{"id":18646,"date":"2021-10-26T16:26:19","date_gmt":"2021-10-26T13:26:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=18646"},"modified":"2021-11-11T18:15:38","modified_gmt":"2021-11-11T16:15:38","slug":"eplan-despre-e-commerce-in-pandemie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eplan-despre-e-commerce-in-pandemie","title":{"rendered":"ePlan – Despre e-commerce \u00een pandemie"},"content":{"rendered":"
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Cum a fost gestionat\u0103 pia\u021ba de e-commerce din Rom\u00e2nia \u00een timpul pandemiei afl\u0103m \u00een aceast\u0103 edi\u021bie ePlan by \u0218tirile ProTV \u00een cadrul discu\u021biei dintre Andrei Radu, CEO GPeC \u0219i invitatul s\u0103u, Florin Filote, VP eMAG Makretplace.<\/strong><\/p>\n

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Pandemia a produs un avans de 2-3 ani \u00een sectorul de e-commerce din Rom\u00e2nia, iar asta s-a observat \u00een adop\u021bia accelerat\u0103 a cump\u0103r\u0103turilor online. Florin Filote men\u021bioneaz\u0103 c\u0103 aceast\u0103 accelerare vine din dou\u0103 direc\u021bii: pe de o parte de la retailerii care nu aveau prezen\u021b\u0103 offline \u0219i au fost for\u021ba\u021bi s\u0103 migreze c\u0103tre online, iar pe de alt\u0103 parte de interesul crescut al popula\u021biei pentru cump\u0103r\u0103turile online, dup\u0103 ce au descoperit c\u0103 procesul este simplu \u0219i economisesc timp.<\/p>\n

\u00cen ceea ce prive\u0219te comportamentul de cump\u0103rare al clien\u021bilor din eMAG Marketiplace, Florin puncteaz\u0103 dou\u0103 elemente care s-au dezvoltat accelerat \u00een timpul pandemiei:<\/p>\n

Consolidarea mai multor categorii de produse \u00een acela\u0219i co\u0219<\/strong> – consumatorii \u00ee\u0219i doresc s\u0103 g\u0103seasc\u0103 o gam\u0103 variat\u0103 de produse \u00een acela\u0219i loc.<\/p>\n

Livrarea simpl\u0103 \u0219i rapid\u0103<\/strong> – clien\u021bii \u00ee\u0219i doresc s\u0103 aib\u0103 la dispozi\u021bie mai multe metode de livrare (\u00een acest sens, eMAG a creat programul Genius EasyBox pentru selleri) \u0219i au \u00eenceput s\u0103 opteze din ce \u00een ce mai mult pentru livrarea la lockere.<\/p>\n

\u201dAm ajuns la peste 2000 de lockere instalate \u0219i continu\u0103m instalarea de lockere \u00eempreun\u0103 cu colegii no\u0219tri de la Sameday. Faptul c\u0103 \u00ee\u021bi po\u021bi ridica produsul de la locker \u00een perioada de timp pe care \u021bi-o dore\u0219ti, \u00een func\u021bie de programul pe care tu \u00eel ai. Pe de alt\u0103 parte, simplitatea procesului de retur \u0219i prin care, dac\u0103 ai cardul salvat \u00een aplica\u021bie \u0219i dac\u0103 faci retur \u00een locker, prime\u0219ti banii \u00eenapoi \u00een 30 de minute.<\/em>\u201d detaliaz\u0103 Florin.<\/p><\/blockquote>\n

Din punct de vedere al timpului de livrare, Rom\u00e2nia este o pia\u021b\u0103 atipic\u0103. Rom\u00e2nii au fost \u00eenv\u0103\u021ba\u021bi c\u0103 livrarea rapid\u0103 este un standard de care pot beneficia la pre\u021buri mult mai mici comparativ cu ceea ce se practic\u0103 \u00een afara \u021b\u0103rii. \u201dEste clar c\u0103 \u00een e-commerce nu mai putem vorbi de o livrare standard. Elementul principal pe care trebuie s\u0103 \u00eel aduc\u0103 e-commerce-ul este simplitatea, convenien\u021ba \u0219i rapiditatea \u00een livrare\u201d <\/em>a mai ad\u0103ugat Vicepre\u0219edintele eMAG Marketplace.<\/p>\n

Afla\u021bi \u00een cadrul emisiunii unde se situeaz\u0103 Rom\u00e2nia din punct de vedere al digitaliz\u0103rii \u0219i oportunit\u0103\u021bile pe care le au comercian\u021bii online \u00een platforma eMAG Marketplace. Urm\u0103ri\u021bi \u00eentreaga discu\u021bie pe site-ul StirileProTV.ro<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

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Cum a fost gestionat\u0103 pia\u021ba de e-commerce din Rom\u00e2nia \u00een timpul pandemiei afl\u0103m \u00een aceast\u0103 edi\u021bie ePlan by \u0218tirile ProTV \u00een cadrul discu\u021biei dintre Andrei Radu, CEO GPeC \u0219i invitatul s\u0103u, Florin Filote, VP eMAG Makretplace.<\/p>\n","protected":false},"author":19,"featured_media":18647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3805],"tags":[2838,3801],"class_list":["post-18646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eplan","tag-emag-marketplace","tag-eplan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=18646"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18646\/revisions"}],"predecessor-version":[{"id":18648,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/18646\/revisions\/18648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/18647"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=18646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=18646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=18646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}