti-Pite\u0219ti.<\/p>\n<blockquote><p><em>\u201dLa \u00eenceput, \u00een 2018, am deschis o prim\u0103 cl\u0103dire depozit de 125.000 de mp, dotat\u0103 cu cele necesare pentru procesarea m\u0103rfii. O investi\u021bie de 65 de milioane de euro la vremea aia. Faza doi a acestui proiect se \u00eent\u00e2mpl\u0103 acum \u00een octombrie 2021, c\u00e2nd a doua cl\u0103dire de 128.000 de mp devine func\u021bional\u0103. Iar faza trei la care am \u00eenceput s\u0103 lucr\u0103m se nume\u0219te robotizarea, automatizarea acestui al doilea depozit. Investi\u021bia \u00een a doua cl\u0103dire a fost de 47 de milioane de euro \u0219i 43 de milioane de euro investite \u00een a treia faz\u0103, care va deveni func\u021bional\u0103 complet \u00een septembrie 2022.\u201d<\/em> a explicat Alexandru.<\/p><\/blockquote>\n<p>Urm\u0103ri\u021bi emisiunea integral\u0103 pe site-ul <a href=\"https:\/\/stirileprotv.ro\/stiri\/eplan\/comportamentul-consumatorilor-in-ecommerce-ce-am-observat-in-ultimul-an-cu-alexandru-niculescu-v-p-operations-emag.html?utm_source=GPeC&amp;utm_medium=blog&amp;utm_campaign=ePlan\" target=\"_blank\" rel=\"noopener noreferrer\">StirileProTV.ro<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/eplan-comportamentul-consumatorilor-in-ecommerce-din-ultimul-an\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>2020 \u0219i 2021 au fost doi ani atipici pentru sectorul e-commerce din Rom\u00e2nia, a fost o perioad\u0103 \u00een care comportamentul consumatorilor a suferit schimb\u0103ri importante. Despre aceste schimb\u0103ri \u0219i cum a venit tehnologia \u00een ajutorul consumatorilor a vorbit Andrei Radu cu Alexandru Niculescu, VP Operations eMAG, \u00een cadrul emisiunii ePlan by \u0218tirile ProTV.<\/p>\n","protected":false},"author":19,"featured_media":18640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[187,3801],"class_list":["post-18639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-emag","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18639"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18639\/revisions"}],"predecessor-version":[{"id":18642,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18639\/revisions\/18642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18640"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}